CARAT MEDIA WEEKLY NEWSLETTER

No. 755

 Media Report
-

3
ALS Association
ALS Ice Bucket
Challenge

ALS

10

8/13~9/2

ALS Association

ALS729
8281
270

MND

 - +
8

peer-to-peer

Facebook

opview
Facebook
YouTube

619 1
1,700
4.4100

BBC NEWS, opview


89Google
8/18

89Google Trends:

Google Trends


opview69.4%
8/18~8/20FacebookYouTube1

YouTubeFacebook

YouTube

41

47

2,888,787

14,119

2,686

497

34

16

1,656,505

70,173

3,847

879

11

21

1,262,925

10,450

681

197

71

85

27,511

2,501

74

74

59

53

48,544

7,203

274

448

38

52

24,627

8/18~9/1

Youtube, Facebook, opview,

1

FB Like

FB

FB


8
Samsung8/22galaxy S5
iPhone 5sHTC One M8 Nokia Lumia 930

galaxy S5 8/23~8/24
397google8/248
460YouTube

S5 8google trends

 #icebucketchallenge

-ALS

Honey Maid's Teddy

Grahams

-PUKII

Pillsbury Doughboy

The Energizer Bunny

JW Marriott Hotels

Homer Simpsons

3.3

8/139/2
1,4182.09466
123.3

845211

818
820
820277
13452
-

240
180
120
60
-

()

, ,

()

10%

8/13~9/21,418
67%(
)10%

2%

5%

3%

&

3% 2% 1%

7%

or &

10%

67%

(ex: Galaxy)

00

8/13~9/2

//

1418

NTV

140

120
100

(NTV)

TVBS

80
60

TVBS

40

20
-

()

8/13~9/2(466)
(57%)
8%

3%

3% 2% 2% 1%

&
(ex: Galaxy)

6%

8%

8%

57%
10%

or&

.6
1. Mark Zuckerberg
Sheryl SandbergTwitter, Instagram, Vine, Vimeo,
YouTube

2.

3.

4.

KISS - Keep it simple and stupid!

5.

6.
ClickZ

Keep it Simple
& Stupid!

(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
(Amnet)

carat.weekly@carat.com
(02) 2717-5238 ext.9285

APP

APP for Android

APP for iOS