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Global Perspective.
Innovative Research.
Superior Results.
MEMORANDUM
TO: INTERESTED PARTIES
FROM: WILSON PERKINS ALLEN OPINION RESEARCH
SUBJECT: STATE OF THE MARYLAND GUBNATORIAL RACE
DATE: OCTOBER 22, 2014

A recent WPA Research survey of 500 likely voters in Maryland shows that Larry Hogan is
well positioned against Anthony Brown as the race for Maryland Governor heads into the
home stretch.

Image
Larry Hogan has a stronger image than Anthony Brown among likely voters.
Hogan has higher favorables and a better image ratio (1.8:1 favorable to unfavorable
ratio) than Brown (1.1:1 favorable to unfavorable).
Browns unfavorables are thirteen points higher than Hogans unfavorables.

All Likely Voters
(100%)
Larry Hogan Anthony Brown
Total Favorable 47% 43%
Total Unfavorable 26% 39%

Larry Hogan has a stronger image than Anthony Brown among undecided likely voters.
Browns image is split among undecided likely voters but Hogan has a 2:1 favorable
to unfavorable ratio among that group of voters.

Undecided Likely Voters
(15%)
Larry Hogan Anthony Brown
Total Favorable 30% 29%
Total Unfavorable 15% 27%

Ballot
Larry Hogan trails Anthony Brown by just one point on the ballot for Maryland Governor and
leads among key subgroups.
Hogan has a fourteen point lead among independents and a six point lead among
moderates.


Overall
(100%)
Independent
(20%)
Moderate
(37%)
Total Hogan 41% 46% 45%
Total Brown 42% 32% 39%
Total Undecided 15% 17% 14%
Hogan-Brown
Spread
-1 +14 +6
2014 WPA Opinion Research
Do not copy or distribute without permission
Confidential Page 2 of 2 10/22/2014

Larry Hogan leads Anthony Brown among likely voters who have heard of both candidates
and among those who have an opinion of both candidates.
Hogan has a four point lead among likely voters who have heard of both candidates,
and an eleven point lead among those who have an opinion of both candidates.


Overall
(100%)
Heard of
Both
(86%)
Opinion of
Both
(68%)
Total Hogan 41% 44% 50%
Total Brown 42% 40% 39%
Total Undecided 15% 14% 8%
Hogan-Brown
Spread
-1 +4 +11

Conclusion
Heading into the final two weeks of the election, Larry Hogan is well positioned to win the
race for Governor of Maryland. Hogan has a better image than his opponent and is leading
among key subgroups. Moreover, Brown has failed to put the race away in a state with a
strong Democratic tilt.

There is still a significant opportunity to increase Hogans strength and push his campaign
across the finish line. To do that, the Hogan campaign will need the resources to respond to
what will surely be increasing negative attacks from a desperate Brown Campaign.

Methodology
On behalf of Hogan for Governor, Wilson Perkins Allen Opinion Research conducted a study
of likely voters in Maryland. Respondents were screened to ensure that they were neither a
member of the news media nor a public relations company. WPA selected a random sample
of likely voters from the Maryland voter file using Registration Based Sampling (RBS).The
sample for this survey was stratified based on gender, age, ethnicity and geography.

Respondents were contacted by phone via a live telephone operator interview October 19-
20, 2014. The study has a sample size of 500 likely voters in in Maryland with a margin of
error of 4.4% in 95 out of 100 cases.