Questionnaire.

The purpose of this Questioner is to complete the MBA project on advertising and brand
awareness.
Age: ______________ Gender: Male / Female
Q1: Your Qualification is,
1) Under Metric. 2) Intermediate. 3) Graduate. 4) Post Gradate.

Q2: What is your monthly Income?

1) Up To Rs 5000/- 2) 5000 To 10000/- 3) 10000 To 20000/-
4) 20000 To 300000/- 5) 30000/- To 40000/- 6) Above Rs 40000/-

Q3: Please identify the pictures and fill the blanks under them?

______________ _________________ ___________________

Q4: Please recall the slogan and name the product ?

_______________________

____________________
Q5: Please Identify the brands and the companies?
Q6: Which of the following type of tea you use the most?
1) Separate Tea. 2) Mix Tea.

Q7: You prefer:

Separate Tea 1) At Home 2) At Office
Mix Tea 1) At Home 2) At Office

Q8: Please complete the following.

1) T__R___N____ 2) E___E___Y___A___

Q9: Which of the following brands of milk you consider right for making tea?
1) Everyday Powder Milk 2) Everyday Liquid Milk 3) Tarang.
4) Teamax 5) Chiaka. 6) Others____________

Q10: How did you come to know about Tarang?

1) TV commercials. 2) News Papers. 3) Radio Commercials. 4) Magazines
5) Referred by friend and/ or Relative. 6) Inter net. 7) Road side Boards
Q11: You are using Tarang because,
1) Tastes good 2) Good Advertising. 3) Attractive packing

Q12: You are using Everyday because,

1) Tastes good 2) Good Advertising. 3) Attractive packing

Q13: How often you use the following milk for tea?
Tarang
Always. Often. Some times. Rarely. Never
5 4 3 2 1
Everyday Liquid Milk
Always. Often. Some times. Rarely. Never
5 4 3 2 1
Everyday powder Milk
Always. Often. Some times. Rarely. Never
 5 4 3 2 1
Q14: Do you remember the Tarang Song? Y / N

Q15: Please write song of Tarang.

________________________________________________________________________
________________________________________________________________________

Q16: How much you like Tarang Song?

Very Much 5 4 3 2 1 Don’t Like

Q17: How is the advertisement of Tarang?

Very Attractive 5 4 3 2 1 Not Attractive at all

Q18: What do you like in Tarang Ad?

1) Message. 2) Video. 3) .Music/Song. 4) Model. 5) Don’t Remember

Q19: Have you seen Everyday’s ad ? Y / N

Q20: If Yes, where did you see it?

1) TV commercials. 2) News Papers. 3) Radio Commercials. 4) Magazines
6) Inter net. 7) Road side Boards

Q21: How is the advertisement of Everyday?

Very Attractive 5 4 3 2 1 Not Attractive at all

Q22: What do you like in Everyday Ad?

1) Message. 2) Video. 3) Music / Song. 4) Model.
5) Don’t Remember

Q23: You are using Everyday because:

1) Tastes good 2) Good Advertising. 3) Attractive packing
Q24: What motivated you to use,
Tarang
________________________________________________________________________
________________________________________________________________________
Everyday
________________________________________________________________________
________________________________________________________________________

Q25: After seeing the Tarang ad, have you changed your brand of tea milk? Y / N

Q26: After seeing Tarang’s ad, did you ask your store for making available? Y / N

Thank You Very Much for co-operating in research.