AUTOMOBILE INDUSTRY

The automobile industry in India—the tenth largest in the world with an annual production of
approximately 2 million units—is expected to become one of the major global automotive
industries in the coming years. A number of domestic companies produce automobiles in India
and the growing presence of multinational investment, too, has led to an increase in overall
growth. Following the economic reforms of 1991 the Indian automotive industry has
demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions.
The monthly sales of passenger cars in India exceed 100,000 units

Tata Motors launches its first truck in collaboration with Mercedes-Benz.

History
In 1953, the government of India and the Indian private sector initiated manufacturing processes
to help develop the automobile industry, which had emerged by the 1940s in a nascent form.
Between 1970 to the economic liberalization of 1991, the automobile industry continued to grow

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at a slow pace due to the many government restrictions. A number of Indian manufactures
appeared between 1970-1980.Japanese manufacturers entered the Indian market ultimately
leading to the establishment of Maruti Udyog. A number of foreign firms initiated joint ventures
with Indian companies.

Challenges faced by Indian Automotive Industry in the new age

The Indian automotive industry has been facing new challenges due to the rapid changes taking
place during the last decade. This article discusses those challenges and initiatives taken by the
government to overcome them.

The Indian auto industry is changing rapidly. During the last decade, many international auto
manufacturers, either by themselves or in partnership with Indian companies, have started
manufacturing activities in India. The ancillary industries have also grown in tandem. The
quality of production in small- and medium-scale industries has improved to such an extent that
they started exporting products to international manufacturers. The major breakthrough of recent
years is the unveiling of "Nano" by Tata Motors during the auto expo 2007. This has received
worldwide attention and proved that India can not only design an automobile of international
standards but also execute the project at a much lower cost through innovative choice of
components, materials, engine design etc.

These developments in the auto sector have given new confidence to everyone related to the auto
industry and specifically to the government which resulted in the announcement of the Auto
Policy 2006-2016 by the Ministry of Heavy Industries. According to the Auto Policy, the Indian
auto sector is expected to grow to US$ 216 billion by 2016 and add 2.5 million new jobs to the
economy. Every year two to three million people are expected to purchase new vehicles. Several
million vehicles and components are expected to be exported to both developed and developing
nations. To achieve these goals, it is important that the present GDP growth rate, which is more
than 8 per cent, continues to remain at the same level for the next 8-10 years. The government is

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also giving some concessions to the auto industry. To realize the above growth predictions, it is
important to overcome various challenges the industry is facing currently. Two of the foremost
challenges are the spiraling cost of fuel and the paucity of highly skilled manpower.

Rising oil price

International price of crude oil has crossed US$ 120 per barrel and is rising at an alarming rate.
The forecast of market experts that the crude oil price will plateau around US$ 100 per barrel
has been proved wrong. The skyrocketing crude oil price rise will affect the economic growth of
most of the nations of the world including India. The prospects of India and China of becoming
economic superpower will be seriously affected. Also, the rise in oil prices will impact the
growth of global automotive industry. Unless the use of alternative fuels increases, it is very
unlikely that the situation will change for the better.

This necessarily means that more and more investments should be directed towards R&D,
establishing mechanisms to translate R&D results into products and their efficient
manufacturing. This will also require radical redesigning of engines.

Human resources
The second major challenge is the creation of highly skilled human resource required for the
auto industry. Auto industry, like many other industries is facing severe shortage of skilled
technical as well as managerial manpower. This challenge becomes all the more daunting
because faults lie at a more fundamental level of training infrastructure and the social perception.

Summary
The growth of auto industry in India will be contingent not just on domestic demand, but also
equally on exports. Therefore, the present projections will become a reality if thrust is given to
original research that will yield breakthrough results. These results help in addressing the current

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global concerns such as environment, fuel efficiency, need for alternate and renewable fuels and
materials etc. This can happen only through a consortium approach where various auto
companies and academic institutions work together as in the case of IT hardware industry. The
consortium approach should be extended to address the trained human resource shortage as well.
The government should act as a facilitator by bringing about necessary changes in the current
laws that will encourage private participation. Finally, there should be mechanisms in place that
will ensure that there is a balance in the pool of human resources comprising research scientists,
managers, engineers, designers, technicians, and skilled and semiskilled workers.

HISTORY
Honda Motor Company, Ltd. ,is a Japanese multinational corporation primarily known as a
manufacturer of automobiles and motorcycles. Honda is the world's largest manufacturer of
motorcycles as well as the world's largest manufacturer of internal combustion engines measured
by volume. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile
manufacturer.

Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand in
North America with the debut of Acura in 1986. Aside from their core automobile and
motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal
watercraft and power generators, amongst others. Since 1986, Honda has been involved with
artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also
ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the
Honda HA-420 Honda Jet, scheduled to be released in 2011.

From a young age, Soichiro Honda had an interest in automobiles. He worked as a mechanic at a
Japanese tuning shop, Art Shokai, where he tuned cars and entered them in races. A self-taught
engineer, he later worked on a piston design which he hoped to sell to Toyota. The first drafts of

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his design were rejected, and Soichiro worked painstakingly to perfect the design, even going
back to school and pawning his wife's jewelry for collateral. Eventually, he won a contract with
Toyota and built a factory to construct pistons for them, which was destroyed in an earthquake.
Due to a gas shortage during World War II, Honda was unable to use his car, and his novel idea
of attaching a small engine to his bicycle attracted much curiosity. He then established the
Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle
motorbike engines. Calling upon bicycle shop owners across Japan to take part in revitalizing a
nation torn apart by war, Soichiro received enough capital to engineer his first motorcycle, the
Honda Cub. This marked the beginning of Honda Motor Company, who would grow a short
time later to be the world's largest manufacturer of motorcycles by 1963.

The first production automobile from Honda was the T360 mini pick-up truck.Powered by a
small 356 cc straight-4 gasoline engine, it was classified under the cheaper Kei car tax bracket.

The first production car from Honda was the S500 sports car.Its chain driven rear wheels points
to Honda's motorcycle origins.

Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock
Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo,
Kyoto, Fukuoka, London, Paris and Switzerland. American Honda Motor Co. is based in
Torrance, California. Honda Canada Inc. is headquartered in the Scarborough district of
Toronto,

Ontario, and is building new corporate headquarters in Markham, Ontario, scheduled to relocate
in 2008; their manufacturing division, Honda of Canada Manufacturing, is based in Alliston,
Ontario. Honda has also created joint ventures around the world, such as Honda Siel Cars and

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Hero Honda Motorcycles in India , Guangzhou Honda and Dongfeng Honda in China, and
Honda Atlas in Pakistan.

Honda is the 6th largest automobile manufacturer in the world as well as the largest engine-
maker in the world, producing more than 14 million internal combustion engines each year. As
of August 2008, Honda surpassed Chrysler as the 4th largest automobile manufacturer in the
United States. Currently, Honda is the second largest manufacturer in Japan behind Toyota and
ahead of Nissan.

Honda, Nissan, and Toyota, three of the strongest vehicle companies in the world, were still not
immune to the global financial crisis of 2008, as these companies reduced their profitability
forecasts. The economic crisis has been spreading to other important players in the vehicle
related industries as well.

Honda spends about 5% of its revenues into R&D.

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 PHILOSOPHY

HMSI operates on a principle, which is followed worldwide by all Honda companies.

Maintaining a global viewpoint, we are dedicated to supplying products of the highest
quality, yet at a reasonable price for worldwide customer satisfaction. Honda's
philosophy is based on the company's guiding principle and advocates 2 fundamental
beliefs:

Respect for the Individual

Honda recognizes and respects individual differences. The respect for individual
stems from the following three points:
» Initiative
» Equality
» Trust

It is the contribution from each individual in the company that has made our
company what it is today and that, which will take us into the future.

The Three Joys

In line with Honda's Philosophy, HMSI conducts all its daily activities in pursuit of the following joys:

» The joy of manufacturing high quality products.

» The joy of selling high quality products.
» The joy of buying high quality products.

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The Joy of Buying The Joy of Selling The Joy of Manufacturing

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 OBJECTIVES

➢ "Maintaining an international viewpoint, we are dedicated to supplying products of the

highest efficiency, yet at reasonable prices, for worldwide customer satisfaction." (1956)
➢ To make good adverts, and great motorcycles... and the occasional good car...
and keep the shareholders happy...

➢ To minimize the defect.

➢ To Minimize the Accidents.
➢ To see the consumer complaints will be zero.
➢ To keep the environment pollution free.
➢ Maximize capital utilization.
➢ Increase production capacity.
➢ Increase plant availability.
➢ Minimize indirect and direct loses
➢ Efficient use of resources.
➢ Effective use of all employees.
➢ Training for all.
➢ Ensure empowerment and improvement of department.
➢ Establish the sustain document quality management system.
➢ Compliance with relevant legislation and regulation

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ORGANIZATION STRUCTURE (as of April 1,2006 )

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 FINANCIAL HIGHLIGHTS
Honda Motor Co., Ltd., and Subsidiaries (Years ended March 31)

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AWARDS
2009 Aviator Scooter of the
Year(Zigwheels.com)

CBF Stunner Motorcycle of the Year (125cc)

(Zigwheels.com)

CBF Stunner 2009 Stunner NDTV Profit

Award2009 - Bike of the Year

2008 Activa CNBC TV – Auto Car “AUTO

AWARDS 2008” – “Scooter
Customers Satisfaction NO.1”
Company -Well Made Bike 2008
-Advanced Technology 2008
-Overall 2008
-Eco-Friendliness 2008
-Resale Value 2008

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 By Apollo Tyres - Auto India
"Best Brand Survey Awards
2008"
2007 Eterno Best automobile brand of India
2007 (Planman Media)

Activa Best automobile brand of India

2007 (Planman Media)
2006 Shine TNS Voice of The customer
Award 2006 (TNS)

2005 Unicorn Motorcycle of the Year 2005

(B.S.Motoring&
Autocar)
Unicorn TNS Voice of the Customer
Award (TNS)
Eterno Scooter of the Year 2005
(B.S.Motoring
& Overdrive)

2004 Eterno Best Scooter of the Year by B. S.

Motoring & ICICI Bank,
Overdrive Magazine

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2003 Dio Scooter of the Year 2003
(BBC)

2002 Activa Scooter of the Year by Overdrive

Magazine
2001 Activa Scooter of the Year 2001 (BS
Motoring)

PRODUCT PROFILE
There are various product of Honda motors which are as follow as:-

➢ UNICORN BE A WING RIDER

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Unicorn is powered by a newly developed Honda 4-stroke, 150cc engine and incorporates many
cutting-edge technologies developed by Honda’s global R&D team. It sets new benchmark in
the upper majority motorcycle segment in India with its swift acceleration, superior mileage,
international styling, riding comfort and convenience.
Unicorn is engineered and styled for the taste of the younger generation. With the 4-stroke,
150cc engine delivering a whooping 13.3 bhp, Unicorn is the fastest motorcycle in India racing
from 0 to 60 kms per hour in a mere 5 seconds. It has a distinctive sporty and macho design with
a racy front face, masculine fuel tank with knee grip and a sleek rear cowl.
Unicorn offers perfect balance of pickup and mileage, delivering 60 kmpl through its famed 4-
stroke Honda engine, cutting edge technologies like Multi-Mapping CDI, Tumble Flow
Combustion Chamber, Roller Rocker arm, and a Classy Aerodynamic Body.
This engineering masterpiece with international design appeal, guarantees to quench your thirst
for motorcycle frenzy with all its stunning features.

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 ➢ STUNNER CBF PGM-FI

Reprogrammed to the code of the CBR1000RR Fire blade.

Upgraded to a PGM-FI engine. A High Speed Drive with top speeds of 100 km/hr. Preloaded
with an auto save function that gives 65km/l.
A Malfunction Indicator Lamp for real time system diagnosis. The Handle Bar Weight made for
improved stability. Bank Angle Sensor automatically switches off the ignition & fuel supply
when bike tilts over a certain angle.
Emission gasses as low as 1/10^th of BS II Norm.
New 3D graphics make gaming a lot more fun.
So Update to the Honda Stunner Version 2.0.Or get left behind.

➢ STUNNER CBF

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Honda re-defines style with the new sporty CBF Stunner. Equipped with a perfect blend of great
looks, Stunning performance and unbeatable quality it’s an ultimate desire of every youth. So set
your spirit free And leave others breathless with this absolute sensation, the ultimate style icon.

➢ ACTIVA Ride on &on

Ingeniously designed – the all new Activa is made for you to go miles, to do things and
to go places. With your loved ones. Developed on Honda's globally tested engineering
technology, it comes with a host of new features. The seats maximizes riding comfort.
Thus offering you a smooth ride. Perfect in design and technology, the all new Activa is
more than just a scooter. With an increased mileage of 15%, it allows you to enjoy your
rides, no matter how long they are. So now you can enjoy life without stopping. Step
onto your all new Activa, spread the joy with your loved ones, and go on and on.

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Design
Honda Activa was the first scooter launched by Honda in India. It has been designed as a family
two-wheeler and features higher load carrying capacity. Now, Honda India has come up with all
new Activa with major styling changes all around.
Honda new Activa gets a redesigned front and rear section. The front is dominated by curvy and
aerodynamic styling with redesigned headlamps. Clear lens turn indicators dominate the rear.
Honda has used impact resistant ABS plastic panels to reduce the overall weight of the two-
wheeler.

Following changes/additions have been made in new Activa:

• Redesigned headlamps with integrated clear lens indicators.
• All new clear lens tail lamp with integrated clear lens indicators.
• Impact resistant ABS plastic panels.
• New 109cc 4 Stroke 8 Bhp engine.
• Redesigned front and rear section.
• New CBS System which applies front braking force whenever the rear brake is operated.
The New Activa is available in following six shades:
• Grey metallic
• Candy lucid red
• Metallic Black
• Force silver metallic
• Wild purple metallic
• Pearl sunbeam white

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AVIATOR

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 Exuding style from the word go, the Aviator is for those who don't have to try hard to
impress. Topped up with classy features, it adds to your quotient in more ways than one.
Yes, the Aviator is here. And it's time for you to arrive. In style.

DIO

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DIO – India’s first motoscooter is named after the son of Venus ‘Dyonisiac’, also known as
Cupid, the God of Love. DIO is set to add passion and excitement with its stunning looks and
performance, by incorporating the latest world trends that
make it a scooter that is much ahead of its time.

One look at DIO will tell you it’s more an accessory than a mere convenience. As India’s first
motoscooter, it blends the looks of a motorcycle with the comfort of a scooter. DIO heralds the
dawn of two–wheeler fashion. And if looks are anything to
fall for, this is a treat. The body–mounted headlamp and sleek indicators leap right off the front.
Ample legroom gives you an elegant poise. The body tapers into the taillight and yet continues
to draw attention.

The DIO is complete in itself. Cutting edge technology and style have been brought together in
such a way as to make it an engineering marvel. So, you can ride assured that a bike doesn’t get
or look any better.
Of course, this qualifies us to have the last word on style. If there ever existed an attention
magnet, this is it.

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OBJECTIVE OF STUDY:-
➢ To know the awareness level in the market for the Activa 110

➢ To analyze the customer satisfaction.

➢ To analyze the customer preference.

➢ To estimate the market potential and perception towards “HONDA”.

➢ This study helps to check the efficiency of dealers.

➢ This study helps the company to take corrective decision regarding

marketing.

➢ This study also helps in evaluating the effectiveness of various brands of

different company.

➢ This study helps the company to take corrective decision regarding

marketing.

➢ This study helps the company to know their actual position in the market.

➢ This study ensure the availability of the product in the market.

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RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research process is to define
the problem. Choose for investigation because a problem well defined is half solved. That
was the reason that at most care was taken while defining various parameters of the problem.
After giving through brain storming session, objectives were selected and the set on the base
of these objectives. A questionnaire was designed major emphasis of which was gathering
new ideas or insight so as to determine and bind out solution to the problems.

RESEARCH DESIGN

To conduct the market research first of all it is necessary to create a research design. A research
design is basically a blue print of how a research is to be conducted, it may include;

1. CHOOSING THE APPROACH

2. DETERMINING THE TYPES OF DATA NEEDED.

3. LOCATING THE SOURCE OF DATA.

Exploratory
Conclusion
Research
Descriptive
Casual
Observa
Experi
Surv Design
tion
ment
ey

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4. CHOOSING A METHOD OF DATA.

Basically there are 3 types of approaches used during the any research:-

1. EXPLORATORY.

2. DESCRIPTIVE.

3. EXPERIMENTAL.

During this research Descriptive and Exploratory approach is taken into consideration because
of the availability of relevant information to describe the relationships between the marketing
problem and the available information.

SIGNIFICANCE TO THE INDUSTRY :

This is a limited study which takes into consideration the responses of 108 people. This data can
be explorated to take in the trends across the industry. The significance for the industry lies in
studying these trends that emerge from the study. It is a rapidly changing and evolving sector.

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People are only beginning to wake up to it’s vast possibilities. A study like this can attempt to
guide the future of the industry based on current trends.

SIGNIFICANE FOR THE RESEARCHER :

To facilitate and provide all the useful information of the study, the company, the automobile
industry and also provide marketing ways, methods of Honda.

DATA SOURCE

Research included gathering both primary and secondary data.

Primary data is the first hand data, which are selected a fresh and thus happen to be original in
character. Primary Data was crucial to know various customers and past consumer views about
bikes and to calculate the market share of this brand in regards to other brands.

Primary data is collected during the survey with the help of questionnaires

Secondary data are those which have been collected by someone else and which already have
been passed through statistical process.

Secondary data has been taken from internet, newspaper, magazines and companies web sites.

RESEARCH APPROACH

The research approach was used survey method which is a widely used method for data
collection and best suited for descriptive type of research survey includes research instrument
like questionnaire which can be structured and unstructured. Target population is well identified
and various methods like personal interviews and telephone interviews are employed.

SAMPLING UNIT

It gives the target population that will be sampled. This research was carried in Aligarh.

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These were 104 respondents.

DATA COMPLETION AND ANALYSIS

After the data has been collected, it was tabulated and findings of the project were
presented followed by analysis and interpretation to reach certain conclusions.

SCOPE

My project was based on the Awareness of active 110 and data was taken in the
Aligarh only.

Limitations of the research

The training period was short during this short period I tried my level to marketing
the study perfect and full proof. Yet these is following limitations-

1. It was observed that the most of the customers were not playing Proper attention
to fill the questionnaire
2. The research is confined to a certain parts of ALIGARH (U.P.) and does not necessarily
shows a pattern applicable to all of Country.

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 3. Some respondents were reluctant to divulge personal information which can affect the
validity of all responses.
4. In a rapidly changing industry, analysis on one day or in one segment can change very
quickly. The environmental changes are vital to be considered in order to assimilate the
findings.
5. Findings of the project are also limited because of availability of lesser information.

6. I required the submitted the report in two months and hence I had less time at my
disposal .It was not possible therefore to Conduct a census survey.

DATA ANALYSIS:-
Q.1 (a) Currently do you use any Two Wheeler?

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 Yes No

RESPONSE NO. OF SHARE (%)

RESPONDENTS

Yes 84 81%

No 20 19%

Total 104 100%

INTERPRETATION
• 81% of the respondents are owner of two-wheeler.
• 19% of the respondents are not owner of two-wheeler.
• In this case all of those who have two-wheeler have responded.

Q.1 (b) Model Name: Make:

RESPONSE NO. OF SHARE (%)

RESPONDENTS

Yes 29 28%

No 75 72%

Total 104 100%

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INTERPRETATION
• 28% of the respondents are owner of Honda’s two-wheeler.
• 72% of the respondents are not owner of Honda’s two-wheeler.
• In this case we know that 28% of population is the user of Honda’s two-wheeler.

Q.2) Have you heard about the new Activa Model?

Yes No

RESPONSE NO. OF SHARE (%)

RESPONDENTS

Yes 78 75%

No 26 25%

Total 104 100%

INTERPRETATION
• 75% of the respondents are aware about New Activa.

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• 25% of the respondents are not aware about New Activa.
• In this case we found that 75% of population is known about the New Activa.

Q.3) What do you know about New Activa in terms of Performance features, Brand?

No Idea 110cc HondaBrand

15% more Mileage Large under seat box

Tuff Up Tube Others------------------

NO. OF SHARE (%)

RESPONDENTS
No Idea 17 11%

110 cc 40 25%

Honda Brand 45. 28%

More mileage 15 10%

Large Seat Box 15 10%

Tuff up tube 26 16

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INTERPRETATION

• 11% of the respondents are not have idea about New Activa.
• And all other facilities of New Activa known the respondents.

Q.4) From Where did you get to know about New Activa?

TV Newspaper Adv

Newspaper Supplement/Article Auto Magazine

Website Banner/Hoarding

Display at Public Places Dealership/test Ride

Friends/Relatives Road Shows PWOs

Test ride others

NO. OF RESPONDENTS SHARE (%)

TV 25 19%

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Newspaper Adv 15 11%

Newspaper 1 1%
Supplement/Article
Auto Magazine 3 2%

Website 1 1%

Banner/Hoarding 13 10%

Display at Public Places 39 29%

Dealership/test Ride 6 4%

Friends/Relatives Road Shows 31 23%

PWOs 0 0%

Test ride 0 0%

Others 0 0%

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INTERPRETATION

• Mostly respondents know about New Activa trough Display At Public places,
Friends/Relatives, TV, Paper Adv., Banner/Hordin.

Q.5)Which One of the above activity prompted you to enquire more about New Activa?

1. 2. 3.

INTERPRETATION

• For that Question there is no respondent.

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Q.6) Have you thought of buying New Activa?

No Yes

RESPONSE NO. OF SHARE (%)

RESPONDENTS

Yes 11 11%

No 93 89%

Total 104 100%

ENTERPRETATION

• 89% of respondent are not though of buying New Activa because of they all are already
having their own two-wheelers.

Q.7) Do you rate the satisfaction level of New Activa on this 5pt scale?

Very Satisfied Satisfied Can’tsay

Dissatisfied Very Dissatisfied

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 RESPONSE NO. OF SHARE (%)
RESPONDENTS

Satisfied 26 25%

Very satisfied 10 10%

Dissatisfied 17 16%

Very Dissatisfied 0 0%

Can’t say 51 49%

Total 104 100%

INTERPRETATION

• 35% Respondents are satisfied by New Activa.

• 49%Respondents are can’t say because they are not use New Activa.

• 16% Respondents are not satisfied through New Activa. So that most of the respondents
are satisfied.

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RECOMMENDATIONS:-
The Automobile sector of India has become the buyer’s market. Today, unlike the earlier days,
the buyers have a wide range of products available in the market and every product is
customized to some extent. So Honda has to bring not only the innovative and customized
products to the prospects but also the degree of customization should be as high as possible. For
this the company has to take into account a regular market survey and research programmer and
to give a close and careful look into the suggestions given in the research report.

After the survey undertaken by me, I suggest-

• As the people think that Activa is for girls and lady. They are aware of the fact & realizing

its, importance. The company should try to expand & build up its infrastructure because

there is a large potential for automobile in India.

• Company should come up with its branch in Chennai

• Honda should take into account this benchmarking very carefully and should work to
maintain its position

• Honda should keep on undertaking promotional Activities and awareness building

programme, so that awareness of the people about the Activa will be increased.

• Honda should also pay attention to customers’ feedback. Even if a customer does not
give feedback himself/herself, he/she should be called up to know his/her feedback about
the product and services offered. Only through this, the company can modify its products
and grow with customers’ love and faith

• Last but not the least, Honda should work on the suggestions given by the respondents.

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Conclusion:-

Our in-depth research in the field of Automobile threw up some interesting trends which can
be seen in the above analysis. A general impression that we gathered during Data collection
was the huge awareness and knowledge among people about Honda and New Activa also
various companies and their two-wheeler products..

➢ People in general have been impression by the marketing and advertising campaigns
of two-wheeler companies. A high penetration of print, radio and Television ad
campaigns over the years is beginning to have its impact now.
➢ Another heartening trend was in terms of people viewing New Activa as a Lady
Scooter and its only for working woman. But Activa is for both lady and man. Activa
is for multipurpose use.
➢ The general satisfaction levels among public with regards to products and Dealers
still requires improvement.
➢ Activa is well known product of Honda and give the base to Honda in Indian market..
➢ Honda captures a big part of market through this model. Awareness of active is
through its performance, colors, specification and style. Also because of Service &
Spare parts are available throughout India in local markets also.
➢ While buying a motorcycle, economy is the main consideration in form of
maintenance cost, fuel efficiency etc. and Activa is best in all these scales.

So that New Activa is famous and mostly every man is aware by New Activa

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Page | 39
BIBLIOGRAPHY

1. BOOKS/MAGAZINES REFFERED:
➢ MARKETING RESEARCH By- Sunanda Easwaran,Shama J.Singh
➢ Marketing management By- Phillip Kotler

1. WEBSITES REFFERED:

➢ www.honda2wheelersindia.com
➢ www.autos.maxabout.com
➢ www.motosindia.com
➢ www.extrememachines.com
➢ www.indiauto.in

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 QUESTIONNAIRE

Q1. (a)Currently do you use any Two Wheeler? Age

Yes No
If Yes then:
(b)Model Name: Make:
Note: If he is a New Activa User, Please Ask Question No. 4, 5, 7,& 8

Q.2) Have you heard about the new Activa Model?

Yes No

If No then explain the product from the leaflet & handover the same & terminate

Q.3) what do you know about New Activa in terms of Performance, features, Brand ?

No Idea 110cc Honda Brand

15%moreMileage Large Under seat box Tuff Up Tube

Others………………….

If the answer is No Idea than explain the product from the leaflet &handover the same & terminate

Q.4) From Where did you get to know about New Activa ?

TV News Paper Adv News paper

Supplement/Article Auto Magazine Website

Banner/Hoarding Display at Public Place

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 Dealership/Test Ride Friends/Relatives Road Shows

PWOs Test ride

Others…………………………

Q.5) Which One of the above activity prompted you to enquire more about New Activa?

1. 2. 3.

Q.6) Have you thought of buying New Activa?

No Yes

If Yes,
by when
Why & What all did you like in New Activa

If No ,
by when
Why & What all did you not like in New Activa

Q.7) Do you rate the satisfaction level of New Activa on this 5pt scale?

Very Satisfied Satisfied Can’tsay

Dissatisfied Very Dissatisfied

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Why………………………………………………………………………………………………
……………………………………………………………………………………………………
……If the answer is Dissatisfied or Very Dissatisfied ,note address & contact for resolving the
issue

Q.8) any suggestions for improvement?

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Photograph of showroom and others:-

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