Professional Documents
Culture Documents
Buku
Aaker, David A., Building Strong Brands. New York: The Free Press, 1996
---------and Erich Joachimsthaler, Brand Leadership: The Next Level of the Brand
Kotler, Phillip, Marketing Management the Millenium ed, New Jersey: Prentice
Halll, 2000
----------, Marketing Management, 11th edition, New Jersey: Prentice Hall, 2003
---------, Mengatasi Berbagai Masalah Statistik dengan SPSS versi 11.5, Jakarta:
PT. Elex Media Komputindo, 2004
Temporal, Paul, Advanced Brand Management, Singapore: John Wiley & Sons
2002
Jurnal
Ali Khatibi, Adoba, Hishamuddin Ismail dan Venu Thyagarajan, What Drive
Customer Loyalty: An analysis from the telecomunication industry,
Journal of Targeting, measurement and analysis for marketing, September
2002
Bitner, Mary Jo, et al. The Service Encounter: Diagnosing Favorable and
Unfavorable Incidents. Journal of Marketing. Vol 54. Januari 1990
Bolton, R.A, Dynamic Model of the Duration of the Consumer’s Relationship with
a Continous Service Provider: The Role of Satisfaction, Marketing
Science, 1998
Fournier, S. And Yao, J.L, Reviving brand loyalty: a conceptualization within the
framework of consumer-based relationship, International Journal of
Research in Marketing, Vol. 64, 2000
Lau, Geok Theng dan Sook Han Lee., Consumers’ Trust in a Brand and The Link
to Brand Loyalty., Journal of Market – Focused Managemen; Dec 1994.
Hal 341
Marr, Bernard dan Andy Neely. Managing and Measuring for Value: The Case
of Call Center Performance. Cranfield School of Management and
Fujitsu, 2004
Odin, Y., Odin, N and Florence, P.V, Conceptual and operational aspects of
brand loyalty an empirical investigation, Journal of Business Research,
Vol. 53, 2001
Oliver, R.L, Whence Consumer Loyalty?, Journal of Marketing, 63, Special Issue,
1999
Skripsi/Tesis
Artikel
Kuncoro, M. Adu Strategi Gaet Konsumen Selular di tahun 2004, Kompas, 11-02-
2004 Hal. 28
Website
http://www.kompas.co.id/kompas-cetak/0402/05/telkom/839290.htm. diakses: 20
Februari 2005
www.telkomsel.com/web/corporate/pressRoom.php?id=131