1. The document discusses channel structure in supply chain management, including the flow of goods, information, and finances between suppliers, manufacturers, distributors, retailers, and customers.
2. It describes different types of channel structures such as direct distribution, indirect distribution, conventional channels, vertical marketing systems, and specialized participants.
3. Economics of distribution and the ability to specialize in specific functions or provide customized assortments are important foundations for developing successful channel arrangements in supply chains.
1. The document discusses channel structure in supply chain management, including the flow of goods, information, and finances between suppliers, manufacturers, distributors, retailers, and customers.
2. It describes different types of channel structures such as direct distribution, indirect distribution, conventional channels, vertical marketing systems, and specialized participants.
3. Economics of distribution and the ability to specialize in specific functions or provide customized assortments are important foundations for developing successful channel arrangements in supply chains.
1. The document discusses channel structure in supply chain management, including the flow of goods, information, and finances between suppliers, manufacturers, distributors, retailers, and customers.
2. It describes different types of channel structures such as direct distribution, indirect distribution, conventional channels, vertical marketing systems, and specialized participants.
3. Economics of distribution and the ability to specialize in specific functions or provide customized assortments are important foundations for developing successful channel arrangements in supply chains.
Channel Structure of SCM Senator Nur Bahagi@ Integrated Logistics System Procurement Physical Distribution Manufacturing Aliran Barang Aliran Informasi s u p p l i e r C u s t o m e r Channel Structure of SCM Senator Nur Bahagi@ Supply Chain Management The Management Of Upstream And Downstream Relationship With Supplier And Customers To Deliver Superior Customer Value At Least Cost
Linkage Coordination Channel Relationship Structure Management Channel Structure of SCM Senator Nur Bahagi@ General Supply Chain Model M A T E R I A L S
E N D
C U N S U M E R S
Supplier Network PROC DISTRI BUTION MANUFAC TURING Information, Product, Services, Financial, and Knowledge Flow Capacity, Information, Core Competency, and Human Resources Constraints Integrated Enterprise Distributive Network Channel Structure of SCM Senator Nur Bahagi@ Supply Chain PT SMART Tbk Struktur Proses bisnis Sistem Manajemen Anggota Dimensi Keterkaitan CRM Demand Management Order fulfillment Operation Inventory Distribusi & Transport Planning Control Work flow Organization Communication SOP System Channel Structure of SCM Senator Nur Bahagi@ Integrated Supply Chain Model Customer Manufacturing Distributor Retailer 2nd Tier Supplier 1st Tier Supplier 2nd Tier Supplier 2nd Tier Supplier 1st Tier Supplier Information & Financial Flow Product & Information Flow Channel Structure of SCM Senator Nur Bahagi@ Channel Structure
Structure Of Intra company Organizational Units And Extra company Agents And Dealers, Wholesale And Retail, Through Which A Commodity, Product, Or Services Is Marketed Channel Structure of SCM Senator Nur Bahagi@ Mengatasi Kesenjangan (Gap ) . Waktu (Time) . Tempat (Place ) . Kepemilikan (Ownership)
Perantara(Intermediary)
Channel Structure of SCM Senator Nur Bahagi@ Intermediary Any channel member other than the manufacturer or end-user
Wholesale Retail Specialized Channel Structure of SCM Senator Nur Bahagi@ 1. Informasi 2. Promosi 3. Kontak 4. Penyesuaian 5. Negosiasi 6. Transaksi
. Distribusi Fisik . Dukungan Keuangan . Resiko Channel Structure of SCM Senator Nur Bahagi@ A. Aliran ( Flow ) 1. Flow of Goods 2. Flow of Information 3. Flow of Money 4. Transfer of Ownership
B. Konflik ( Conflict ) 1. Horizontal 2. Vertical Channel Structure of SCM Senator Nur Bahagi@ Generic Distribution Channel FARM AND RAW MATERIAL MANUFACTURER CONSUMERS WHOLESALERS RETAILER Channel Structure of SCM Senator Nur Bahagi@ 1. Direct Distribution Tidak Ada Perantara, Barang Dikirim Langsung Dari Produsen Ke Konsumen
2. Indirect Distribution Barang Dikirim Dari Produsen Melalui Perantara Distribution Channel Based on Delivery Method Channel Structure of SCM Senator Nur Bahagi@ Distribution Cannel For Consumer Good Manufacture Manufacture Manufacture Wholesaler Retailer Consumer Wholesaler Retailer Retailer Consumer Consumer Consumer Jobber Manufacture Channel Structure of SCM Senator Nur Bahagi@ Distribution Channel for Industrial Good Manufacture Manufacture Manufacture Manufacture Distributor Consumer Representative Branch Representative Branch Consumer Consumer Consumer Distributor Channel Structure of SCM Senator Nur Bahagi@ 1.Conventional
2. Vertical
3. Horizontal
4. Mix Distribution Channel Based on Organizational Arrangement Channel Structure of SCM Senator Nur Bahagi@ 1. Conventional Terdiri Atas Satu Atau Beberapa Perantara Yang Bersifat Independen Dan Merupakan Bisnis Tersendiri
Manufacture GROSIR Retailer Consumer Channel Structure of SCM Senator Nur Bahagi@ 2. Vertical Marketing System Terdiri Atas Satu Atau Beberapa Perantara Yang Bersifat Dependen Dan Merupakan Bisnis Terpadu
Manufacture Wholesaler Retailer Consumer Channel Structure of SCM Senator Nur Bahagi@ Type of VMS VMS Corporation Didasarkan Atas Kepemilikan
2. VMS Contract Didasarkan Atas Kontrak/perjanjian
3. VMS Coordinative Didasarkan Atas Kerjasama Channel Structure of SCM Senator Nur Bahagi@ 4. Mix Bila Perusahaan Menggunakan Dua Atau Lebih Sitem Saluran Distribusi Sesuai Dengan Segmentasi Konsumennya
Consumer 1 Consumer 2 Consumer 3 Consumer 4 Retailer Manufacturer Distributor Agency Armada Penjual Katalog, Emaiil, Dsb Channel Structure of SCM Senator Nur Bahagi@
C. Distribution Cannel Based on Number of Participants 1. Intensive Distribution Menyediakan Produk Disebanyak Mungkin Outlet 2. Exclusive Distribution Menyediakan Produk Hanya Pada Beberapa Outlet Eksklusif 3. Selective Distribution Menyediakan Produk Hanya Pada Beberapa Outlet Selektif Channel Structure of SCM Senator Nur Bahagi@ D. Distribution Channel Based on Function 1. Primary Channel Participant Berpartisipasi Dalam Kepemilikan Inventory Atau Resiko Finansial Manufacture Wholesaler Retailer
2. Specialized Channel Participant Berpartisipasi Hanya Dalam Suatu Pelayanan Tertentu Karena Fee Functional Specialist: Transportation, Warehousing,etc Support Specialist: Advertising, Insurance, Etc Channel Structure of SCM Senator Nur Bahagi@ Primary Channel Participant A Business That Is Willing To Participate In The Inventory Ownership Responsibility Or Other Significant Aspects Of Financial Risk
Channel Structure of SCM Senator Nur Bahagi@ Specialized Channel Participant A Business That Participates In Channel Relationships By Performing Essential Services For Primary Participant Or A Fee
Functional Support - Transportation - Financial - Warehousing - Informational - Assembly - Advertising - Fulfillment - Insurance - Sequencing - Advisory - Merchandizing - Arranger Channel Structure of SCM Senator Nur Bahagi@ Economics of Distribution Foundation For Developing A Successful Channel Arrangement
Specialization Assortment Channel Structure of SCM Senator Nur Bahagi@
The Ability to Superiority Perform a Specific Function
Specialization Is Based On Economics of Scale, Scope And Expertise
Channel Structure of SCM Senator Nur Bahagi@ Process Of Creating And Positioning A Mix Of Products Desired By Customer Through 1. Concentration 2. Customization 3. Dispersion Channel Structure of SCM Senator Nur Bahagi@ 1. Concentration Collection of Large Quantities of A Single Product Or Several Different Products So That They Can Ultimate Be Sold As A Group
Basic Principle Of Concentration Is Referred To As Minimum Total Transaction
Channel Structure of SCM Senator Nur Bahagi@ 2. Customization Process Of Sorting And Grouping Of Product Into Unique Combinations To Satisfy A Specific Customers Requirements Capability Of A Firm To Achieve Effective Customization Is The Heart Of Developing A Supply Chain Arrangement
Channel Structure of SCM Senator Nur Bahagi@ 3. Dispersion
Shipping Unique Assortment To Customer When And Where Specified