DAFTAR PUSTAKA

Sumber Buku

Antony, Mayfield. 2008. What is Social Media?. London: iCrossing.

Bungin, Burhan. 2010. Metode Penelitian Kualitatif. Rajawali Pers. Jakarta

Clow, K. E., & Donald Baack. (2012). Integrated Advertising, Promotion,

and Marketing Communications. 5th ed. Pearson Education. Prentice
Hall, England.

Creeber, Glen& Martin, Royston. (2009). Digital Cultures: Understanding

New media. New York: McGrawHill

Durianto, Darmadi, 2011,Strategi Menaklukkan Pasar Melalui Riset Ekuitas

dan Perilaku Merek , Cetakan XX, Jakarta: PT. Gramedia Pustaka
Utama.

Keller, Kevin L. 2013. Strategic Brand Management ; Building, Measuring,

and Managing Brand Equity. Fourth Edition Harlow, English : Pearson
Education Inc

Kotler, Philip and Kevin Lane Keller. 2016. Marketing Management, 15th
Edition, Pearson Education,Inc.

Kriyantono, Rachmat. 2010. Teknik praktis riset komunikasi: disertai contoh

praktis riset media, public relation, advertising, komunikasi organisaso,
komunikasi pemasaran. Jakarta: Kencana.

Lievrouw, L.A., Livistone S. 2006. The Handbook of New Media, London:

SAGE Publications.

McQuail, D. (2011). Teori Komunikasi Massa McQuail’s Mass

Communication Theory (Buku1 Edisi6). Jakarta: Salemba.

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 Moleong, J. Lexy. 2011. Metode Penelitian Kualitatif Edisi Revisi. Bandung:
PT. Remaja Rosdakarya.

Pawito. 2008. Penelitian Komunikasi Kualitatif. Yogyakarta : LKIS

Pujileksono, S. 2015. Metode Penelitian Komunikasi Kualitatif. Malang:

Intrans Publishing.

Sugiyono. 2009.Metode Penelitian Pendidikan: Pendekatan Kuantitatif,

Kualitatif danR&D.Bandung:Alfabeta.

Syaibani, Yunus Ahmad, dkk. 2011. New Media Teori dan Aplikasi.
Karanganyar : Lindu Pustaka.

Tjiptono, Fandy. 2011. Strategi Pemasaran. Edisi 3. Yogyakarta : ANDI.

Yin,Robert K. 2011. Studi Kasus : Desain dan Metode. Rajagrafindo Persada.

Jakarta.

Sumber Jurnal

Sambyal, E., & Kaur, T. 2017. Online Marketing Communication. Biz and
Bytes, Vol. 8, 133-136.

Goi, CL., & Goi, MT. 2011. Review on Models and Reasons of Rebranding.
International Conference on Social Science and Humanity IACSIT
Press Singapore, Vol.5, 445-449.

Muzellec, L., Doogan, M., & Lambkin, M. 2003. "Corporate rebranding-an

exploratory review." Irish Marketing Review Vol. 16, No 2, 31-40.

Muzellec, L. and Lambkin, M. (2006). "Corporate rebranding: destroying,

transferring or creating brand equity?". European Journal of Marketing,
Vol. 40, No. 7/8, 803-824.

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 Juntunen, M., Saraniem, S., & Jussila, R. 2009. Corporate re-branding as a
process. Proceedings of the 5th Thought Leaders International
Conference on Brand Management, Greece.

Kairupan, NH., Dida, S., Budyana, HR., 2016. Corporate Rebranding of

GramediaStore – Corporate Rebranding di Gramedia Store, Edutech,
tahun 15, Vol.15, No.3.

Lavoie, LA. 2015. Instagram and Branding: A Case Study of Dunkin’ Donuts.
Elon Journal of Undergraduate Research in Communications, Vol. 6,
No. 2, 79-90.

Sumber Internet

APJI. 2012. Profil Pengguna Internet Indonesia.

http://www.apjii.or.id/v2/upload/Laporan/Profil%20Internet%20Indon
esia%202012%20(INDONESIA), diakses tanggal 20 Oktober 2018
pukul 14.30 WIB

Databoks: Katadata Indonesia. 2017. Pertumbuhan Pengguna Internet

Indonesia Nomor 1 di
Dunia.http://databoks.katadata.co.id/datapublish/2017/05/22/
pertumbuhan-pengguna-internet-indonesia-nomor-1-di-dunia, diakses
tanggal 25 Oktober 2018 pukul 10.00 WIB

Databoks: Katadata Indonesia.2018. Berapa Pengguna Instagram dari

Indonesia.https://databoks.katadata.co.id/datapublish/2018/02/09/ber
apa-pengguna-instagram-dari-indonesia, diakses tanggal 25 Oktober
2018 pukul 10.00 WIB
Instagram. Whatravel Indonesia. 2018.
https://www.instagram.com/whatravel. diakses tanggal 10 Oktober
2018 pukul 15.45 WIB

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Instagram. JalanJalanLagiCom. 2018.
https://www.instagram.com/jalanjalanlagicom/. diakses tanggal 10
Desember 2018 pukul 16.00 WIB

Instagram. Piknik Nusantara. 2018. https://www.instagram.com/

pikniknusantara/. diakses tanggal 10 Desember 2018 pukul 17.00 WIB

Instagram. Jalan2Lah. 2018. https://www.instagram.com/jalan2lah/. diakses

tanggal 10 Desember 2018 pukul 17.15 WIB

Instagram.GaveTravel. 2018. https://www.instagram.com/gavetravel/.

diakses tanggal 11 Desember 2018 pukul 22.30 WIB

Instagram. Yeay! My Bucket List! l. 2018. https://www.instagram.com/

yeaymybucketlist /. diakses tanggal 11 Desember 2018 pukul 23.00
WIB

Instagram.WISATAONE. 2018. https://www.instagram.com/ wisataone /.

diakses tanggal 11 Desember 2018 pukul 23.00 WIB

Mila, L. 2018. Perubahan Gaya Hidup Meningkatkan Kebutuhan Akan

Kenyamanan Bagi Konsumen. https://www.nielsen.com/id/en/press-
room/2018/perubahan-gaya-hidup-meningkatkan-kebutuhan-akan-
kenyamanan-bagi-konsumen.html, diakses tanggal 11 Desember 2018
pukul 23.00 WIB

Tekno: Liputan6.com. 2017. Fakta Media Sosial yang Mengubah Dunia.

Agustin Setyo Wardani, September 2017.
http://tekno.liputan6.com/read/ 3083025/5 -fakta-media-sosial-yang-
mengubah-dunia, diakses tanggal 25 Oktober 2018 pukul 10.30 WIB

WeAreSocial. Global Digital Report 2018. 2018.

https://wearesocial.com/blog/2018/01/global-digital-report-2018,
diakses tanggal 25 Desember 2018 pukul 12.30 WIB

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