World Class Organization …means
•Global consideration, in which the decision is taken to bethe premium provider in all sectors served•Locally, in which global business is developed using a costadvantage, focus, or differentiated approach to eachmarket.•Establishing, sustaining and developing the desiredpresence in the particular markets. This requires strategicdecisions on whether to seek to be the only or overwhelming player in markets (e.g. Microsoft); the largestsingle player (e.g. Coca Cola); or fitting the presence to theprecise locality (e.g. McDonald is the main provider in USA,a niche player only in Russia)•Using the existing basis as the platform on which to basefurther growth, either through developing existing products& services into fresh areas, or looking for new opportunitiespotentially available as the result of physical presence or resources combined.