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1

Table of Contents

ABOUT US 2
1. THE ERGOFACTOR 4
2. ERGOKONZEPT AG BUSINESS ASSETS
2.1 CHI!ERA !ERCHAN"ISING G!BH
2.2 #ETTER$EIN G!BH % CO. KG 1&
2.' (UINTENSA ENERGIESANIERUNG G!BH 12
2.4 !ONGRE$S IN CO!!ON G!BH 1'
2.) ERGOKONZEPT OFFICE SER#ICE 1*
ADMINISTRATIVE SERVICES RELOG 16
ONLINE CLAIMS MANAGEMENT 17
ERGOMEDIEN UG 18
'. ERGOKONZEPT AG $ETTER OF INTENT PRO+ECTS 1,
'.1 CONSTRUCTION AN" RENO#ATION PRO+ECTS 2&
'.2 E#ER$AST ENERG- "RINK 21
'.' BEER TRA"E!ARK GAR$E- 22
4. RISK "ISC$OSURE 2'
). CONTACT 2'


2

About us

The ERGOKONZEPT Aktiengesellschaft is a holding of the ERGOKONZEPT PLC and solely
responsible for the bsiness operations! Looking back at its history the co"pany has
ac#ired e$tensi%e e$perience in the identification& de%elop"ent& realisation and
"anage"ent of bsiness "odels and co"panies!
The giding principle of the corporate strategy for bsiness and asset de%elop"ent is the
so called ERGO'ACTOR (hich contribtes to the "tal potentiation of the bsiness
"odel! The i"portance and fnction of the ERGO'ACTOR (ill be e$plained in the first
chapter!
The ERGOKONZEPT AG distingishes bet(een its o(n holdings& the bsiness assets& and
ongoing pro)ects (hich can optionally be added to the bsiness asset portfolio in the
ftre throgh Letter of *ntent +LO*, agree"ents! +see i"age -,
At present the ERGOKONZEPT AG bsiness asset portfolio contains fi%e holdings or
internal bsiness areas that (ill be introdced in the follo(ing bsiness plan.
-! C/*0ERA 0ERC/AN1*2*NG G"b/
3! 4ETTERLE*N G"b/ 5 Co! KG
6! 78*NTEN2A Energiesanierng G"b/
9! 0ONGREL2 *N CO00ON G"b/
:! ERGOKONZEPT O''*CE 2ER4*CE
*n addition an o%er%ie( of the ongoing LO* pro)ects follo(s!
This incldes.
Constrction pro)ects in "nicipal de%elop"ent areas in ;erlin& inclding "lti<story
residential constrction& reconstrction of historical bildings and the constrction
of single<fa"ily d(ellings!
;rand and "arketing rights to E4ERLA2T Energy 1rink& the prodction and already
ac#ired distribtion channels!
Access to =GARLE>?& the oldest beer label in the (orld!

3

IMAGE 1: ERGOKONZEPT AG ;siness and Letter of *ntent Pro)ects










Business Assets
Letter of Intent Projects
Construction- and
Renovation projects
Karlshorst
Knigs Wusterhausen
Schneweide
Spree-Camp

MONGRELS IN COMMON GmbH
World wide marketing rights
CHIMERA MERCHANDISING
GmbH
Contracts with: Markus Beyer
Robert Stieglit! S"S Bo#en!
Sebastian Rode!$$$$

E!!ERLEIN GmbH " Co# $G
%nline-Shopping &or bargain-
priced promotion gi&ts

ERGO$ON%E&!
O''ice Service
Relog bookkeeping
'nkassoKonept
Claims Management
"R(%M")'"* +(
()IN!ENSA Ener*iesanierun* GmbH
Building and general contractor ser,ices
+urt,er LOI projects

Getr-n.e.ombinat
Ma*debur* GmbH
Beer label -(.R/"01

EERLAS! Ener*/ Drin.
incl$ "+-brand rights

4

0# !,e ERGO+AC!OR

The ERGOKONZEPT AG is a "ltiple ad"inistration and "arketing ser%ices organi@ation
(ith a doble strategic focs! The bsiness areas (ere established (ith the strategic goal
of bringing all ser%ices +24C, for ongoing and ftre bsiness %entres inside the
corporate grop +internal 24C,! The reslting capabilities and infrastrctres (ill be
"arketed e$ternally +e$ternal 24C, (hich& at the sa"e ti"e& (ill lead to an p(ard scaling
of the sccessfl bsiness seg"ents! That is the ERGO'ACTOR !
The bsiness and gro(th potential of the ERGOKONZEPT AG rests pon t(o stable pillars!
To "ake fll se of the intern and e$tern gro(th potential& the ERGO'ACTOR is the
giding the"e& the e#ity story of or corporate grop! The planned interaction of the
indi%idal bsiness "odels pro%ides an endless n"ber of possibilities for the
de%elop"ent of the ERGOKONZEPT AG bsiness sectors! All ftre pro)ects +see letters of
intent, (ill not only be e$a"ined on the basis of their o(n chances of sccess bt also on
the added %ale for the corporate grop. ERGO'ACTOR!
Aithin the corporate grop (e ha%e the opportnity to de%elop or o(n testi"onials
becase both spply and de"and& de to or bsiness "odel& originate fro" the sa"e
place! +cooperation (ith 2E2 ;o$ing and the participation in E4ERLA2T Energy 1rink for
e$a"ple,
The ERGO'ACTOR. The increased recognition& as an i""aterial %ale& "akes a profitable
contribtion to the goal achie%e"ent of the in%ol%ed cooperation fir"s and ths increases
the %ale of the ERGOKONZEPT AG bsiness assets! +see i"age 3 and i"age 6,
The reslts.
0ore ad%ertising inco"e for the C/*0ERA 0ERC/AN1*2*NG G"b/ brand
a"bassadorBathletes
;etter "arket penetration for the E4ERLA2T Energy 1rink
0ore "erchandising potential for the 4ETTERLE*N G"b/ 5 Co! KG

5

IMAGE 2: ERGO'ACTOR C/*0ERA 0ERC/AN1*2*NG G"b/ "eets E4ERLA2T
Energy 1rink

6

IMAGE 3: ERGOFACTOR Gains for the ERGOKONZEPT AG
SES-Boxer Energy Drink without support
In spite of world champion title
known only in the boxing world

Without USP in cut-throat
competition
No presence as a brand
testimonial in spite of large
fan base
Desire for recognition
No profile as a potential brand
ambassador

Arbitrary marketing without
clear-cut USPs

















Ergofactor = Boxer meets Energy Drink
Boxer as testimonial = 100% efficient synthesis
National & international awareness gain
Energy drink in the boxer community = clear USP
Boxer increases his marketing and advertising value
Energy drink increases turnover
ERGOKONZEPT profits from the entire project




1# ERGO$ON%E&! AG 2)SINESS ASSE!S
1#0 CHIMERA MERCHANDISING GmbH

The ERGOKONZEPT Aktiengee!!"h#$t h%!& # 1IIJ h#(e %$ the C8IMERA
MERC8ANDISING G-*8, The "%-)#n'1 3ith it he#&.+#(te( in ?e(!in1 # )#(t %$ the
"%()%(#te g(%+) h# %0e( 9> 'e#( e/)e(ien"e in the #(e# %$ -e("h#n&iing #n&
)(%-%ti%n, D+e t% thei( !%ng@te(- )(een"e in the -#(ket C8IMERA MERC8ANDISING
G-*8 h# #".+i(e& $i(t "!# n#ti%n#! #n& inte(n#ti%n#! "%nt#"t, The *#i %$ thei( 0#!+e
"h#in !ie in thei( e/teni0e )%(t$%!i% %$ *(#n& #n& !i"ene (ight in the #(e# %$ )%(t1
-+i"1 $i!- #n& ente(t#in-ent,
A-%ng %the( the C8IMERA MERC8ANDISING G-*8 i in )%ei%n %$ the -#(keting
(ight $%( 0i%!in +)e(t#( D#0i& G#((ett1 SES ?%/ing t#( +"h # R%*e(t Stieg!itD1 R%*in
K(#ni.+i1 %( Ch(itin# 8#--e(1 )(%$ei%n#! *%/e( #n& TV@-%&e(#t%( M#(k+ ?e'e(1 TV@
t#( ?(itt 8#ge&%(n # 3e!! # $+t+(e ?#'e(n MKn"hen %""e( )(% Se*#ti#n R%&eL #n& the
-#(keting (ight $%( Se*#ti#n P%!te(1 e-e(ging t#!ent #n& $+t+(e t#( %$ the 1,2SV M#inD
I> %""e( "!+*,
G2o9t: ta26ets/
Sh%(t te(-7 A "%-)etent )#(tne( i (e.+i(e& $%( the "%--e("i#! &e0e!%)-ent %$ the
in&i0i&+#! ERGOKONZEPT )#(ti"i)#ti%n th#t "#n #&e.+#te!' -#(ket the +nkn%3n e(0i"e
)#"k#ge t% the +it#*!e t#(get g(%+), M+!ti)!ie( +"h # $#-%+ #(tit %( #th!ete "#n n%t
%n!' )(%0i&e e/"e!!ent +))%(t $%( ne3 )(%&+"t %( e(0i"e in et#*!ihe& -#(ket *+t "#n
#!% #"hie0e # highe( !e0e! %$ (e"%gniti%n, Ee!!@kn%3n inte(n#ti%n#! #(tit #n& #th!ete
"#n *e (e"(+ite& # *(#n& #-*##&%( $%( thi )+()%e $(%- the e/teni0e )%(t$%!i% %$
C8IMERA MERC8ANDISING G-*8,
The inte(n#! &e-#n& $(%- the 0#(i%+ ERGOKONZEPT AG h%!&ing $%( -#(keting %$$e(
th+ +))%(t the )(i-#(' *+ine &e0e!%)-ent %$ the C8IMERA MERC8ANDISING G-*8
# 3e!! # the e/)#ni%n %$ the "%()%(#te g(%+)M %3n -#(keting #n& #!e in$(#t(+"t+(e
#n& the 0ii*i!it' %$ )(%&+"t #n& teti-%ni#!,


L+nti! the -i&&!e %$ 9I1=

>

Mi&&!eF!%ng te(-7 Th(%+gh it "%nne"ti%n t% the "%()%(#te g(%+) the C8IMERA
MERC8ANDISING G-*8 "#n +))%(t the &eg(ee %$ (e"%gniti%n %$ )(%-inent )e(%n#!itie
in 0#(i%+ *(#n"he #n& *+ine e"t%( #n& e/)#n& it inte(n#ti%n#!!', The #tt(#"ti0ene
%$ the C8IMERA MERC8ANDISING G-*8 # #n e/)e(t $%( the -#(keting %$ 3e!!@kn%3n
)e(%n#!itie # 3e!! # )#tent1 !i"ene #n& *(#n& (ight 3i!! th+ g(%3 in it e/te(n#!
-#(ket en0i(%n-ent, An in$!%3 %$ ne31 high@0#!+e eng#ge-ent 3i!! $+(the( enh#n"e the
.+#!it' %$ the C8IMERA MERC8ANDISING G-*8 )%(t$%!i%,
The #&-init(#ti%n %$ )#tent1 !i"ene #n& *(#n& (ight %+ti&e %$ E+(%)e i t% *e t#ken
%0e( *' the P#(#$in C%(), 5P2NO7 US OTC ??6 3ith it he#&.+#(te( in the USA, A !%ng@
te(- eng#ge-ent in )(%$ei%n#! *%/ing i "+((ent!' *eing et#*!ihe& 3ithin thi
$(#-e3%(k,

Vi%!in +)e(t#( D#0i& G#((ett

9


SES-Boxing stars (Robert Stieglitz right) powered by EVERLAST Energy Drink

Markus Beyer German professional boxer and TV-commentator

1&

1#1 E!!ERLEIN GmbH " Co# $G

On the #0e(#ge1 )(%-%ti%n#! ite- #(e +e& %n"e # &#' *' the )e(%n 3h% h# (e"ei0e&
the-, St#titi"#!!' )e#king the )(%-%ti%n#! -e#ge th+ (e#"he the inten&e& (e"ei0e(
%n"e e#"h &#', 5ee the Ee*e(#(tike! M%nt%( 9I1;6
The high )(%*#*i!itie %$ #&0e(tiing "%nt#"t # 3e!! # the g%%& "%t@*ene$it (#ti% #(e1
#-%ng %the(1 the (e#%n $%( the "%nt#nt )(%-%ti%n#! ite- )#(ti"i)#ti%n in the
-#(keting -i/ %$ "%-)#nie, The )(%-%ti%n#! ite- th%+gh )!#' # (%!e e)e"i#!!' $%(
!#(ge( "%-)#nie 3hi"h1 +)g(#&e& *' #n in&i0i&+#! !%%k #n& $ee! "%((e)%n&ing t% the
"%-)#n'M %3n *(#n& i-#ge1 "#n he!) t% &i$$e(enti#te ite!$ $(%- the !%t %$ the -#e,
The VETTERLEIN G-*8 : C%, KG h# %0e( 9> 'e#( %$ e/)e(ien"e 3ithin the "%()%(#te
g(%+) in the #(e# %$ -e("h#n&iing #n& )(%-%ti%n #n& i the "%-)etent )#(tne( $%(
in&i0i&+#! "+t%-@-#&e )(%&+"t +) t% -# )(%&+"ti%n (+n,
A #n e/)e(t in the #&0e(tiing -#te(i#! -#(ket # $+!!@e(0i"e@%n!ine@h%) AVETTERLEIN
Ee(*e-itte!C 3ith %0e( 1I,III #(ti"!e 53ith in&i0i&+#! L%%k : 2ee!6 i +n&e( "%nt(+"ti%n,
G2o9t: ta26ets/
Sh%(t te(-7 ?eginning i--e&i#te!' the ERGOKONZEPT AG 1in "%%)e(#ti%n 3ith the
VETTERLEIN G-*8 : C%, KG1 h# t#ken it %3n &e!i0e(' e(0i"e $%( )(%-%ti%n#! #(ti"!e
%n *%#(& t% +))%(t it -#(keting #"ti0itie, The C8IMERA MERC8ANDISING G-*81 $%(
e/#-)!e1 3ithin the $(#-e3%(k %$ it )(%-%ti%n#! #"ti0itie "#n )!#"e %(&e( "%-)#n'
inte(n $%( #&0e(tiing -#te(i#! #n& )(%-%ti%n#! ite- &i(e"t 3ith VETTERLEIN G-*8 : C%,
KG, In #&&iti%n the #&0e(tiing -#te(i#! %$ the VETTERLEIN G-*8 : C%, KG %$$e( #
)%)+!#( #&0e(tiing )!#t$%(- $%( the "%--e("i#!iD#ti%n %$ )(%-inent )e(%n#!itie $(%- the
C8IMERA MERC8ANDISING G-*8 )%(t$%!i%, 5ke'3%(& A-e("h#n&iingC6
A!! -e-*e( %$ the "%()%(#te g(%+)1 # # -#tte( %$ "%+(e1 %*t#in thei( #&0e(tiing
-#te(i#!1 %$$i"e +))!ie1 #n& 3(iting i-)!e-ent $(%- the VETTERLEIN On!ine Sh%),


11

Middle/long term: The internet serves as the most important source of information
for the customer as the ad hoc available medium for ordering advertising materials.
(Werbeartikel Monitor 2013). The importance of process-secure Online-Shops
including the necessary competence in mail order selling continues to gain in
importance in the promotional materials branch. Cooperation with other
ERGOKONZEPT AG projects such as the EVERLAST Energy Drink, for example, offer
clear-cut medium term growth potential. (keyword On Pack products)


VETTERLEIN promotion articles for the Soccer World Championships 2014 Show your
colors

Exclusive distribution of new products such as the smartphone stand Klakki

12

."/ 0123$'34, '5&678&9:58&6;57 )<=>

The ERGOKONZEPT AG has strengthened its participation portfolio in the construction
and real estate areas with the acquisition of the QUINTENSA Energiesanierung GmbH.
As both a construction company and general contractor QUINTENSA
Energiesanierung GmbH is able to participate in the larger real estate projects of
ERGOKONZEPT AG. The company is thus in a position to service the building projects
either direct or by hiring sub-contractors.
The QUINTENSA Energiesanierung GmbH has a differentiated performance profile
which runs from the installation of windows to the renovation and construction of
residential and commercial buildings.

Growth targets:

Short term: The strategic goal of the acquisition is to immediately channel all
construction and renovation projects within the corporate group through the
QUINTENSA Energiesanierung GmbH and to expand the required capacities for the
projects.

Middle/long term: The QUINTENSA Energiesanierung GmbH should have the
capability in various construction areas to take over the work that, with external
subcontractors, is difficult to calculate and to maintain cost control. This especially
applies to bricklayers, carpenters and roofers. Plumbing and heating as well as
interior work can be effectively assigned to sub-contractors. This division of labor
guaranties price stability for the ERGOKONZEPT AG real estate projects and thus
insures the profit calculation in a dynamic market environment.

1'

1#4 MONGRELS IN COMMON GmbH

AE/t(#%(&in#('N E/t(#%(&in#(i!' *e#+ti$+!OC G 3(%te VOGUE #*%+t the &eign %$ the $#hi%n
"%-)#n' MONGRELS IN COMMON G-*8 3he(e the ERGOKONZEPT AG h%!& # >IJ
)#(ti"i)#ti%n,
The $#hi%n h%+e MONGRELS IN COMMON G-*8 3# $%+n&e& in 9II6 *' Li0i# Pi-QneD@
C#((i!!% #n& Ch(itine P!+e in ?e(!in, 8e(e the n#-e AM%ng(e!C #))!ie in the t(+e ene
%$ the 3%(&, T3% &eigne( $(%- t3% &i$$e(ent "+!t+(#! *#"kg(%+n& G S%+th A-e(i"#
-eet E+(%)e, The (e+!t7 G%(ge%+ i!k *!%+e 3ith +ni.+e %(n#-ent#! $#tening #n& #
!%%k th#t1 in the high@en& !#*e! A-%ng(e! in "%--%nC # 3e!! # in the %-e3h#t -%(e
#$$%(&#*!e #n& "%--e("i#! +*i&i#(' *(#n& AMIC1C -#ke # 3e#(#*!e "!#i" int% # A-+t@
h#0eC ite-,
The AM%ng(e!@*!%+eC i $%( the )(e1 the t#( #n& the "+t%-e( n% !%nge( # $%(eign
3%(&, A-%ng(e! in "%--%nC h# *een in )(%$ei%n#! 4%+(n#! #n& high@g!% -#g#Dine
in"e 9II6 #n& i %!&1 #!%ng 3ith AMICC in Ge(-#n'1 S3itDe(!#n&1 A+t(i# #n& the USA,
G2o9t: ta26ets/
Sh%(t te(-7 In the $+t+(e the MONGRELS IN COMMON G-*81 3i!! "%n"ent(#te it e$$%(t
%n &i(e"t -#(keting #n& the en& +e( 3ith the et#*!ihe& #n& high@en& !#*e! A-%ng(e! in
"%--%n,C The inte(-e&i#te t(#&e 3i!! "%ntin+e t% *e e/)#n&e& #n& e(0e& 3ith AMIC
*e(!in1C the "%--e("i#! St(eet St'!e in the -i&&!e )(i"e eg-ent,
Mi&&!eF!%ng te(-7 The g%#! i t% in"(e#e the n#ti%n#! #n& inte(n#ti%n#! !e0e! %$ *(#n&
#3#(ene $%( the MONGRELS IN COMMON G-*8 !#*e!, The ERGO2ACTOR "(e#te
#ttenti%n@getting 'ne(gie th(%+gh "%-*ine& e0ent 3ith the -%tt% 2AS8ION MEETS
ARTS, At the #-e ti-e "%nt#"t t% the inte(n#ti%n#! $#hi%n@*!%gge( "ene 3i!! $+(the(
enh#n"e the (e)+t#ti%n %$ the !#*e!,



14


?%th &eigne( #t the ?e(!in 2#hi%n Eeek thi 'e#(

Anne Ei!! in # AMICC *!#De( #t the Ge(-#n K#nD!e( D+e!!

15


Actress Aylin Tezel in mongrels in common










Actress Alexandra Nedel in mongrels in common at the Bambi Awards

1*

1#5 ERGO$ON%E&! O++ICE SERICE

The $%"+ in thi *+ine eg-ent 3i!! "%ntin+e t% *e )e(%nne! e(0i"e #n& "!#i-
-#n#ge-ent *%th %$ 3hi"h h#0e *een the "%(e *+inee %$ the ERGOKONZEPT AG t%
&#te,
ADMINIS!RA!IE SERICES 6 RELOG

The ERGOKONZEPT AG )(%0i&e %ng%ing 3#ge #n& #!#(' #""%+nting e(0i"e in $%+(
e/"!+i0e )%t#! (egi%n in e#te(n Ge(-#n' +ing the $(#n"hie *(#n& (e!%g $(%- the
L+&3ig ?+e G-*8 : C%, KG EDV@?e(#t+ng, The #"ti0itie in the h%-e (egi%n %$ the
ERGOKONZEPT AG !e& t% "%%)e(#ti0e 0ent+(e 3ith P%!ih *+ine )#(tne( th#t .+#!i$ie&
the ERGOKONZEPT AG # # )e"i#!it $%( the (e.+i(e-ent %$ "(%@*%(&e( )e(%nne!
e(0i"e,
G2o9t: ta26ets/
Sh%(t te(-7 At )(eent the e/"!+i0e #!e (egi%n $%( the 3#ge #n& #!#(' #""%+nting #(e
*eing e/)#n&e& $(%- = t% 1= (e!%g )%t#! "%&e (egi%n1 +ing the *(#n&@n#-e (e!%g,
ERGOKONZEPT AG 3i!! %$$e( it e(0i"e in )%t#! D%ne #(e# h#0ing >,III t% 1I,III
"%-)#nie 3ith -%(e th#n > e-)!%'ee 3hi"h 3i!! in"!+&e the e"%n%-i"#!!' #tt(#"ti0e
(egi%n 3ith n+-e(%+ -#!! *+inee in the t#te %$ ?#&en@EK(tte-*e(g 5M#nnhei-1
L+&3igh#$en1 K#(!(+he et",6 #n& ?#0#(i# 5L#n&h+t1 E(!#ngen1 Regen*+(g et",6, The
t%t#! -#(ket )%tenti#! 3i!! then *e #*%+t 9I ti-e th#t %$ the )(eent #!e te((it%(',
A!! -e-*e( %$ the "%()%(#te g(%+)1 %$ "%+(e1 3%(k 3ith the (e!%g 3#ge #n& #!#('
#""%+nting 'te-,
Mi&&!eF!%ng te(-7 The inte(n#ti%n#! )e(%nne! e(0i"e eg-ent 3ith the e-)h#i %n
E#te(n E+(%)e 3i!! #!% *e e/)#n&e& *%th -i&&!e #n& !%ng@te(- %n the *#i %$ the
"+((ent "%%)e(#ti%n 3ith )#(tne( $i(- in P%!#n&,



17

ONLINE CLAIMS MANAGEMEN!

ERGOKONZEPT AG has de%eloped and established t(o internet platfor"s for clai"s
"anage"ent! The re#ired per"its to operate a collection agency& (hich are assigned to
specific persons& are held by the CEO /enrik 2triegel +issed by the pper regional cort
of ;randenbrg, and 8(e ;lEsing +issed by the "nicipal cort of Potsda",! The online
ser%ices& (((!inkasso<kon@ept!de and (((!online<"ahnbescheid!de offer fir"s si"ple&
fast and direct tools for clai"s "anage"ent! The standardi@ed direct processing reslts in
a fa%orable cost strctre (hich leads to an attracti%e "arketing and csto"er ad%antage!
Neither "e"bership nor non<sccess fees are charged! ;oth platfor"s are in operation
bt are not being aggressi%ely "arketed at the present ti"e!

Growth targets:

2hort ter". Pay"ent "oral in Erope has deteriorated significantly (ith the reslting
da"age esti"ated at abot 6:C billion Eros! *n Ger"any alone abot one third of all
co"panies (ill ha%e difficlties again this year de to npaid recei%ables +(((!detsche<
(irtschaftsnachrichten!de& -9!C:!3C-6,! Against this backgrond the potential of both
online clai"s "anage"ent ser%ices beco"es ob%ios! The first "arketing phase (ill be
initiated to significantly increase the trno%er after co"pletion of the technical
opti"i@ation of the (ebsites!

0iddleBlong ter". There is a significant financial de"and for the initiation of in<cort legal
proceedings for otstanding acconts in addition to the ot<of<cort collection procedres
on the part of both s"all and "iddle si@e fir"s! A solid financial basis for the filing of
la(sits pro"ises abo%e a%erage retrns becase clai"s are often ncontested and
cannot be collected si"ply becase of a lack of fnds! This ser%ice seg"ent shold be
de%eloped "iddle ter" and (old ths enhance the re%enes in the debt collection area!

Aith access to the appropriate in%est"ent resorces the prchase of larger portfolios as
(ell as titled and non<titled clai"s shold be accelerated ai"ing at a long ter" abo%e
a%erage retrn by sing a #alified recei%ables reali@ation process!

1

ERGOMEDIEN )G

Co""nication ser%ices for the "arketing of its o(n pro)ects are pro%ided by the
ERGOKONZEPT AGFs (holly o(ned sbsidiary ERGO0E1*EN 8G! The bsiness prodcts of
the fll<ser%ice co""nications agency are also being sccessflly e"ployed for e$ternal
co"panies! References inclde& for e$a"ple& the regional transport co"pany /a%elbs
4erkehrsgesellschasft "b/!

Growth targets:

2hort ter". The de"and for co""nications ser%ices fro" co"pany<o(ned bsiness
assets or letter of intent pro)ects (ill lead to significant gro(th in the bsiness acti%ities of
the ERGO0E1*EN 8G!

0iddleBlong ter". 0ost branches are characteri@ed by intensi%e co"petition (hich
increases the need for csto"<tailored and continos "arket co""nication to insre
the sccess of the bsiness! The "edia design bsiness seg"ent shold be e$panded
"iddle ter" especially in the areas of online fle$ible presentations and interactions
syste"s especially (ith their backgrond of e$tensi%e regional "arket kno(ledge!

1!

1# ERGO$ON%E&! AG LE!!ER O+ IN!EN! &RO2EC!S

The follo(ing pro)ects are crrently linked to the ERGOKONZEPT Grop by letter of intent
agree"ents!

8sing this syste"& the "anage"ent of ERGOKONZEPT AG can insre that pro"ising
bsiness relationships (ith respect to ne( participations or other contractal options for
the bsiness de%elop"ent plans of ERGOKONZEPT are obtained! The letter of intent
agree"ents are especially %alable for secring e$clsi%e constrction and reno%ation
pro)ects and are ths clearly %ie(ed as i""aterial %ales for the ERGOKONZEPT AG (ith
high potential %ale!

All ftre pro)ects (ill not only be e$a"ined for their indi%idal sccess potential bt also
for their added %ale for the corporate grop& the ERGO'ACTOR!

2&

3#0 CONS!R)C!ION AND RENOA!ION &RO7EC!S

ERGOKONZEPT AG i in the "%-$%(t#*!e )%iti%n %$ h#0ing # &e0e!%)e& net3%(k in the
?e(!in (e#! et#te *(#n"h #t it &i)%#! 3hi"h 3# -#&e )%i*!e %0e( e0e(#! &e"#&e *'
ERGOKONZEPT PLC &i(e"t%( Sieg$(ie& Vette(!ein, M(, Vette(!ein i # )#(ti#! %3ne( hi-e!$
%$ the )(%)e(tie 3he(e %ne %$ the !#(get (ei&enti#! "%nt(+"ti%n )(%4e"t in ?e(!in1 the
G#(&en Cit' K#(!h%(t1 3i!! *e (e#!iDe&, Ehi!e the $i(t "%nt(+"ti%n t#ge h# #!(e#&' *een
t#(te& he(e1 the ERGOKONZEPT AG h# e"+(e& # "%ni&e(#*!e )%(ti%n %$ the AG#(&en
Cit' K#(!h%(t IIC $%( it %3n )(%4e"t &e0e!%)-ent 3he(e "%nt(+"ti%n )e(-it #(e
e/)e"te& in the =
th
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"!#i$ie& # hit%(i"#! (e"%nt(+"ti%n,
A "%nt(+"ti%n )(%4e"t $%( t+&ent &3e!!ing 3ith #n #(e# %$ 9,>II -T 3i!! *e (e#!iDe& *'
the ERGOKONZEPT AG %n # $+(the( )(%)e(t' *e!%nging t% M(, Vette(!ein in the #(e# ne#(
the 8%"h"h+!e $K( Te"hnik +n& Ei(t"h#$t in O*e("hUne3ei&e,
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%$ 9I1>,
The (e#!iD#ti%n %$ the !#n& &e0e!%)-ent )!#n $%( the h%!i&#' #n& 0#"#ti%n )#(#&ie
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'e#(, M%(e th#n = -i!!i%n E+(% %$ )+*!i" $+n& h#0e #!(e#&' *een in0ete& in the
in$(#t(+"t+(e, A$te( the )!#nne& t#ke@%0e( %$ the S)(eeC#-) : Re%(t *' the
ERGOKONZEPT AG1 198 0#"#ti%n h%-e #n& 8I #)#(t-ent 3i!! *e "%nt(+"te&,
The #".+iiti%n %$ # (e#! et#te )%(t$%!i% in the E#t Ge(-#n (egi%n i )!#nne& 3he(e1
+n!ike in ?e(!in1 D(e&en1 %( Lei)Dig 3ith thei( %0e(@)(i"e& (e#! et#te1 # )(%$it#*!e
(e!#ti%nhi) *et3een )+("h#e )(i"e #n& (#te %$ (et+(n ti!! e/it,

21

3#1 EERLAS! Ener*/ Drin.
EVERLAST1 the )(e@e-inent n#-e in *%/ing in"e 1V1I1 i # 3%(!& !e#&e( in the &eign1
-#n+$#"t+(ing1 !i"ening #n& -#(keting %$ #+thenti" )%(t e.+i)-ent,
?+i!t %n # *(#n& (e)+t#ti%n %$ %(igin#!it' #n& in&i0i&+#!it'1 EVERLAST i #n eenti#! )#(t %$
the !i$e %$ n+-e(%+ #th!ete #n& $itne $#n th#t t(#in1 $ight #n& !e#& #"ti0e !i0e,
The &e0e!%)-ent %$ #n EVERLAST Ene(g' D(ink i !%gi"#! #n& )(%-iing, 2%( thi (e#%n
the ERGOKONZEPT AG h# "%n"!+&e& #n #g(ee-ent 3ith the E+(%)e#n !i"ene@h%!&e( $%(
the -#(keting #n& &it(i*+ti%n (ight, The -#(ket !#+n"h1 # )!#nne&1 t%%k )!#"e in 9I1=,
A n#ti%n@3i&e &it(i*+ti%n t(+"t+(e i )!#nne& $%( 9I1>,
8e(e the ERGO2ACTOR i the 'ne(g' $(%- the "%%)e(#ti%n 3ith SES ?%/ing #n& the
-#(keting %$ the EVERLAST Ene(g' D(ink,
EVERLAST Ene(g' D(ink G the "h%i"e %$ the "h#-)i%n

22

!"! $%%& '&()%*(&+ ,-./01

The beer label GARLEY has been documented as early as 1314 and, with its almost
700 year tradition, is deeply anchored in the regional population as well as being a
symbol of the century-old art of brewing in Germany.
The plan envisions starting with a targeted investment to acquire the trademark rights,
a strategic media campaign, a marketing strategy and a distribution offensive to
capture first the home region and then to move on to the international markets.
Initial analysis has shown that a high degree of marketing success for this beer label
can be attained in the Asiatic region.
Historical labels for the GARLEY brand

GARLEY brewery in Gardelegen (Magdeburg)

2'


4. RISK DISCLOSURE

We would like to e!"#$i%e t"#t& wit" t"e e'(e!tio) o* *#(t$ #ll $t#tee)t$ i) t"i$
i)*o+#tio) ,+o("u+e e$!e(i#ll- t"o$e +el#ti). to !o$$i,le *utu+e !l#)$ #)d .o#l$ o* t"e
(o!#)- #+e *o+w#+d/looki). $t#tee)t$ t"#t (o)t#i) +i$k$ #)d u)(e+t#i)tie$0

T"e+e (#) ,e )o .u#+#)tee .i1e) t"#t t"e$e $t#tee)t$ will !+o1e to ,e #!!li(#,le0
5. CONTACT

ERGOKONZEPT AG
2o+(k$t+#3e 4
14467 5ot$d#
Tel06 7748 97: ;;1/<87 14 76
=#'6 7748 97: ;;1/<87 14 77

i)*o>e+.oko)%e!t0de
www0e+.oko)%e!t0de