WATERLOO SECONDARY SCHOOL

DEPARTMENT OF BUSINESS AND TECHNOLOGY EDUCATION

SCHEME OF WORK
Academic Year: 2020/2021 TERM: III CLASS/FORM: 4 SUBJECT: Principles of Business
Teacher: Ms. P. Jaggan-Martin
Propose Unit Topic/Lesson Topic Specific objectives – Teaching/ Resources Evaluation/ Comment
d Cycle/ Students will be able to: Learning Assessment
Period(s) Activities
2021

12/04- SECTION 5: PRODUCTION 1. Classify the Presentation Lesson notes In-Class

16/04 -Types of Production: different types of Explaining Power point Exercises
 Extractive (agriculture, production Questioning presentations Home-
mining, fishing) 2. Describe the Analysing Discussion Work
 Construction (building) different levels Giving Reference Exercises
 Manufacturing of production examples Textbooks
(assembling, refining) 3. Describe the
 Service (transport, characteristics of
communication, tourism) cottage industries
-Levels of production:
 Subsistence
 Domestic consumption
 Surplus
 Export
-Cottage Industries:
 Home-based
 Mainly manual
 Small scale
 Use of local raw
 materials
 Use of family members
as labour

19/04- SECTION 5: PRODUCTION 1. Outline the Presentation Lesson notes In-Class

23/04 & -Functions of small businesses: functions of Explaining Power point Exercises
26/04-  Create employment small businesses Questioning presentations Home-
30/04  Provide services that 2. Discuss the Analysing Discussion Work
large firms are not willing advantages of Giving Reference Exercises
to produce small businesses examples Textbooks
 Niche markets 3. Discuss the
-Advantages of small businesses: disadvantages of
 Generate employment small businesses
and incomes especially in 4. Explain how a
rural areas and business grows
economically depressed internally
areas 5. Explain how a
 Increase competition for business grows
larger firms externally
 Introduce new products
and ideas (for example,
event planning)
-Disadvantages of small
businesses:
 Lack of expertise in
certain areas
 Owners find it difficult
sourcing finance from
financial institutions
 Limited ability to service
customers due to
unavailable resources
-Examples of internal growth:
  Opening other outlets
 Employing more workers
 Increasing capital
-Examples of external growth:
 Joint ventures
 Mergers
 Takeovers/acquisitions

03/05- SECTION 5: PRODUCTION 1. Outline the Presentation Lesson notes In-Class

07/05 -Linkage industries: opportunities for Explaining Power point Exercises
 Backward linkages and benefits of Questioning presentations Home-
 Forward linkages developing Analysing Discussion Work
-Growth of a business and its linkage Giving Reference Exercises
effects on the following: industries examples Textbooks
 Organizational structure 2. Explain the
 Capital effects of growth
 Labour on a business
 Use of technology
 Potential for export

10/05- SECTION 6: MARKETING 1. Explain the Presentation Lesson notes In-Class

14/05  Explanation of market concepts of Explaining Power point Exercises
and marketing to include market and Questioning presentations Home-
types. marketing Analysing Discussion Work
 New trends such as social 2. Explain Giving Reference Exercises
media marketing and marketing examples Textbooks
integrated marketing activities
included. 3. Describe the
 Marketing activities: ‘marketing mix’
(a.) Market research:
(i.) Consumer taste
(ii.) Competition
 (iii.) Consumer
behavior
(b.)Pricing
(c.) Packaging
(d.)Branding
(e.) Sales promotion
(f.) Advertising
(g.)Distribution
 Marketing mix:
(a.) Product
(b.)Price (pricing strategies)
(c.) Place
(d.)Promotion

17/05- SECTION 6: MARKETING 1. Describe the Presentation Lesson notes In-Class

21/05 &  Factors that influence factors that Explaining Power point Exercises
24/05- consumer behavior: influence Questioning presentations Home-
28/05 (a.) Price consumer Analysing Discussion Work
(b.)Price of substitutes behavior Giving Reference Exercises
(c.) Quality 2. Identify factors examples Textbooks
(d.)Taste that affect the
(e.) Tradition packaging and
(f.) Income (affordability) presentation of
(g.)Spending patterns goods
(h.)Brand loyalty 3. Describe
 Packaging: methods of
(a.) Presentation promoting sales
(b.)Use of brand names
 Methods of promoting
sales:
(a.) Advertising:
(i.) Functions and forms
(ii.) Promotion including
 trading stamps and
coupons, loyalty
points, rebates,
bundling
(iii.) Loss leaders
(iv.) Social media
(b.)Public relations including
business entertainment
and the offering of
special awards and
sponsorship
(c.) Sales promotions
(d.)Personal selling

31/05 – SECTION 6: MARKETING 1. Identify the Explaining Lesson notes In-Class

04/06 & 1. Selling: techniques of Questioning Power point Exercises
07/06- a. Salesmen and their selling Presenting presentations Home-
11/06 approaches 2. Explain the Analysing Discussions Work
b. Merchandising and various terms of Giving Reference Exercises
adjusting of pricing sales examples textbooks
policy 3. List the functions
c. Methods of retailing: of consumer
shops, department stores, organisations
mail order, e-commerce,
tele-marketing, vending
machines
2. Terms of sales:
a. Cash
b. Credit
c. Hire purchase
d. Layaway
e. Consignment
f. Cash and trade discounts
 3. Functions of consumer
organizations:
a. The rights and protection
of consumers (private
organisations and
government)
b. Role of quality control
organisations like the
Bureau of Standards
c. Role of the Ombudsman

14/06 – SECTION 6: MARKETING 1. Outline the role Explaining Lesson notes In-Class
18/06 1. Ensuring conformity to of customer Questioning Power point Exercises
customer requirements; service Presenting presentations Home-
adherence to copyrights; 2. Describe forms Analyzing Discussions Work
effective communication, of customer Giving Reference Exercises
coordinating flow of service examples textbooks
goods, services and 3. Explain the
information concept of
2. Forms of customer intellectual
service: property rights
a. Warranty
b. After sales service
c. Feedback
d. Online chat
e. Toll free numbers/call
centres
f. Suggestion box
g. Surveys
3. Explain the concept and
include subsets such as
trademark, copyright,
patent, industrial design
21/06 – SECTION 7: LOGISTICS 1. Explain the term Explaining Lesson notes In-Class
25/06 & AND SUPPLY CHAIN logistics and Questioning Power point Exercises
28/06- 1. Define: supply chain Presenting presentations Home-
02/07 a. Logistics operations Analyzing Discussions Work
b. Supply chain operations 2. Describe the Giving Reference Exercises
2. Explanation of the links in the chain examples textbooks
components of logistics: of distribution
forward and reverse flow 3. Distinguish
of goods; storage of between
goods; services such as multimodal and
insurance and related intermodal
information between transport
destinations
3. Activities involved in
supply chain operations:
a. Transformation of natural
resources
b. Movement and storage of
raw materials
c. Processing of raw
materials and components
into finished goods
d. Storage of work-in-
progress and finished
goods
e. Delivering the finished
product from point of
origin to point of
destination
4. The distribution chain:
a. Manufacturer
b. Wholesaler
 c. Retailer
d. Consumer
5. Modes of transport and
their suitability for
different goods:
a. Air
b. Rail
c. Road
d. Marine (cruise and cargo)
e. Pipeline
f. Digital delivery

Expected Coursework Assessments:

Structured questions and multiple-choice items on the following topics:
1. Marketing, Terms of sales, consumer organisations., customer service, intellectual property rights
2. Logistics and supply chain operations, components of logistics, activities involved in supply chain operations, links in the chain of
distribution, modes of transport and their suitability for different goods
3. Production, factors of production, types and levels of production, cottage industries, functions of small businesses, internal and external
growth, linkage industries, effects of growth on a business

Coursework Mark (100%)

Number of Students in Class: 32

Respectfully submitted:………Pratibha Jaggan-Martin…………………………………… Dated: 19 April 2021
Teacher’s Signature
Received by: ……………………………………………. Dated:………………………………………………
HOD’s Signature
Reviewed by:……………………………………… Dated:……………………………………………….
Principal/Vice Principal’s Signature