09 • 09

OBTAINER-ONLINE.COM W O R L D W I D E
2 OBTAINER
 A big welcome to all
network marketers in the world at
OBTAINER WORLDWIDE - the first global
network marketing magazine!

OBTAINER 3
EDITOR´S NOTE

Dear Readers,
the time has come again: The new edition of OBTAINER WORLDWIDE is whizzing in the form of zeros and
ones through the digital networks, is materializing on you screen and is available in the very same second
for you to download and print out. The whole thing at a price that is that we can without exaggeration call
“unrivaled.” Free! For nothing! “Pro bono,” you could say. At the same time reading our magazine is by no
means “for nothing” – (even if I fear that this wordplay could “fall by the wayside” in the course of translation
into English or Bahasa – as has indeed been the case with English – Translator‘s note).

By this I want to say that you can draw very real “profit” – for yourself and your business! – through reading
all the exciting and informative reports from the colorful world of network marketing and direct distribu-
tion that you will also find in this edition. Because the information that OBTAINER delivers to you free of
charge is material that numerous other media would also like to “sell” you – a process where the prices are
often astonishing. The added value (cf. the editorial in the last issue) is, to say the least, often questionable in
the case of many of these offerings. So it is no wonder that OBTAINER is becoming more and more popular
month by month – and that worldwide!

The response that we have received, particularly from the Middle East region, to our title story “The ‚healer
in the jar‘ conquers Arabia” was simply overwhelming! Also from Ethiopia, South Africa and Malaysia we
have received enthusiastic and encouraging e-mails which have made us in the editorial team very happy.
This praise is a great incentive for us. And so we are confident, no, certain, that our networking friends in all
these countries will have great enjoyment with the present issue – even if this time our title story originates
in Germany.

With PM International AG we are presenting the largest and most stable network marketing company that
Germany has to offer at present. The exciting thing here, particularly for networkers in Asia and other re-
gions, will probably be the fact that PM is currently at the beginning of a phase of expansion and the company

4 OBTAINER
 EDITOR´S NOTE

strategy has a global orientation. This means that for numerous people in these populous countries terrific
opportunities for taking their personal fates into their own hands and achieving extraordinary incomes will
be on offer. With the well-known tenacity, single-mindedness and stamina that characterizes many people in
these countries numerous income millionaires will arise in the course of this process.

This in turn is an opportunity for the high-fliers among the German PM consultants to carve out a large slice
of the international market cake. The fact that products “made in Germany” have an excellent reception in
Asia is something that has been proved. The figures that the new PM Logistics Center in Singapore can show
speak clearly. Now only “coaching made in Germany” has to be added and the win-win situation is perfect.
And that is precisely what OBTAINER stands for too.

“Digital infotainment with a high utility value” is a description that also fits our concept. Let us take only the
column by Daniela Szasz, which you regularly read in our magazine. The tips that the congenial top-level
leader, who has managed to make it into the President‘s Team at PM in record time, makes available to our
readers are time and again a pleasure to read and are often “worth their weight in gold.” Also Alexander
Plath, whose writings are regularly published in OBTAINER and who is the author of the popular series on
“first impressions”, has been closely linked with PM for many years.

Seen from this angle this is again an “issue of synergy effects” – and that is how it is supposed to be. For this
reason too our title story “Experience success” will shortly be available as a personalized print-on-demand
version at www.obtainer-online.com. We are certain that numerous PM distribution partners both in Ger-
many and in Asia will make use of this reasonably priced opportunity for professional self-promotion, which
is at present available on the market. The fact that we can say this fills us with pride. (To say this openly is
almost “unseemly” in Germany – but in the countries of Asia and also in the USA this is no problem – and
that is a good thing!)

Speaking of the USA: At the moment OBTAINER Founder Michael Sander and our COO, Dirk Hala, are
on a business trip together in the United States in order to promote further the global anchoring of the
OBTAINER MEDIA GROUP in the world of international networking. In the course of their trip they are
visiting numerous companies, participating in conventions and meetings and speaking with quite a few of
the “top people” in the industry. Next month the trip moves on to Japan. In this way – and also by a few other
paths – the latest background information finds its way to our editorial team from all over the world.

Here it sometimes appears as if, although network marketing was launched in the Occident, it is really only
started to flourish properly in the Orient. Where the inhabitants of the Occident laboriously pioneered a
passable business trail, the inhabitants of the Orient are turning it into a broad magnificent avenue that
people in the West can only observe with amazement. Because in the whole Asian region as a result of cul-
tural conditioning network marketing takes place in a more or less “natural manner” by means of personal
contacts. People meet and occasionally they bring friend or relative along, then people visit each other again
and thus they show their social respect and in this manner they have fun carrying out their job as well as
earning money.

This attitude is the right one – and it works in all countries in the world! Because even if it is already a bit
more widespread in Asia, the good news is: It is something you can learn! Reading OBTAINER helps you to
do this.

And until things have reached that stage: Stay strong!

Yours,
Tomas Klünner
Editor-in-Chief

OBTAINER 5
Page 128:
Luxury water
as a symbol of status
OBTAINER 7

8 OBTAINER
Text: Tomas Klünner
W
hat do top-class athletes from all over
the world have in common with the en-
trepreneur and economic senator Rolf
Sorg, the founder and Chairman of the
Board of PM-International AG? A lot!
Not only the desire and the will to reach the very top and to
belong to the “best of the best”, not only the discipline and
staying power to keep his eyes focused on his own goals, not
only the willingness to work hard and to go to the limits of
physical and mental performance, but also in addition Fit-
Line, a range of extraordinary nutrition supplements and vital
substance products which have proved their effectiveness in
achieving top-class performance. “Experience results” is Fit-
Line‘s slogan. A slogan that is evidence of “understatement,”
as the examination of the history of this largest German net-
work marketing company, which we will be making in the fol-
lowing pages, shows. Because at the end of our analysis stands
the recognition that another slogan would be even more ac-
curate: “PM-International – Experience success!”
At the start of this success story, whose subtitle is “With Fit-
Line to the top,” is – a bankruptcy! The young Rolf Sorg, at
that time not yet 20, learned while on holiday that the net-
work marketing company he had been working for for several
years and where he had been achieving five-figure commis-
sions had file for bankruptcy. A shock, which for many people
would have led to despair and frustration. But not in his case!
True to the conviction of winners that “every failure carries
in it the germ of an even greater success” the trained car me-
chanic, who had broken off his studies to become an industrial
engineer because of his success in network marketing, ana-
lyzed the situation. He recognized the responsibility he bore
towards his downline and decided to buy up the assets of his
former partner company. Thanks to his skill at negotiation he
succeeded in purchasing the stock on easy terms – and PM-
International was born. With three employees, barely 100
square meters of storage space and optimism aplenty busi-
ness was started in August 1993. The decision to open up a
new perspective for the distribution partners of his downline
would now pay off: The young company had as a result a well-
trained and highly motivated distribution team at its disposal
from the very start. Already in the first 16 months this team
achieved a turnover of almost 10 million Deutschmarks and so
laid the foundation for today‘s company, which although still
a family company has matured into a company that is doing
business in over 30 countries and on 5 continents all over the
world. In the course of this the company through its products,
its projects and the business opportunity it offers has contrib-
uted and continues to contribute to improving and – in the
real sense of the word – enriching the lives of many people
around the world.
In order for a company to prosper to such an extent the col-
laboration (of several extraordinary personalities is necessary.
And so in the course of the years a whole range of extremely
committed, competent and inspiring people have contributed
their own chapters to the PM success story. In the front rank
of these we have to mention the nutrition scientist Dr. Ger-
hard Schmitt, who began working for PM in Spring 1995 and
who through the development of the nutrition transport con-
cept (NTC) made a decisive contribution to the success of the
company. The nutrition and sport scientist is responsible for
monitoring the quality of the whole range of FitLine products.
In addition he works for PM as a consultant and as a seminar
leader on questions of nutrition provision. Thanks to his in-
novations the company was in a position to almost double its
turnover in its second year of business and the sales since then
have shown an uninterrupted upward trend. By contrast, the
American networking legend Larry Thompson, who Rolf Sorg
was able to enthuse for PM at the end of 1995, made only a
OBTAINER 9
PM-Zentrale in Speyer
Above: PM-International AG with its Logistics Center in Speyer, Germany; Those who show particular commitment to PM receive a leasing
rate allowance month after month – for luxury class vehicles (right)
short “guest appearance.” But although Larry Thompson re-
turned to America only one year later in order to set up his
own networking company, this “coup” helped the new compa-
ny to gain considerable publicity. Already by the end of 1996
the turnover was 32 million Deutschmarks. By the end of 1998
it had already reached 75 million Deutschmarks – and this de-
spite the fact that at that time a large number of the products
available today were not yet available to the company!
Not least among those responsible for this development were
the leading distributors. Representing all those distribution
partners who made this possible we will here only mention
Carsten Ledulé and Joachim Heberlein, the current top lead-
ers of PM. Carsten Ledulé was a PM consultant from day one.
He began in 1993, at first on a part-time basis, but after a few
months he decided he preferred to work for PM on a full-time
basis after all. A wise decision which has led to the situation
today that the former chemical laboratory assistant now earns
more in a month than he did in a whole year in his old job.
10 OBTAINER
Here Joachim Heberlein‘s start appears to have been the exact
opposite. In 1995 he moved to PM from another networking
company where he had been at least 20,000 Deutschmarks a
month – and nevertheless he decided to start again from zero
with PM. He too has never regretted this decision and he has
known for a long time that he made the right choice at that
time.
In the coming years the global expansion of PM is on the or-
der of the day. A symbol of this strategic orientation of the
company is the newly created “Logistics Center Asia,” which
was inaugurated by Rolf Sorg in Singapore in October 2008
(as reported in OBTAINER). “With this opening we are laying
the basis for expansive participation in the largest market vol-
ume in the world,” said the PM founder and chairman on this
occasion. Since the opening of the Logistics Center Asia and
the commitment to the Asian market PM-International has
looked back on a very positive development in this region. In
particular, for example, the turnover in Taiwan, Malaysia and
From market leader in Europe to
Global Player in the growth market
Singapore has risen strongly. Follow-up business has led to
gaining a foothold in Indonesia, Hong Kong and Bangladesh.
All of these are arguments and good reasons for strengthening
the push to expand. Especially since, according to information
from the company, networkers in Asia are are distinguished
by “enormous motivation and commitment.” The dedication
or business partners in Asia for the products “made in Ger-
many” was “simply overwhelming,” announced a company
spokesman recently. The reason for this is also the fact that
social structures in Asian countries place responsibility for
health provision in private hands to a much greater extent
than in Western countries. People who have to pay for every
visit to the doctor out of their own pockets are simply more
strongly interested in maintaining health and prevention than
people who in such cases only have to hand over a plastic card.
Since in particular the FitLine products cater for the elemen-
tary needs of all people for lasting performance and fitness to
a great age, PM is encountering immense interest in Asia. The
uncompromising quality of the premium products produced
in accordance with the strict GMP standard of the pharmaceu-
tical industry is encountering very pronounced quality con-
sciousness and enjoys high prestige there. Since the products
show recognizable results and offer a benefit that is compre-
hensible in the long run, more and more people in the region
OBTAINER 11
 recognize the opportunity that PM is offering them on their home market. Here the business opportunity
offered by PM is the same all over the world. The distributors receive the opportunity to offer sponsorship
worldwide using unique support tools. The network of PM offices, which is constantly being extended, provides
here for adherence to strictly legal business and helps to allow for varying national conditions.
But back here in Germany and also again back in time. Already a few months after the foundation of the original “PM
Cosmetics & Nahrungsergänzung Vertrieb GmbH” (PM Cosmetics & Nutrition Supplement
Distribution Ltd.) the first warehouse had become too small and a move to the neighboring
community, Frankenthal, was necessary. This is where the firm was located until October
2003, before a new move to the current premises in Speyer, where the company now has
more 1,000 sq. meters of office space and and 2,6000 sq. meters of warehouse space. Al-
ready in 1994 the company “PM-International S.A.” had been set up in Luxembourg as
a holding company for financial control, trade mark and patent administration purpos-
es; the marketing and advertising departments are also part of this company. By 2004,
when PM was transformed into a joint-stock company listed on the stock exchange, the
annual turnover had grown to over 100 million euros and the company had been selected
three times in a row as one of the “Top 100” most innovative companies among small and
medium-sized business in Germany. This was an award that PM also received in the years
2005, 2006, 2007 and 2008 – and again in 2009 for the eighth time in a row! Here PM is
actually the the only network marketing company to have ever received this
award. This is also an award that has also been rewarded by
by the financial world. For example, PM-International has
received a rating of 100 out of a possible 100 points, the
highest number possible, from “Dun & Bradstreet.”
In addition in 2002 and 2004 PM received the “Top
Job” award and can therefore be counted among the
most popular employers in Germany. At the mo-
ment 171 permanent members of staff have one
of these “Top Jobs” and through their commit-
ment they see to it that in building up their
distribution business the independent dis-
tributors have the support of well-oiled
back office and prompt delivery of the
products.
Although in the summer of
2005 the management be-
gan to issue 300,000
preference shares
subject to transfer
restrictions to its

12 OBTAINER
For the 8th time in a row PM International AG
receive the “Top 100” award for the innovative
strength of the company from a scientifically
independent center, presented by the mentor,
Lothar Späth

OBTAINER 13
 INSIGHT

14 OBTAINER
 INSIGHT

the FitLine nutrition supplement line comes from

PM- International. “The development of new standards
such as the unique FitLine nutrition transport concept
(NTC) in an international team are for us the precondi-
tions for effective products, which are to some extent
covered by patents. Cooperation with well-known in-
ternational manufacturers who produce in accordance
with the highest quality standards (GMP) is conse-
quently the condition for the highest quality and safety
of the products.”
— Rolf Sorg, Dr. Gerhard Schmitt

OBTAINER 15
 INSIGHT
THE FUTURE
OF NUTRITION
SUPPLEMENTS
business partners in order to let them participate in the com-
pany‘s success, Rolf Sorg categorically rules out trading of
PM shares on the stock market. In the case of the preference
stock issued only the shareholders entered into the share reg-
ister are classified by the company as being shareholders with
a right to vote and receive dividends. Without the appropri-
ate registration a person can own shares but has no right – or
only a limited right – to claim dividends or vote. In this way
PM-International is ensuring that the principles, ethics and
values of the company can be preserved for generations. “Be-
cause if decisions are only made by considering shareholder
value, these values will quickly fall by the wayside,” argues
Rolf Sorg, who was appointed an economic senator in the
European Economic Senate (EES) in March 2005. This is a
position which repeatedly reveals to him clearly the seamy
side of an uncontrollable “casino capitalism.” “PM is definite-
ly aware of its strength as a family company;” explains the
charismatic and dynamic man in his mid-40s in an interview
with OBTAINER: “The advantages lie in independence from
shareholder value, in the flat hierarchy and the opportunities
arising out of this to reach decisions very quickly.” The other
side pf the same coin is the long-term nature of the strategic
orientation, which has virtually become a hallmark of PM.
Part of this is the great role that sport plays in the context
of the intensive public relations of the company. From the
very beginning the company has laid great value on intensive
16 OBTAINER
support and supervision of competitive athletes, true to the
motto: “What is good enough for the professionals is the road
to fitness and well-being for every health-conscious person.
Meanwhile sportsmen and women from all disciplines are us-
ing the FitLine products in order to be able to achieve the best
possible results and PM-International is the official supplier
of numerous sports organizations – including the German Ice
Hockey Federation (DES),, the Federation of German Cyclists
(BDR), the Bavarian Tennis Federation (BTV) and the Ger-
man Skiing Federation (DSV) – as well as the national teams
of numerous countries. Top athletes such as the extreme
sportsman Achim Heukemes, the triathlete Karin Düring, the
World Cup winner Sabine Gasteiger, the gold-medalist Sylke
Otto, the kick-boxing world champion Marco Ross and the
professional footballer Sean Dundee – to mention just a few –
“swear by” FitLine products as an indispensable part of their
training and nutrition program.
All FitLine users report as with one voice of a higher perfor-
mance level, better concentration, greater resilience, quicker
regeneration, lower injury rates and numerous other positive
effects. Here, of course, it is extremely important for competi-
tive athletes that all PM products are constantly tested and
checked with regard to their relevance for doping controls so
the athletes can consume these products without misgivings.
The “secret” of FitLine products lies in the above-mentioned
INSIGHT

OBTAINER 17
The BeautyLine contains a special nutrition transport com-
plex (NTC complex) in order to channel nutrients directly
into the skin cells.
nutrition transport concept which carries the nutrients to ex-
actly the place in the body where they are intended to have an
effect – into the cells. The NTC ensures better bio-availability
of the individual ingredients and and leads to to the situa-
tion where the users do precisely what the the FitLine slogan
promises: experience results!
Here the FitLine range now consists of more than 20 differ-
ent products that are able to fulfill the most varied individual
requirements. Supplying the body with Q10, Omega-3 and
other cell-protection substances can therefore be targeted
quite precisely. The result is more fitness and well-being aw
well as more beautiful skin, hair and nails, whereby FitLine
becomes the basis for an effective anti-aging strategy that is
continually being refined by PM and has just experienced dur-
ing the last weekend in September a provisional highpoint
with the launch of a new series of cosmetics from the success-
ful PM brand Laurent Christanel. The distributors gathered
in the Rosengarten in Mannheim at the “National Congress
Germany” experienced a very special premiere which brings
together the FitLine and Laurent Christanel product lines by
means of a perfectly coordinated effect “from inside and out-
side” to achieve a new dimension of wellness and beauty. The
new BeautyLine Anti-Aging System, for which the “Cosmetics
18 OBTAINER
Competence Team” was specially newly created, is the perfect
skincare for the over-40s – an innovative anti-aging technolo-
gy with long-term and immediate effect. According to the first
first-hand reports “the skin is radiant and full of freshness” and
wrinkles and fine lines are softened significantly. The Beau-
tyLine program consists of a day-cream, a night-cream and a
12-hour active serum as well as a special cleansing system. A
central aspect of the active components is the NTC technol-
ogy already known from FitLine, which in BeautyLine finds
use as an “NTC complex,” which has been specially registered
for patent (Registration No.: 08161854.8). In this way the the
top-quality cosmetic agents are channeled into the prepared
skin cells in the form of tiny droplets. The NTC complex thus
imitates the multi-level defense system of the skin in an intel-
ligent manner and neutralizes the substances responsible for
premature aging of the skin. The biologically available ingre-
dients – such as carotinoids, thiotaines and plankton extracts
– thus manage to get into the skin cells quickly and directly
and unfold there their enduring anti-aging effect. Cell activity
is optimized, moisture is stored better in the skin cells and
the DNA in the cells is protected from damaging influences
coming from outside. The natural resistance of the skin is
strengthened, the elastin structure is protected and collagen
is actively built up. In combination with further anti-aging
OBTAINER 19
 INSIGHT
ingredients such as hyaluronic acid, vitamins and extracts of
green tea the NTC ensures that cell regeneration is supported
and the restructuring of the skin is speeded up. The first users,
who were allowed to test the products in the test phase, were
more than enthusiastic and and predict that the new cosmet-
ics series will be an overwhelming success.
This is a success that the distribution partners gathered in
Mannheim were firmly convinced of at the end of an inspiring
and highly motivating congress. The opportunities offered to
them by the new product line led to an absolutely euphoric
mood among the participants. No wonder, they know about
the current economic situation and about the basic principle
of PM-International‘s remuneration system, which is fair and
simple, is oriented consistently on performance and is made
up of six different sources of income. As a result every individ-
ual can achieve the goal they have set themselves and they can
do so completely independently of the usual preconditions
such as training, career history and social status. Particularly
in a difficult economic period this positioning makes PM-In-
ternational into an ideal opportunity for all those people who
20 OBTAINER
from the left: Vicki Sorg, Ralf
Wünsch, Carsten Ledulé, Joachim
Heberlein, Rolf Sorg
do not allow themselves to be infected by the general mood,
who want to get on in life and simply expect a better lifestyle
from life.
In the final analysis success depends on each individual per-
sonally, on ambition, motivation and talent. By means of ex-
cellent products and outstanding support for its consultants
PM-International creates optimal preconditions for success.
Performance is directly rewarded and income becomes more
and more lucrative with increasing success. Of course, all
partners with PM can decide for themselves to what extent
they want to commit themselves to direct distribution. The
spectrum ranges from an interesting secondary income to a
monthly income that unfortunately most people still do not
dare to dream of. To conclude let us allow Rolf Sorg to have a
say with some “general words of advice” he would like give to
the readers of OBTAINER: “There are 2 ways of being unsuc-
cessful in network marketing. First, don‘t start – and second,
don‘t keep at it long enough. What I want to say by that is: Be
critical, look really carefully at the company you would like to
start with. Namely at both the company and the products, the
business philosophy, the people behind it, the experience of
the management and its reliability. When you have reached a
decision, don‘t question it anymore! Carry through your plan,
pursue your goals and keep on the ball. Talk to successful peo-
ple and not unsuccessful ones, orientate yourself on the best
and use all the opportunities for further training your com-
pany offers you. I wish you, every single one of you reading
this, that you achieve your goals, that your desires are fulfilled
and that we all take responsibility together for jointly carry-
ing ethical and reputable network marketing from people for
people around the world.”

OBTAINER 21
NEWS
PM-International´s National Congress
T
he top German network PM
International continually
succeeds in combining busi-
ness with pleasure. This will
also be the case on September 20th in
Mannheim where the “National Con-
gress” of the PM International AG will
take place in the Mozart Hall of the
Rosengarten. Following the Congress
networkers and management will cel-
ebrate the PM-Oktoberfest together.
People are simply efficient and fit at PM.
The congress will begin on Friday af-
ternoon with an inspection of the Nu-
trichem plant, this will then be followed
22 OBTAINER
with a top management reception in the
Beethoven Hall of the Dorint Hotel in
Mannheim during the evening. On Sat-
urday the actual congress will take place
with the new anti aging series of PM‘s
successful cosmetics “Laurent Cristanel”
being the focus of everyones attention.
Rolf Sorg, Founder and CEO of the com-
pany, will also be present and will give
the starting signal for the largest spon-
sor offensive in the history of the PM-In-
ternational AG. With this offensive dis-
tributors with PM International ought to
double their turnover in a significantly
shorter time and achieve an unprecedent-
ed drive in the building up of business.
A lively celebration will follow Saturday
evening and on Sunday the event will be
wrapped up with a tour of PM‘s logistic
center in Speyer and with a top manage-
ment training in the Musen Hall of the
Rosengarten in Mannheim. Particularly
worth mentioning: Childcare is also ca-
tered for all day Saturday including well
into the night. Tickets can be ordered at
http://pm-international.com in the box
marked “Aktuell” [eng. “current”]. In
the next edition of the OBTAINER we
will report in more detail and keep you
up to date on the PM International AG.
 Experience Results.

Your Concept for Success!

We offer your two product concepts which have been used by our customers
with great success month by month.
Satisfied customers who have experienced results are the basis of your sales
success! Use our concepts for success too!

Cell Energy-Set
Through NTC® (the Nutrient Transport Concept) the
FitLine Cell Energy-Set delivers nutrients to the exact
place they take effect, namely our billions of cells so
achieving better bioavailability.
Beyond this, the Cell Energy-Set provides the nutri-
ents exactly when the body needs them (morning and
evening) thanks to the modular product concept.

XXS Weight Management

Along with the FitLine products in the XXS Set, a
detailed online support program, the “XXS Coach” is
also available to you, and a DVD with guidelines on
exercise (your personal FitLine XXS trainer) and also a
40 page brochure with numerous diet tips and recipes.
To keep check on your dimensions, a measuring
tape is also included. It has never been easier to lose
weight.

Interested? Please visit our Website www.fitline.com for further infor- Contact: Patrick Bacher
mation about the products or www.pm-international.com for more about Sales Director Germany
PM-International and the business idea. An der Hofweide 17
I would also be happy to take time to talk to you in person - do make an 67346 Speyer, Germany
apppointment. Tel: + 49 6232 296 - 306
avli@pm-international.de
A brand of PM-International AG www.pm-international.com
NEWS
New Vice-President at Agel
W
hile America is being
shaken by economic
crises, the Utah-based
company Agel has in-
creased its worldwide growth. This was
announced by Agel on August 28th,
2009. The company explains more pre-
cisely that, since the day in 2004 when
Agel‘s nutrition supplement came on
the market in 12 countries in the form
of gel capsules, the company has ex-
panded into over 50 international mar-
kets and has just started to expand in
numerous other markets and has thus
become the recognized market leader
24 OBTAINER
in the field of “gel-suspension technol-
ogy.” The size of the company has led
to a critical point where it is difficult to
find suitable partners who have both
sufficient skills and prospect of of man-
aging the ongoing expansion into other
markets. Now Agel has appointed Fred
Black, an expert in business operations,
as vice-president. Fred Black brings
comprehensive experience in the lo-
gistics of global supply chains in to the
company. He understands very well
how to sustain your position even in
difficult markets and how to work out
the best solutions in logistics, produc-
tion and distribution. Black has worked
for and advised direct distribution
companies worth billions. He installed
the FIFO (first in, first out) system in
these companies, increased the shelf
life of products and achieved cost cuts.
In addition, he supervised research and
development, introduced more precise
specifications in production in order
to achieve quality targets and to fulfill
established production standards. As
vice-president at Agel‘s Fred Black will
be in charge of research and develop-
ment, quality control, sales, deliveries
and storage.

PM Launches New Anti Aging Skin Care Range
“Beautyline”
T
he guests at the PM-Interna-
tional AG’s “National Con-
gress Germany” experienced
a very special premiere on
September 26th in the Rosengarten
in Mannheim. In addition to a huge
wealth of innovation surrounding prod-
ucts and sales support tools, PM also
presented its vision for a new cosmetic
range “BeautyLine” from Laurent Cris-
tanel. The completely new range means
a new era in the world of cosmetics for
PM team partners. For the first time
both FitLine and Laurent Cristanel’s
successful products will be combined
into an overall concept. Through a per-
fect match “from inside and out”, Fit-
Line and BeautyLine bring anti aging
to a new dimension, in which the skin
beams with freshness and wrinkles are
significantly reduced. The new product
range from Laurent Cristanel, Beau-
tyLine, is an anti aging skin care for a
noticeable younger appearance and the
tangible feeling of being fit and vital.
At the National Congress of Germany,
the new brand labelling was introduced
NEWS
and uniquely presented: Information
and expertise were conveyed straight
from the horse’s mouth. As the direct
marketing company from Speyer are,
with the newly developed premium
BeautyLine skincare range, opening
new market segments and target groups
within the cosmetic upper-class for their
business partners. More details and
background information can be found
in the cover story of the next edition of
the OBTAINER WORLDWIDE: Experi-
ence success – with FitLine at the top!
 NEWS

The World‘s First 24-Hour-a-Day

Internet TV Network Set to Launch
BizBuz.tv is preparing to launch the world’s
first 24-hour-a-day business opportunity net-
work on the Internet. Created and produced
by Robin Seymour and Gary Johns. BizBuz.
tv will air 24 hours a day devoted to income
opportunities of all kinds – home-based
businesses, direct selling, franchises, infor-
mative and entertaining features, and much
more. When Ted Turner started the first
24-hour-a-day news network, CNN, people
thought he was crazy. Who would want news
24 hours a day? Turner was a visionary and
time has proved him out. Now Seymour and
Johns are about to take this format into the
21st century with BizBuz.tv, the 24-hour
global business opportunity network on the
Internet. Seymour, co-creator and producer
had this comment, “There is more opportu-
nity in America today than ever before and
the great American dream is still alive. Due to
the economic times with people losing jobs
and savings at a record pace it is important
that they find options to generate an income.
BizBuz.tv gives these people a venue where
they can review various business opportuni-
ties and find one that excites them and will
allow them to replace the lost income.” Sey-
mour has been in the television and radio
entertainment business for over 40 years.
For the last 20 years he has been produc-
ing infomercials, corporate DVDs and audio
products with a wide array of products and
services through his company, Opportunity
Productions. His partner, Johns has been his
director and editor for those 20 years. Johns,
co-creator, director and editor for BizBuz.tv
had this to say, “We have created what is be-
ing called the first global network to produce
all types of business opportunities where
people can come and investigate business
opportunities 24 hours a day, on their sched-
ule.” Features will run for 60 seconds, two
minutes, six minutes and15 minutes with
advertising available for companies world-
wide. The feature will discuss, in depth, the
ins and outs of each opportunity and provide
viewers information where they can go to get
more information and the needed materials
to start for themselves.
Companies interested in getting exposure for
their products and services through this new
network can contact Robin Seymour.

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with TNI
Welcome on Board!
THE PRODUCT – Professor Dr. Westendorf reports on the
latest noni science.
THE COMPANY – Thanks to TAHITIAN NONI™ Juice,
TNI has been the market leader for more than a decade! All
of the Tahitian Noni products are a combination of
ancient traditions and state-of-the-art science –
for your well-being and your future.
Prof. Dr. Westendorf
YOUR OPPORTUNITY – The Tahitian
Noni opportunity is presented to you by
successful networkers, so you can become
just as successful!
SUCCESS STARTS IN YOUR HEAD – You
will be spellbound by mentalist Harry Riegel and
his stunning show combining magic and science.
TNI headquarters Harry Riegel, mentalist
26 OBTAINER
To order tickets now, send an e-mail to service@de.tni.com!
For more information, please call our toll-free call-center hotline at 08 00 82 44 84 26.

Gold-Plated Memories with
“Creative Memories”
In Network Marketing the principle prod-
ucts distributed are nutrition supplements,
vitamins and juices. Just under 90% of the
products belong to the group wellness and
health, at least according to the market re-
search on which the Industry Report Direct
Distribution 2009 is based. We recently car-
ried an article on this industry report.
But there are also other nice things that are
eminently suitable to enrich the lives of cus-
tomers by means of multi-level marketing.
And of course, the lives of the consultants
too. One of these nice things is photo albums
and photo books. From the nostalgically
hand-made photo album with the pictures
glued in place and suitable explanatory texts
under the pictures to the digital photobook
that complies with the most modern design-
er qualities. Those who want to play it safe
with regard to their memories can fall back
Herbalife to Become Official Sponsor of
FC Valencia
Herbalife has announced that the com-
pany has become official sponsor of one
of the leading Spanish football clubs, FC
Valencia. In addition Herbalife has also
become the official supplier of nutrition
supplements for the club. This sponsor-
ship brings Herbalife‘s logo into the front
line at all of FC Valencia‘s games and also
onto the track pants of the team. In addi-
tion, the Herbalife brand will be on view
in many different media in the Estadia
Mestala, the home stadium of FC Valen-
on the extremely professional memory man-
agement of “Creative Memories.”
According to their own information “Cre-
ative Memories” is the leading producer of
photo-safe albums and presentation mate-
rials. The albums are produced exclusively
using high-quality materials, for example.
They are made from laminated acid- and
wood-free paper with reinforced corners
which guarantee long storage life. For this
reason “Creative Memories” gives a 30-year
guarantee on the albums provided they are
treated properly.
cia, and in the Sports Center, the club‘s
training camp. The Herbalife logo will also
be emblazoned on the club bus and and
will be visible in the club‘s official media,
“Amunt” magazine and the club‘s official
website.
Edi Hienrich, Herbalife Senior Vice Presi-
dent and Managing Director for Europa,
Africa and the Middle East commented
on the cooperation with FC Valencia as
follows: “This deal suits us simply particu-
larly in view of our emphatic commitment
to good nutrition and an active lifestyle.”
And he continued: “The significance of
good nutrition has been recognized as an
absolutely important and vital component
of every form of training in top-level sport
NEWS
Here the company is concerned with more
than just the products. The well-trained con-
sultants are supposed to help customers to
document life stories and memories – from
weddings via journeys to family history – by
means of personal customer support. The
company has been in existence for over 20
years and offers its first-class products in
premium quality in 9 countries on 4 conti-
nents. The company headquarters is in St.
Cloud in Minnesota, USA. 55,000 distri-
bution partners, the vast majority of them
women, have set store by the company ac-
cording to information from the DSA (Di-
rect Selling Association) and market the
products at “in-home get-togethers,” a tried-
and-tested sales method. You could also call
these events “memory parties.” “Creative
Memories” operates in the USA, Puerto
Rico, Australia, Austria, Canada, Germany,
Japan, New Zealand and England.
and we look forward to being able to sup-
port the FC Valencia team to be success-
ful.” Also at FC Valencia they are proud to
have gained Herbalife as official sponsor.
Manuel Llorente, President of FC Valen-
cia, says quite clearly: “We are proud of the
partnership with Herbalife and that this
company which is respected worldwide
has made its support for Valencia‘s future
public. The fans of Valencia will be grateful
to Herbalife.”
The partnership with FC Valencia is Herb-
alife‘s fourth soccer sponsorship. Up to
now Herbalife has been sponsoring LA
Galaxy in the USA, Internationale FC (“In-
ter Milan”) in Italy and FC Strasbourg in
France.
OBTAINER 27
NEWS
MonaVie Asia Pacific Conference 2009
In October, MonaVie invites you to
Sydney/Australia to the largest interna-
tional MonaVie event of 2009. On Octo-
ber 10th, the Asian Pacific Conference,
organized by MonaVie, will take place
in the Sydney Convention & Exhibition
Centre from 9.00am to 5.00pm. The
Convention & Exhibition Centre, located
in the popular area of Darling Harbour,
has already held conferences and events
for many well-known top companies.
Monavie Brings Açai to Poland
MonaVie has announced its launch in
Poland and will be the first company
to bring the health drink on the basis
of açai (the Brazilian açai berry) to
this country. This small fruity berry
from the Amazon has been responsi-
ble for an annual growth rate of 240%
between 2004 and 2008, according to
MonaVie.
“We are thrilled to be able to bring
MonaVie products to Poland, fully in
tune with our mission to cater for the
health and well-being of athletes, fans
of the outdoors and ‚street fighters‘
as well as that of those who are sim-
ply out and about,” announced Jeff
Graham, Vice-President of MonaVie.
And he continued: “Millions of people
will find out why the açai fruit has be-
come MonaVie‘s crown jewel and why
28 OBTAINER
MonaVie can also afford this location
and has invited all their distributors in
the South Pacific region to the event.
At this convention, the products
“MonaVie Pulse” and “MonaVie Active
Gel” will be launched in Australia and
New Zeeland. At the convention, Mo-
naVie will also provide information on and Gina Merritt alongside other guest
which markets are next on the cards for
product launches, what promotional
this superfruit is taking the world by
storm.”
According to MonaVie the company
has achieved a turnover of 1.6 billion
since its market launch in the USA
four years ago and has become one of
the leading direct-selling companies.
MonaVie is already operating in 11
countries and the opening-up of the
Polish market emphasizes the desire
of the company to develop into an
international brand. A big ceremony
to celebrate the launch in Poland is
planned for the next spring.
MonaVie explains that açai is a dark
purple fruit, no larger than a grape,
which grows in bunches on a palm
tree. It thrives in in damp swamp-
lands in the east of the Amazon Basin.
gimmicks are in the pipeline and what
is generally new with the company. The
company founder, Dallin Larsen and
several Board members, among them,
Henry March, Randy Larsen, Varlin
Law, Tadamasa Shimizu and Leo Tal-
bot, will be present in Sydney on Oc-
tober 10th. Dr. Alex Schauss, Steve
speakers will also fill the convention
with life and soul.
MonaVie is playing a leading role in
researching the açai fruit and in mar-
keting it a s a top fruit for promoting
health. MonaVie is the largest con-
sumer of this berry outside Brazil. In
2008 MonaVie purchased 15,000 tons
of this fruit and thereby helped to pre-
serve the rainforest in the Amazon Re-
gion. In addition; the sale of açai ber-
ries to MonaVie provides people in the
poverty-stricken region with a secure
and steady income.
made from the juice of

açai berries

OBTAINER 29
NEWS
Is It Already Christmas?
This is a question that FLP‘s distribu-
tors might be asking themselves. This
is because in order to equip distributors
for the coming Christmas business FLP
is organizing a training day on October
31st, 2009, from 11.00 a.m. to 5.00 p.m.
in the Arnia Hotel in Vösendorf-VSC
in Lower Austria. The hotel is a really
good choice. Lying on the southern edge
of Vienna and so very near cultural fa-
cilities and shopping, equipped with
modern conference facilities and wire-
less LAN the Arnia promises all visitors
an extremely comfortable atmosphere
where “learning” and “having fun” can
be perfectly combined.
Mannatech Conquers North Europe
The Nasdaq listed company,
Mannatech (MTEX), is a global pio-
neer in the development of high
quality health, weight, skin and fit-
ness products. Mannatech have now
launched in Austria, Norway, Sweden
and the Netherlands and have an-
nounced that from the September 5th
they will be able to register business
partners and take the first orders in
these countries. Mannatech have or-
ganized opening events in Austria,
Noway and Sweden.
30 OBTAINER
In the morning Oliver Leistner will give
a Forever business presentation and
Helga Rauschgott (Sapphire Manager)
will show what a successful “Christ-
mas business with beauty looks like.
And in the afternoon Rolf Kipp (Double
Diamond Manager), the FLP “Number
One,” will present a training session.
For him things are quite clear: “No more
excuses: The direct route to Diamond
Manager.” Doing a training session with
Rolf Kipp means learning “to learn from
the best.” When Rolf Kipp gives tips for
success in the direct-selling business,
then he simply knows what the is talk-
ing about.
“Over the past 20 years, I‘ve seen the
launch of over 39 international mar-
kets, however breaking into 4 inter-
national markets simultaneously is a
first for me”, stated Al Bala, SVP of
Mannatech.
“This is an exciting event and is a sure
sign that Mannatech has taken an ex-
cellent position with international
expansion”, added Wayne Badovinus,
CEO of Mannatech. He then contin-
ued: “This expansion indicates our
So that as many interested people as
possible can take part in this training
day the participation fee for FLP dis-
tributors has been set at a mere €19 and
the guests they bring are also invited
and will pay no fee. So the FLP distribu-
tors will therefore be doing themselves a
huge favor if they take part in the train-
ing session and bring as many guests as
possible with them. You can register for
this training session on the FLP web-
site.
The registration form is already ready
to be printed at: http://tinyurl.com/
km27pj
commitment to the longterm success
of our business partners as it increas-
es their ability to build up a business
in Europe and paves the way for our
further expansion.
The General Manager of Mannatech
Europe, Colin Jones, also said that
the growth of Mannatech Europe is a
result of zealous business partners in
pursuit of health, goals and financial
freedom, as well as the the opportu-
nity of improving the lives of others.
THE LEGACY CONTINUES!
CZECHIA - LAUNCH NOW!
Official Start: September 2nd of 2009

GET YOUR POSITION NOW! OBTAINER 31

LAUNCH@SYNERGYWORLDWIDE.CZ
32 OBTAINER

Microsoft to Become a Party Animal
Those at Microsoft now want to use that what makes Amway,
Avon and Tupperware so successful: From October 22nd, Win-
dows 7 will conquer the world of home parties! It is likely that
the success of Microsoft‘s competitors persuaded them to mix
among the “party animals.” The Mozilla group, who developed
the Firefox browser, used the party system to introduce their
latest browser version in July this year and by doing so entered
the Guinness book of records: Over 8 million downloads of the
copy within 24 hours. This is something that those at Microsoft
would have liked to experience with Vista. Now Windows 7 will
be sent out into the world in the home party way.
The software giant Microsoft proposes that its users invite
friends and family to introduce the latest operating system
Windows 7 in a comfortable atmosphere. Those interested can
register at “houseparty.com” with a specially designed online
party coordination service. With a bit of luck, one will receive
the “Windows 7 Signature Edition” as an incentive free of
charge. Each host also has the opportunity to win a PC worth
somewhere in the region of 350 Euro. Houseparty.com helps
with the organization of the party and supplies a special kit
with key rings and t-shirts for invited guests. The home parties
Neways Opens Asia Regional Headquarters
In Hong Kong
With business opportunities
increasing throughout Asia,
Neways recently established
Neways Asia Management Pte
Ltd in Hong Kong as its regional
headquarters for Asia. The office
is located in Hong Kong‘s World
Trade Centre in the Causeway
Bay district. This office will also
coordinate local market efforts
for Neways distributors in Hong Kong and features a Neways
product showroom.
„Neways Asia Management‘s focus is to manage the development
and growth of the Neways opportunity in the Asian region,“ said
Erik Haugen, managing director of Neways Asia Management
NEWS
will be available under a certain motto and the host can choose
from four themes: PhotoPalooza, Media Mania, Setting up with
Ease and Family Friendly Fun. However in principle every host
can and ought to let their imaginations run wild and celebrate
their party in their own way. It is important to Microsoft that
the guests invited are introduced and presented with their lat-
est achievement – Microsoft 7.
Direct marketing is simply smart. Whereas one has to tell Mi-
crosoft and the Mozilla group what networkers have known for
a very long time: The most dynamic form of direct marketing is
MLM. MLM is making Single-Level Marketing (SLM) become
even more marginalized. Therefore the percentage of MLM
consultants in direct marketing in the USA in 2007 amounted
to 98% - that doesn‘t even leave 2% for SLM consultants.
These interesting figures were published in the industry report
compiled by Prof. Dr. Michael Zacharias. The OBTAINER will
soon report in depth and in more detail about the statistical
data referred to in this. In the meantime we are waiting in an-
ticipation on the number of downloads Windows 7 will record
through home parties.
Pte Ltd. „This is done by providing support and training to the
Neways offices throughout Asia markets as well as to Neways dis-
tributors in this part of the world.“
„This new regional office will support our biggest markets and en-
hance our ability to service our distributor network,“ said Neways
CEO Eric Larsen. „For Neways, Hong Kong represents a step in
the right direction for unlimited growth in Asia, including future
prospects in China. As this new office demonstrates, we‘re com-
mitted to continually expanding the Neways opportunity for our
distributors and improving people‘s lives around the world.“
On September 26, the Hong Kong office will host a ribbon-cutting
ceremony for the new showroom. „We invite all interested parties
to come meet our dedicated and enthusiastic Hong Kong staff and
get acquainted with the life-changing products,“ said Erik Haugen
NEWS
Fifth NfH day a complete success
L
ast Saturday hundreds of net-
workers from differing net-
work marketing companies
experienced an inspirational
‚NfH day‘ with friends and guests in the
“Schwabenlandhalle” in Fellbach. Dirk
Jakob, who in light of the tsunami disas-
ter of 2004 had the idea of founding the
“Networker for Humanity e.V”, moder-
ated a program that had lots to offer:
Thoughtful and educational, jovial and
motivating, informative and impressive.
In his opening speech, Heidelberg
based coach and trainer recalled the
beginning of the NfH e.V. and its de-
clared aim to help people help them-
selves. The fact that people from the
same industry, who usually see them-
selves as “competitors”, can cooperate
together is an achievement that cannot
be appreciated highly enough. It’s just
36 OBTAINER
like the employees from VW, BMW,
Mercedes and other car manufacturers
coming together to share experiences
and jointly contributing to a humanitar-
ian project”, explains Dirk Jakob speak-
ing to the crowd straight from his heart.
Claus Nagel, Royal Diamond with Nik-
ken, introduced the various projects
which the NfH would be supporting. He
recalls the girls’ school in Sri Lanka that
was rebuilt with the help of the organiza-
tion and introduced the projects “Steps
for Children” in Namibia and the “Center
for grieving children” in Bremen, which
was the focus of the organization’s work
last year. He also remembered the wars
which regularly create such misery on
our plant. He also reminded those pres-
ent how things are going very good for
people in Germany and Europe when
compared to the rest of the world. He
also reiterated that “someone could
be beaten to death at an S-Bahn sta-
tion, without someone stepping in”.
Reason enough for the NfH e.V to turn
their attention to the social problems
in Germany over the next few years.
In the past, the OBTAINER was also
highly praised and applauded for its
coverage on the organization’s projects.
Claus Nagel pointed out that each one
of those present need to make them-
selves a “missionary for the common
good” and by doing so help others “to
discover their own potential”, as: “Hap-
piness has nothing to do with wealth!”
This last sentence contains a central
insight, which became much clearer as
the day progressed. This was also the
case with the welcoming messages that
were recorded on DVD and video. Beate
 NEWS

Alefeld, founder of the first Center for

Grieving Children, thanked the net-
workers for their support in this way.
She could not be present at the event as it
was her organizations 10th anniversary.

Afterwards Dr. Uwe Alschner, Secretary

and Spokesman with the organization,
provided the crowd of networkers with
a short, but informative overview of
the opportunities offered by “Web 2.0”
with services like Twitter or Facebook
as well as with the building up of a net-
work and for charitable organizations.
Following this Daniel Müller, Double
Diamond with Unicity, spoke on the
topic of “leadership” and made it clear
to those present: “Humanity needs
more leaders!” The networker, using his
usual charm, clarified that “your income
can only grow to the extent at which

OBTAINER 37
NEWS

you yourself grow” – and confidently of interesting information, the most BUT – here it comes:
presented the following key factors: important of which being listed here: 8. Over 80 percent of network-
ers are satisfied with their income!
1. Do what needs done – even 1. Network Marketing is a variant of The further findings of his work were
if you don’t feel like doing it. direct marketing, which is increasingly also extremely motivating to those
2. Have a positive attitude - even growing in importance. Within German present: The future prospects for the
when things aren’t going so well! speaking countries, “Single-Level-Mar- industry appear to be extremely posi-
3. Treat others as you would like keting” accounts for only 14 percent, tive and the mood among consultants
to be treated yourself – even and in the USA this is just 1,8 percent! is – despite the current economic cli-
if others don’t treat you well! 2. The number of networkers is con- mate – very good. More info can be
4. Give it your all – even tinually growing: From 8,5 mil- found at www.branchenreport.eu.
when nobody is watching! lion in 1988 to 63 million in 2007.
5. Watch your mouth – espe- 3. Every three out of four people have al- When Dirk Jacob, following this speech,
cially if you are angry or excited! ready bought something through direct stepped in front of the congregation in
This highlight was then followed imme- marketing or would be prepared to do so. an original Nepalese monks robe with a
diately by the next climax! Dirk Jacob 4. 84 percent of direct marketing cus- real prayer wheel, most knew what was
announced “the right and left side of tomers are regular customers; only to come: The report on the trip to Hum-
the network marketing brain”: Profes- 14 percent are “one time buyers”. lakindern in Yalbang. A trip, which a
sor Dr. Michael Zacharias from the Uni- 5. Almost half of all networkers (46%) group of 17 networkers undertook last
versity of Worms, praised by many as have between 11 and 50 end customers. year (from October 22nd to November
the “Pope of Networking”. He then pre- 6. Over half of all networkers (52%) 7th) to Nepal. The nine minute film
sented the “Network Marketing Indus- work less than 10 hours per week. about the trip not only gave the event an
try Report 2009”, which was compiled 7. 62 percent of all networkers exotic flair, but also an emotional qual-
by his institute. The report contains lots earn less than 500 Euro per week. ity which appeared to touch everyone

38 OBTAINER
OBTAINER 39
Prof. Michael M. Zacharias
present. Also hearing reports from
fellow travellers who all spoke of how
they have returned “changed”, once
again lead – learning is achieved by
repetition – to the realization: “Hap-
piness has nothing to do with wealth!”
Still dressed in his monk’s robes, Dirk
Jakob, then moderated the “panel of
experts”. Here those present got the
opportunity to ask “top stars” ques-
tions. It was striking how similarly the
top networkers evaluated the develop-
ment of the industry. The significance
of the internet in the future was of
particular interest to the auditorium.
Daniel Müller summed up that which
Gabriela Häussner, Gabi Steiner and
Robert Merkel had a similar view on:
“The internet can speed up processes
but a machine could never take over
our job!” On the question of “product
pricing in network marketing” Profes-
sor Zacharias points out that compa-
nies set the prices for their products
40 OBTAINER
in the middle and higher ranges but
don’t consider them overpriced: “As
this is ultimately a question of quality.”
By this time the attendees had earned
a lunch break – as a “full program”
was also on the cards for the after-
noon. The second part commenced
with a speech from Dirk Jakob on
the “3-S-System” (Success-Setting-
System). The fan of extreme sports,
Achim Heukemes, received stand-
ing ovations as he reported on his
achievements and the mentality be-
hind these. 38 kilometers swimming,
1800 kilometers cycling and 422 ki-
lometers walking – all of these simul-
taneously. 10 “iron men” all in one
– an incredible achievement which
is based on four things: Work, hard
work, real hard work and continuous
hard work. Therefore the top athlete,
who is an unbelievable 58 years of
age, explained what it’s all about: “In
life, it is not those who are fastest that
win, it is those who preserver!” Net-
workers who adopt this mentality will
surely also achieve excellent results.
Kattrin Kupke‘s appearance as “Mar-
got Wischmopp” was exceptionally
funny. The cabaret artist, who has al-
ready toured with Dieter Nuhr, made
many attendees cry with laughter with
her performance “Put-zen für den
Weltfrieden” [Eng. “Clean for World
Peace.”]. More training followed after
the tea break, where the network ce-
lebrities present – among them Gabi
Steiner (LifePlus), Gabriela Häussner
(Xango), and Robert Merkel (LifePlus)
as well as Andrea and Klaus Tafel
(Ryzoom) – welcomed all present to
share in their extensive knowledge and
know-how. It was partially the result
of the motivating, even euphoric mood
that Dirk Jakob was able to present
another fantastic message at the end
of the event: Over 40 people decid-
ed to become members on the day!
 NEWS

OBTAINER 41
NEWS
Direct Sales Industry Report 2009
I
t is more than just hard work
which the compilers and authors
of the “Direct Sales Industry Re-
port 2009” under the supervision
of Prof. Dr. Michael M. Zacharias from
the University of Applied Sciences in
Worms have achieved. It is a piece of pio-
neering work, as the present industry re-
port published during the middle of the
year is the first comprehensive and em-
pirical research based on the overall view
of the direct sales industry. Over 6,000
full and part time business partners in
Germany, Switzerland and Austria were
surveyed as part of a large-scale market
research study. Not only did they provide
extensive information on their age, in-
come, time management, education and
motivation, they also provided informa-
tion on how satisfied they are with their
profession. The results were summarized
under the supervision of Prof. Dr. Zacha-
rias and the publication was made avail-
able to the public.
Prof. Dr. Zacharias is one of the most
distinguished scholars in the direct mar-
keting world. With a whole range of pub-
lications and national as well as interna-
tional studies he has, since the beginning
of the 90‘s, gone a long way to ensuring
this dynamic sales channel receives the
recognition it deserves. Alongside the
actual report that contains a total of 295
pages (ISBN 978-3-9812716-0-7), a short
summary of the findings is also available.
The short summary contains 32 pages
and depicts the most important data and
developments of network marketing in
German speaking countries. The bro-
chure is entitled “Direktvertrieb: Karri-
erechancen im Wachstumsmarkt der Zu-
kunft. Auszug aus dem Branchenreport
2009” [Eng. “Direct Marketing: Career
opportunities in the growth market of
the future. An extract from the 2009 in-
dustry report] and can be purchased with
42 OBTAINER
ISBN 978-3-9812716-1-4 for a pleasant
9,95 Euro.
This industry report is so valuable as
it gives a clear picture of the industry
and brings order to the mass of confu-
sion which surrounds the term ‚direct
marketing‘ among the general public.
Multi-Level-Marketing, recommenda-
tion marketing and the unfortunately not
rare enough snowball systems and pyra-
mid schemes spring to mind here when
network marketing is brought up. These
differences are also explained and pre-
sented in simple words and with graphi-
cal representation in the industry report.
The knowledge that one can bank on
reliable increases in revenue within the
industry and that all figures, business
ratios, percentages and parameters point
to future growth is the essence of this re-
port. One of the first graphics shows that
the network marketing business, both in
its scope and meaning, completely out-
shines the classic business model. Direct
marketing is simply the most dynamic
form of business. It is here the profits are
made and the most people who take this
approach are people who want to take
hold of their business opportunities.
Turnover will continue to increase glob-
ally in this industry also. While in 1988,
33,3 billion US Dollars of turnover was
achieved, in 2007 it was 115 billion US
Dollars. The number of business partners
is also steadily on the rise. In 1988, 8,5
million people were active partners in di-
rect marketing, in 2007 it is now 63 mil-
lion! And rising. And while satisfaction
with duties and income within almost all
career fields is dwindling, network con-
sultants are, to a large extent, satisfied
with their work – and also with their in-
come! Also 88% of all business partners
are happy or very happy with their work
in direct marketing. Almost 93% of busi-
ness partners work on a part-time basis
and enjoy the extreme flexibility of their
work and the excellent compatibility of
their “2nd job” with their full-time job.
However, the enthusiasm for the busi-
ness and its products, wide-ranging con-
tact with people and the opportunity to
be able to independently promote your
own business makes the industry attrac-
tive to people who are after a professional
challenge. At the same there is no other
industry that is so open to partners and
employees from varying educational
backgrounds and from differing social
and economic classes and with previous
work experience, as is the case with this
branch of the economy. While the hur-
dles, which are made up of formal entry
requirements, are increasing rather than
decreasing, the network marketing in-
dustry is free from formalities and class
conceit.
The survey showed that around 40% of
the business partners had a higher level
education qualification, 14% of which had
a university degree and around 60% had
a school-leaving certificate. This means
that people of all educational levels can
work in network marketing and that the
success of a business partner is not de-
pendent on what qualifications they have.
Everyone can do it. Determination and
preparedness to apply yourself to your
own success, making necessary decisions
without hesitation and then taking the
right steps are what matters.
Overall, the industry report can be seen
as an extremely important document for
the industry. As the dedication, enthu-
siasm, hard work and determination of
millions of people in direct marketing is
made visible with graphics and lists and
documents that commitment pays off.

Nu Skin‘s Love For Its Distributors
In Thailand, Nu Skin launched the “Hug
Our Distributors” project. This project is
aimed at the permanent employees of the
company and is to be understood as prep-
aration for a campaign in which Nu Skin,
over the next two years, will double its num-
ber of distributors in Thailand and in South-
east Asia. Melisa Quijano, President of Nu
Skin in Southeast Asia, gave an exclusive
interview to “The Nation” magazine and
spoke about plans to start new projects and
initiatives in order to significantly improve
the service for Nu Skin distributors. In this
recent interview she said: “We are enter-
prising people and need more information
about service, as it is this area in direct sell-
ing business that is very important. Our
success is dependent upon the success of
our distributors. We want to pursue a strat-
egy, that will ensure our employees are well
equipped and trained to support our dis-
tribution partners are best they can.” Last
year Nu Skin launched a “We love our dis-
tributors” campaign and at the beginning of
Nu Skin with a New Angle
In the future Nu Skin wants to position it-
self as an “anti aging company.” By doing
so Nu Skin want to give the right response
to the changing needs of an aging society.
Nu Skin president, Dan Chard, announced
during his visit to Bangkok a few weeks ago
that Nu Skin will change its present repu-
tation as a food supplement company and
will position itself as an “anti aging compa-
ny.” Despite growing unemployment and
a waning economy the Nu Skin company
is, in its own words, remaining healthy
and has increased its global turnover in
the second quarter this year by 4% to 322
million US Dollars. Dan Chard stated that
in the next few months the introduction
2009 the project “Hug our distributors” was
launched in Thailand and other markets in
Southeast Asia. According to Melisa Qui-
jano, all these projects and campaigns serve
just one purpose: “They constantly remind
us of our goal, to stand by our distributors so
that we have the ability to work successful-
ly.” During the interview with “The Nation”
she went on to say: “We, as a result, recog-
nize that the distribution partners are the
heart of our company. Therefore our main
task is to help them become successful.”
Under the “Hug our distributors” project,
trainings and seminars will be given, as well
as awards for recognition of good perfor-
mance. Nu Skin want to make it even easier
for their distribution partners to place or-
ders and abolish all obstacles associated
with registering and sponsoring. Accord-
of ‚ageLoc‘ will be revealed, an ingredient
that will be added to all Nu Skin anti aging
products. The sale of these new products is
expected to take place at the beginning of
next year in the US and during the middle
of next year in Thailand.
Anti aging products are among the best
selling products in most cosmetic and
food supplement companies. Melisa Qui-
jano, President of Nu Skin Enterprises
in Southeast Asia is convinced that this
decision by Nu Skin was the correct one.
Because – in her own words – over the
next 10 years birthrates will decrease and
the population will get older. And it is this
NEWS
ing to Melisa Quijano, Nu Skin in Thailand
currently has some 30,000 distributors. In
Southeast Asia they have a total of 100,000
over 6 different markets. In the first 8
months of this year turnover increased by
14% when compared to the corresponding
period of the previous year and turnover will
probably grow by 18% in the final 6 months
of the year when compared to the same pe-
riod in 2008.
There is also more good news for the Nu
Skin household. In the past few weeks the
company was awarded the prestigious “In-
ternational Business Award” in New York.
With this prize Nu Skin has been honored in
seven differing main areas. The company‘s
founder and president, Blake M. Roney, was
nominated as “Chairman of the Year 2009”
and Nu Skin in Asia was honored as the
most innovative company in the whole of
Asia. Nu Skin has already been around for
25 years and thanks to its unusual projects
continues to succeed to be among the best.
aging population who have a greater pur-
chasing power. Therefore success can only
follow for Nu Skin with this freshly beaten
path. “Over the past 25 years we grew from
nothing to 1,25 billion USD in 2009 and
with our latest anti aging discovery our
growth is sure to accelerate in the future”,
commented Dan Chard on the company‘s
decision. He went on to say that Nu Skin is
very pleased with the sales trend in Thai-
land. Despite the global economic crisis
and political uncertainties Thailand has
surpassed all expectations for growth. At
present Nu Skin are active in 48 countries
and markets in Columbia and Turkey will
soon be made accessible.
OBTAINER 43
NEWS

GeneWize Accepted as Full DSA Member

GeneWize Life Sciences, Inc. (Ge- one hand and to support and protect consumers, as well as, unclear and
neWize), a subsidiary of the 15-year- DSA members and their independent misleading declarations regarding the
old genomics biotech company GeneL- distributors and to foster their effi- real earning opportunities.
ink, recently announced that the DSA ciency on the other. In addition, the
(Direct Selling Association) accept- DSA sees to it that the marketing and Monte Taylor, CEO of GeneWize and
ed the company as a full member. distribution activities of its members GeneLink commented: “GeneWize is
GeneWize distributes “customized meet the highest ethical principles of extremely pleased with our quick ac-
health and cosmet- ceptance as a full
ics” through a net- DSA member. We
work of indepen- really value this
dent affiliates and acknowledgement
had been waiting by the DSA that
for its full member- our management
ship with DSA for and corporate
a year. During this policies meet the
time, the revenue, highest ethical
affiliate recruiting principles, and
and compensation we very much ap-
programs were an- preciate being se-
alyzed in order to lected to be one of
make sure that Ge- the members un-
neWize fulfills all der the umbrella
criteria and ethical of the DSA and as
principles required part of a circle of
for acceptance highly regarded
into the DSA. Now and respected cor-
GeneWize is part of the 265 active and the business world. Each recognized porations.”
pending member companies under the DSA member pledges to comply with
umbrella of the DSA. the prescribed principles, the “DSA GeneWize Life Sciences, Inc. is the
Code,” which demands transparency first direct distribution company of-
The DSA is the national trading or- and the truthful disclosure of prod- fering its customers high quality and
ganization representing corporations uct information in regards to pric- exclusive dietary supplements and
which manufacture their own prod- ing, quality, grade and availability. cosmetics based on personal DNA
ucts and distribute them directly. The This code strictly prohibits pyramid analysis. GeneWize strives to enable
mission of the Direct Selling Asso- schemes and forbids false, illegal or people to systematically take care of
ciation is consumer protection on the deceptive information to partners or their own health.

46 OBTAINER
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Design by OBTAINER MEDIA

Dubli’s Got a Heart for Children
R
ecently, Dean Mannheimer,
vice president of DubLi, was
able to give a cheque over
$13,700 to the organization
“Blessings in a Backpack”. This is the
amount raised at the latest DubLi char-
ity auction. In several U.S. States, these
funds are being used to fill children’s
backpacks and stomachs with food. On
the weekends, “Blessings in a Backpack“
Zrii: Rising Star Academy Event
Z
rii, the network, which pro-
motes healthcare products
and also the internationally
renowned author and doc-
tor, Dr. Deepak Chopra, will once again
hold the popular Rising Star Academy
event in November 2009. Dr. Deepak
Chopra comes from India but has been
living in California for quite a long time.
He is an internist and endocrinologist;
however, he is, above all, a successful
doctor of alternative medicine. He also
runs the health centre, Deepak-Chopra-
Centre, in San Diego, which is popular
the world over. Chopra focuses on the
ancient medicine of his homeland: the
ayurveda.
Zrii is the name of the nutritional drink
that this network, which was founded
by Bill Farley, distributes. Zrii is based
on Amalaki – an ayurvedic ‘crown jew-
el’. The tree, which bears the famous
Amalaki fruit, comes from Northern In-
dia and blossoms at the foot of the Hi-
provides food for children between 5 and
10 years of age whose parents don’t make
enough money to feed their kids. To this
date, there are already 11,500 children
who can take home a filled backback on
Fridays. Without the groceries in the
backpack things wouldn’t look so good
for these children. This weekend care
costs only 80 dollars per year, and with
this auction DubLi’s partners made sure
that 170 children can be taken care of for
an entire year through „Blessings in a
Backpack“.
“Blessing in a Backpack“ had asked es-
pecially for DubLi’s support because
malayan Mountains. Other ingredients
include ginger, turmeric, Indian basil,
jujube (stone fruit) and schisandra from
China/Japan. Zrii is a word that has
many meanings: light, splendour, abun-
dance, prosperity, well-being, luck and
example.
Zrii’s second product is NutriVeda,
which is also a drink that contains the
ingredients mentioned above. However,
NutriVeda contains tea, mint and cay-
enne, among other things. NutriVeda
was developed for people who trust
NEWS
there can never be enough funds raised
or volunteers recruited. The children’s
need is great, and therefore “Blessings in
a Backpack“ requires strong and reliable
partners on its side so that it can help as
many children as possible.
DubLi´s enourmous success in the U.S.
let the organizers of “Blessings in a Back-
pack” reach for the phone, and they di-
alled the right number. For DubLi and its
partners it was natural to provide for the
„Youngsters“ because at the prices DubLi
offers there was probably plenty left over
to give.
Quod erat demonstrandum.
in the use of natural curing agents for
weight loss. There is absolutely no doubt
about the healing and health promoting
effects of these products and this justi-
fies the success that this company has
currently achieved. Zrii seems to magi-
cally attract the success of committed
people and, as a result, the number of
business partners is growing rapidly.
Thus, the successful Hager Marketing
Group recently moved to Zrii and, as a
result, the company can now be built
up with “two beacons of the network
marketing world” – namely, Brad and
Marcia Hager. Zrii’s events focus on the
empowerment and enlightenment of
business partners and therefore, Zrii’s
“Rising Star Academy” events and their
stirring atmosphere cannot be resisted.
The next RSA event will take place from
November 6th to November 7th 2009 in
Anaheim in sunny California. Zrii has
applied for acceptance into the DSA (Di-
rect Selling Association) and now finds
itself in the verification phase.
OBTAINER 49
NEWS
“Glimpse” in Zurich
J
ust a glimpse in Zuri? Far from it.
Not a brief glance at XanGo and
its new “Glimpse” product series,
but deep insights into XanGo‘s
management and future plans were grant-
ed to partners and the interested public
on the occasion of the Glimpse European
Tour 2009 in the Renaissance Hotel in
Glattbrugg near Zürich, Switzerland. Doug
Bingham, Bryan Davis and Beverly Hol-
lister – together with a selection of execu-
tives from the XanGet Team plus Anita &
Beat Ambord – turned last Tuesday into
an “absolutely brilliant gathering of XanGo
Lots of News From Xango
F
or example, the company has
announced that the XanGo
founder and a number of execu-
tives welcomed a Thai trade del-
egation that was led by Chantira J. Vivatrat,
manager of the Thai Trade Center in Los
Angeles and economic advisor to the Thai
consul in Los Angeles. During the visit the
delegation honored XanGo‘s “creative use
of the mangosteen” – Thailand‘s national
fruit – and presented the company with a
certificate of commendation that charac-
terized XanGo as one of the pioneers in the
worldwide marketing of mangosteen.
In addition to what the certificate of com-
mendation honors the XanGo‘s experience
with harvesting and exporting the Thai
mangosteen fruit is benefiting a grow-
ing number of consumers now scattered
across 30 different countries. XanGo and
the Thai delegation agreed to cooperate
even more intensively with one another to
increase the popularity of the mangosteen
50 OBTAINER
friends” according to the enthusiastic ver-
dict of the XanGo partners on their compa-
ny and its management. People had been
invited to lunch and until late in the eve-
ning management and partners engaged in
close interaction with one another during
the best entertainment and competent, ap-
pealing presentations.
And XanGo‘s partners recall their expe-
rience at Tuesday‘s meeting in Zürich
as follows: “What was inspiring was not
just the good atmosphere but also the re-
newed experience that the management
fruit around the world. In a further an-
nouncement XanGo disclosed that it was
expanding onto the Russian, Kazakh and
Ukrainian markets. These markets offer
Xango‘s distribution partners an extraordi-
nary potential for growth. The pre-launch
phase for these markets began officially on
August 20th. Registrations from new dis-
tribution partners and orders have been
possible since that date. For the Russian
market, however, it is only possible to sign
up online. Logistics and dispatch have not
yet been completely put in place, so for the
first orders for goods the products will be
available for collection at selected places.
XanGo is starting on these markets with
mangosteen juice and in 2010 other prod-
ucts will follow. For their Russian distribu-
tion partners XanGo is setting up electron-
ic offset accounts to process orders. The
official opening will take place in Moscow
from October 8th to 10th. XanGo will an-
nounce further details in the near future.
Last month XanGo took over the Meridian
Group International Inc., a 15-year-old net-
working company that is currently active in
Russia and other countries. The products
of the meridian Group will no longer be
of this company are living people, open
and straightforward! Beverley didn‘t just
bring wonderful news but was also open
in this small group for questions and
suggestions. Personal discussions with
Bryan Davis about the marketing plan,
streamlines and how to build up a busi-
ness properly clarified a lot and support
the course of the XanGet Team!” On
Wednesday Beverly Hollister went on to
Munich and on Thursday she traveled to
Berlin. In Berlin OBTAINER Radio was
present and will shortly carry an inter-
view with Beverly Hollister.
available and in future this network will
only be distributing XanGo products. In
addition, this purchase means that XanGo
now has offices and a goods collection cen-
ter in Moscow with immediate effect.
Further news from XanGo arise out of the
first webinar for leaders and the tele-con-
ference: The next 2-year goal is the dou-
bling of the current number of distribution
partners. Before the end of the year XanGo
will be launched in France, Spain and Por-
tugal, and during the autumn in Italy. Lon-
ger-term company goals are the markets in
Brazil and South Korea.
Furthermore, XanGo has announced
that July 20th this year was the day with
the greatest turnover in the history of the
company and that the whole month of July
yielded a record turnover. Registration of
new distribution partners has doubled so
that XanGo now has more than a million
distributors. Over $750,000 was paid in
commissions. In addition at the webinar
and during the tele-conference there was
discussion about promotion campaigns
and incentives and further information
was given about Formula X51.
NEWS

Sharon Drew Morgan’s „Dirty little secrets“

S
haron Drew Morgan‘s book, entitled “Dirty as the product doesn‘t offer a solution to him. He has to
little secrets”, is not only a new book about back out and reflect. Sort things out in his head. Find
successful sales strategies, it is an “approach out who he needs to talk to, whose approval still needs
to reality” that until now no book about suc- to be obtained and what needs to be determined in order
c e s s f u l selling has ever achieved. When it comes to to be able to incorporate the new product into everyday
launching a new product at home or within a com- life and the work process. The product should also pro-
pany, she looks after the consumer and their deci- duce better results than any other product which it will
sion making process and asso- replace.
ciated troubles.
Therefore he remains all to often alone for too long. On
Sellers want to sell quick- the other hand it is not unusual for the seller to wait in
ly and often overlook the dwindling hope for a customer to callback. Sharon Drew
fact that the customer Morgan puts a strategy into the hands of sellers, a strat-
– before he can even egy of how they can let loose and get selling! From the
arrive at a purchase relentless focus on the deal and the desire to clinch it.
decision – must an- Instead she sends sellers on their way with a tool; how
swer a whole host she can be of assistance to her customers in the with-
of questions for drawal and reassessment phase. This is of immense help
themselves and to sellers. As the sentence a customer often ends a first
for friends and sales conversation with is - “I will ring you later” - and
family. Every as a result looses his terror and despair.
change needs
to be commu- Those who have read Sharon‘s book, know that the cus-
nicated and tomer has given up on business and problems are al-
things must ready racing through their mind – and with this knowl-
be arranged so edge you can also accompany them through this phase
that new solu- and travel with them until the final purchase decision is
tions – which made. Buying and selling loose the severity and frustra-
new products al- tion that every business brings with it when it is wrong-
ways represent – ly approached.
are really worth-
while. For starters Sharon Drew Morgan has already written numerous
potential customers columns for the OBTAINER, therefore we are particu-
have a problem larly happy to be able to present our readers with her
new book. It is available from the middle of October,
however initially only in English. Those who buy “Dirty
little secrets” between October 15th and 21st will
receive further additional material free of
charge. Detailed information on the book
can be found on the following website
http://dirtylittlesecretsbook.com and
also on Sharon Drew Morgan‘s website

http://sharondrewmorgen.com.

52 OBTAINER
are “Promoters of a happy life“

Amway´s China Redux
T
he direct-sales force
sweeps past mainland
hurdles with its array of
pricey products.
If making money is China`s real
religion, then Kong Xin is a true
believer. Grinning like a mission-
ary and dressed like one, too, the
34-year-old entrepreneur was
standing in line at Amway China`s
Beijing headquarters eagerly wait-
ing to shell out $150 for tubes of
toothpaste. For Kong, one of Am-
way China`s 200,000 active sales
representatives, the secret to pros-
perity amid the country`s chaotic
economic growth tastes like mint,
and he can´t get enough of it.
Through a bitter global downturn,
Amway, the global direct-sales
company, is having a banner year,
thanks to China. The country is
now Amway´s biggest market, with
gross sales soaring 27% to 17 bil-
lion yuan, or $2.5 billion, in 2008.
(Closely held Amway doesn`t re-
lease net figures after subtract-
ing for commissions and cost of
goods.) The company is projecting
a similar increase in 2009 and is
investing $15 million in a new fac-
tory in Guangzhou. Success is fu-
eling the daydreams of many like
Kong, who usually learn about Am-
way from friends, family and co-
workers breathlessly pushing the
company`s 200 products. No mat-
ter that these wares often are priced
significantly higher than similar
products in China`s department
stores and corner shops. China`s
newly wealthy, eager to have the
biggest and the best, are clamoring
to own a 50-year-old brand that in
the West is more commonly associ-
ated with past-generation Ameri-
cana. Amway, whose Michigan par-
ent Alticor is the 44th-largest U.S.
private company on FORBES` list,
has struggled at home in recent
years. Some 80% of sales now come
from abroad. Amway`s history in
China has not been without strug-
gle, either. The company arrived in
1995 and quickly drew the ire of the
government, which was frightened
by an Amway sales culture that in-
spired almost fanatic devotion.
A direct-sales network of interper-
sonal relationships caused worry
that it could one day lure Chinese
loyalty away from the Commu-
NEWS
nist Party. Meanwhile, economic
reforms had spawned dozens of
pyramid-scheme scandals the gov-
ernment was frantically trying to
eradicate. In response, the govern-
ment banned all direct-sales com-
panies in 1998, claiming they were
„evil cults, secret societies and su-
perstitious and lawless activities.“
„When we came to China, the gov-
ernment didn`t really understand
what direct selling is,“ says Audie
Wong, president of Amway China.
„Back then a lot of people were
very suspicious of us, and it took
them many years to understand our
approach.“ Unwilling to lose the
Chinese market, Amway agreed to
deviate from its global model and
has opened up 200 retail shops to
show those in power it was not a
threat. The company has 6,000
employees on its Chinese payroll.
Otherdirect-sales companies made
similar adjustments.
„During that period Amway con-
vinced the government we were a
trustworthy company that`s not go-
ing to run away,“ says Hong Kong-
born Wong, 57, who`s spent more
OBTAINER 55
NEWS
than half of his 28 years with Am-
way on the mainland and reports to
Eva Cheng, the regional executive
vice president, ranked No. 92 on
our list of the World`s Most Power-
ful Women. „We worked very hard
to rebuild our brand, and now the
government trusts us.“ Today, in
the four years since China changed
the rules on direct sales following
accession to the World Trade Or-
ganization, Amway has flourished,
pouring money into ad campaigns
and training a ballooning sales
corps. „If you want to sell a prod-
uct, you can come up with lots of
reasons why people should buy it,“
says Wong, though the company
tries to ensure that entrepreneurial
ardor doesn`t get out of hand. „We
tell them not to exaggerate. With
more experience they will learn
how to counter an objection.“
Kong is a quick study. When he
started selling makeup, diet sup-
plements and other Amway prod-
ucts part-time five years ago, he
was making 700 yuan, about $85, a
month. Today, as a full-time sales
representative with 300 custom-
ers, he earns $2,340 a month. Last
year, Kong said, he netted $22,000,
56 OBTAINER
a princely sum in a country where,
according to the National Statistics
Bureau, the average annual corpo-
rate income is about $5,100.
„I come here every other day to
make a purchase and sell out within
24 hours,“ he enthuses. „Not only
do I sell people products they love,
but I get to run my own business,
rather than work in an office.“
Newer recruits like Xue Fei, 32,
are equally motivated. The part-
time sales rep discovered Amway
from a friend a year ago and now
has two chums working for her.
„Amway provides good service and
products for Chinese people,“ she
says, carting bags of makeup and
vitamins out of the Beijing offices.
„Why shouldn`t we be telling our
friends about it?“
The fervor is such that the govern-
ment has barred teachers, doctors,
soldiers and college students from
working for Amway, out of fear au-
thority figures and young people
may be tempted to act irrespon-
sibly in order to make a sale. And
skeptics of Amway`s popularity in
China remain. „The company came
up with solutions --opening stores
and hiring salespeople--to make
the government think Amway is
a traditional business, which it`s
not,“ says Sun Baohong, professor
of marketing at the Cheung Kong
Graduate School of Business in
Beijing.
„Amway is smart. They try to hide
the fact that the company is a mon-
ey collecting system by taking ad-
vantage of guanxi,“ the powerful
web of personal relations essential
to success in China.
Wong, the company president,
might describe this compliance not
as deception but as a management
test. After previous stints in Hong
Kong and Taiwan, he says, „It has
been a fantastic learning experi-
ence managing in the three mar-
kets. But China dwarfed it all when
it comes to scale, complexity and
possibility.“
Professor Sun admits Amway`s
marketing strategy has proved it-
self: “People here want to get rich
quickly, and their friends make it
sound like it`s easy money.”
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 Unicity City Tour in Europe:
A Reunion with Friends
T
he Unicity Network Com-
pany invited our founder,
Michael Sander, on their
city tour of Europe. Despite
his appointment book looking rather
challenging, our founder happily fol-
lowed up this invitation as he has an
old friendship with Unicity and also
with the team leaders.
“When Brent D. Morrill invited me
to visit Unicity on their city tour,
there wasn’t any doubt as to whether
I would pay the traditional company
a visit”, stated Michael Sander. “And
I, as a result, visited Unicity Execu-
tive Vice President, Brent D. Morrill
as well as the Chairman and CEO,
Stewart Hughes in Berlin. After all,
during my time actively working in
sales from Berlin, I helped the com-
pany to install their distribution in
Europe in 2001/2002.”
Therefore, it was clear that this meet-
ing would be a reunion with friends.
So Michael Sander met among others,
Daniel Müller and Alexander Krause
again. He also met Gerhard Reheusser
and Marco Moll, about whom you can
read a detailed portrait in the next edi-
tion.
Alongside the many shoulders that
were pated and the numerous hand-
shakes, there was also an official occa-
sion. A new product was announced.
Bios Life E – with the slogan “The
Smart Energy Drink”. However, before
this product was introduced, Daniel
58 OBTAINER
Müller, provided the 100 guests pres-
ent in Berlin with an overview of the
history of the Unicity Network. Brent
D. Morrill introduced the new product
straight after this. Find out more in the
next edition. However, Bios Life E isn’t
just a simple energy drink. The secret
behind the product is an ancient phi-
losophy: Zen.
One of the main ingredients in Bios
Life E is matcha, one of the most
healthy, high quality and precious teas
from Japan. Matcha has been used for
many thousands of years by Buddhist
monks for the Zen tea ritual.
The guests present, naturally enough,
got the opportunity to test the new
product. Gerhard Reheusser explains
it this way: “You get a can to hold. Ice
cold! Once opened – a fruity smell, a
deep red colour. And then the fist sip –
WOW! That’s it! From the first second,
the first sip, I knew that Unicity had
produced another world-class product
for a healthy lifestyle and even more
energy. It is a new dimension in the
energy drink market which is worth
millions and we are there.”
As the highlight of the evening,
Unicity Chairman Stewart Hughes
gave the guests present an overview of
the opportunities and future prospects
with Unicity. More information about
this and a detailed interview with
Stewart Hughes can be found in one
of the next editions of the OBTAINER
WORLDWIDE.
 h U n i c i t y n o w !
Speed u p w i t
Car Bonus

Bonus Pools
Presidential Incentives
Bonus

Fast Start Bonus www.unicityeu.net

BRAINBOX

Comein together
Gelsenkirchen

A
small piece of company history was written on
this weekend in September in the Maritim in
Gelsenkirchen. Barely 18 months after the com-
pany was founded they met once again more or
less in it birthplace. While in March 2008 only about 200
partners were present, this time almost 800 “jeans fans” fol-
lowed the call of the Bochum company. There was not a trace
of financial crisis or bad economic situation. Already on the
eve of the event OBTAINER founder Michael Sander got an
overview of several tens of thousands of pairs of jeans with
a value of well over half a million euros which were then of-
fered to the enthusiastic consultants the next day.

The program stood under the motto “Taking off with

LABELjeans” and so the meeting room was more like an air-
plane than a hotel. Already at the check-in there was the first
surprise. The partners of the Label Elite Club, in other words,
all those who industriously sponsor new consultants every
month, entered the hall through a special entrance – for the
first class. All the studios and the central warehouse went
through the business class. In the hall too the members of the
Elite Club were pampered. Comfortable armchairs, the best
view and a personal greeting from the flight captain, Stefan
Sommer, who really warmed up the public right at the be-
ginning. The emotional highpoint was a telephone call with
LABELjeans executive Petra Böckle, who was in hospital as
a result of a serious illness, but she was connected with the
whole call via a short telephone conference and wished all the
participants lots of fun and success.

Directly afterwards there was a fashion show where the fall

and winter collection was presented: tops with the hip em-
broidery- or metal-look, the chicly elegant business leather

60 OBTAINER
combination and fur vest, both from the limited edition,
jeans with appliqués, glitter and rhinestone and purses with
a trendy fringe look and the new leather jewelry collection.
The visitors to “Come together” stormed the jeans and goods
store already during the first break, everybody wanted to be
loaded with goods quickly and in abundance. The goods were
literally hauled off in sacks (as you can see in the photo).

After this real “buying spree‘” during the break many deserv-
ing partners were honored. Some of them got the opportunity
to report on their experiences with LABELjeans and so Clau-
dia Bayartz, Stephanie Wanders, Markus Nawrath, Wubbo
Leeuwerke, Bärbel Klein and Cornelia Winkler inspired the
auditorium with their experiences. As a newly appointed
team leader Claudia Bayartz received the keys to her own
LABELjeans company car, a Chevrolet Matiz, brand new,
with air-conditioning, centralized door locking and many
other extras and for her first-class distribution work in Au-
gust Cornelia Winkler received a mini-notebook with a trendy
ED HARDY design.

It was noticeable from all those present: in this company

things are still really humming! Since the distribution man-

OBTAINER 61
 ager Stefan Sommer has to be on the road throughout the
whole of Europe in the next weeks and months in order to
support the build-up of distribution by means of many large
and small presentations and seminars his two partners Anja
Krohm and Andrea Kochalski fulfilled a wish and presented
Stefan Sommer with his own motorhome, which had been
“completely pimped on LABELjeans” by the OBTAINER
MEDIA graphic team. His dream is all of 7 meters long and
leaves nothing to be desired.

In addition, the new exclusive partnership that LABELjeans

has entered with Phone-House was presented. This offers
Vodafone‘s “Super Flat Rate” including a mini-notebook and
a free USB stick for LABELjeans‘ distribution partners for an
unbeatable price. A useful add-on for all partners and cus-
tomers of the company.

At the conclusion – you could almost say in accordance with

ancient tradition – OBTAINER founder Michael Sander was
also asked onto the stage in order to give the audience an
overview of what is happening in direct distribution inter-
nationally, but also in order to give, as always, openly and
objectively his opinion of LABELjeans. OBTAINER has been
accompanying this company from the very start and Michael
Sander expressed his happy surprise about the sustained and
positive development of LABELjeans, which despite all the
internal and external crises it has had to master is still a real
success story. Of course, he had a few valuable tips for his lis-
teners. Our founder, who is now underway on all continents
every month and gives training sessions for companies from
all over the world is always pleased to make time for compa-
nies from Germany. He emphasized that – if his timetable
allows – he he is always very pleased to get together with his
friends from LABELjeans. So everybody is now already look-
ing forward to the next “Come together,” even if next time it
will not be possible to have it in the Maritim, since this loca-
tion was already almost “bursting at the seams” this time.

„Stefan, if you continue to grow like this then in a couple of

years we‘ll be meeting in the sold-out Schalke Arena here in
Gelsenkirchen. I‘ already looking forward to that...” With
these words OBTAINER founder Michael Sander took his
leave of the audience which had rewarded his appearance
with standing ovations. Even Stefan Sommer had nothing
to add to that and released the visitors to go shopping on a
warm late summer evening. A successful event all-round af-
ter which one thing was clear to everybody: LABELjeans may
be aloft, but is by no means aloof and remains one of the most
interesting addresses in the distribution of jeans and fashion
products in network marketing in Europe.

62 OBTAINER
Design by OBTAINER MEDIA

Dirk Adam, TNI With the “Eag
“Anybody who makes a mistake and doesn’t correct is making a sec-
ond one!” It was in accordance this 2,500-year-old saying from Con-
fucius that the company consultant and coach Dirk Adam acted when
he registered himself recently with “Tahitian Noni International” –
for the second time! Because a few years the professional networker
from Kiel, who has been working successfully in the industry since
1987, already made an exemplary career with TNI. At that time within
an extremely short period he had succeed in getting as far as partici-
pation in the “Vision Retreat,” the company’s internal private con-
ference that “whisks away” TNI’s top leaders every year to the most
beautiful places on earth.

This is something that most people do not even dare to dream of –

and Dirk Adam had already achieved it: International downlines
generated stable turnover and a passive income. But then the likable
“Viking” made a mistake, one that he can only shake his head about
today. “When things are going too well for the cow, the cow will go
onto the ice” is an old North German saying (roughly, when things are
going too well, people take risks) that fits his situation at that time very
well. “I wanted to keep all my options open and didn‘t want to commit
myself,” reports the networking professional in an interview with OB-
TAINER: “Something might still come up that would inspire me even
more than what I was doing at the time.” This is a train of thought that
has been the undoing of many a successful distribution partner, as
the editorial board of OBTAINER knows only too well from yearlong
experience and innumerable interviews. And only a few subsequently
have the courage and the strength to revise their decision and to risk
starting once again with their old company.

And for Dirk Adam too this step was no easy one. All the more impres-
sive is the honesty with which he reports his experi-
ence to-

64 OBTAINER

gle System” to financial freedom
day: “My life was really shaken up. Also healthwise I really had a lot of
problems and it was very difficult to get back on my feet and to start
networking again.” But he let himself be influenced and swept along
by some “friends” to set up his own company. But already after a short
time he recognized that this idea was threatening to turn into a disas-
ter. “At this point it became clear to me how good thing had been for
me as a member of the Pearl Elite with TNI,” he explains frankly of the
“stale aftertaste of having made this decision at all.” In particular too,
his love for the products and the extraordinarily positive experiences
he had had with these products crossed his mind again and again and
ultimately allowed him to “bite the bullet” – and come back to TNI!
A contributory factor to this decision was certainly also the “Way Ac-
cess Global” team concept that enables him to work internationally
and with an orientation on the future and so make up a part of the
“lost time” again. “The basic idea of this system is to build up a stable
international business,” explains Dirk Adam, who promotes the idea
via his Internet domain www.eaglesystem.de: “The aim that every
second line is American and the other European.” The exciting thing
here is that through this system it becomes possible to enable people
who are seriously interested and want to make a career to make a
start free of charge, whereby these people receive TNI products worth
€600 – and still earn commission! “That means that all new partners
get free entry, a free boost for their careers, free products and the op-
portunity from the third month of earning more money than the CAS
costs incurred,” beams Dirk Adam, whose newly gained enthusiasm
is visible in his face: “With this system we’re a quantum
leaps ahead of everybody else! We are
CLOSE UP
offering those who are interested in us their own websites in several
languages and a ready-to-use recipe for success. Behind it there is an
extremely successful upline with core competence in Internet mar-
keting.”
Although this system runs 100% “online” and thus offers the op-
portunity to build up a genuine “home-based business” Dirk Adam
is an advocate of personal meetings since for him direct contact and
the establishment of friendships are and remain important elements
of a positive business relationship. “Deep down network marketing
is a person-to-person business,” he points out showing that he is a
staunch supporter of the “classical values”: “But that doesn’t mean
that we shouldn’t use the modern resources – quite the contrary!” He
is convinced that it is precisely in the area of training that e-learning is
becoming more and more important. “Nevertheless, basic seminars,
for example, must also be offered in the real world and not in cyber-
space.” In the final analysis, right at the beginning of a career in net-
working personal intervention is still often necessary in order to bring
the newcomer onto the right path. Therefore, for example, Dirk Adam
telephones his firstlines up to eight times a day during the initial peri-
od and then later when they “can already walk on their own,” he
still does so at least every third day. “It is precisely these
things that have to be duplicated in the final
analysis,” says the networker ex-
plaining the road
OBTAINER 65
 „Erfolg ist
Vertrieb“

66 OBTAINER

to success. Of course, he also travels personally to the countries where
he is launching his TNI business and builds things up there just as
systematically.
Another central component of “success in distribution” consists of
products that are genuinely useful to the end customer. “In this re-
spect I find it really easy with TNI to wax lyrically,” reports the net-
worker from northern Germany: “The high-quality products from
TNI are plain and simply good for everybody and the new expanded
range of products really does offer something for everybody. In the
22 years that I’ve been familiar with the networking industry I have
never ever seen a product catalog with this level of professionalism.
Also the leaflets and above all the starter sets are very successful. That
has made me extremely enthusiastic. Therefore I’m also very pleased
that I can finally work and perform again – because, as you know,
talking is something anybody can do.”
As a matter of fact, Tahitian Noni International’s figures, data and
facts will make many other companies turn green with envy: Since
1996 the company, which has registered more than 213 patents
worldwide, has already sold its flagship product, the famous “Tahi-
tian Noni Juice,” more than 100 million times and has paid out com-
missions worth more than $2.1 billion for this. Meanwhile an average
of 20 bottles of Noni Juice are being sold per minute – and an end
of the worldwide growth is not in sight. Thus the recently launched
energy drink has already sold more than a million units within a few
weeks. This momentum has ensured that TNI has already produced
over 200 income millionaires and has helped thousands of distribu-
tion partners to achieve prosperity and financial security. And Dirk
Adam is totally convinced that this is precisely something that the
“Eagle System” will also achieve: showing interested people the way
to achieve financial freedom. “I see TNI as an oasis in the current fi-
nancial and economic crisis. I can’t imagine a nicer job than working
as a freelance for TNI – no matter in what position. Because where
else could dispose of my time and determine my income myself and
be my own boss?”
CLOSE UP
The top-class leader would like to convince many people of these ad-
vantages in the coming years – admittedly always only three inter-
ested parties at a time per country. “It isn’t possible to achieve more if
you don’t want to run the newcomers into the ground, if you want to
want to provide them with a well-grounded introduction to the busi-
ness,” says Dirk Adam in the interview: “In the process a person who
wants to make a career using our system be able to envisage finding 9
people who on their part want to make a career. Mind you: With a free
start-up and free qualification!” In each case these GOLD partners in
the system will be sponsored into the second level – and for this the
newcomer receives three SILVER partners from the USA (or a “silver
country”) automatically placed on the first level. “In this way a mixed
international organization with a lot of stability and enormous and
unstoppable duplication,” explains Dirk Adam and does not forget
at this point to refer to the fact that the commissions at the second
level of the TNI marketing plan are higher than at the first. “How-
ever, I wouldn’t like to reveal too much about out total concept,” he
explains with a smile. “That is something I prefer to do in the course
of a personal discussion. Because what you are reading and hearing
here is nothing at all…! It is much more important to me to remind
all readers at this point of one important point that somebody once
said to me, more or less as follows: For success in network marketing
it doesn’t matter who you are, where you come from or what profes-
sion you’ve learned! Because the difference between a successful per-
son and the others doesn’t consist of a lack of strength or of a lack of
knowledge but of a lack of will!”
Anybody who has now been motivated to accompany Dirk Adam on
the road to a healthy and happy future is heartily invited to contact
him:
e-mail : v-i-p@email.de
Skype: Powermankiel
Internet: www.eaglesystem.de
Hotline: 00 49 172 6957240
OBTAINER 67
SHORT CUTS

BVNM Celebrates Fifth

Anniversary and Presents
Network Awards
“The best advertisement is our success!” This sentence from Maria Schleipfer, the grande dame
of network marketing, could have stood as the motto for the celebration of the fifth anniversary of
the BVNM (Federal Association for Network Marketing), which took place in the Goldberg Hall of
Ludwig Erhard House in Berlin on September 25th.

70 OBTAINER

Michael Drebs, Manager of the BVNM Academy and MC of
the festivities was able to greet numerous guests and many
celebrities – among them OBTAINER‘s founder Michael
Sander – to the event, which made clear the importance that
the Association has achieved through its continuous work. In
his introductory words Wilhelm Schilling, First Chairman of
the BVNM, pointed out the importance of behavior standards
in order to continue improving the image of the industry. At
the same time he highlighted the core themes “entrepreneur-
ship” and “qualifications” with which the Association has dis-
tinguished itself in the past years. Advice for those setting up
new businesses and the newly-established BVNM Academy
are two aspects of these fields of activity.
Erwin Stuprich, Spokesman of the Federal Committee for
Direct Distribution of the Austrian Chamber of Commerce
SHORT CUTS
sent a message of greeting to the gathering as did Prof. Dr.
Hans-Peter Schwintowski, Chair of Commercial and Busi-
ness Law at the Humboldt University in Berlin, and the top-
class networker, Gabi Steiner. The road into the capital had
been found by the top-class trainer Michael Strachowitz, the
business journalist Karl Pilsl and the “networking giant” Prof.
Dr. Michael Zacharias of the University of Applied Science
in Worms. Together with Maria Schleipfer and Max Schwarz
they were among the prize winners of the “BVNM Awards,”
which were presented for the first time this year and which
are intended to be an honor for the “Outstanding Personali-
ties in network Marketing.”
But first before these tributes the undisputed Highpoint of
the event was the lecture by Prof. Zacharias, in which the
scientist, who has been teaching in the Department of Euro-
pean Business Management since 1977, presented the results
of the industry report on “Direct Sales 2009” (in this issue
OBTAINER is reporting in several articles about the contents
of this study). On the basis of the excitingly presented facts
and figures the guests were in a position to understand why
the networking industry is well on the way and what we should
be paying attention to in future. This industry report, which
is a useful tool for networkers in their daily work, can also be
ordered with immediate effect from the BVNM website Un-
der the motto “Taking your life into your own hands” Katrin
Bajri, Double Diamond with Forever Living Products, gave
an exciting lecture on the subject “Quo vadis, network mar-
keting?” And Michael Strachowitz made it clear to all those
present that it is necessary to differentiate between between
“the crisis out there” and the “individual crisis.” “We always
have a choice,” he called out to those who had gathered and
continued in his inimitable manner: “The crisis is always only
between our ears!” Because of this with the BVNM and the
participants in the panel discussion moderated by Michael
Drebs there was no sense of crisis – on the contrary: opportu-
nities, values and training were the keywords that dominated
the animated discussion.
The fact that none of those invited from the Chamber of com-
merce found the time to take part in the celebration was the
only sour note that the BVNM officers had to register with
regret. However, Gerhard Lange, Second Chairman of the
BVNM, who shortly before had received great praise and lots
of applause for is untiring commitment, took this sportingly:
“This shows that we still have potential for development,”
he declared with a smile. An attitude that also marks the
“networkers of the new generation,” who have successfully
completed the course to get the certificate as “consultants
in network marketing” (as reported in OBTAINER). All the
OBTAINER 71
SHORT CUTS

graduates present were asked to come onto the stage again

and were officially congratulated there. Michael Drebs and
all the guests present together with the executive and the ad-
visory board of the BVNM heartily congratulated the the suc-
cessful certificate holders for their achievement.

A cold buffet, sparkling wine and a few good conversations

rounded off the successful anniversary celebrations. At the
end all participants were convinced that network marketing
is facing a brilliant future which will also be supported by the
BVNM in the coming years with professionalism, seriousness
and a training scheme independent of any company through
the BVNM Academy.

72 OBTAINER
 SHORT CUTS

OBTAINER 73
 CLOSE UP

German Premiere:
The first direct sales fair in Berlin

Christoph Kowalczyk
wants to show people “the
true face of direct sales”

What networker does not know the nu-

merous criticisms, rejections and “piec-
es of good advice” from friends and rela-
tives? MLM and network marketing are,
unfortunately, misjudged far too often.
Christoph Kowalczyk has decided to im-
prove the image of the industry actively.
For this reason he has organized the
first direct sales fair and is at the same
time the host of this event. On October
24th all interested people can acquire
exhaustive information about this sec-
tor of the economy in the Gropiusstadt
Community Center in Berlin. Numer-
ous exhibitors will offer the opportunity
to check out products on the spot, will
answer questions, will show the busi-
ness opportunities and present new and
innovative products. OBTAINER met
Christoph Kowalczyk for an exclusive
interview and the “pioneer” answered
our questions openly and honestly.
Find out everything not only about the
reasons for the first direct sales fair,
but also which network is particularly
suitable for newcomers, why MLM is
tainted with such a negative image –
and why this is ill-founded – and why
everybody can succeed... but not with
every company.

74 OBTAINER
OBTAINER: Hello, Mr. Kowalczyk. You are organizing a direct e t c .
sales fair in Berlin in the fall. What has made you do this? For the
house-
CK: It is well-known that the image of direct sales and particularly wife it is
that of MLM has suffered greatly in the past because apparently therefore
our industry attracts very many “black sheep.” I would like to give just as inter-
the industry an, of course, myself the chance to enlighten people esting as for
without obligation about the earnings opportunities and the work the business-
methods of direct sales. In addition, I am of the opinion that those man because
of us who work in direct sales ought to stick together better so that there are choco-
we can carefully turn around the image of the industry so that it is late lovers every-
again seen positively. That will, sooner or later, benefit us all. In where no matter
the present period of economic crisis it is even more important in which circles you
that people get a positive image of direct sales because even if only feel “at home.” In ad-
10% of those who are currently unemployed were to find new job dition, Cacaomundo
prospects in direct sales, things in Germany would not look quite so products do no need
tragic economically. That is admittedly wishful thinking, but with- such intensive consultan-
out visions you also can‘t change anything. cy work as, for example, is
the case with nutrition sup-
OBTAINER: How has the resonance to the fair been so far? plements as you do not need
any special knowledge about
CK: Considering that this is a pilot project in Berlin and that I had the products. This means that
the feared the worst, i.e. that I would not be able to win any direct already from the start you are
sellers to support it, the project has been a complete success so far. not necessarily dependent on
About 99% of the reactions have been positive, some of them even your sponsor and for this reason
euphoric. As it has transpired, many direct sellers had already had you are already in a position to
the idea but none of them had had the courage to turn it into real- achieve rapid successes on your own.
ity. Even an online magazine has approached me to support me in Here I do not mean that you should
promoting it. not work together with your sponsor,
but merely that already from the start
OBTAINER: For some time now you have been with Cacaomun- you do not necessarily need your sponsor
do. What differentiates Cacaomundo from other companies? during discussions in order to explain the
products. Thus the “stress” of agreeing joint
CK: The product, which is unique in networking, both the kind of appointments with your sponsor is absent.
product (chocolate) and its utility (promotion possibilities). This You become self-confident quickly and you
gives us as trading partners the opportunity to operate not only in also experience th pain of the word “No” sig-
the private sphere but also to acquire business people too – and we nificantly less often (if you approach your work
can do so primarily with our products and not just with the busi- seriously).
ness concept.
OBTAINER: Why did you join Cacaomundo?
OBTAINER: Why should somebody who is interested look into
Cacaomundo? CK: Previously I had worked in the field of nutri-
tion supplements and I decided to join Cacaomundo
CK: Because it is a very simple network, particularly for beginners; because the products have a massive advantage in
you can carry on business through sales parties, through direct con- comparison with nutrition supplements: Chocolate is a
tact or even on the Internet – it appeals to people‘s gut feelings. With product that nobody needs – but very many people want
the promotion possibilities I can systematically approach business it. With nutrition supplements it is exactly the opposite: Ev-
people and as a rule they are open to it. When you see who has reg- erybody needs nutrition supplements (in my opinion), but
istered with Cacaomundo as a trading partner, you will know what I only very few people want the products or they have first to
mean: car dealers, pastry shops and bakeries, hotels, catering firms be enlightened and enthused in long sessions about this sub-

OBTAINER 75
 CLOSE UP
ject. And then there is also the additional question of whether the-
se enlightened people want to and are able to afford the nutrition
supplements. By contrast, chocolate is something that most people
indulge in since you can spoil yourself with it. So the only question
is is whether you want to spoil yourself using Cacaomundo.
OBTAINER: Since when have you been involved in network mar-
keting?
CK: Intermittently since 1998.
OBTAINER: What in your opinion is the greatest advantage of
network marketing?
CK: It is something that everybody can do.
OBTAINER: What in your opinion is the greatest disadvantage of
network marketing?
CK: It is something that everybody can do.
OBTAINER: What brought you into networking, the product (if
so, which) or the business concept?
CK: Neither, it was my sponsor. I had a lot of sympathy and I could
imagine building up something together with him in the long term.
In addition, of course, there were the business concept and the
products. But if the chemistry hadn‘t worked, I would never have
considered it further.
OBTAINER: What does success mean for you personally?
CK: Professional success is for me recognition of my performance
– both emotionally and financially, combined as a rule with rising
up the career ladder. Private success is harmony in the family.
76 OBTAINER
When my wife still sticks by me after 30 years and my child says
to me: “Papa, I love you,” then I know that I‘ve done a lot of things
right.
OBTAINER: What is the secret of your success?
CK: Setting priorities and carrying them out consistently but at the
same time remaining human and always asking yourself whether
you‘re on the right track
OBTAINER: What is you personal path to success in winning
new partners?
CK: Making people aware of what I have to offer, letting the tas-
te the product, and showing business people the sweet promoti-
on possibilities. The simplest path I can take with my network. In
my other networks I experienced a lot of rejection, NEVER IN MY
LIFE have I found anybody to be nasty to me when I offered them
chocolate.
OBTAINER: What are you medium-term and long-term goals?
CK: I don‘t like to talk about my goals, as these are something per-
sonal for me. I have also had the experience that people quickly pin
you to these goals, but goals can change because you are always
changing too. My goals ought not to be important for others be-
cause they are my goals. Everybody should think about it and set
their own personal goals.
OBTAINER: Do you have role models in network marketing?
CK: No, at least not tied to any names. I admire people who were
right at the bottom and have managed to reach the very top and I
value people who never give up, but I‘ve never wanted to be like
somebody else instead I‘ve always wanted to go my own way – even

if by doing so I end up falling flat on my face... which has happened
to me very often.
OBTAINER: What should a new networker look out for?
CK: I want every newcomer to make the right choice because the
products, the marketing plan, the company and the work methods
possible have to suit the individual. Of course, we shouldn‘t forget
the sponsor. If you discover that you‘ve made the wrong choice,
you ought to have the courage to give up again. This is a decision
you can only reach if you inform yourself about the industry and
the various companies. Most people do not inform themselves, but
believe everything their upline tells them. When things go wrong,
however, you should always first ask yourself, whether the fault
isn‘t your own before you start looking for it somewhere else.
OBTAINER: What do you advise newcomers to do when they
have decided on a company?
CK: Continue to train yourself regularly in line with your “network
training” using your sponsors or upline (but also outside your own
company) and keep your work methods simple and duplicable.
First try out the work methods recommended by your upline be-
fore you start reinventing the wheel. Mostly nothing else is then
necessary.
OBTAINER: How should a networker work in order to be suc-
cessful on a long-term basis?
CK: The orientation should be on the customers and your part-
ners. Only a satisfied customer is a good customer and only a satis-
fied partner is a good partner. You achieve this through humanity,
reliability, persistence (not to be confused with stubbornness) and
honesty. Other than that the following is important: “The only peo-
ple who have become successful are those who have picked them-
selves up one more time than they have fallen down.”
OBTAINER: When you look back, what is the most important
thing you have learned in the MLM business?
CK: How to cope with rejection. The amount of rejection I expe-
rienced in the early years was very frustrating. For all networkers
it‘s important that they shouldn‘t take rejection personally; instead
they should develop a thick skin. There can be many reasons for
rejection and as a rule they have nothing to do with you as a person.
In my first network somebody came up with the following verdict
on this (and it is absolutely true): “Not everybody is open to being
sponsored by everybody at all times and in all places.”
OBTAINER: What do you think of networkers who are working
CLOSE UP
in several networking companies at the same time?
CK: It depends on what you would like to achieve. If first and fo-
remost you want to do business with customers then it is definitely
clever to have a highly diversified rang of products on offer. If you
want to have a career in networking, then you will sooner or later
have to choose one particular company. The day has only 24 hours
and looking after 2 or more organizations properly is no longer
possible once you‘ve reached a particular size. In addition, you will
begin to lack credibility in your organizations.
As a customer I can register with as many networks as I like, also
with reseller status, since after all I get products on more favorable
terms. That is still the good thing in networking – I can register as
a reseller in order to cover my own needs. Why should I pay the
retail price to a colleague when I know that there is also a more
favorable way of doing business?
OBTAINER: what in your opinion are the 3 most important charac-
teristics that are necessary to be successful in network marketing?
CK: Persistence, training and consistent ACTION! By consistent I
don‘t mean that you have to do a lot every day. Many people who
are working may for reasons of time only be able to set aside one
hour a week for their networking. Admittedly that is very little, but
one hour a week amounts to 52 hours a year. As long as you then
remain realistic and don‘t expect that after one year with this ex-
penditure of time you will have achieved the highest level in your
company, that is also quite OK. The important thing here is just
that this one hour a week is also really filled with effective work
for your networking business; then after a few years you will have
significantly more success than people who can devote 15 hours a
week to their networking business but fill this time with ineffective
work or use their time inconsistently.
OBTAINER: Are you personally only working in Germany or do
you already have partners abroad?
CK: I‘ve now been able to register a likable partner in Austria. I‘m
very pleased about that since I‘ve had ties with this country since
my childhood and I can also very well imagine living there one day.
I‘m also pleased when I can win a a couple more partners in Aus-
tria, but working from Berlin this isn‘t quite so simple – after all
Austria isn‘t exactly just outside my front door.
OBTAINER: Do you read MLM print media?
CK: I read various online and also print media on an irregular ba-
sis since mostly I don‘t have the time to read them regularly.
OBTAINER: Mr. Kowalczyk, thank you for the interview.
OBTAINER 77
 CLOSE UP
Continuing her life story: “During that period I was also
a reporter – not officially – for a daily newspaper writing
the Family Page for 2½ years as my hobby. I married a
loving Syrian husband and in 1995 we moved to the UAE
seeking an opportunity to achieve a better lifestyle. Here
in the UAE I‘m now working for an Islamic financial in-
stitution in Sharjah. I‘m still working there, I like my job
and I feel comfortable. I‘m now a part-time networker
but when I reach my goal I will have my full freedom and
I will be – I would not say a ‚full-time‘ but an ‚all-time‘
networker and I want to live for me and my family and to
feel the comfort of home.” Asked how she came into con-
tact with MLM and particularly with DXN she says: “The
78 OBTAINER
story started a long time ago when we moved from Saudi
Arabia to the UAE in 1995. This was a big bad change
and a painful experience in my life. The reason we came
here was to seek new opportunities but what happened
was against our wish. When I started working at my job I
suffered a lot with my boss, who was heartless, cruel and
enjoyed humiliating people. He destroyed me complete-
ly. What made things worse was that I felt homesick for
my family in Saudi Arabia, I missed my parents, brother
and sister. I wanted to go back there again and be with
them. “I was lucky; after serving 6 months under that
pressure and stress, I left to work on an evening part-
time job with half of my previous salary but for peace of
CLOSE UP

OBTAINER 79
 CLOSE UP
mind I accepted that little and felt my life come back to
me. Three months later I returned to my former job after
that boss left the UAE. While on service with another op-
portunity with the same salary was offered to me which
I accepted in 1996. This has increased only a little since
then and I am in the same job but I‘ve changed offices
twice during that period.
“Not only that: I was not satisfied with my low salary
compared with others working in other associations who
were getting higher salaries. With the low income and
rising prices and home rents we fell back on credit cards
and loans from banks. I hated my job at the time and I
thought many times of resigning but I could not because
of my bank loans.
“I was suffering from lots of physical, financial and
mental health problems. For years I had urinary tract
infection attacks, colon crises that came on during the
night without warning and a constant cough that de-
veloped into asthma. Medication didn‘t seem to work
properly for me. Like every lady I wanted to keep fit and
look beautiful and so from my early days I used to diet
and I tried hundreds of different diets; these diets made
me weaker and every time I lost weight, I immediately
gained more. During these years, because of the stress
and the depression which haunted me, I started feel-
ing too tired and without energy. I also had back pain
and my problems and pains started to increase. While
at home I thought of doing something else and I always
thought of how I could become a useful person in life
and how I could help others.” Her daughter got married
and moved to Bahrain, which made her even more lonely
and isolated. “My pains and depression increased and
80 OBTAINER
my financial problems were killing me. Only then did I
start thinking of home-based business. I started looking
on the Internet for opportunities. I did find something
but it didn‘t work out. Although I spent and lost money,
I didn‘t give up and kept looking. Every day I was calling
Allah the Almighty God for rescue, with eyes filled with
tears and pain, asking him if he had any cure or relief for
my pains. I prayed a lot with deep faith and belief and
asked God to give me relief from all my sufferings.
“One day, while crying, I called my daughter and told her
I had reached a dead end. She panicked and was scared
and told me she would send me a product that might
give me some relief and help me reduce my weight. She
thought I was suffering from depression because I was
too fat at that time.”
This was the turning point: “She sent me two natural or-
ganic health products from DXN International. She had
heard that they were good healthy products that could
help reduce weight and give relief from pain. She was
not a member at the time and knew nothing about mem-
bership. That was early in 2005 and was the first time I
was introduced to DXN products without knowing ex-
actly knowing what they are. After consuming Spirulina
and drinking Lingzhi Tea I felt a lot better and within a
few weeks my depression was gone and I wanted to get
out of the house and meet people. I wanted to see the
world. When the products were finished I went to the
DXN office in Sharjah and bought more of them. In 8
months I lost 13 kg. My painful attacks were reduced. I
was very happy.
“Nobody told me about membership. So during 2005 I
was just a consumer and I felt relief. But I still had these
OBTAINER 81
 CLOSE UP

attacks from time to time with pain and tears. I never

gave up on my prayers. In November 2005 my husband
had a heart attack. When he was released from hospi-
tal two of his friends came to our house and introduced
DXN to us. It was a miracle – as if God had listened to
my prayers. I had reached a dead end when DXN came
knocking on my door – twice: first through my daugh-
ter and then through my husband‘s friends, who told me
about the business opportunity.

“After I learned why these products gave me great relief

and saved my life, I started to tell people about them. I
became free of my pains and I‘m now on my way to get
my financial freedom. I can say: Now I am a new-born
person and I‘m almost 4 years old in the DXN world –
I‘ve found myself again.”

She has had some negative experiences since joining
DXN. “When I joined DXN I was so enthusiastic and so
eager to help people because I believed in the DXN prod-
ucts. I wanted people to join only for the sake of help-
ing them, even those who couldn‘t pay the membership
I paid for them and made them members of my network.
That was a bad experience and I don‘t advise anyone to
do it. Easy come, easy go. After they joined, they van-
ished. No answers to my calls. That turned my family
against me and they didn‘t believe in DXN. They thought
it was a waste of money. But during this time I was cured
of my health problems. Then my family felt relief as well
and they then opened their eyes and they are all believ-
ers. We all love DXN. But routine check-ups in hospital
are still a must. Our DXN products are not medicines,
they are food supplements that help the body to heal it-
self and boost the immune system.”
In response to questions about her methods of working
she replies: “As a sponsor I have great responsibility to
partners who join me in my team. Once they join this
fine beautiful business, I have to be with them, to teach
them everything I know and to train them to be leaders
and trainers themselves. We also have also have the on-
line DXN Support System. I conduct my meetings most
of the time in hotels where my potential partner and I
can relax and enjoy the luxury of the hotel and second
time exploring each other. I also sometimes meet with
my team in hotels for a change. I once conducted a hotel
seminar for my team. And I have plans to conduct more
when the team is ready. Usually when DXN conducts ho-
tel seminars my team leaders and I always participate as
speakers – not only in the UAE. We also travel abroad
and when we have leaders from other countries we join
as listeners and speakers.
“I‘m on MySpace, Facebook, Hi5, Directsellingfestival,
Skype, yahoo, hotmail, MSN and others. I sometimes
give training and presentations online to my team or do
online prospecting. We usually schedule a time for our
meetings online. Sometimes training online can be effec-
tive if we cannot meet face to face. In general we mostly
meet our trainer, Mr. Fatemi Ghani on Skype for an hour
or two at a time previously set for training.
“I make one-to-one calls and I‘m planning to conduct
phone conferences with my new partners so they can
learn how to communicate with their partners and to
motivate them. I‘ve also prepared information files on
DXN and its products and various training tools on mar-
keting, which I hand to new partners.”
So how does she explain the benefits of her business op-
portunity to a lay person? “Simplicity is the key. I just
find out in a natural way what people‘s needs needs and
wants are. I must learn from them how badly they need
to change themselves. If my solutions work for their
benefit I simply show them these benefits of my busi-
ness opportunity. I learned that from my guru, Mr. Fate-
mi Ghani and from Mike Oliver‘s book Natural Selling
Method.”
And the future of MLM? “MLM is the industry of trillion
dollars as Paul Zane Plizer said in his book The Well-

82 OBTAINER
 CLOSE UP

ness Revolution. It is developing rapidly because people then produces a small library of recommendations (see
are now aware of healthy lifestyle and they are moving the box). Her role model is her guru, Mr. Fatemi Ghani.
towards it and looking for such opportunities – particu- “I learned from him and I‘m still learning a lot. Without
larly after the recession.” him and his help and support I wouldn‘t be successful.
He is a great motivator and my inspiration. He is a dy-
As mentioned already she is married to a fellow Syrian namic leader and a great partner.”
and in addition to her daughter she also has a son. Both
her children are now also networkers with DXN. She Contact details: wafa.dxn2hwlh@yahoo.com
dives a red-orange 2009 Hyundai Getz called “Princess”,
but “my dream car is cyclamen-colored Rolls Royce.”
Her three greatest wishes are: “1) I wish to be always
healthy because there is no meaning to life if I am in
pain; 2) I wish to become wealthy to help my family and
to help the poor, the needy, the homeless and others who
need help; 3) I wish to build mosques and shelters for
the poor and to be blessed by God.”

Asked for a book recommendation she feels: “Reading is

great knowledge,. But reading a book without applying
it is as useless as if the book is not read. I recommend
OBTAINER readers to read great valuable books.” She

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OBTAINER 83
84 OBTAINER
 COLUMN

Hey Baby, Think Positive!

In times of “The Secret” and various other books, audio books
and seminars on the topic of “positive thinking”, there are
those who don’t exactly share this opinion and like to rock the
boat, be doubtful and criticize it. It is probably similar to back
in the Middle Ages. Back then if you said a stomach ache could
be relived with ziewback and camomile tea, you would either
be burned as a witch, tied up in a sack and thrown into water
and drowned or stoned.

This is similar, although granted nowhere near as serve,
to how people feel today when they dare to not com-
pletely share this view on “positive thinking”. It the
last few years I have personally experienced that people
don’t dare to say something that isn’t positive as they
will quickly get an earful of “hey, think positive”.
cession and why does this affect the middle class which
used to be able to afford everything? If positive thinking
is enough, why aren’t there masses of well-off people
since “The Secret” and similar things came on the mar-
ket? I am only talking about those who have swallowed
all this literature and have begun to implement it.

Some kind of pervasive superficiality seems to be spread-
ing everywhere, which apparently makes people believe
they can just say “think positive” – and everything will
be ok. In fact, some people are so convinced about it,
they believe if they don’t think positive, everything will
go against it.
They therefore fight against their thoughts from early
morning until late at night and as soon as they begin
to feel the slightest bit of doubt, the answer is waiting,
as – they have once again not thought “positively”. You
also begin to think that if something negative happens,
you will be punished.
If positive thinking was enough, then I have a very spe-
cific question: Have you achieved the aims and fulfilled
the dreams you wanted to accomplish last year?
Perhaps I just want too much. So I’ll ask something dif-
ferent. Something that has nothing to do with money,
your career etc.: Have you become happier and more
fulfilled over the last 2 to 4 years thanks to “positive
thinking”? You have to look at this very closely and don’t
just give a flippant answer. After achieving something
in life, have you ever asked yourself just what the even-
tual reason for this success was? Have you ever made
the effort to explore this?

I increasingly wonder that if positive thinking is enough Since “Secret & Co” we have more teachers than stu-
and that if we have learned well from “The Secret” and dents. I hear repeatedly from friends, who have worked
various other books, then why are we now in a global re- hard on themselves over the past ten years that today

OBTAINER 85
COLUMN

But now back to “positive thinking”.

I recently read something on Facebook which said

something like “if you just think positively enough, you
will fulfil all your goals”. I couldn’t resist writing a com-
ment. However not only here, even on Twitter, Xing,
Plaxo etc., everywhere I look, I am overwhelmed with
the many (surely well meant) tips on “positive think-
ing”. I wonder if we are making things to easy here?

Is our being – better put: our thinking – slipping into

one of a superficial nature. Is this perhaps the reason
why it is never enough and always has to be more?

Have you never been really motivated, on a “positive

thinking” high, only to be in the thick of things a week
later? Have you never asked yourself the question that
perhaps with “positive thinking” we treat people too
carelessly and maybe even superficially? Have you nev-
er asked yourself if you truly can influence thinking?
And if you are sure you can – why doesn’t it always work
and why doesn’t it work in every aspect of your life.

Because if it did work, would you not be fulfilled and

happy in all aspects of life? Do you think it’s simply
because you haven’t been “positive” enough in your
thoughts?

What’s it all about?

In my opinion this is what it’s about: From my very

anyone who has visited one or two seminars can now modest experience (not from books!), “thinking”
mutate into a teacher and hold seminars. It is becoming (positive or negative is neither here nor there)
increasingly difficult to distinguish between a serious is only one of the steps involved in a number
responsible teacher and a ‘hobby’ teacher – no matter of consecutive reactions. Thought occurs,
what they do. In any case it’s impossible to tell by the that is correct, but when??? Does
fees ;-) something perhaps come before
the thinking stage??? If yes,
Even if we aren’t tackling the “teacher” theme today, I then what? Have you ever
would at least like to show you, how I look for a teacher. thought about that?
I too consider myself someone who at regular intervals
needs a teacher. To admit that you want a teacher or Or have you ever
coach also has a little to do with humility. Confessing closely investigat-
that you aren’t able to do everything alone and that you ed this? Have you
actually don’t know everything. My motto is: If possible ever sat down
try not to go to someone who has less than 10 years ex- quietly and at-
perience and/or success in what they teach. Under 10 tempted to
years of experience and they are, in my opinion, still a discover just
student themselves. what exactly
goes on? You

86 OBTAINER

shouldn’t just take my word for it, that’s not what I
want. I’d like you to check it out for yourself.
I, initially, believe much of what I come across. Some-
times I check it out for myself and question it in order
to convince myself of its effectiveness or ineffective-
ness, as the case may be. I see danger in the fact that
we no longer examine things, we just agree with what
is offered to us. We can simply swallow the “wisdom”
of “positive thinking”, without examining it ourselves.
We tend to pay others to give us the answers so that we
only need to implement what they say, without actually
thinking about it ourselves.
Why is this the case? What are we afraid of? Our senses
are, to some extent, withered due to all the distractions
(TV, Internet, cell phones, advertisements, consump-
tion) that many people don’t even notice that it’s not
thinking that controls life but a different process takes
place, of which thinking is just one of the results.
Not to be mislead: I personally think The Secret & Co is
great. The first time I watched the DVD (2006 in Asia),
I was convinced it was only the beginning or ending of a
process (depends on where you begin). However, it was
never the whole thing. Therefore it is somewhat super-
ficial. It can be a starting point if you begin to take an
interest in it, however not the goal, never the end.
Are we, you and I as humans, not much more
complex than to be dumbing down our great
though process? Our “thinking” is without
doubt very important, especially in every-
day life. However reducing everything to
just thoughts, which at the same time
matches personality – ego – can be dan-
gerous. There are actually businessmen
and women who claim they have no
ego. This makes me burst out laugh-
ing. If they had no ego, they
wouldn’t think. It’s just this
simple. And if he were
not to think again, he
would be sitting
in meditation
of 24 hours
and career,
money etc.
wouldn’t
matter
COLUMN
to him. It’s not bad to have an ego and to use it to think.
That’s why it’s there. I also use it daily. All I’ll say is: Look
and see if that is really everything...
Check and see if this alone is enough to lead a fulfilling
life? It’s quite easy to do. Ask yourself the following ques-
tions: Are you happy with the people who surround you?
Your parents, siblings, friends, colleges? If their tension,
conflict? Now look at this and study it yourself, how often
was ‘thought’ perhaps the cause of a certain stress in your
life? Because you just wanted to be in the right? I have
some stories from my own life that I could tell...
I have something else to ask you: Suppose something hap-
pens within the family of one of your friends. Your friend
is, as a result, feeling miserable. He is sad as he has just
lost someone he loves. What do you say to him? “Hey, it’s
not so bad, life goes on? Come on, let’s go for beer?” Or do
you stay as far out of his way as possible as you can’t cope
with the situation.
Have you got the courage to forget about any well versed
sayings and instead just sit with him and hold his hand?
Because you realize just how much we still don’t under-
stand about this mystery which is “life”? Sometimes think-
ing is unnecessary. What is needed is genuine sympathy
and compassion without saying much. In such a situation
these sayings are superficial and show how powerless those
who use them are. Sometimes a little humility is more ful-
filling than saying “think positive” 100 times. Humility is
incidentally not a sign of weakness, but a sign of you real-
izing just how little you actually know about everything.
I don’t want to offer you any suggestions this time, just
ask questions. I do this myself also. I ask myself questions
over and over again. Now try to find your own answers, no
predetermined answers, but your own.
Even though I could go on writing about this, I will at this
point say, until the next time, bye,
Yours, Dany
To be continued... (maybe)...
All experiences and suggestions on the subject will be
gladly received by email. Please use my website to get in
touch:
www.danielaszasz.com
OBTAINER 87
What Has an Orange to Do with
Leadership?
Dear Readers,

After looking more closely in the last issue at the leadership principles Barack Obama used to win his election in the USA
and at what you can learn from them for your day-to-day business, today I would like together with you to look at another
important leadership principle you need not only need for “self-management” but also in order to help your subordinates
develop from level 3 to level 4. Without understanding this principle it will be very difficult for you to lead a colleague from
the third level onto the fourth level of development

So that you understand the significance of the precept, I will have to give a bit of background information and briefly explain
the concept of responsibility. More precise background information and a detailed explanation can be found on our website
under the heading “Articles.” Therefore I will begin with a question that may appear unusual:

88 OBTAINER

“Why is an orange far in advance of most manag-
ers?”
You will now say: “Mr. Assis, what kind of question is
that?”
Now, I can understand why you react in this way – but give
yourself the time to think about it for a moment. Let us
repeat the question again:
“Why is an orange far in advance of most managers?”
An interesting question, because why should a fruit be in
advance of us? Now, I mean in its behavior or its reactions?
Any idea?
Let us take a look at what happens when you squeeze an or-
ange. What comes out of the orange? Right! Orange juice.
And what happens when you put an orange on the ground
and step on it? What comes out of the orange? Right! Or-
ange juice and pulp.
And what happens when you throw an orange with full
force against the wall? What comes out of the orange then?
Right! Again orange juice.
We could now choose and put forward innumerable exam-
ples like this but I think you realize what I am getting at
and we can agree to say:
No matter what you do with an orange – orange juice will
always come out of it!
Or in other words: “An orange always reacts with what is
in it.”
Right? Good! So why is it in advance of most managers?
Now ask yourself: Do you always only react with what is
in you in every situation you are confronted with in your
daily activity as a manager or in you life? Let us take an
example from everyday life. Let us assume that you are in a
relationship, perhaps you are engaged or married. As a rule
you can say that people who are in a relationship or who
are are married love each other and that love is the feeling
that they feel for one another.
If you do not happen to be in a relationship, then take any
other form of human relationship and ask yourself: “‚What
is the essential emotion I feel in connection with this rela-
tionship and/or the other person?” And then ask yourself
the following question: Do I always always react with the
COLUMN
essential emotion I feel for this person – no matter how the
other person encounters me, no matter what they do to me
or how they act towards me?
Do you always react with what is in you?
As long as everything goes harmoniously and the other
person acts as you “expect” them to (no matter whether
this is a conscious or unconscious expectation), it is most
probably easy for you to react with what is in you. But how
do things look when the other person does not act as you
expect them to? What then? If your “expectations” are
even disappointed (independently of whether your expec-
tations are justified or are a product of your imagination or
dreams). What then? How do you react then?
Still with what is in you? Still with what is your “essential
emotion” toward the person and/or the relationship? Most
of us will here admit that in these situations at the latest
an orange is far in advance of us – or at least the vast ma-
jority of us. And I would like to go one step further. This
first insight is important in order to understand the second
insight and to be able to draw the lesson from it.
The example of the orange shows us well that we ought to
think about our reactions more often and also about how
we are reacting to the people we are managing. It shows
us that we often take ourselves far too seriously and often
give things a significance that none of them will have in 10,
20 or 30 years‘ time or at least not the significance we give
them today. So you can say that the orange teaches us to be
more patient and to react much more with love. It demands
that we be more tranquil in our reactions to our surround-
ings. A very interesting example of such a development is
the life of Mahatma Gandhi, the man who freed India from
its British colonial masters without violence. Read his bi-
ography and see what path he followed. And so we have
come to the first question I was asked when I discussed
this subject with a very close friend a few days ago. The
question:
“How far should this understanding go? Is there a
limit to how long you should react with what is in
you?”
For that it is now important to abandon the example of the
orange. Because in contrast to a human being an orange
has no emotions in the sense we know them. So let us take
a look at how long you should be an “orange”... Before we
go into this more deeply I would like to tell you directly
OBTAINER 89
COLUMN
that you will not find any measurable specifications in the
lines below because in this respect every person is differ-
ent and every person has different values and principles.
Nevertheless I would like to give you an answer in the fol-
lowing lines by showing you what I learned from one of my
mentors and what lessons I have drawn for myself from the
events of the last few days.
So let us assume that you subordinate repeatedly reacts
differently from that you expected. It is important to first
ask yourself whether you expectations can be fulfilled or
whether under the circumstances your expectations are far
too high for the other person so that they are not in a posi-
tion to fulfill your expectations. Furthermore, you should
ask yourself whether you yourself fulfill the criteria you ex-
pect of the other person. It is relatively difficult to expect
something of somebody else when you yourself cannot ful-
fill the expectations. So check your own criteria. In both
cases healthy self-reflection is important. In other words,
the ability to consider yourself and your behavior with de-
tachment. I find it helpful to do this in writing on paper
and to write down the whole situation, the actions and the
reactions – and the accompanying emotions – as an outside
observer would do. For this
purpose I
90 OBTAINER
have for many years been keeping a log of decisions and
observations where I write these things down. (You will
learn more about this decision log when we deal with the
the practical implementation of the individual levels of de-
velopment.)
In this way I achieve an emotional separation from the sit-
uation and acquire some distance from the issues. Some-
thing that is very helpful when you want to resolve highly
emotional situations. If you are involved in such a situation
in your life at the moment, I invite you to do this NOW!
When you have done so and come to the conclusion that
your expectations are justified and that you yourself fulfill
the demands or criteria, then you have two possibilities –
and it is of great significance that we should recognize the
possibilities in our lives! The first possibility may be that
you reduce your own expectations and bring them to a level
where the other person is in a position to fulfill them. The
only question ere is: “How long can you keep it up and how
far do you want to downshift your expectations and your-
self?”
The second possibility may be that you decide not to down-
shift your expectations. Then again you have two possibili-
ties. Either you end the collaboration or you attempt to
explain things to you subordinate and to make them
understand why these expectations and their ful-
fillment is so important to you.
But what if nobody grasps the op-
portunities?
Well, then I can pass on to you a
lesson that one of my mentors
once gave to me, one that has
helped me often since then in
difficult situations with other
people. Before my mentor
decided at that time wheth-
er he would like to coach me
and whether I was a person
he would permit to to stay
close to him, a person he
could trust, he “put me
under pressure.” What do
I mean by that? He put me
in situations where I was

subjected to immense pressure – whether the pressure
came from outside or whether I I imposed this pressure on
myself. Before he started to really deal with me, to concern
himself with me, he wanted to know and to find out who I
really was.
Since he was and is a very busy man, he had no time to
waste, and since the coaching relationship I wanted to have
with him meant being very close to him, he had to find out
who I really was. In the course of the years, even after I
passed these first “tests,” as I call them, he has done so
again and again in order to find out if I am still the same
person he gave his trust to at the beginning. Before he
began to coach me, he said to me at that time: “The true
face of a person is something you first recognize when they
come under pressure.”
We have all already experienced something like this at
some time or other: We believed that we really knew a per-
son and we got to know a completely new, different aspect
of this person when they got into a situation where they
came under pressure. Since my mentor had no time to wait
for such moments where he would then discover that under
certain circumstances I was the wrong person to receive
his trust, he placed me under great pressure. This behavior
is something that I have often observed in other successful
people in the course of the years. The have artificially cre-
ated situations where pressure arises in order to discover
the true face of a person and assess who this person really
is.
Why am I explaining this to you?
Because I had forgotten this important lesson myself. In
recent weeks and months I have personally experienced
what it is like when you notice that somebody who is very
close to you in your job does not fulfill your expectations
because they are under pressure. I checked my own expec-
tations and reduced them. At the same time I tried as much
as possible to be an “orange” and I explained to this person
why these expectations were important to me and that they
were expectations that would lead to and sustain more suc-
cess and mutual respect.
And since I was so caught up in this situation and so busy
trying to be an orange and to help this person and to do
things right, I did not see that life was lending me a helping
hand by increasing the pressure on this person – without
me seeing it directly.
COLUMN
The result?
The true face of this person became apparent. And now it
was easy for me to recognize that I had reached a point
where I could do anything I wanted – and it would be use-
less! And so I was able to recognize that I had been far too
reticent, had downshifted everything that was important
to me and had neglected it far too much. This was an in-
sight that did not come easily – but I had to realize: No
matter how much orange juice I produce it does not bring
any results if the other person does not want or like orange
juice!
So I remembered the words of my mentor and split from
somebody who was very close to me at work and who was
very important to me in business. And I have done so irre-
vocably! Because that is something I also learned from my
mentor: Once they are out, there is no way back! And what
lesson do I draw from this?
It is a good thing to be an orange! It is a good thing to want
to help other people and to be there when they need you.
And I also need orange juice from myself. Compromises
are important and helpful when you are collaborating with
other people. No matter whether this is on a profession-
al or a private level. Therefore it is sometimes helpful to
lower your own expectations and to check these regularly.
But it is just as important, if not more important, never to
betray your own values and the things that are important
to you by being too reticent.
It is important to pay regard to the things you have learned
in life and to respect them. And it is important to preserve
your freedom of spirit and to be able to discard yesterday‘s
opinions if your views are different today. But as manag-
ers we must never forget that we are also always manag-
ing ourselves and that we also pass through the 4 plus 2
levels of development. And sometimes we also fall back a
level ourselves and have to lead ourselves through them.
Because we are always providing leadership! Not only in
the classical “manager-subordinate” relationship but, of
course, also sideways and upwards in the hierarchy.
Therefore remember: Leadership is action and not posi-
tion.
Your Coach
Nuno F. Assis
OBTAINER 91
Psychology
of Success
The subconscious is the driver of our lives –
tell it where to go!

Human psychology encompasses feeling, action and thought. In psychology new

insights are being gained almost on a daily basis and nevertheless many scientists
are of the opinion that this science is only in its early stages. Nevertheless a huge
amount of knowledge already exists about what differentiates successful people from
all the others.

I
n itself success is the result of our decisions and from birth and these characteristics
our subsequent actions. How we decide and act are something that we can learn
depends essentially on drive and persistence. The at any age. The bad news is: It‘s
greater the drive the more persistent people are and all up to you and you alone!
the more like they are to reach their goals. These factors
are associated with our unconscious motivation patterns. In the psychology of success the
But this is also where things start to get complicated. most important thing is to keep moti-
vation permanently to the
For motivation and success techniques there are just as fore and therefore every-
many seminars as books. Many of them are good and use- one ought to understand
ful, but on the other hand there just as many which with what differentiates those who
the “chakka” mentality merely promote the success of the are successful from the rest. Most
seminar leader or the book author. Often these motivation people are unconsciously molded
techniques only last a short time. Already a few days after in such a way by their up-
a constructive seminar the motivation boost it produced bringing, their experiences,
has evaporated and the old daily routine has re- tragic experiences, illness or
established itself. But how can I acquire for the loss of money or a loved
myself the char- acteristics that one that in most cases they
only 5 percent of people see themselves as losers and
use and are as a only rarely as winners. Life is
result unusually hard, but everyone
successful? First
a piece of good
news: the prereq-
uisites are some-
thing we all have

92 OBTAINER

must live with that. Our opinion of ourselves is perhaps
even correct in most cases, but dismissing this self-assess-
ment as being “God-given” or as “fate” is something that is
associated with our subconscious. We are exactly what we
believe we are.
In the psychology of success it is a question of accepting
your perception of yourself in such a manner that you can
recognize connections and get from thinking as a loser to
thinking as a winner. If we recognize the processes in our
own psyche, we can steer our mental potential into self-de-
termination so that success will materialize sooner or later.
In present-day psychology the motivation cycle or motiva-
tion spiral (here the whole flow of the psyche is meant)
summarized in the concept “motivation script.” The
motivation script contains both all conscious and un-
conscious processes such as emotions, behavior,
facial expressions, thought patterns, reactions,
attitude or body language. Such a script is
like our operating system which has been
quite individually programmed by ex-
periences, what we have learned, in-
born talents and instincts as well as
by the environment we live in. This
script is incredibly complex and ev-
ery person has a unique script, which is
comparable with a fingerprint.
Each stimulus elicits a specific behavior on
our part that we mostly cannot explain con-
sciously. By means of what are called “mo-
tivation gates” we can bring the motiva-
tion scripts into conscious communication
with or consciousness. This is best done us-
ing deep relaxation. This can be achieved by
meditation, yoga, hypnosis, work with a psycholo-
gist or also by mental training on your own.
There are numerous possibilities. The goal is to
achieve positive expectations of yourself which
ultimately means acting according to your
own convictions. Optimists always expect the
best from their decisions and actions. Successful
people anticipate in advance that they will be suc-
cessful. They believe so firmly in their idea or their skills
that they are firmly convinced that they will be proved
right and achieve success. But the reverse is also just
as true. There are people who maintain that they get
flu every winter. And they do get it too, because this
BRAINBOX
is their negative expectation for themselves. Particularly
in the medical field it is noticeable that people who think
negatively get sick far more often than those who think
positively. Often it is not bacteria or viruses that cause this,
the trigger is often the manifestation of the mind and the
psyche in the body. It is therefore imperative to deal with
life positively and that can best be done if you always remain
relaxed and friendly. Even if at first this is just an act: You
can only train yourself to adopt a habit if you actually put
it into practice. Again and again. At some stage it becomes
second nature. Of course this does not prevent negative ex-
periences from happening. But in these cases you should
consider the negative experience as long as necessary to
find something positive that you can draw out of it. In ev-
erything bad there is also always some good aspect. People
like to surround themselves with winners and successful
people. In these circumstances your own positive self-as-
sessment is infectious and inspires those around you. For
this reason when you are dealing with others, you should
not moan about them, instead you should use praise.
Support people constructively, not destructively. Motivate
people instead of acting cynically. Your self-assessment de-
pends to a certain extent from the self-assessments of those
around you. Once the positive self-assessment has become
part of you the next motivation factor starts to come into
play. Positive self-motivation. This is the drive that trans-
forms optimism into action in order ultimately to achieve
success. More precisely: The things we think about most
are also the things that guide our actions and we achieve
our goal. Everybody motivates themselves continuously in
a positive or a negative sense. And also those who do noth-
ing have decided to do so as a result of their own motiva-
tion.
Unfortunately, motivation is often wrongly interpreted.
The word “motivation” has its root in the word “motive”
and a motive is “the thing internally influencing a person
that leads him to take action.” We act in line with a need,
an idea, a feeling or an experience. Motivation is something
that lies deep within us and it causes us to strive to achieve
a goal or also to move away from it. Self-motivation can be
learned and developed. For too long it was generally ac-
cepted that motivation was something that was channeled
to us from outside. This motivation is, however, only short-
term since it only works during the first euphoria. Through
it people are only encouraged and inspired to trust their
inner strength and to use it. In the long term external moti-
OBTAINER 93
BRAINBOX

vation can only work if these impulses are anchored in the centrate in all their actions on the successful
subconscious. As soon as this happens it is again a ques- experiences instead of on the failures.
tion of self-motivation because now the drive to achieve
the the goal is coming from inside again. It is therefore a question of steering the moti-
vation from that arising out of fear to that aris-
Therefore it is not unusual that on the one hand many par- ing from desire: Of steering from fear of pov-
ticipants in a motivation seminar are completely beside erty to desire for riches, of steering from fear
themselves with joy and on the other hand many consider it of illness to desire for health and of channeling
to be the work of charlatans. Here the difference lies again fear of failure into desire for success. In the
in the positive expectations that the participants have of psychology of success things therefore cen-
themselves, leading them to achieve more positive self- ter first and foremost on what you expect of
motivation. Those who are negatively inclined will mostly yourself, which is something that must be
have taken up their old behavior patterns again one day trained.
after such a seminar. As already mentioned, the differences
in the quality of such seminars are also decisive, but so too As a result of placing high expec-
is your own internal attitude. tations on yourself self-moti-
vation is increased, which
How do I achieve positive self-motivation? First you have in the final analysis is the
to understand that motivation is very closely associated power that drives us on
with our internal emotional state. The great psychic and a sustained level to
physical motivators are the survival instinct, the drive to achieve a goal –
eat, the sexual drive, revenge and love – and they are all until it is actually
closely connected with emotions. The two basic emotions, achieved.
which are admittedly opposed to each other, but which can Since you have
both have an equally strong influence on our actions, are read this article,
desire and fear. While fear acts as a brake on us, hems us you know that the fu-
in, causes us to panic, thwarts our plans and as a result ture lies in your hands. That
prevents us from achieving our goals, desire has exactly the is the first step. Now it is a
opposite effect. Desire guides us on, liberates us, urges us question of you finding
on, encourages us in our plans and lets us achieve our goal. the techniques suitable
Fear always reminds us of bad experiences, lack of success, for enabling you to re-
disappointments and wants to tell us that such things may program your subcon-
happen again. Desire reminds us by contrast of pleasurable scious. On your own
things, victories and successes and encourages us to repeat by reading specialist
these emotions. books, by self-hypnosis, by
mental training etc. or with
Anxious people are steered by their subconscious with the help of others by means
words like “I have to..., I can‘t..., I‘d like to..., that‘s isn‘t of success and motivation
allowed...” etc. The person driven by desire thinks “I will..., seminars, or with the help
I want to..., I can..., I‘ll do...” etc. Wishes and dreams are of psychologists, hypnotists,
the emotional state between the current situation and what mental trainers or, for ex-
you want to achieve. It is like the tension of a bow, a power ample, a yoga course. What is
that wants to be released so that the arrow will hit the bull‘s decisive is that you achieve deep
eye. This tension can be both positive and negative. relaxation so that you can make direct
contact with your subconscious.
The negative fearful tension brings us to failures and
causes us to hesitate. The positive yearning tension leads I know that you can do it! I wish
us to successes and drives us on. Successful people con- you every success.

94 OBTAINER
OBTAINER 95
ALEXANDER

96 OBTAINER
R PLATH COLUMN

What Does Nasal Hair

Have to Do with
Success?
By Alexander Plath

...about the author:

Alexander Plath (www.alexanderplath.com) is an expert on the subjects “first impression)

(twitter.com/erster_eindruck), presentational skills, body language, communication & presentation,

etiquette and business etiquette, enthusiasm & motivation, selling and management training. For

20 years he has be active in sales, distribution and training and during this period he has occupied

all positions from salesman to Director Foreign Distribution and Press Spokesperson for a multi-

national corporation and he was responsible for the foreign expansion and the public relations of

a multinational group of companies. addition ,Alexander Plath is the Managing Partner of Plath &

Partner AG and is a member of the supervisory board of the Swiss subsidiary of a multinational

corporation.

OBTAINER 97
In the last issue we saw to it that you will always and
everywhere make a good figure and leave a good first
impression with your cellphone. The first impression is
the central theme running through the articles in this
column. This time also we will again work on mak-
ing sure that your first impression on your customers
and business partners as well as in your private life will
continuously bring closer to your goals and not some-
how stand in your way.

After all the goal of my column is not
only to entertain you but also at the
same time to give you the opportunity
to learn something for your further per-
sonal and professional development.
Now learning often also means work-
ing, since the things we actively deal
with are, aw we well know, the things
we remember best later, i.e,. the ones
that “stick” best.
So please NOW take 10 minutes, a sheet
of paper and a pen and WITHOUT
READING FURTHER write down what
in your opinion the first impression that
you make on people and that other peo-
ple make on you depends.
Stop! Do not read on – instead first do
the exercise and then come back!
Now, I have made a list of some points
the first impression depends on and
I strongly suspect that many if not all
or the points you and I have written
down will be in agreement. WE will go
through these points individually one
by one.
The first thing I have written down
is appearance – even if you may now
say: “One moment that is a very ex-
ternal thing and isn‘t your appearance
superficial?” Of course, appearance is
superficial and many things to do with
the first impression are indeed super-
ficial at first glance (you will find more
about that in the May 2009 issue of OB-
TAINER: “Is attractivenesses more im-
portant than ability, humor and char-
acter?”). Of course, it isn‘t a question
of reducing people to a first superficial
impression,but if the first impression
doesn‘t make someone want to know
more, who would then find out that
what a wonderful character you have?
Now in the case of appearance it is re-
grettably not so simple for us to say in
principle that there is an appearance
that always makes a strong impression.
Why is this? Because the first impres-
sion has a lot to do with the people you
meet. The first impression is the first
impression from the viewpoint of the
customer, from the viewpoint of your
counterpart and here by the word “cus-
tomer” in your private life I also mean
the people you encounter on a daily ba-
sis. It is a question of what impression
the others have of you and not of what
impression you would like to have of
yourself.
There is, however, one thing that can
be said as a rule with regard to appear-
ance: Most people feel a well-groomed
appearance is evidence of respect to-
wards them. So that means that normal
personal hygiene is one of the founda-

98 OBTAINER

tions stones of the first impression and
it is no use to you if you arrive wearing a
designer suit but your hair clearly shows
that you neither know how to spell the
word “shampoo” nor how to use it.
Particularly with regard to “hair” I‘m
often asked whether the hair length has
an influence on the first impression we
leave. The answer is “Of course!” Be-
cause we human beings tend to think
in terms of certain presuppositions and
clichés. Does that mean that long hair is
impossible in business life? Absolutely
nothing is impossible because nobody
can forbid you to appear as you would
like to. What is important, however,
is that you are clear about the conse-
quences.
So long hair in men is as a rule seen less
as a sign of self-assurance and compe-
tence and is more associated with art-
ists. In many industries it is often even
the case that with long hair you will be
placing an obstacle in the way of your
career. And there is one large German
grocery discount store chain where it is
quite clearly laid down that managers
may not have long hair or a beard if they
want to work for this company. In the
same company, by the way, it is taboo
for women in management positions
to wear their hair loose. So that means
that women, even if they have long hair,
have to wear it in a pigtail or some other
dressed form. Is this unfair?
No, I don‘t think so if the company (as
it does) makes these rules known from
the start and gives everybody the choice
of whether they want to play by these
rules – i. e. work there – or not. Long
loose hair in women is, by the way, also
less associated with assertiveness, com-
petence and self-assurance (a cliché,
but nevertheless an effective one!) and
it is precisely for this reason that this
rule was introduced in this company.
Of course, other things also belong to
personal hygiene such as, for example,
a shave or a well-groomed beard in the
case of men and even if you may smile
about it: This definitely includes nasal
and ear hair! What use is it to you if your
counterparts aren‘t able to concentrate
on your products or your business be-
cause they are so fascinated by the tufts
of hair that are growing where normally
in our society no hair belongs...? That is
also why shaved legs and shaved arm-
pits have become a matter of course for
women in our part of the world during
the summer.
Before we go on to deal with the topic
of clothing, let‘s spend a few words on
scent. On the one hand “scent” means
that you not only know how to use
perfume but also above all things like
deodorant and in addition that the lat-
ter does not replace washing yourself.
And particularly in the case of scent
the rule is: Too much is often no help
and in general less is better! Because
we all know the following situation: We
are standing on the 1st floor in front of
the elevator and we want to go up to
the 12th floor. The moment the door of
the elevator opens it becomes clear to
us that it would be healthier to walk up
the stairs.
What has happened? Well, here some-
body has presumably applied their fa-
vorite scent so liberally that they have
not noticed that they have frightened
COLUMN
off those around them rather than at-
tracting them. Because take care: In the
case of our favorite scents, the ones we
regularly use, our nose becomes more
or less “numb” to the scent and we tend
to apply too much. On the subject of
scent another example from selling:
At a trade fair a poll was carried out
among the visitors to the fair whether
they wanted to return to an interesting
stand or whether they would rather ask
for the documentation by post. Interest-
ingly many visitors to the fair answered
that they would prefer to write to the
company again after the fair. Asked why
that was the case the predominant an-
swer was that they had a problem with
the had breath of the staff of the stand.
Now you may fell like smiling in sym-
pathy at that but these trivial points are
often the things that create an obstacle
to success, i.e. a sale or a new business
partner. If, for example, you are under
stress all day – e.g. at a trade fair – and
you have little to eat and drink a lot
of coffee you can‘t really avoid getting
bad breath. In this case it is advisable
to have a few peppermints or menthol-
flavored candy with you – which how-
ever you should suck before the sales
discussion and not during it! Because
many people feel that this is impolite.
And by the way, the same applies to
chewing gum.
And in the next issue we will look some
more at the factors that make a strong
first impression. Until then: Lots of suc-
cess!
Yours,
Alexander Plath
OBTAINER 99
REHEUSSER
& MOLL

GERHARD REHEUSSER
AND MARCO MOLL
Gerhard Reheusser and Marco Moll are what we would call

a dream team in network marketing. The two networkers

have known each other for 20 years and are a seasoned

team. The complement each others skills almost perfectly

an have therefore been able to successfully organize many

successful projects together.

100 OBTAINER
CLOSE UP

OBTAINER 101
REHEUSSER
& MOLL
G
erhard Reheusser was born in Nuremberg on April
22nd, 1960, and attended the College of Hotel Man-
agement in Munich where he graduated after study-
ing catering administration and hotel management
majoring as a nutrition and wine consultant. Already
during his student days the young Gerhard Reheusser was interested
in nutrition supplements and as early as 1980 he began to import and
sell nutrition supplements from the USA. He quickly realized that he
loved working for himself and he wanted to retain this freedom after
finishing his training.For this reason he made himself independent
by opening his own hotel and restaurant “Gerhard” in Nuremberg.
He was able to establish himself quickly and he still runs the comfort-
able hotel in the center of Nuremberg to this day. Gerhard has great
fun working with the people in his hotel because he likes being
able to encourage motivated people in their lives. More than
100 trainees have learned their trade in the “Gerhard Hotel”
during the last 25 years.
On the side, however, Gerhard Reheusser has always pursued
his passion for nutrition consultancy, as early as 1988 he gave
lectures on nutrition and vital substances and he was one of
the first to use the rapidly growing Internet. Already in 1994 he
established his own Internet platform with “Wellnessworld”
and built this up into a portal for nutrition, vital substances,
movement and sport. The portal also proved its worth finan-
cially very quickly. In an interview with OBTAINER Gerhard
Reheusser explains this: “Now I was able to turn my hobby into
an additional lucrative form of independence, where I was able
to use a thought-out and worldwide logistic and remuneration
system instead of packing and dispatching everything myself. I
was therefore able to combine active and passive incomes.”
At the end of the 1980s he met Marco Moll who was working in
the property sector and had just made himself self-employed as
a project manager and property developer. The two quickly be-
came friends and soon combined their joint interests and skills
in their own projects such as “Personal Success GbR.” Both
Gerhard and Marco were interested in promoting motivated
people and so creating what are called win-win situations.
Marco Moll, born in 1958, trained as a steel mold maker and
then studied mechanical engineering part-time. In 1985 he
founded his first company where he worked part-time and
then shortly afterwards he became self-employed as a project
 “In contrast to my previous job I in-
vest my time today overwhelmingly
in achieving success for other peo-
ple, which ultimately leads to our
own success...“
manager and property developer with this company. At the
beginning of the 1990s he opened the “Advantage Hotel” with
Gerhard Reheusser and another business partner. Later he
founded a group of companies and administered 1,300 rental
apartments.
Neither Reheusser nor Moll had any connection with network
marketing until in 2002 they encountered Unicity. Gerhard
already knew of the parent company Rexall as a market leader
in the USA and was convinced that the company could also be
a great success in Europe. He convinced his friend Marco to
join him in the wellness business. At this time Marco Moll had
a very great deal of stress at work and as a result he also had
health problems. He was always busy and had hardly any time
for his family. The opportunity to build up a passive income
through network marketing gave him, as is also the case with
many other networkers, the decisive motivation. The burn-
ing desire to change something in his life led Marco Moll to
his decision. Together with his friend Gerhard Reheusser he
founded the Wellnessworld Team in 2003.
The decision to link up with Unicity was cemented once more
during a company trip in 2004 when both of them met Shirley
Pontius. Today Marco describes this meeting as fateful and the
two friends recognized that the time was ripe to establish the
Unicity business in Europe.
In 2006 Marco Moll then finally took his leave of the property
business and since then he has been working full-time for the
Wellnessworld Team.
Marco Moll explains his fascination for network marketing by
the opportunity to help other people to succeed and as a result
to become successful yourself: “In contrast to my previous job
I invest my time today overwhelmingly in achieving success for
other people, which ultimately leads to our own success. Previ-
ously I invested in dead matter (properties). Today I build up
people in their businesses – previously I built up my business
using people.”
Even if not everybody allows themselves to he helped, it is
very satisfying for the two exemplary networkers when team
partners achieve financial freedom as a result of their support.
Many close friendships have developed in the course of time –
a personal success that money cannot buy.
REHEUSSER
& MOLL

“Precisely for character formation the

industry can do more than any other be-
cause you are directly interested in the
personal success of your partner. It‘s a
WIN/WIN situation.”
Gerhard Reheusser

Gerhard Reheusser is also inspired by this effect of network

marketing. The opportunity to build up his hobby as a second
string to his bow and thus to be able to take care of his financial
security in his old age motivates Gerhard just as much as the
opportunity to help others achieve success. This allows you to
grow yourself, as Gerhard explains to OBTAINER: “Precisely
for character formation the industry can do more than any
other because you are directly interested in the personal suc-
cess of your partner. It‘s a WIN/WIN situation.”

This philosophy is in his opinion something that every seri-

ous networker should have. It annoys Gerhard Reheusser that
“tellers of fairy tales” and “play-actors” put the industry in a bad
light as a result of their dubious promises. But thankfully word
gets round quickly about the dishonesty of a few black sheep.
This industry is to all intents and purposes self-cleansing.

For Gerhard Reheusser the decision for Unicity was very easy
because, as already mentioned, he knew the parent company
very well an was convinced by the company‘s top-quality prod-
ucts. A further advantage is that the products are sold over the
counter, a fact that enables all partners to present the products
publicly and to gain franchise partners such as pharmacies, ho-
tels, nail and cosmetic studios and also fitness centers as resell-
ers. In addition there is a well-thought-out online shop system
and exemplary customer support on the part of the company.
By means of the 90-day satisfaction guarantee the company
creates trust and so it becomes quite simple to win customers.
OBTAINER 105
REHEUSSER
& MOLL

Thanks to the high quality of the products re-orders are almost

guaranteed in advance and many people who show an interest
become regular customers.

Gerhard‘s grandfather, who lived in Washington, was already

using products from Unicity‘s parent company, Rexall. When
Gerhard Reheusser speaks about the products he can there-
fore fall back on nearly 100 years of experience in the sphere
of natural products. In addition, he has faith in the great vision
and the professional management of Stewart Hughes, who is
going to lead Unicity to further great successes.

The successes of the Wellness Team are considerable. Thanks

to the exemplary work of the two friends many partners have
joined the team. Gerhard Reheusser is the experienced nutri-
tion consultant who knows the products like no other. He has
decades of experience in the field of nutrition supplements
and is very successful as a lecturer and book author. His friend
Marco Moll has the the entrepreneurial élan and also the ex-
perience of decades of self-employment. What unites the two
of them is the fact that all their lives they have been interested
in other people and that with the Wellnessworld Platform they
have created an easily duplicable system for achieving success.
With “Live Online” they have built up a system that replaces
almost all hotel seminars and saves lots of travel. The team
works worldwide using their Internet platform and with it they
can look after up to 2,500 participants at any one time.

The online presentations can be used by all team partners and

so the system is easy to duplicate. Every second day Gerhard
and Marco hold presentations, business and product training
sessions with multi-lingual video presentations live online.

This dedication pays off. In this manner and with lots of effort
Wellnessworld qualified for the Presidential Diamond Club in
2006 – in other words, after only 3 years. The intensive sup-
port for and training of their team partners was also shown
shortly afterwards. In 2007 7 more Presidentials emerged
in their team and the team started working internationally.
Marco Moll took his leave of the property business and started
working full-time for the Wellnessworld Team.

The online system they have developed combined with Unic-

ity‘s unique and patented “Bios Life” guarantees the continued
growth of the team.

106 OBTAINER
The competent leaders, Gerhard Reheusser and Marco Moll, own road to success with Unicity‘s Bios Life franchise and the
are always available here as contact persons and they are con- Team‘s online platform.
vincing as a result of their open and humane manner. Gerhard
Reheusser is convinced that openness, credibility, reliability You can reach Gerhard Reheusser and Marco Moll here:
and competence constitute 80% of success. His friend Marco
Moll agrees. He convinces people with the easily duplicable
system lying behind the Wellnessworld Team. When he meets
people who have problems and are looking for an answer, he Gerhard Reheusser – Wellness Consulting Int. Ltd.
offers them a partnership. If they are willing to change, the sys-
tem used by the Wellnessworld Team can lead anybody to the Cellphone: (+49) (0) 171 / 2209500
desired success. Already in the first months with Unicity there e-Mail: gr@wellnessworld.net
is the unique and absolutely realistic opportunity to achieve an
income of €3,000. The opportunity to do so consists in par- www.lifestyle-vision.com
ticular of the sensational “Bios Life” products, which are still www.hotel-gerhard.de
totally unknown in Europe, but are among the “most Googled
products” in the world. also via Twitter, Facebook and Xing

But to start up successfully you have to work hard and comply

with certain rules.
Marco Moll
For example, you should treat other people as you would like
to be treated yourself. You should deal with people openly and Cellphone: (+49) (0) 170 / 3811177
honestly in order to build up a relationship of trust from the e-Mail: office@marcomoll.com
very start. If you are seriously interested in the success of oth-
ers, then your own success will come quicker than you think. www.marcomoll.com
www.wellnessworldfor.me
The two founders of the Wellnessworld Team. Gerhard Re-
heusser and Marco Moll, are the best example of this.

They will be pleased to show you how you can create your

OBTAINER 107
TROJAN
MARKETING
based on the bestseller by Roman Anlanger,
Program Director at the University of Applied Sciences of the Vocational Training Institute Vienna
The Construction of Meaning
in Communication
Sender, recipient and code
The story begins in Troy, how could it be otherwise. After the
conquest of the city the victory wanted to send the news to
their homeland by the quickest route. The transmission of the
glorious news to the homeland of Odysseus, whose idea the
wooden horse had been, would have taken a good two weeks
by ship. We all know only too well that you would like to
spread the news of a victory achieved by the quickest route. So
the Greeks thought up a second trick and used another chan-
nel of communication that was significantly quicker than the
arduous journey across the Aegean. The message of the vic-
tory was transmitted to the city of Argos, which was about 550
km away, by signal fires. When it arrived there it resulted in
dances of joy among the inhabitants because they now knew
that the men who had been at war for ten years would soon
finally return home. The transmission of the message was im-
plemented by means of exchange between the military bases
of the Greeks, which were in visual contact with one another.
This was also the first documented long-distance communica-
tion in our history.
Let us now look at the story from a different angle. The news
of the victory was transmitted by means of a simple code, in
this case signal fires, from the senders of the message (the
victorious Greeks) via a transmission channel (from one mili-
tary base to the next) to the recipients (the mothers waiting in
Argos) and this code triggered a meaning. The meaning (vic-
108 OBTAINER
tory of the men) manifested itself in the form of dances of joy.
Now, however, we have to clarify what a code is. Formulated
simply, a code is a parameter or instruction how to transform
a message for transmission. In this case the news of the vic-
tory was transformed into a fire signal, i.e. it was coded, and at
the end of the transmission channel it was transformed again,
i.e. it was decoded. This had the advantage that only the Greek
military bases and the inhabitants of Argos understood the
code of the signal fires (= victory) and nobody else.
Presented schematically the communications process looks
like this:
Sender Coding Transmission Decoding Meaning
of message of message channel of message for recipient
Victorious Signal fire Military Signal fire Victory of
Greeks bases = victory the men and
dances of joy
Illustration: By means of signal fires the Greeks
transmitted news of their triumph to their homeland
Another example where communication takes place by means
of a sort of sequence of signals comes from the present: the
election of the pope. When a new pope has to be chosen, all the
cardinals deliberate behind closed doors in the Sistine Chapel.
Communication of the current election result also takes place
by means of smoke signals of two different kinds, i.e. there
are two different codes. Thus black smoke means that after a
particular ballot there has been no valid result. White smoke
means that the cardinals have chosen a new pope.

Also in the case of the papal election a similar code is used
to transmit the message from the sender (the cardinals) to
the recipient (the faithful waiting outside) and there it pro-
duces a meaning. When they see white smoke coming from
the chimney of the Sistine Chapel all of the faithful waiting
outside rejoice because the message is clear: A new pope has
been elected. Habemus Papam!
The meaning of the codes in marketing communica-
tion
We have said that a code is an instruction how to transform
messages for transmission. Codes consist of symbols and are
transmitted from the sender to the recipient. A decoded code
results in a meaning at the recipient‘s end. With every com-
munication, however, the implicit component of the message
is transmitted along with it. The implicit, hidden component
of a message is what is not evident at first glance, but is, nev-
ertheless, communicated along with it “in the background.”
Think of an advertisement for a Rolex watch or any other
luxury product. Here at first glance the watch is being com-
municated, but in reality “implicitly” the subject is “luxury”
and “status.”
When we code products with the help of advertising and com-
municate them to the consumer by various means such as
television, posters or advertisements, we speak of marketing
Roman Anlanger
is Program Director of the course
“Technical Distribution Manage-
ment” at the University of Applied
Sciences of the Vocational Training
Institute Vienna and is responsible for
the teaching and research personnel.
Anlanger has successfully graduated
in two university subjects, is a CRM
manager and business trainer and
also gives lectures at other scientific
institutions. Anlanger is the inventor
of Trojan marketing and a successful
book author (Bestseller: Trojanisches
Marketing – in German). In addition
he is a top-class speaker who is much
in demand.
OBTAINER 109
TROJAN
MARKETING
or market communication. In order to be able to sell products
successfully, you have to pay attention to the implicit mean-
ings during the whole process of marketing communication.
Implicit meanings of symbols, values, cultures arise already
during our childhood. Thus the personality of every person is
already molded by the age of seven. Consequently every child
has already learned what meaning a horse, a bull or a tortoise
has. Above all they have learned the implicit meanings of the
animals they know and therefore they know that a bull stands
for endurance, strength, etc. But the child also knows other
meaning of the bull and knows that it can be dangerous if you
go too near a bull in a field. This constitutes what is called
implicit learning of the culture, what is also called socializa-
tion. In order to illustrate this, we will make a quick detour to
Saudi Arabia.
Case study: Power Horse in Saudi-Arabia
40 degrees Celsius in the shade. The glowing sun shines mer-
cilessly on the sand dunes of the Arabian Peninsula. The heat
is unbearable, but the construction of a skyscraper for a new
luxury hotel in Saudi Arabia must proceed without interrup-
tion because time is precious. A worker who is already mighty
exhausted by the heavy work longs for a cool, refreshing drink
that will restore his strength. He goes to a refrigerator and
looks forward to the first mouthful of an energy drink.
peoples of the Arabian Peninsula. They represent a cultural
code that as a result of the innumerable glorious tales around
the thoroughbred Arabian also bears a mystical component.
This code of the thoroughbred horse was passed on from gen-
eration to generation and as a result represents a meaning
learned through socialization in the Arab cultural milieu. Suc-
cessful marketing communication in this region must for this
reason link in with this culturally learned meaning in order
to be successful. “Power Horse” availed itself of this code and
positioned itself accordingly on the Arabian Peninsula. The
figures speak for themselves because according to a report
in the magazine “Gastro” Power Horse is the No. 1 brand in
the Energy Drink premium segment in Saudi Arabia and No.
2 on the Arabian Peninsula. This is a remarkable success as
it is generally assumed that Red Bull is the No. 1 worldwide.
Meanwhile Power Horse has received a ministerial authori-
zation to distribute as the first energy drink in Egypt and is
thus continuing to build up its market position in the Arab
market.

You have three guesses about the brand he took. It is almost

certain that you will answer Red Bull.” But you will be wrong!
Because the construction worker decided to take the Power
Horse energy drink. Why?

Let us look first at the history of the Arabian Peninsula. Since

time immemorial the pride of the Bedouins was their thor-
oughbred horses, the thoroughbred Arabian. They were bred
as warhorses and used in tribal feuds, for larger hostilities
with other Bedouin peoples, for hunting and for long-distance
riding. For nomadic Bedouins these horses were and are a de-
cisive factor in the hard fight for survival in the desert. All con-
noisseurs of horses attribute thoroughbred Arabians with the
highest intelligence of all breeds of horses. Even the Prophet
Muhammad mentions these horses in the Koran. Thus the
horses have a culturally transmitted significance for the Illustration: The star on the Arabian Peninsula – Power Horse

110 OBTAINER
 COLUMN

First and foremost the implicit codes of the thoroughbred
Arabian are responsible for the success of the “Power Horse”
brand. Implicit codes are absorbed subliminally in the course
of decoding. The following implicit meanings, which are
learned and stored historically and are thus of significance for
consumers in the Arab World, are ascribed to horses:
• rapid reaction time
to the faster horse which was always at the ready and willing
to perform.
But childhood is not the only fruitful source of key codes.
Other archaic models can be used as we have already shown
in the case of myths and sagas. In order to find a suitable key
code for your business consider which of these models might
come into question. In this context think of

• the greatest intelligence of all breeds of horses • experiences during your childhood and youth

• primordial energy • fairy tales, myths and sagas

• significance of vitality (particularly in saga and myths) • important political and historic events

• true companion • great sporting achievements etc.

• social prestige

• strategic significance in the warfare of the Bedouins

• sharing joy and suffering, hunger and thirst

Particularly the implicit codes “rapid reaction time” and “pri-

mordial energy” represent what are called the key implicit
codes (key signals) in the communication process for the en-
ergy drink – an these are molded in childhood through social
learning. The components “rapid reaction time” and “primor-
dial energy” correspond exactly to the demands placed on an
energy drink. Always pay attention to which key code suits the
particular product.

But how do you discover the right key code? Think back, for
example, to your childhood. What significance did the horse
have for you at that time? For a little girl a horse is a true
companion who radiates warmth and at the same time offers
protection. That produces a great longing to have your own
horse. A further characteristic of the thoroughbred Arabians
is that they are family horses and true companions and they
never leave their owners in the lurch. The Bedouins can al-
ways rely on their horses. When they rode through the desert
on their camels, their “ships of the desert,” they always had
their horses in tow in order in case of attack to change quickly

OBTAINER 111
COLUMN

Dr. med. Manfred Conradt

112 OBTAINER

Health Can Be Eaten
According to an old proverb, “eating and drinking
keep the body and soul together.” It is sometimes jok-
ingly said that people can live on air and love. We
can go without solid food for quite some time, how-
ever, when it comes to water we can last only a few
days. This is proven time and time again with trag-
ic accidents or neglect, for example, of children.
Nobody really knows what the diet of the first hu-
man beings consisted of. One thing’s for sure: this
diet was dependant on the respective region with
its corresponding climatic conditions and typi-
cal flora and fauna. Some speak more of the con-
sumption of meat and fish, others favor the idea of
fruits from the meadows, woods and fields, whereas
systematic farming is more of a late achievement.
It is certain that humans could have exploited fish and
meat as well as plant based foods, due to their den-
tition and metabolism. Flexibility and adaptability
alongside intellectual capabilities have enabled enor-
mous evolutionary advantage. There are people who
eat in a very biased fashion according to our current
criteria, for example, Eskimos or cattle herding no-
mads, also those who are malnourished or sick and
those who are struggling with obesity due to our car-
bohydrate filled diet. It appears that there are, in fact,
differences in metabolism even within a population.
Our diet is based on essential nutrients carbohydrates,
protein and fat as well as vitamins, minerals including
trace elements, the so-called secondary plant substances
such as colorants, perfume, flavorings and fibrous mate-
rials. The plant substances are not called secondary due
to them being of secondary importance, instead they are
COLUMN
called this, as unlike primary plant materials (carbo-
hydrates, protein and fat) they do not deliver calories.
Carbohydrates can once again be split into simple
(e.g. household sugar) and complex carbohydrates
(e.g. starch). Dextrose i.e. glucose is the basic module.
There are essential (that we must get externally, as our
bodies can’t produce them) and non essential protein,
just like fats with saturated (e.g. butter, lard) as well
as polyunsaturated fats (oils with a so-called double
bonding in their chemical composition). Simply put
you could say, carbohydrates provide energy, protein
builds up (e.g. muscles) and fat serves as a store of en-
ergy. However, muscles don’t just mean strength, they
also have an aesthetic aspect, especially with men and
“contour fat” in moderation creates considerably no-
ticeable feminine curves. However, many people have
too much of this, but this should be a topic of its own.
The fascination of the human body’s metabolism, for
me, lies in its unbelievable adaptability. It is, of course,
clear that fat can be burned as energy. This also occurs
with protein when glycogen stores ware out during pe-
riods of hunger or when fasting. This is the case during
excessive dieting in order to lose weight quickly, which
leads to an undesired wasting of muscles that not only
weakens, but also has negative impact on calorie con-
sumption. The interdependence of the three basic nutri-
ents in metabolism is a highly interesting survival strat-
egy. Even with a relative lack of oxygen, this mechanism
works for a while, however, instead of pyruvate (salts of
pyruvic acids) being produced from glucose (dextrose),
lactate (salt of lactic acid) is produced. Since this leads
to harmful overacidification with time, the level of ex-
ertion in sporting activities is selected to remain within
OBTAINER 113
COLUMN

Health can be eaten

“There is only one ban in nutritional

medicine: banning foods is not al-
lowed .“

114 OBTAINER

the aerobic range. From both pyruvate as well as lactate,
Acetyl-CoA (acetic acid bound to Coenzyme A) is the com-
mon end product, which is used in the cells as energy.
What exactly a healthy diet means is is currently high-
ly controversial among experts. It should be balanced,
50% of calories should consist of complex carbohydrates
(whole wheat bread, whole wheat pasta, brown rice, po-
tatoes, oatmeal etc.), around 0,8% g of protein per kilo-
gram of body weight and more than 30% of the calories
from fat (preferably obtained from plants and fish). It is
worth noting that a gram of fat provides more than dou-
ble as many calories as a gram of carbohydrate or protein.
Consuming large amounts of fruit and vegetables is also
recommended, a minimum of five portions (a portion
around 120g) a day. Some experts advise much more.
For the metabolism of sugar, the “glycemic index” (GI)
of food is interesting. The higher this is, the higher
the glucose level rises after consuming these foods.
Foods with many complex carbohydrates have a low
GI (lower than 50). However, the term “glycemic load”
is even more significant. It takes into account the par-
ticular GI value and also the carbohydrate content of
the individual food. Boiled carrots have the same GI of
70 as, for example, a baguette. In order to ingest 50g
of carbohydrates, which is the amount the calcula-
tion is based on, you must eat 106g of the baguette but
700g of the carrots. That is a huge difference indeed.
The food pyramid is of particular importance, of which
there are several images. I particularly like the LOGI
pyramid (Low Glycemic Index), the basis of which con-
sists of fruit and starch-free vegetables, then low-fat
dairy products, eggs, lean meat, fish, nuts and pulses,
then whole wheat products, pasta and rice, and final-
ly on the top unrefined grains like flour, potatoes and
sweats. There is only one ban in nutritional medicine:
COLUMN
banning foods is not allowed. Is this not a nice mean-
ingful liberating message? It is all just a question of
quality and quality especially. Unfortunately, a “nor-
mal” diet at present consists of many calories (empty
carbohydrates like sweats and too much animal fat), too
little fruit and far too little vegetables. In addition to
raising awareness of this fact, the will to rethink and
remodel are important. Instead of fatty and salty chips
(the worst thing that can be done with the wonderful
potato) you could eat carrots, cabbage or pepper strips
while watching television. Fruit and vegetables can
easily be integrated into ones day. Instead of giving a
milchschnitte [confectionary product in Germany] to
school kids, give them a healthy sandwich and an apple.
Anyway, in my opinion, the knowledge of a healthy diet
should be set in kindergarten and should continue in
school. Even drinks in this context ought not to go un-
mentioned. It is primarily the sugar content. This doesn’t
only make me think of the world famous caffeinated
brown fizzy drink, but also of many fruit juices, which
have a similarly high sugar content. Therefore, it is ap-
propriate to drink them as a spritzer (a third fruit juice,
two thirds mineral water). It would obviously be better to
use (mineral) water or unsweetened fruit i.e. herbal teas.
Nowadays we can all buy fruit and vegetables at any time
of the year, but it is not always wise to do so. I will repeat
my suggestion from a previous column; eat a lot of sea-
sonal and regional vegetables. Alongside consuming an
increased amount of fruit and vegetables, my family and
I have for years taken Juice PLUS+® as a sensible, sim-
ple and good value food supplement. Juice PLUS+® is a
natural product and is made from a variety of different
fruit, vegetables and sorts of berries. (www.juiceplus.de).
Dr. Manfred Conradt
Internist and Nutrition Expert
OBTAINER 115
 Double dup

www.goolux.com
info@goolux.com

The tool for modern networkers makes for dou-

ble income

Most networkers are always keen to continually build

up their business and many also work hard at being
successful. Most of these have tried out several net-
works and as time goes by eventually find “their” net-
work. Be it the product, the marketing plan, the se-
nior management or, what is always a good reason,
the pleasure they get working for a certain network.

Corporate trainings are quickly learnt and business be-

gins to decrease as the “classic” strategies like names
indexes have been exhausted. It was precisely this
problem which Steffen Schwarzlose became aware of
several years ago and during a six year development
period, he developed a tool, which can revive any net-
work business; whether its jeans, nutritional supple-
ments, financial services, chocolate, cosmetics or what-
ever else is out there in the networking world. The key:
plication with GooLux
The tool is a network itself and enables networkers to
double their money, without causing them to fall out
with your own network. At first glance it sounds im-
possible; however it is one of the most innovating ideas
the industry has seen in recent years: Goolux.com.
But let’s start at the very beginning: Steffen Schwarzlose
was in the Presidents Team of one of the largest Ger-
man networking companies until the end of 2008. He
enjoyed enormous success here with his promotional
webpages. He was that successful, “that people would
have preferred to buy my concept from me”, he says with
a smile. Therefore it is no wonder that he landed over
20,000 new partners in only 2 years. At the beginning he
could hardly process the mass of requests for his prod-
uct. Schwarzlose had a vision. He knew that his system
would work within any network. He therefore wanted to
make his concept accessible to every networker and dis-
tributor. He gave his web system the finishing touches;
spending six years continually improving and develop-
ing the concept further. He brought it to market and,
on December 20th last year, began with a kickoff event
at which the GooLux UG (limited liability) was born.
GooLux is an Internet-Marketing-System combined
with Capture-Pages, so-called promotional WebPages.
GooLux additionally offers effective sponsoring through
its personally developed system, which automatically
forwards qualified parties only. This makes sponsoring
child’s play as it filters out those who are happy to listen
to what you have to tell them. Cold calling is a thing of the
past as is rejection after initial contact. “Time thieves”
are also exposed and kept out of your appointment book.
Furthermore advertising and spam mail are uncalled-
for, as with these your run the risk of being given a warn-
ing from the provider and possibly even being blocked.
Telemarketing calls are now punishable by a fine of up to
50,000 Euro. Goolux prevents such things, as interested
parties approach the networkers, instead of the other
way around. The time and labour savings are nice side
OBTAINER 117

effects. However GooLux isn’t only a sophisticated In-
ternet marketing system, it additionally offers an online
academy for gradual training in network marketing and
online marketing. “We offer live system trainings and web
seminars several days of the week at various times. In ad-
dition, there are telephone conferences, video trainings,
a media library and the GooLux eLearning program”,
explained Steffen Schwarzlose during an interview.
A further element of GooLux is a pleasant Contact-Man-
ager as well as an extensive back office. GooLux has also
prefabricated Follow-Up-Courses and business presen-
tations for various target groups, which can be sent to
interested parties atomically. The entire system is very
easy to use, so that even those that aren’t experienced
Internet users will have no problems with it. Steffen
Schwarzlose is offering GooLux for a flat rate of 69 Euro
per month. With this, a networker is free to use GooLux
unlimited, 24 hours a day, 7 days a week. There is also an
introductory rate available for only 29 Euro for the first
118 OBTAINER
“GooLux’s aim is refl
appreciation and sup
in network marketing
month to enable you to get to grips with GooLux and
no long-term contracts apply. Those who are not con-
vinced can, at the end of the month, decide if they want
to renew or not – a fair option, offered without hesita-
tion by Steffen Schwarzlose. The cost of this is recouped
very quickly through an increase in one’s own business.
Steffen Schwarzlose also wants to generate additional
earnings for every GooLuxer. The difference with GooLux
is that it’s a network itself, explained the Founder, who
is also the Executive Director. He also referred to the
example of a distribution partner in the jeans trade,
who earn more money through GooLux than with their
own business. As with GooLux you permanently build
up new contacts and at the same time show everyone
in your team that using this innovative tool themselves
is actually worthwhile. In the meantime, smiles Steffen
Schwarzlose, this partner earns an additional income
with his “second” network and explains: “We have con-
sciously chosen our marketing plan so that everyone can
 GooLux.com
flected in its company philosophy: Humanity, trust, cooperation,
pport. “These values form the basis of a new phase of evolution
g.”
understand it and so that everyone can begin earning
money from the word go. Those who compare our mar-
keting plan with others in the industry will realize that it
is among the most profitable. In the first three levels we
distribute 45%, so that it quickly leads to a refinancing
i.e. to a commission of between 300 to 500 Euros. At a
total of ten levels, 60% will be distributed so that even
people with great visions will get their money’s worth.
GooLux is still a young company, but is aiming for a
turnover of 500,000 Euro this year. The growth rates of
30 to 60% per month will prove forecasts, if they con-
tinue to grow as before. Schwarzlose now wants to estab-
lish GooLux as quickly as possible in German speaking
countries and wants to turn it into a networking brand.
The medium term plans are being intensively worked on.
The American and Japanese market will also be tapped
by 2010 at the latest. GooLux’s aim is reflected in its
company philosophy: Humanity, trust, cooperation, ap-
preciation and support. “These values form the basis of
a new phase of evolution in network marketing. We are
all fulfilling a common dream with GooLux. The dream
of a unique networking symbiosis in humanity is our
highest priority”, explains Schwarzlose and continues:
“I believe that we can have a leading role with GooLux
in the future. As we already stand for cooperation with
every network company. I would like if even more com-
panies thought like this in the future and joined us to
enable network marketing to be seen in a positive light.
Steffen Schwarzlose is now on the lookout for visionaries
who recognise the overwhelming opportunities GooLux
has to offer. Try it out for 29 Euro; this is an investment
that everyone should be able to afford. As those who fail to
realize this opportunity will soon see how the ‘GooLuxers’
gain contact after contact in all product niches and mange
to achieve double duplication with GooLux. And sentenc-
es like: “I’ve heard of this. I could kick myself in the ...,
why didn’t I join up”, are sentences we know all too well.
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LIFESTYLE

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OBTAINER 121
LIFESTYLE
During the 70‘s and 80‘s, hard alcohol was drunk and
cigarettes were smoked during discussions on televi-
sion. Health consciousness hardly existed among the
public. Drinking and smoking too much was “hip”.
Nowadays smokers and heavy drinkers are viewed in a
negative light. Health is a part of today’s way of life,
plain and simple. Sport, healthy nutrition and above all
“drinking water” are current trends of our time. Howev-
er, simply drinking water is ‘unsexy’ just as is drinking
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water from a typical glass bottle with pimples. Disdain-
ful water has in the meantime become vogue. Those who
think a lot of themselves resort to the numerous luxury
waters. These types of water are available for around 4
Euro up to 410 Euro per liter. Thirst is quenched, the
wallet is relieved and self confidence is increased. Anja
Kirig, trend researcher with the Zukunftsinstitut in
Kelkheim, has examined the development of water from
a mere ‚thirst quencher‘ to a product of fashion more

closely. “Consumers want to live as healthily as possible
and, as a result, consciously eat healthy”, explains Kirig
and adds: “Water is one of the most natural foodstuffs of
them all and acts as a sort of basis for a healthy lifestyle.
It is virtually a staple food as well as a lifestyle product.”
Those who consume these precious waters are pleased to
show just how healthy their lifestyle is. After all, health
is something valuable – therefore a little more will gladly
be spent on it. Guido Finger, the operator of a water de-
pot in Aachen, lives from the trend of luxury water and
states: “It all began with Voss. This was the first designer
water that focused on a new type of marketing and in
1996 won Madonna for their advertising campaign.” In
Germany there are somewhere around 400 to 500 miner-
al waters on the market and therefore the trend of luxury
water has not yet reached us properly. “In other coun-
tries, primarily in the USA, this trend has been around
longer, we are still in the early stages here”, explained
Finger. Therefore, the luxury water comes mainly from
abroad and either has an unusual design or a very special
background, which makes it even more interesting. In up
market restaurants and luxury hotels there is usually a
water menu, from which you can choose from more than
40 types of luxury water.
You can read about the most popular waters and their
background here:
LIFESTYLE
VOSS
The word VOSS comes from Norwegian and means
“waterfall”. The water originates, well protected under
deep rock, from the ice of a glacier in the wilderness in
Southern Norway. The water is of artesian origin which
means that is comes to the surface by itself. It stands out
with its very low sodium content. Approximately 22mg
of dissolved salts are to be found in a liter of VOSS. In
gourmet circles it is considered a true premium water.
Due to its low sodium content, VOSS is often served
with light dishes. Calvin Klein is responsible for the
bottles design. The tubular shape radiates understate-
ment and elegance. VOSS is available in 375ml and 800
ml bottles and there is also “VOSS sparkling water” and
“VOSS still water”. The price is somewhere around five
Euro per liter. Madonna isn‘t only an advertising char-
acter for VOSS, it is all she drinks.
1 Litre & 1 half Litre
The name of the luxury Canadian water already reveals
its quantity. The spring water comes from a world-class
aquifer in the middle of the untouched Northumberland
forest. As it flows through many layers of rock, it is rich
in minerals. The premium water has won several awards
during taste tests. In 2007, the design also won the de-
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LIFESTYLE
sign award. The special feature being a cup that is also
provided with the bottle. This enables you to drink the
luxurious water stylishly from a cup, rather than from
a bottle. It is just a shame the cups are made of plastic
and aren‘t precious from glass.
10 Thousand B.C
10,000 years before Christ. The bottle is made of pre-
cious frosted glass. It is allegedly the purest water
currently on the market. After all, the previous-
ly frozen water comes from a Canadian glacier
which belongs to the “Coastal Glacier Mountain
Range”. It is obtained from deep in the ice, ice
that was fluid 12,000 years ago. As it is not ex-
tracted from ground water, it has never been ex-
posed to any modern environmental influences.
At the time when it flowed freely, people still
hunted with sticks and stones. The well matured
water is served in the Ritz Carlton New York
and in the Hilton in Las Vegas. It is also widely
available in film studios in Hollywood.
Bling
Bling or bling-bling is a term from the Ameri-
can rap and hip-hop scene. It means “to show
off” and is associated with exaggerated dis-
plays of wealth. In Hollywood, image is
everything. Screenwriter and producer,
Kevin G. Boyd, knows Hollywood well and
thought that the world of glitz lacked a
suitable water. He, therefore, in 2005
founded the company Bling H2O. Bling
primarily impresses with its bottles,
which are comparable to wine or cham-
pagne bottles. The lettering on the
bottles consists of Swarowski crystals
in gold, silver, mint or pink. The stan-
dard Bling comes in frosted glasses.
However, there are also chrome-plated
glasses, the “Paparazzi Label” variety
and the limited “Paris Pink” edition. It
also, naturally enough, has a cork, not
just an ordinary screw cap. As far as
Paris Hilton is concerned there is no
other water and even her dogs quench
their thirst with it. Well then cheers
Tinkerbelle! A 0,75 liter bottle costs
on average 50 Euro. Therefore, it is
obvious that Bling should be available
at all big TV events, the Emmy awards
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and the MTV Music Awards. It is simply “pop culture
in a bottle”. The fact that the water comes from a 600
to 730 meter deep source in Tennessee/Chestnut Hill is
rather trivial. Also, the fact that it is filtered nine times,
treated with ozone and ultraviolet light is of lesser im-
portance to the stars. With all the hype it is not surpris-
ing that Bling won a gold medal at the American Berkley
for having the best taste.
Fiji
This luxury water, which comes from the islands
of Fiji, is a big hit in the USA. The most promi-
nent drinkers of the water are Janet Jackson,
Mary J. Blige and Mariah Carey. The pop diva
Mariah always demands a fridge full of Fiji wa-
ter wherever she performs or stays over night. At
around 4 Euro, Fiji is still in an attractive price
range. A case of 12 can be bought for 63 US Dol-
lars. However, Fiji places no value on design. It
is a commercially designed plastic bottle. Fiji
places more value on the content. The water is
rich in silica and is therefore good for bone,
skin, hair and finger nails. The islands are lo-
cated far away from the next continent and
are, as a result, spared of environmental in-
fluences. Here, its health factors and the fact
that it’s exotic are the deciding factors.
Tasmanian Rain
As the name already suggests, here we are
dealing with rain water. Tasmania is an
island in Southern Australia and has, ac-
cording to the United Nations specialized
organization for meteorology, the clean-
est air on the planet. This precious water
never touches the ground and is there-
fore, according to the manufacturer, of a
greater purity to all other waters, which
may contain contaminants that can‘t be
filtered. The bottles design is inspired
by the wine bottle. Many luxury ho-
tels such as the Trump International
in Chicago and Las Vegas, the Tides
Hotels in Miami, the 4 Seasons in
Jackson Hole and the Ritz Carlton
hotels all stock the Tasmanian rain.
A case containing twelve 0,75 liter
bottles costs around 60 US Dollars
and a case of twenty-four 0,375 liter
bottles costs around 75 US Dollars.
Cloud Juice
Cloud Juice is also known as “The tears
of god” and is something like Tasmanian
Rain‘s main competitor. Here it’s about
rain drops that patter down over King Is-
land. The island lies exactly between the
South Cost of Australia and Tasmania and
due to strong wind the rain drops are 40
times purer than the limit for drinking wa-
ter set by the World Health Organization.
15 years ago, Duncan McFie began to use
the rainwater and began to drink it instead
of the local water supply. As more and more
people wanted the good stuff, he began to
market it. According to McFie, 9750 rain
drops are necessary per bottle of untreated
“could juice”. In this instance, the water
is more important than the bottles design.
Cloud Juice is also held in the shape of a wine bottle.
Finé
According to Japanese legend, in the 8th Century the
Buddhist monk, Kobodaishi, during his travels on Fuji
Mountain, hit his staff against some rock. From this a
source of the purest water emerged from the depths of
the mountain. Even today this place is recognized as the
origin of the Shuzenji hydrothermal source from which
the luxury water Finé originates. The source is com-
pletely protected from external influences and contami-
nation by a pressure chamber. The thermal water has a
temperature of 13 degrees Celsius making it better able
to absorb the mineral substances of the surrounding
volcanic rock. It surely has the time to do this. It is rain
water that over centuries seeps through the mountains
layers of rock and rises at a height of 600 meters at the
legendary source. Finé is particularly good mineral wa-
ter and costs around five Euros for 0, 75 liter.
Kona Nigari
This is truly a water of luxury. The currently most ex-
pensive water in the world comes from Japan. A liter
costs an unbelievable 410 Euro! These luxurious drops
are pumped from a depth of 2,000 meters off the Ha-
waiian cost. The deep sea water is desalinated and con-
tains a very high percentage of minerals. It is regarded
for being of particular benefit to health. According to
the manufacturer the water should be drank diluted,
something which saves the household budget a bit. The
water is sold in 55 milliliter bottles for 22,50 Euro a
piece. Not much value is placed on an unusual design
for the bottle.
It’s up to you to decide if the luxurious waters high price
is justified for its health and image reasons. Only true
gourmets can taste the subtle differences. On the other
hand the empty bottle of the luxury water can always be
used as a trendy vase for flowers. The element that is
H20 has gone from a “normal drink in the world” to a
real trendy product and lifestyle accessory.
Cheers!
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