CARAT MEDIA WEEKLY NEWSLETTER

No. 745

 Media Report
-
()

2013

73%71%18%Twitter17%
Instagram21%Pinterest

(Scandal)

67

71

Social media sites, 2012-2013

% of online adults who use the following social media website, by year

2012

20 22

Facebook

LinkedIn

21

15

16 18

Pinterest

Twitter

Media Mix Power

13

2013

17

Instagram

(Network), (Basic Cable),

(Premium Cable)+DVD
+DVD+DVD+

(HBO-
Games of Thrones) (AMCThe Walking Dead)

(ABCGreys Anatomy)

8-11

(Friday Night Death Slot)

360Dande9Wikipedia/BLT Communications

ACNielsen

CBS2.0ABC1.8

(CBS: The good wife)

(CWNikita)

-(Scandal,19,1,200)

2013-2014
The Big Bang Theory (CBS)

23.1

NCIS (CBS)

22.4

Sunday Night Football (NBC)

21.7

The Walking Dead (AMC)

18.3

NCIS: Los Angeles (CBS)

17.9

The Blacklist (NBC)

16.9

Person of Interest (CBS)

Dancing With the Stars (ABC)

Blue Bloods (CBS)

The Voice (Monday, NBC)

16.2
15.5
15.2
14.7

360Dande9TV Guide(2014/06/06)

()

 - Scandal

Kerry WashingtonOlivia Pope

Shonda Rhimes-(Greys Anatomy)

102014221,240

Kerry Washington40
10.1%

180

Wikipedia/Scandal Facebook

 - Scandal
V

(10:00pm)

2.01ABC1.8
Twitter()

15.7%2.5019.1%
3.05
(18-49)7333

8
(2012)

(20122013)

(20132014)

11.99
10.57

10.52
9.12
7.33

6.74

10.07
8.7

7.33

Live + DVR

Wikipedia/RelishMix.com

-Twitter

(Hashtag #Scandal,
#askScandal, #Gladiators)

(
Gladiator)

Twitter
347,000 Tweets

Twitter

Tweets4/17
3/26-4/25#Scandal/#Scandalfinale

Social Caffeine: How Scandal Became One Of Social Medias Most Popular Shows By David Masters

Twitter

(Meme)

(Who
is Rowan?)

Scandal

Scandal

How ABC's #Scandal used Social Media to Own Thursday Night TV By Cher Jones/Scandal Facebook

Pinterest
Pinterest
Pinterest

YouTube
YouTube

Google+

Scandal Pinterest / YouTube: Official Scandal Gladiator / Tangela Ekhoff

85%Twitter72%
Twitter 58% (Netflix,
Hulu, iTunes Amazon or On Demand)

78%Tweets46%
41%(Hashtag)39%(Retweet)35%Twitter

Tweets48%Twitter
Twitter29%

2013
(Nielsen Social)

Techcrunch.com

20

(Hashtag)

MIC95.8%
24.7%Google+8%33.4%()

(Hashtag)(#AskScandal#Gladiators)

(Meme)

95.8%

24.7%

Facebook

Google+

20.7%

PIXNET

12.7%

Xuite

8.0%
Plurk

(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
(Amnet)

carat.weekly@carat.com
(02) 2717-5238 ext.9285

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