Scope Document

(a part of Franchise India Group)

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Disclaimer
This document is being submitted for the purposes of describing Francorp Advisors Private Limited’s
(Francorp) qualifications. In order to describe its capabilities, Francorp has disclosed certain
proprietary and other sensitive information. In consideration of receiving the disclosures, we request
the company to treat this document as confidential material. The information in this document and
any oral presentations made by Francorp contains trade secrets and confidential and proprietary
information of Francorp, the disclosure of which would provide substantial benefit to competitors. As
a result, this proposal document should not be disclosed, used or duplicated–in whole or in part–for
any purpose other than the company valuating Francorp for the purpose of awarding a contractor
assignment.

If an engagement is awarded to Francorp, the right of the company to duplicate, use or disclose the
information in this document will be to the extent authorized in the resulting formal agreement
between Francorp and the Company. If an engagement is not awarded to Francorp, this document and
any duplicate copy there of should be returned to Francorp, or destroyed.

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Content

Content Slide Number

Franchise Industry: An 4
Overview
Francorp: The franchising 6
Leader
Francorp: Marketing & 10
Recruitment
Franchise India Group: An 16
Overview

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Franchise Industry: An Overview

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Indian Franchise Industry

Increasing disposable income, willingness

to spend, growing preference for
branded products and global exposure
driving demand side of franchising.

Huge growth in entrepreneurial energy

and talent along with eased regulatory
process and acceptance of international
products and a driving force for supply
side of franchising .

The Franchise Sector has been growing

with the increasing demand and supply
and is expected to reach $51 Billion USD
in 2017 and contribute to 4% of India’s
GDP.

Top prospects for franchising are:

education, food, health, beauty and
wellness and retail.

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Francorp: The Franchising Leader

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Francorp: an Introduction

• Established in 1976, Francorp has been

the unsurpassed leader of the Franchise
Consulting Industry globally
• Developed Francorp’s Proven Method,
which provided end-to-end franchise
solutions to over 2,000 enterprises
worldwide

• Francorp India and Franchise India creates a

unique blend of strategic advisory and
strong execution strategy
• Serviced 800+ brands in India
• Present in 25 cities, from Jammu to Kochi

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Francorp Services

Strategy •Business Plan

Training

Francorp India Financial •Financial Plan

Strategy performs a 360 Legal
degree
•Marketing Plan
analysis with Marketing •Marketing Collaterals
the Francorp’s
proven method
on the brand
Operations •Operational manual
and makes it
Financial franchise Operations
ready. •Legal Agreements and
Legal compliances
Marketing
•Training of both
Training franchisor and franchisee

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 ,.
Francorp : Approach

Marketing Services
Development

Recruitment Services
Year long
A Francorp proven continuous and
Program

dedicated online Selecting relevant

method to develop
and offline leads of investors,
a franchise model
marketing across introducing with
Franchise

fitting the
India. franchisor and
organization and
signing-off.
industry . Generation of leads
for investors .

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Francorp: Marketing and Recruitment
(M&R)

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Scope of Work
Franchise India would provide services towards Marketing & Recruitment (M&R) i.e. acquisition
of Franchisee to franchisor as per the scope of the services mentioned below.

Marketing & Lead Generation

Marketing & Recruitment

 Designing the Market Strategy Plan based on the roll-out, market

intelligence and target investors
 Implementing the Marketing strategy and reaching various cities
through numerous Marketing media

Recruitment
 Filtering the leads based on various criterions such as investment
capability, previous experience, Entrepreneurial ability,
management capability etc.
 Assistance in Site Selection and gauging the capability for the
business to develop in that location

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Marketing and Recruitment Process

Information Evaluation Negotiation

Marketing Lead Generation Lead Management Recruitment

We establish connect with Basic Information Personal Meetings & Letter of interest signed
business buyers through provided to the all conference call, to be
various marketing applicants organized with all Agreement Process
activities across B2B qualified prospects
media in also in select Expression of Interest Final conversion and
mass media vehicles. generated Backed by Site approval application goes to
 Mainline - Print and reference check operations for processing
 Franchise & retail Franchisee profile
magazines matched & details Credit verification of the
 Trade Shows validated. applicant
 Online
 Direct mailing Weekly progress sheet
 BTL / discovery days submitted to the brand

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Marketing & Lead Generation: Approach

1. Ads in out house magazines

About 500 exhibitions such as Business Today/ India
& 100+ road shows today.
across the country Leading 2) The Franchise World is 2nd
every year. Business highest selling business
Magazines & In distributed through India today
Trade shows
house group.
franchise
magazines

Print ads in Business

Multiple SMS sent to SMS Blast Leading News opportunity adv.
papers Through Economic
the entire database.
times &Times of
India and other
Vernacular dailies
Email Blast PAN India.
Website

Generates about
20000 hits every day
Emails sent to 500000 and about 30000 page
prospective investors. views per day.
In addition, Discovery day/ FranMatch would be organized to have
a one to one meeting with the investor and the final deal sign-up
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Ecosystem for Opportunity Marketing
Expos
Marketing
Tools
Franchise India reaches out to
5,50,000 active business buyers
Discovery
every month through its highly
successful media solutions.
Franchise India Exposition
Annual Regional franchise show reaches out
to 12 cities across country and attracts over
50000 business buyers from across country.
Business opportunity Show
75+ B & C class cities covered by this multi
city franchise show format
Magazine The Franchising World
Advt. Monthly magazine reaches out to Over
100,000 readers monthly
Retailer
Monthly magazine reaches out to Over
30,000 retailers & professionals
www.franchiseindia.com
Website
Reaches to over 350,000 prospects every
month. Ranked as highest visited franchise
website in the world by Alexa.com
E-Mail Blast & SMS Blast
Direct Announcing your business opportunity to
Mailer the entire set of around 3,00,000 serious
set of franchise seekers
Discovery Day
Franchisor-Franchisee meet would be
organized in the final phase and soon after
Days that the agreement sign-up would take
place
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Franchisee Recruitment Approach

We design and implement a structured lead management service which includes

• Generation of leads, due diligence for short listing of investors and identification of
most appropriate candidates;
• Sign up;
• Analysis of each enquiry to ensure they meet the client’s profile;
• Educate the candidate on the business and the franchisee’s role including initial
introduction & fact finding calls with candidates to learn more about them;
• In-depth telephone interview to qualify the candidate. Thorough review of candidates
to assess suitability for the franchising;
• Facilitate meetings with suitable candidates and the client;
• Follow up calls and post meeting feedback supplied to the client.

Our Services for lead management include the following benefits

• We provide exclusivity by offering this service to selected clients. We limit the number
of clients that we work with to ensure the best possible services are provided.
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Franchise India Group: An Overview

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Franchise India : An Overview

 The first company to introduce & develop franchising market in India

 Completely focussed on Franchise Ecosystem for last 19 years

 Serviced 2000+ brands across sectors covering 5 Continents

 A strong team of 1000+ professionals with expertise in areas of Franchising

 International offices in US, Singapore, Dubai, London, Greece & Kathmandu

 Direct presence in 40+ major cities of India

 The largest SME Media company in India

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Franchise India Group Ecosystem

Franchise India

Media Knowledge Transaction Investment

Franchise
India Bradford FranchiseIndia BusinessEx Franchise
Entrepreneur
Holdings Francorp License FranGlobal BrandsLimited (Subsidiary of India
India
Limited India (FIBL) FIBL) Venture
(FIHL)

Marketing & Franchising India's first Investment

Media SME & Growth International Brokerage arm of Global
Consulting complete banking arm
division of Consulting business arm Franchise India marketplacefor
division of licensing of the
Franchise division of of Franchise SME M&A deal-
Franchise solution Franchise
India FranchiseIndia India making
India provider India

Franchise India is Asia’s largest integrated franchise solution company since 1999, and an
absolute authority on franchising, licensing, retailing, real estate.

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Our thought leadership initiatives
 First of its kinds; Discovery days
organized in India
 In all major metro’s and tier I
cities
 Approx 200 Discovery days
until now and still growing
strong!
 Knowledge seminars &
conferences; a only
franchisor meet in India.
 30 knowledge seminars
already organised
 It’s the first book written by a
Indian author on the nascent
field of franchising
 The book is in its 5th edition of
printing
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 Initiated as the exclusive
convene for the leaders
 Annual meet for the franchisors
looking to expand in Indian
markets
 Launch of industry & research
papers on issues faced by
franchisors
Leading Corporations Served

We have served leading corporations in their strategy development and execution

Essar began as a Francorp assisted Wills Reliance Footprint has Francorp worked with Häfele is a renowned
construction company Lifestyle (ITC’s Apparel a countrywide network Warner Bros. Indian distributor of furniture
in 1969 and diversified Retail arm) in charting of exclusive Footprint Licence representative fittings, hardware and
into manufacturing, out the franchise showrooms in India. for “Tom & Jerry” brand. architecturalironmongery.
services and retail. business model as well Francorp conducted 360°
Francorp as the Francorp conceptualised
Franchise India worked as standardize the analysis and training along
strategic alliance the licence business plan
with Essar towards existing business with Business motivation
partner of Reliance for Tom & Jerry brand
establishing dealership model (Multi model zonal workshop for its
Footprint organised and also found out
network in Indian approach) through a Franchise partners. Also
the Franchisemeeting licencee for upcoming
Market for its retail Full Franchise reviewed the financials as
for getting the Tom & Jerry Ice Cream
operations. Development Program. part of the FDP program.
franchisees on board. Parlour / Café.

In India, over 500 companies consult us for their growth & expansion strategies

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Leading Corporations Served

We have served leading corporations in their strategy development and execution

Francorp prepared a Mother Dairy engaged Reliance Digital is an Francorp analysed the Mom & Me stores from
Gap Analysis Report Francorp for their one stop shop with Business model & roll Mahindra Retail have been
based on Internal Fruits & vegetable wide product portfolio out plan for franchising built around the unique
Capacity Assessment, retailing business of around 150 format and acquired two needs of mothers to be,
conducted Training of referred as “Safal” to international and pilot franchisee as part young mothers, infants
Management on conduct audit for all national brands. of testing the viability of and children up to the age
Benchmark practices the existing stores and the model. Also of nine.
Francorp
and delivered a create a turnaround conducted Franchise Francorp provided the
conceptualised the
Performance strategy to improvethe Sales Training for the key consulting services
franchising strategy
Measurement Tool for performance as well as management for the towards Strategy and
and provided services
franchiseenetwork. sustainability of their implementation of the model development to
towards acquiring pilot
stores. franchise program. Mom & Me.
franchisee.

In India, over 500 companies consult us for their growth & expansion strategies

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Global Franchise Brands

Year Established: 1927 Year Established: 1965 Year Established: 1955 Year Established: 1958
Units: Over 40,000 Units: Over 33,000 Units: Over 32,000 Units: Over 26,000

Year Established: 1939 Year Established: 1949 Year Established: 1955 Year Established: 1958
Units: Over 16,000 Units: Over 13,000 Units: Over 13,000 Units: Over 13,000

Year Established: 1956 Year Established: 1969 Year Established: 1954 Year Established: 1991
Units: Over 12,000 Units: Over 11,000 Units: Over 10,000 Units: Over 10,000

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Select Indian Clients

Retail

Health &
Wellness

Automobile

Food and
Beverage

Education

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