LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer

Question Which method involves a detailed probing of the respondent by a
specialist interviewer?
Correct Answer In-depth interviewing

Your Answer In-depth interviewing

Multiple Choice Single Answer

Question Brand Beliefs are :-

Correct Answer Characteristics of Brands

Your Answer Perceptions of quality of Brands

Multiple Choice Single Answer

Question Changes in female purchasing roles are mainly attributed to :-

Correct Answer Economic and financial independence

Your Answer Economic and financial independence

Multiple Choice Single Answer

Question Buying process involves the following :-

Correct Answer Users, Influence and buyer

Your Answer Users, Influence and buyer

True/False
Question Land reforms are largely failure in India.

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer

Question Characteristics of rural market in relation to marketing stimuli are
:-
Correct Answer Low product exposure , Low brand awareness

Your Answer Low product exposure , Low brand awareness

Select The Blank

Question ________has opened new avenue in collection of data in actual
users.
Correct Answer Information technology

Your Answer Information technology