What are Alliances?
1.2. An alliance is an agreement between two or more parties, made in orderto advance common goals and to secure common interests3.Cooperative agreements between two or more firms4. Are business alliances among companies that provide strategic benefitsto the partners.5. A co-operative arrangement between two or more parties who combinetheir strengths to achieve compatible objectives whilst retaining theirindividual identities and share the risks and rewards6.The alliance often involves technology transfer (access to knowledge andexpertise), economic specialization, shared expenses and shared risk.