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(3)Environmental Scanning and Industry Analysis

(3)Environmental Scanning and Industry Analysis

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Published by Ahmed El Sabagh

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Published by: Ahmed El Sabagh on Dec 13, 2009
Copyright:Attribution Non-commercial

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03/18/2014

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ENVIRONMENTAL SCANNINGENVIRONMENTAL SCANNINGAND INDUSTRY ANALYSISAND INDUSTRY ANALYSIS
 
Environmental ScanningEnvironmental Scanning
Is the monitoring, evaluating, and disseminating of Is the monitoring, evaluating, and disseminating of information from the external and internalinformation from the external and internalenvironment to key people within the corporationenvironment to key people within the corporation
 The corporation uses this tool to avoid strategic The corporation uses this tool to avoid strategicsurprise and to ensure its long term healthsurprise and to ensure its long term health
 There is a positive relationship between There is a positive relationship betweenenvironmental scanning and profitsenvironmental scanning and profits
 
Environmental UncertaintyEnvironmental Uncertainty
Degree of complexityDegree of complexity
Degree of changeDegree of change

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