Mission, Models, Money

Catalysing a more sustainable arts and cultural sector

Stakeholder Engagement PackVersion 1.0

Purpose of this document

•Ensuring the right people are engaged to the right amount is critical to the success of any project•This pack provides guidance and tools for the completion of an initial stakeholder analysis•Its main purpose is to encourage your organisation to think about stakeholders in a strategic anddirected way•The materials form a template for activity and can be adapted to best suit your situation

Introduction

•A

stakeholder

is a group or an individual who have a stake in the success or failure of your project as a whole•Not just funders, they also include all parties which are in contact with the project e.g.

audiences

competitors

and

project employees

•Stakeholder analysis is the first step of the communications process and allows for a

structured

and

economical

use of your communication channels

ConductStakeholderAnalysisImplementCommunicationPlanDevelopCommunicationPlanEvaluateCommunicationActivities

General stakeholder/communications methodology