INTRODUCTION

Astreem Consulting
The Franchise Acceleration Agency

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Strictly Privateand Confidential
Prepared by Astreem Consulting Pte Ltd © 2018
Disclaimer
This document has been prepared by Astreem Consulting Pte Ltd (“Astreem”). This document is confidential and is intended
solely for the information of the person to which it has been delivered. It is not to be reproduced or transmitted, in whole or in
part, by any means, to third parties without the written prior consent of Astreem. Astreem is under no obligation to update or
keep current the information contained herein. Neither Astreem nor any of its directors, employees or agents accepts any
liability for any loss or damage arising out of the use of all or any part of this report.

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astreem consulting
We are a business growth company focussed on helping brands to develop, market, and
manage their franchise system as well as helping people to find the right franchise brands
for them.
• For Franchisor, we create customized growth strategies including franchise
development, business matching, branding and business excellence automation.
• For Franchisee, we help to present all franchise opportunities that suitable for them.
Over the years, we have developed a long proven track record of delivering measurable
results.
ABOUT ASTREEM

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astreem consulting |
 Regional franchise & branding consulting firm that has helped over 150 brands
across various industries grow since2005

 Regional offices and partnerships across the AsiaPacific

 Built world class franchises through our strong network

 Over 90% of Astreem Clients quadruple their initial investment within the first 18
months of franchising

 Depth of services to develop strong franchise organizations

 Clients consistently nominated as finalists for industryawards

 Recognised leader within the franchise & branding consulting industry

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GLOBAL PRESENCE |

Head Quarter :Singapore

Corporate Owned Offices :Philippines| Myanmar | Indonesia | Malaysia
Associates & Partners :Australia | Japan |India | Philippines | South Korea | Taiwan | China | Thailand|
Middle east

www.astreem.com
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ACHIEVEMENTS SINGAPORE BRANDS |

2007 2008 2009 2010 2011 2012 2013 2014 2016

2006

Finalist

www.astreem.com

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OUR BRAND PROMISE |

www.astreem.com
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GLOBAL PARTNERS |

Australia International Great Britain

BeijingFranchise
EquityExchange

Korea China Thailand

Philippines Viet nam Ind ia

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GOVERNMENT AFFILIATES |

BeijingFranchise
EquityExchange

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ASTREEM CLIENT PORTFOLIO

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FRANCHISE DEVELOPMENT, MARKETING & BROKERING
| F&B

Franchise Franchise
Business Plan SOP Marketing &
Develop ment Documentation Brokering

www.astreem.com
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FRANCHISE DEVELOPMENT, MARKETING & BROKERING
| INTERNATIONAL in Partnership with Ufranchise

Franchise Franchise
Business Plan SOP Marketing &
Develop ment Documentation Brokering

www.astreem.com
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FRANCHISE DEVELOPMENT, MARKETING & BROKERING
| LIFESTYLE

Franchise
Franchise Franchise Quality/
Business Plan SOP Marketing & Franchise Ready
Develop ment Documentation Brokering Mark

www.astreem.com
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FRANCHISE DEVELOPMENT, MARKETING & BROKERING
| EDUCATION

Franchise Franchise
Business Plan SOP Marketing &
Develop ment Documentation Brokering

www.astreem.com
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CLIENTS | Singapore

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CLIENTS | Philippines
WHAT DO CUSTOMERS
SAY ABOUT US?

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 WHY DID YOU SELECT ASTREEM FOR YOUR
HEJOHEJO’S FRANCHISE
DEVELOPMENT?

“ We chose astreem as our partner because of their DEEP

KNOWLEDGE IN FRANCHISE and local network and
more importantly their regional contacts.
Within 2 months of our partnership, we alreadysecured

”
a Master Franchisee in Myanmar.

Gustav Hakim
Owner of HejoHejo
Indonesia

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WHY DID YOU SELECT ASTREEM FOR YOUR UPNORMAL’S
FRANCHISE DEVELOPMENT?

“ We are amazed that Astreem could delivered the

strategy in a very short time and had helped the
Upnormal team formulate their INTERNATIONAL

”
STRATEGY with localized information.

Nirmal Rajaram
Salim Group –
CRP Group
Upnormal
Coffee Roasters

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WHY DID YOU SELECT ASTREEM FOR YOUR BAKSO
MISTERIUS’S FRANCHISE DEVELOPMENT?

“
The biggest value that Astreem has is Astreem not only offers
a consultancy service in developing franchise system but
furthermore offers a Franchise Management Platform that will
assist our franchise business to face the challenges in
managing our franchise network operation and assist us in
better decision making through real-time reporting.
”
Lily Suryaningsih
Owner of Bakso
Misterius

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HOW LONG HAS YOUR COMPANY WORKED WITH ASTREEM?

“ Astreem has been our partner since 2009 and has really
helped us align our franchise systems. We were the
proud recipients of the Franchisor or the Year as well as
the International Franchisor of the Year Award
representing Singapore in 2009. Even though we are
now in 14 countries, our Franchise systems are still
relevant. In fact, it won us the Franchisor of the year
award awarded by Malaysian Franchise Association in

”
George Ang
2015, 2016 and most recently in 2017. Founder

George Ang Dickson Low

Founder of MFM CEO

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 WHAT DO YOU THINK ABOUT THE ASTREEM TEAM?

“ I no longer see Hsien as a franchise consultant, but as a close business

confidante. She has taken the extra effort to understand the dynamics of
my business, and more importantly, my mentality and preparedness. This
has enabled her to work out expansion strategies that resonate with me,
and should give my business the best chance to grow exponentially.

Her closely-knit team are completely on-board with her views, and they
too approach all engagements with me with a lot of vim and vigour. It
does help that they are very well connected with the region, thus arming
them with the knowhow to confidently address any issues or queries I may
have.

To sum up my view of Hsien, both as a human and an associate: Don’t

expect her to say the things you want to hear. Rather, bet your house on

”
her expressing the things that you really need to hear. “A lot of VIM & VIGOR”
Omar Marks
Founder of Maki-San
Omar Marks
Director & Co-founder
Maki-San
Design Your Sushi & Salad
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 WHAT WAS WORKING WITH THE ASTREEM TEAM LIKE?

“ We chose Astreem to develop our Franchise Systems because of the

team ’s in depth knowledge of Franchise and the education sector. The
Astreem team has always gone the extra mile in guiding us through the
process of structuring our Franchise Systems. Hsien and her team was very
proactive throughout the project to fully grasp the business intricacies of

”
GATE. We have gained a whole new perspective and we are excited to
work with Astreem to franchise GATE regionally.

Claudia Yu
CEO & Co-Founder of GATE

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 HOW IS ASTREEM CONTRIBUTING IN YOUR BUSINESS
INTERNATIONAL GROWTH?

“ Dear Hsien,

Just wanted to drop a note to express appreciation,

from Pezzo Franchise, for Astreem's professionalism
in supporting Pezzo's efforts to franchise regionally.
In particular, the work put in so far to enable us
“ It’s a very refreshing experience
working with you and your team. You
are proactive, take the effort to
understand our brand and really
access to countries of the Middle East gives us
connect us to only the really qualified
confidence of success. This project opens up a whole candidates. It makes the whole process
new dimension to Pezzo's global franchising of growing out of Singapore so much
endeavors. Thank you for a comprehensive and well more effective. I see Astreem more and
articulated approach.
more as our partner than franchise

” ”
consultant every day.
Best regards

Extracted from a W hatsApp message with

GK Soh Tekson Teo
Head of Franchise Franchise Director
Pezzo Franchise Asia Pte Ltd Pet Lovers Centre

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WE LOOK FORWARD
TO BEING A PARTOF
YOUR GROWTH