Professional Documents
Culture Documents
Principles
and some observations on how we see
Technology Applications Standards 7.1s, 7.3s, 7.5s, 7.11s, 7.13s, 7.16s, 7.17s, 7.18s, 7.29s,
7.30s, 7.31s, 7.32s, 7.35s, 7.36s, 7.37s, 7.38s, 7.45s, 8.1s, 8.12s, 8.17s, 8.18s, 8.19s, 8.20s, 8.21s,
8.24s, 8.25s, 8.41s, 8.43s, 8.44s
Stuff in the
foreground vs. blank
background (white)
The importance of REPETITION is this: it Repetition ties elements together, allowing them
reminds the visual cortex of the brain that there to echo one another. It is also important in other
is something similar here, and this suggests that ways. Music depends upon variation against
there is a kind of unity in the design. Things that repetition, for example. Of all the basic
are similar belong together. Recognizing principles of design, repetition is the one that
similarities is one of the earliest intellectual requires cognition: we must both remember and
achievements developed by the human brain then associate two or more elements in order to
during infancy, and it remains a critical function have repetition. Contrast, in contrast, is a purely
for our whole lives. visual perception and is processed by the visual
cortex before it hits consciousness.
All the names of actors and the legal stuff is collected into a
single text block at the bottom of the poster. Is this
information important? It’s standard—it has to be there.
The names are not scattered around, however, they are
collected together. This illustrates the principle of
proximity: stuff that ought to go together is placed together.
Contrast
Repetition
Alignment
Proximity
We call this the CRAP of
design.
contrasts
repetitions
alignments
proximities
Repetition:____________
Alignment:____________
Proximity:____________