The Red,IfuBkte Book af Cal,iforftit, 385

Someof the na{ions grealesLplaygroundsare wilhin three to six

hours' ride by automobile from Fresno.
Under intensive cultivation, it has been estimated. the San
Joaquin Valley can suppod onc and one-half personsper acre. This
would give- a population of nearly Dine million personi for the valley
on the land which can be irrigated.
This would mean that Fresno would have at least a DoDulationof
750,000.
Fresno has a live aDd active Chamber of Commerce anil it has a
score of civic hrnch€on clubs devoted to Community Service.
It is a city.onscious of its dest;n), whi.h wel.ome. rhe neq/
settler and gives him all possible aid to succeed.
Fresno is indeed a city ol opDortunity.

Pasadena,City Beautiful
By C. V. STUIDEVANT
A S A D E N A . C i t ) E e a L r i r u t . . C r o w no f t h e S a n c a b r e l V a l
ley. and hcart o.f rhe lichest rgri.ullural count) in lhe UniLed
Slalps.nesllcr at the fect of rhe $orld renownedMt. Wilso and
Mt. Lowe pea.ks,in the beautiful Sierra Madre mountains, with their
greal -ob_servatories.majestic canyons.sylvan dells and enrrancing
wal,erfnlls. Lying berweenLhebpautiful La canada and lruitful pol
'nonavallpys.alroutan hour's ride from the grand old pacific,with
her.many ch-armingresods, bajhing beachesand deep sea fishing
banks, Pasadenais world renownedas the cleanest,prettiest, mosl
happilysituatedlesidence cily on earih. Hompsof hrrndreds of mil-
iionairesand of lhousands of peoplein comfortablemoderate cjrcum-
stancestestify to her fame as "the poor man,sparadiseand the rich
man'splayground."
- Founded January 27, 1a74, bV some twenty-five sturdy families
and named April.22, 18?5, Pasadenahas changedfrom i country
village to a thriving, bustling city of about 25,000on her fiftietir
anDlvelsaly.
Renowned as a city of churches, Pasadenaclaims seventy-seven,
representingpracLicallyevery shadeof religious belief, seueril beins
housedin^palatial .edifices. Thorolrghlycfrieient public and privati
acnoolsarorO. tacrltttestor our youLhto pmgress from kindcrgarten
to and througha untver$l,y.ourse at homeand the constantaim and
endeavol is toward larger and bettpr educationalequiDmentand oD_
portunity. Publi. schoolcnroll'nenrfor Ocroirpr, t92Bidav sessionst.
is 12.977.and lhe valueof buildingand groundsin tt,i aistrici lj
$4,500,000.00.
The first city in Califomia to abolishsaloons,pasadenais noted
as a home owning, home loving community, with no slums and with
Do "g'eat \phite way" lo lure our youth from homeand stud;es. In
short,sheis the "City of r"o-operation and happy homes."
"Our homelo\^rn"doesclaim cn exceptioniilyhigh tlTe of ciii-
,enship; the best _ofhotels; clean family newspapers-; stiong banks
and trust companies;snappy,up to date stores; ctean,paved',staay
386 Tke Real,t! Blue Boolc ol Calilornid

streets,with good concretecurbs and sidewalks;a fine.strictly mod-

er_nhospital; a large effective Chamber of Commerce;an active
MerchMls Association, and e livp rire RealtyBoard.siiteen veals
old and with more than a hundred memberscomposed of the cle;nest.
most squaredaalinggentlemFnknown lo the piofession.AII mem-
bersare rFaltorsand all rre affiliatedwil h rl,eaaliflorniaRealEstate
A$ociation which, like sometwenty-five other orga.nizations,will hold
its 1924 conventionin Pasadenain recogtlitionof our fiftieth civic
annlveraary.
Our jubilee year will seesomebig event of intercst during each
of tlre fiIly{wo weeks,beginningwith our world renownedA;nual
Toumament of Roseson New Year's Day, whi(h attracts imnrense
throngs from near and far, many of whom help tax the capacity of
ou_r52,000seat Rose Bowl at the famous East-WestFootball geme
following the great floral para.de.
Our assessed value in 1923was 9104,201,600, with a,total city tax
rate,-including bonds,of 91.28assessed on a Tb per cent valuation.
The Detroit Bureau of GovernmentResearch,Inc., has compileda
statement of comparative tax rates for 1?? cities in the United States
with a populationof 30,000or more which showsPasadena.with the
lowesttax rate in her classand secondlowestr€qardlessof size. The
ratejs $11,82per $1q00.00, assessed valueas comparedwjih g46.92
for the highest city. With a bondingpower of g15,630,240, Pasadena
has a total bondedindebtedness, including water and electric bonds,
which are more than self sustaining,and including bondsvoted but
not yet issuedof 98,198,500, as of December1, 1928. Highly etricienl
municipally owned and operatedwater and light departmentssupply
thosecommoditiesat & very low late, yet with goodprofft to the city.
Bxilding permits foi 1923,including 1633dwellings,were 911,-
534,186,00with bank clea ngs of 9268,a29,267.17.Postal }eceipts
were $409,001.16 s'hich is an increaseof 16-5110per cent over 1922,
The increaspfor Decembcr, 1923.was 27 per cent and for fhe last
quarter of 1923, 2+7/10 Der cent o,rer 1922.
A competent,honest Board of City Directo$, composed of
prominenl businessmen. working vrith a most efficienl, and satis-
lactoly city manager,disbursela\ funds.consil.ucti\pl) causingour
citizeru to feel that they receivegoodvalue for their money. gBF00,-
000,has beenvotedfor a new Auditodum, Library and City Hall with
suitabiegroundsfor each. A number of beautiful small parks aflbrd
tecreation centers for citizen and tourist, while the matchless Arrovo
Secois bpins devcloppdinio one of the mosl magnifinenlof parlis,
several miles in extent.
Fodunate in having many artists. musicians,men of letter-sand
of scienceas permanentresidents,Pasadenaenioys the best in high
class instructive and cultural entertainment.
With so many natural advantagesit rvas comparativelyeasyfor
her public spirited men of vision, culture and refinementto build, as
they did, "a thing of beautyand & joy forev€r,,,from which we extend
the hand of welcome to ali home loving, law abiding people
 The Reolta Bl, ,e Book al Ca,Utomia, 387

"Come witll us and wd will do thee eood,', but be warned that

Pasadenagets in the bloocl,and once a Pasadenanalways a pasadenan
at heart, even though a body may of necessity dwell elsewhere.
PASAD!iNA
Boadway, L. A., 268 U. Coiolrdo St,
Arainerii, Gertrude G.,517 !i. Walnut St,
Dee, !, N., 1480 N. MichigaE Aye.
Day, Clarence P. Co.!-,36 N. Ray.
Eims, J. A,, 43? E. PeidDoDt.
Froer, L. R, Co,, 43 S, l-os Robles.
Cilcrisi, H. B, Co,, 810 E. Colorado.
Hiatt-Cutler Rea,lty Co,, 103 N- r.air
Euber, F. G., 2036 l-ircoln.
XeDyotr-Yourislove Co., 401 Dodro.ti
Blds,
Leake, A, E, & SoD, 1441 E. Wahtls-
BROX@Si
Low BuildiDe Co., 396 E. ColoDdo.
Marsh&u, F. D,, 681 Earthaa St.
Melile, Th€ l\ank Co,, 26 N. Eucltn-
Mccurdy & r.IarkliD, ?81 E. Colorarlo.
Monroe, lrvins S., 2236 Ii. Colorado,
Pratt, Cliltor J,, 831 E, Colorado.
SeweU, W. R.
'w.;& SoE,2594 Ij. Coiorado
Shatr€r, A, 2? S. Eucltd.
Smtth, Erne6t w', 2?2 S. Los Robtes,
Sturdevant-Swink Co,, ?49 E. Colo.ado
Tnomlson & SDen@r. 1780 E. Colorarlo
ThuD, F. & W. Co., 541 Securtty Blitg.
Vibet, Leon, 1112 E. Cnlorado.
'W,
Weber, Eoyt, 10 Galneld.
White, M. K., 64? E. Colorailo.

Bakersfield
Ba EDw. A. KrLLy, Realtor

AKERSFIELD'S supremeposition mak€sit a natural junction,

a trading and industrial center. It is sudound€d by the
largest.greaiFsl, and riche.Ioil and naturalgasfie]ds,the'mosl
valuable gold, silver and copper mines, the most tertile level irrigated
lands,and the most valuablestock rangesin the world.
Besides these natural resources,is the geological and topo-
graphical location of the city. Lying betweenthe Virgin Coast Range
Mountains on the west, the Rocky Siena Nevada Range on the eait,
and with these two mighty ranges closing together on the south, anal
our giant K€r-rt River flowing calmly by her side, Balersfield has all
that generousnature can give her.
Balersfield is the capital of Kern county, a county cortaining over
five million acres of land that poured natural wealth into Bakersfietd
of over one hundred million dollars during 1921,which is greater thsn
the assessedvaluatior of ten counties of this state combined.
Balersfield has rhe largest mryoretion engagingin srock raising
a-ndfarming in-l,Ie-world,the targp offcers of the richesl oil corporai
tion in the world, the largest corpomtion selting water for irrigation
in the world, the largest elpclrical gpneralingphnl using natural gas
fo-rJuel in lhe world. lhe largest Fbrd Motor Car Sales-Agency;est
of the Eocky Mountains, and two of the largest transcontiientil rail-
road shops and yards in the state. The largest -Andgasoline condensing
plant on earth is situated a few miles away. Bakelsfield selh 6
Los AEgeles and vicin'ity alnost all of tleir natural sas anal an enor-
mous amount of electricity for light and power.
The cohbined assetsof the ba.nksof Bakersfeld ar€ greater than
that of each of thirty-five cities of this state, and only f;ur cities in