Born and bred in Doncaster, Jade Clark isnt

one to be described as subtle. Graduating

in 2012 from De Monfort University, Jade
showcased her tongue in cheek menswear
collection at Graduate Fashion Week where
it was met with rapturous applause from the
online community.
Heavily infuenced by British gang culture,
street crime and thuggish lads, she
juxtaposed this with a sickly sweet pastel/
neon hybrid palette.These infuences led way
to embroidered leather masks, ballsy sheer
track suits with holographic slogans, midriff
baring crop tops and oversized monster
knits.
The collection struck the eye of the industry
and has been worn by the likes of Rita Ora,
Alexis Knox and Tanya Lacey. It also featured
in editorials for publications such as Vice, I
Love Fake, Fucking Young and Juke.
Jade wanted to make the collection
accessible for the masses and both sexes
and so she started a small line of t-shirts,
jumpers and beanies using the holographic
vinyl and eyeball embellishment from her
main collection. These products gained
huge popularity and various lines have since
been introduced to the range. She is cur-
rently stocked all over the world
including Innocent Hood in Taiwan,
Mercy-Merci in Australia, Glaze in Paris and
Lavish Alice back in old Blighty!