DAFTAR PUSTAKA

Aaker, A David.1991. Managing Brand Equity, New York: Free Press

___________,2008. Manajemen Ekuitas Merek, Alih Bahasa oleh Aris Ananda.

Jakarta: Mitra Utama.

Achmad Buchory, Herry& Saladin Djaslim.2009. Manajemen Pemasaran Edisi

Pertama. Bandung. Linda Karya

Achmad Buchory, Herry& Saladin Djaslim.2010. Manajemen Pemasaran: Edisi

pertama. Bandung. Linda Karya

Agus Hermawan.2012. Komunikasi Pemasaran. PT Gelora Aksara Pratama.

Jakarta

Albert Kurniawan.2010. Belajar Mudah SPSS Untuk Pemula. Yogyakarta:

Mediakom
Al Rasyid, Harun, (Penyunting : Teguh Kismantoroadji, dkk). 1994. Dasar-Dasar
Statistika Terapan, Program Pascasarjana, Unpad : Bandung
Ali Hasan.2010.World Of Mouth Marketing Jakarta:Media pressindo

Ali,Mohammad. 1985. Penelitian Kependidikan Prosedur dan Strategi,

AngkasaBandung, Bandung,

Allen, K.2008. Viral Marketing 100 Success the Secrets.Lulu.com

Andi M. Shadat.2009. Brand Belief. Strategi Membangun Merek Berbasis
Keyakinan. Jakarta. Salemba Empat.

Arifin A.2007.Viral Marketing On Strategi Membangun Mega Bisnis Dengan

Konsep Viral Marketing. Yogyakarta: Penerbit Andi.
Asep Hermawan. 2009. Penelitian Bisnis Paradigma Kuantitatif, Jakarta :
Grasindo.
Banu Swastha dan Irawan, (2005). Manajemen Pemasaran Modern. Liberty.
Yogyakarta

Brandweek.(2007 October 29) The Role Emotion in Advertising.

Bryan A.2011. The New Digital Storytelling.USA:ABC-Clio

Meika Alicia, 2014

Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
Buchari Alma.2008. Manajemen Pemasaran dan Pemasaran Jasa. Bandung:
Alfabeta
Burrow,J.L.2011.Marketing.Connecticut : Cencage Learning.
Chairani, Ebraham,et al.2012. Brand performance and Brand Equity. Journal of

Chen, Ching-Fu and Chang, Yu-Ying.2007. Airline brand equity, brand

preference, and purchase intentions- The moderating effects of switching
costs. Journal of Air Transport Management 14 (2008) 40-42 National
Cheng Kung University, Taiwan.

Conento Marketing Analysis Consulting.2007. Brand Equity. Journal of Conento

Marketing Analysis Consulting Mathematics as the service of marketing.
Subject number 2-September 2007.

Cordiner, R.2009.Campaign.IPA Excellence Diploma Delegates Class of 2007-8

Dahlen,M., Lang, F., &Smith,T 2010. Marketing Communication: a Brand
Narrative Approach. West Sussex: Jhon Wiley& Sond ltd.

Daniasa,C.,Tomita,V,Stuparu,D&Stanciu,M.2010.The Mechanism of The

Influence of Viral Marketing in Social Media.Economics ,Management and
Financial Markets Vol 5,280-282.

Data,P.,Chowdhury,D.,&Chakraborty,B.2005.Viral Marketing:New Form of

Word-Of-Mouth Through Internet. The Business review, Cambridge Vol 3,
74-75.

Denning,Stephen.2006.: Effective Storytelling : Journal strategy and Leadership,

Vol 34 no 1

Denning.S 2004. Telling Tales. Harvard Business Review

Don Sexton.2010.Marketing101: How To Use The Most Powerful Ideas In

Marketing To Get More Customers And Keep Then. Jhon wiley&sons, Inc

Fandy Tjiptono dan Chandra Gregious.2005. Service, Quality and Satisfaction.

Penerbit Andi, Yogyakarta

Fandy Tjiptono.2008. Strategi pemasaran. Yogyakarta: PT. Andi Offset

Fog.K,.Budtz.,Munch,P.,&Blanchettes,S.2010.Storytelling Branding In Practice.

Frderisberg:Samfunds litteratur press

Greene, E.1996. Storytelling Art&Technique.Wesport: Greendwood

Meika Alicia, 2014

Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
Harun A Rasyid.2001. Teknik Penarikan Sampel dan Penyusunan Skala.
Bandung: Universitas Padjajaran.

Hermawan Kertajaya.2010. Perjalanan Pemikiran Konsep Pemasaran. Jakarta:

PT Gelora Aksara Pratama
Hermawan Kertajaya.2010.On Branding. Jakarta:Gramedia Pustaka.

Husein Umar. 2008. Metode Riset Bisnis. Jakarta:PT.Gramedia Pustaka Utama

Ibarra,H,&Lineback,K.2007.Whats Your Story. Harvard Bussines Review

Jhon,M, Matthew,A.2010.: Story Is The Message: Journal Of Bussines Strategi,
Vol 31 no 2

Kadembo, E.M.2010. The Narrative/ Storytelling Approach In Brand

Development For Town. Accademy of Marketing Conference.

Kaufman,B.2003. Stories That Sell, Stories That Tell. Business Strategy

Kotler, Philip., (2007) Manajemen Pemasaran. Edisi 11 Jilid 1 dan 2. Jakarta.

Indeks.

Kotler, Philip dan Kevin Lane Keller.2009. Manajemen Pemasaran Edisi 13 Jilid
2. Jakarta: Erlangga

___________,2011. Marketing Management Fourtheenth Edition.Pearson

Education,Inc

____________,2012. Marketing Management Fourtheenth Edition.Pearson

Education,Inc

Kotler, Philip. Garry Armstrong,2008. Prinsip-Prinsip Pemasaran Edisi 12 Jilid

1. Jakarta: Erlangga.

___________,2009. Manajemen Pemasaran. Jakarta: PT Indeks Kelompok

Gramedia

___________,2012. Manajemen Pemasaran. Jakarta: PT Indeks Kelompok

Gramedia

___________,2012.Principles of marketing Fourtheenth Edition.Pearson

Education,Inc
Lewis,R.,Mobilio.L.,Phelps,J.,&Raman,N.2005..Understanding Pass-Along E-
mails:Motivations and Behaviors of Viral Consumers.in

Meika Alicia, 2014

Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
 C.Haungtvedi,Online Consumer Psychology.New Jersey:Lawrence Erlbaum
Associates.

Lucia Garcia-Lorenzo, Sevasti-Melissa Nolas, Gerard de Zeeuw.2008. Telling

stories and the practice of Collaboration.Internationl. Journal of Sociology
and Social Policy Vol. 28 No. 1/2, pp. 9-19.
Lundby, Knut. (Ed) 2008. Digital Storytelling, Mediatized Stories: Self
Representations in New Media. New York, Bern, Berlin, Bruxelles,
Frankfurt am Main, Oxford, Wien: Peter Lang

Mathwes.R.,&Wacker,W.2007. Whats Your Story? Storytelling Markets.

Audiences, People, and Brands. Indianapolis:FT Press.

McKee,R 2003. Storytelling That Moves People. Harvard Bussines Review

Mellisa.2012. Pengaruh Storytelling dalam proses terjadinya world of mouth

dalam kampanye cerita Indomie. Skripsi Fakultas Ilmu Sosial Dan Ilmu
Politik. Universitas Indonesia

Mohr,J.,Sengupta,S.,&Slanter,S.2009.Marketing of High Technology Products

and Innovations. New Jersey: Pearson.
Nafiseh, Sedahgat et.al.2012.The Impact of Promotional Mix Elements on Brand
Equity. American Journal of Scientific research. ISSN 1450-223X Issue
43,pp 5-15. Euro Journal Publishing Inc.

Naresh K, Maholtra 2009. Basic Marketing Reaserch. 3 Edition. New Jersey:

Printice Hall. United Stated of America
___________.2010. Basic Marketing Reaserch. 6 Edition. New Jersey: Printice
Hall, United Stated of America.
Naresh K, Maholtra.2008. Riset Pemasaran. Jakarta: Indeks Kelompok Media
Netemeyer et al.2004. Developing and Validating Measures of Facets of
Customer Based Brand Equity. Journal of Business Studies Quartely. Vol 4,
No1,pp 64-73.ISSN 2152-1034.

Nick Forster, Martin Cebis, Sol Majteles, Anurag Mathur, Roy Morgan, Janet
Preuss, Vinod Tiwari and Des Wilkinso. 1991. The role of story-telling in
organizational leadership. Journal Leadership & Organization Development
Vol 20 no11,17

Meika Alicia, 2014

Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
Ratih Hurryati.2010.Bauran Pemasaran dan Loyalitas Konsumen.Alfabeta
Bandung.

Roger J.Best.2009.Market Besed Management: Strategies for Growing Customer

Value And Provability, Prentince Hall, New Jersey.

Salzer-Morling,M.,&Strannegard, L.2004.Silence of The Brands. Europan

Journal of Marketing Vol 38,228.

Scheider,E.,Lang,A.,Shin,M.,&Bradley,S.2004. Death with a Story. Human

Communication Research Vol 30 no 3.

Schiffman, Leon.G. dan Kanuk, Leslie (2003). Consumer Behaviour. Prentice

Hall Internasionallnc, Bandung.

Sernovitz, A.2006.Word Of Mouth Marketing. New York: Kaplan

Solomon,M.2004.Consumer Behavior:Buying, Having, and Being. New
Jersey:Pearson.

Sugiyono.2008. Metode Penelitian Bisnis. Cetakan kedua belas 2008. Bandung:

Alfabeta.

___________.2010. Metode Penelitian Bisnis.Bandung : Alfabeta

___________.2011. Metode Penelitian Bisnis. Bandung:Alfabeta

Suharsimi Arikunto. 2006. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta

:Rineka Cipta

Suharsimi Arikunto.2009.Prosedur Penelitian Suatu Pendekatan Praktis.

Yogyakarta: Bina Aksara
Suharsimi Arikunto. 2010. Prosedur Penelitian. Jakarta: Rineka Cipta.
Sulastiyono, Agus. (2006). Manajemen Penyelenggaraan Hotel. Bandung:
Alfabeta.

Uma Sekaran.2009. Research Method For Bussines A Skill Buiding Aproach.

Willey

___________.2010. Research Method For Bussines A Skill Buiding Aproach.

Willey
Vered, A.2007. Tell a Friend-Word Of Mouth Marketing. Lulu.com
Weber, L.2009.Marketing to Social Web. New jersey : Jhon Wiley&Sons

Meika Alicia, 2014

Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
Widjaja, Bernard T.2009.Lifestyle Marketing Servlist. Jakarta: Gramedia Pustaka
Utama.

Woodsite,A.,Sood,S.,&Miller,K(2008).When Consumer&Brands Talk:

Storytelling Theory&Research in Psychology&Marketing.
Psychology&Marketing Journal vol 25 no 2, 97

Literatur Majalah

Marketing 12/XII/Desember 2012

SWA 11/XXVIII/20 SEP- 3 OKT 2012

SWA 15/XXVII/18-27 JULI 2011

SWA 16/XXV/27 JULI-5 AGUSTUS 2010

Internet

http://blog.customcontentcouncil.com diakses april 2013

http://the-marketeers.com diakses Maret 2013

http://www.topbrand-award.com diakses januari 2013

www.coca-colaamatil.co.id diakses 10 april 2013

www.cocacolaamatil.co.id januari 2013

www.coca-colacompany.com diakses Maret 2013

www.Euromonitor.com diakses Maret 2013

www.facebook.com/cocacola diakses 30 Mei 2013

www.foodreview.biz diakses 15 maret 2013

www.indofood.com diakses april 2013

www.indonesiafinancetoday.com diakses januari 2012

www.interbrand.com diakses desember 2012

Meika Alicia, 2014

Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
www.pepsico.com april 2012

www.promotion.coca-cola.co.id diakses 10 april 2013

www.wikipedia.com/digitalstorytelling diakses 26 juni 3013

Meika Alicia, 2014

Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu