The document summarizes the results of a survey given to students at a college. The survey asked questions about students' free time activities, interests, technology and media usage, favorite brands, and how much they would be willing to pay for a college magazine. The majority of students spent free time on the internet, shopping, and music. They were most interested in articles about appearance, food, college sports and fashion. Students said they would pay between 1 and 3 pounds for a magazine tailored to their interests.
The document summarizes the results of a survey given to students at a college. The survey asked questions about students' free time activities, interests, technology and media usage, favorite brands, and how much they would be willing to pay for a college magazine. The majority of students spent free time on the internet, shopping, and music. They were most interested in articles about appearance, food, college sports and fashion. Students said they would pay between 1 and 3 pounds for a magazine tailored to their interests.
The document summarizes the results of a survey given to students at a college. The survey asked questions about students' free time activities, interests, technology and media usage, favorite brands, and how much they would be willing to pay for a college magazine. The majority of students spent free time on the internet, shopping, and music. They were most interested in articles about appearance, food, college sports and fashion. Students said they would pay between 1 and 3 pounds for a magazine tailored to their interests.
In the table above , you can clearly deduct that students are not very active.
This could indicate that
it would be a good idea for the college magazine to consist of activity suggestions for the Norwich area.
Series 1, 12.5 0 10 20 30 40 50 60 internet shopping music eating socialising sport percentage of participants a c t i c i t y what do you do in your free time ?
I asked this question because i wanted to make sure that the contents of the magazine would be appropriate for the majority of the target audiences age , if not all.
0 20 40 60 80 100 14 and 17 18 and 22 older percentage of participants a g e which age catagory do you fit in ? Series 1
The participants were asked to choose which magazine they would most likely buy if they saw it on a shelf. The majority wanted to see a magazine with a model on the front cover as well as a front cover with warm , attractive colours.
I thought this would be a good question to ask because it would be a definite fact of hat the interests of the magazines target audience would like to read about. Clearly the most important articles that would be read would be articles based on appearance and food.
what would you want to see on a magazine's front cover ? warm colours high fashion woman/man the latest iphone / plane background the latest game consoles 0 10 20 30 40 50 60 starbucks specials problems in college college and local sports results. music gigs college fashion fitness tips percentage of participants. a r t i c l e
t o p i c what three articles would you like to read in this magazine? Series 1
This information would be help out with advertisements idea within the magazine. Students could be made aware of specials that are being offered by their favourite businesses. These businesses could also help sponsor the college magazine in return for free advertising.
0 10 20 30 40 50 60 70 80 Pizza Hut HnM HMV Mc Donalds Sports Direct Primark Vue/Odeon percentage of participants n a m e
o f
b u s i n e s s Which three businesses are you most likely to be associated with ? Series 1
As well as answering the question above , the participants also had to name what they used these forms of technology for. The uses were : Entertainment , gaming, work , music and most of all social networking.
0 10 20 30 40 50 60 70 laptop I pad Phone TV Mp3 percentage of participants f o r m
o f
t e c h n o l o g y name 3 forms of technology you use daily . Series 1
Although each participant had more than one genre they would associate themselves with , they all had one in common , which was super natural. The TV program that they were most likely to be caught watching was programs like : The walking dead and Teen wolf.
0 10 20 30 40 50 Reality Super Natural Romance Horror Drama Comedy Cultural percentage of participants T V
g e n r e what TV genre are you most likely to be associated with? Series 1
Few of the participants could settle on a specific price , but as seen above , they would be willing to pay one pound and fifty pence but no more than three pound and fifty pence. I think this is a reasonable price to ask for a college magazine.
0 10 20 30 40 50 1.5 2 2.5 3 3.5 percentage of participants p r i c e If a college magazine related to all the information you have provided, how much would you be willing to pay for it ? Series 1
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