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Typography

Typography

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Published by dsoutar
Basic Typography Handout
Basic Typography Handout

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Published by: dsoutar on Apr 04, 2008
Copyright:Attribution Non-commercial

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08/07/2013

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T
Gkg
A
ArmStrokeAscenderSerifDescenderCounterCrossbar
 Adxp
CaplineMeanlineBaselinex-height
 
Type Anatomy
”The quality of typography is dependent onthe relationship between the printed andunprinted parts. It is a sign of professionalimmaturity to ignore the decisive contributionof the unprinted area.”– Emil Ruder
 
Type Anatomy: x-height
x
x
x
MeanlineBaselinex-height162pt Palatino162pt Univers 55162pt Bodoni
Lorem ipsum dolor sit amet, consectetueradipiscing elit. Morbi non est in sem blanditmattis. Morbi lacinia nonummy mauris.Integer sit amet libero. Aenean porta, sapieninterdum consectetuer elementum, ligulaodio feugiat quam, ac blandit enim puruset ante. Fusce pretium. Mauris neque lectus,convallis non, faucibus non, facilisis sitamet, eros. Vivamus tellus.
Lorem ipsum dolor sit amet,consectetuer adipiscing elit. Morbi nonest in sem blandit mattis. Morbi lacinianonummy mauris. Integer sit ametlibero. Aenean porta, sapien interdumconsectetuer elementum, ligula odiofeugiat quam, ac blandit enim purus etante. Fusce pretium. Mauris nequelectus, convallis non, faucibus non,facilisis sit amet, eros. Vivamus tellus.
12pt Bodoni12pt Univers 55
 
Decorative/Stylized
Dogma
Hey Stupid!
Elektrix
 Old 54 
Backspacer
Type Classifications
Old Style
Garramond
Caslon
Goudy
Palatino
Sabon
Modern
Bodoni
Slab-Serif (Egyptian)
City Medium
Memphis Bold
Oblong
Transitional
Stone Serif 
Times New Roman
Baskerville
New Century Schoolbook
Script
Berthold Script  
Brush Script 
Sans Serif
Univers
Helvetica
Futura
Franklin Gothic
News Gothic
Gill Sans Light
Stone Sans
Bell Gothic
Frutiger
 Janson
”Pretentious [typfaces] opposethe utilitarian task of typography.The more uninteresting a letteris in itself the more useful it is intypography”–Piet Zwart

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