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Management Thesis – I (Class of 2010)A ReportOnANALYSIS OF THE VARIOUS FEATURESCONSIDEREDBY
 
THE CONSUMERS WHILE PURCHASING MOBILEHANDSET”PREPARED BY: KEYUR J. GANDHI (8NBSU048)UNIVERSITY ID: 0801212280SUBMITTED TO: MR. VIKASH SINGHCAMPUS HEAD: MRS. MEGHNA DANGICAMPUS : SURAT
Acknowledgement
 
Survey is an excellent tool for learning and exploration. No classroom routine can substitutewhich is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this survey. Without a proper combination of inspection and perspiration, it’s not easy to achieve anything. There is always a sense of gratitude, whichI express to others for the help and the needy services they render during the different phasesof my lives. I too would like to do it as I really wish to express my gratitude toward all thosewho have been helpful to me directly or indirectly during the development of this Project.I am grateful for finishing this project to many people.First of all, I want to thank Mrs. Meghna Dangi, Campus Head, ICFAI National College,Surat. Secondly I wish to express my profound gratitude and sincere thanks to my esteemedProfessor Mr.Vikash Singh who was always there to help and guide me when I needed help.His perceptive criticism kept me working to make this project more full proof. I am thankfulto him for his encouragement and valuable support. Working under him was an extremelyknowledgeable and enriching experience for me. I am very thankful to him for all of the productive discussions on emerging mobile services and changing business dynamics in theworld of manufacture’s & operator’s business. I am grateful to many anonymous expertsworking in the turbulent environment of mobile communications business, who provided mewith better understanding of interrelationships in mobile business ecosystems. These insightshelped me in explaining some of the empirical research findings. In addition to industryexperts I also thank my research colleagues at ICFAI National College, Surat foconstructive comments and lively discussions on mobile services and emerging markettrends. Without my friends it would have been difficult to balance between work and freetime.Keyur Gandhi(8NBSU048)
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