TORY 37%, FORD 30%, CHOW 21; 12% UNDECIDED

TORONTO, September 29, 2014. A new Mainstreet Technologies poll of Torontonians has John
Tory continuing to lead amongst those most likely to vote. The poll found Tory with 37% (-3),
Doug Ford at 30% (+7) and Olivia Chow at 21% (-4). 12% of respondents were undecided; the
poll had a margin of error of +/- 1.99%.
With 2,409 respondents, this is one of the largest polls of the Toronto Mayoral Election. A similar
poll was conducted by Mainstreet Technologies last week.
Among decided voters, Mr. Tory leads Doug Ford by 8%, 42% to 34%, with Olivia Chow at 24%.
Among those self-identied as certain to vote, he leads 42% to 27%, a diference of 15% with 9%
undecided, and 21% voting for Olivia Chow.
"With Doug Ford's controversial entry into the mayoral campaign, and subsequent media
coverage and momentum, he has successfully positioned himself as the Tory alternative, said
Mainstreet Technologies President, Quito Maggi.
Tory's numbers are solid across Toronto, particularly among those voters most likely to vote.
His challenge will be to sustain support until October 27th. At this stage, Olivia Chow has taken a
back seat. As Ford appears to pick up steam, she must nd a way to keep her supporters from
strategic voting, he nished.
For more information:
David Valentin, Media Relations
(613) 698-5524 - david@mainstreettechnologies.ca
Methodology
The poll surveyed a random sample of residents in the City of Toronto by Interactive Voice
Response (IVR) on September 28th, 2014. The questions were; how likely are you to vote in
Torontos municipal election? (Certain, Likely, Might, Unlikely, Not Eligible) Thinking about the
race for Mayor, if an election were held today, for whom would you cast your vote? (Olivia Chow,
Doug Ford, John Tory, Undecided; order randomized). Respondents were asked to indicate their
age and their gender.
About Mainstreet Technologies
Mainstreet Technologies is an emerging national public research and complete campaign
services rm. With 20 years of political experience at all three levels of government, President
and CEO Quito Maggi is a respected commentator on Canadian public afairs.
Mainstreet has provided accurate snapshots of public opinion, having predicted a majority PC
government in Alberta, a majority Liberal government in British Columbia and most recently a
majority Liberal government in Ontario.
OLIVIA CHOW
DOUG FORD
JOHN TORY
UNDECIDED
21%
30%
37%
12%
MARGIN OF ERROR: +/- 1.99
TOTAL RESPONDENTS: 2,409
OLIVIA CHOW
DOUG FORD
JOHN TORY
24%
34%
42%
OLIVIA CHOW
DOUG FORD
JOHN TORY
UNDECIDED
AGE & GENDER BREAKDOWN
18-34
32%
33%
22%
12%
35-49
21%
35%
33%
12%
50-64
16%
26%
48%
10%
65+
14%
23%
49%
13%
Female
19%
29%
37%
15%
Male
23%
31%
38%
8%
OLIVIA CHOW
DOUG FORD
JOHN TORY
UNDECIDED
HOW LIKELY ARE YOU TO VOTE?
Certain
21%
27%
42%
9%
Likely
17%
49%
8%
26%
Might
16%
46%
7%
32%
Unlikely
33%
3%
39%
24%