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Alliances

Alliances

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Published by ahashemy

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Categories:Business/Law
Published by: ahashemy on Dec 03, 2009
Copyright:Attribution Non-commercial

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03/27/2013

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12/1/2009
International Marketing
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assignmentTo: Dr Amr KheerFrom: Ahmed Farouk Elhashemy 
 
 
 Alliances
 
12/1/2009
International Marketing
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 What are Alliances?
1.2. An alliance is an agreement between two or more parties, made in orderto advance common goals and to secure common interests3.Cooperative agreements between two or more firms4. Are business alliances among companies that provide strategic benefitsto the partners.5. A co-operative arrangement between two or more parties who combinetheir strengths to achieve compatible objectives whilst retaining theirindividual identities and share the risks and rewards6.The alliance often involves technology transfer (access to knowledge andexpertise), economic specialization, shared expenses and shared risk.
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12/1/2009
International Marketing
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Objectives of Alliances:
1.2.3.Sharing costs and risks4.Combining complementary skills5.Formulating technical standards and dominant designs6. Accessing new markets and technologies7.Preempting key competitors8.Reserving learning opportunities9.Develop partnerships that benefit all involved10.Build a solution based knowledge set through partner relationships

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