Berry Gordy, Jr. formed the Motown record company in 1959. Pop radio swept the nation in the1950's and roots music black musicians struggled to keep their careers as whites profited fromtheir counterparts' efforts. From past experiences in the music business, Gordy had found that he was unable to profit off of his productions when working for white-owned record companies anddistributors. After discovering the young Smokey Robinson in 1957, he began to acquire localartists from Detroit in effort to create his own record label. Motown records quickly rose to asuccessful business. The company ran like a family enterprise; the songwriters, musicians, singersand producers all had close relationships with one another. No other record company could turnits humble, local origins into a mark of distinction and symbol of American culture like Motown.Otis Williams of the Temptations further expressed this emphasis of family by saying, "JoiningMotown was more like being adopted by a big loving family than being hired by a company." Theloyalty the Motown employees had to their goals and to each other was much stronger than would be found in a normal business. Gordy, of course, acted as the paternalistic figure in the company maintaining power over all others. Competition between artists and musicians was similar tosibling competition, and everyone made sacrifices for the label. With everyone's contributions tothe company, Motown Records ran like a well-oiled machine. Like the Detroit motor companies'production of cars , Motown cranked out number one hits in an assembly-line fashion.Perhaps the most important aspect of Motown is how it united a generation of Americans despitedifferences in race. The label's rejection of the division between "race records" and crossovermusic was made blatantly evident by the slogan adopted by the company,
The Sound of Young America.
Gordy's entire marketing strategy was based around the existence of one single,integrated youth market. Gordy realized that all teenagers, despite their race, worry about thesame things: unrequited love, sex, relationships etc. Due to this realization, Gordy was able to