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BIBLIOGRAPHY

Books

Alix, L.T. (2013). Hikay: The culinary heritage of cebu

Miliman D. (2013). Brand thinking and other noble pursuits.

ElAydi, H.O. (2018). The effect of social media marketing on brand awareness through

Facebook: an individual-based perspective of mobile services sector in Egypt

Mohammadpour, A., & Arbatani, T.R., et al. (2014). A survey of the effect of social

media marketing on online shopping of customers by mediating variables.

Polubotko, J. (2012). The effectiveness of social media in the formation of positive brand

attitude for the different users.

Rantung, W. (2014). The influence of brand loyalty, brand awareness, and perceived

quality on consumer buying decisions of Yamaha Vixion motorcycle in Manado.

Tritama, H.B. & Tarigan, R.E. (2016). The effect of social media to the brand awareness

of a product to a company.

Vault. (2019). Restaurant and food services.

Smith T. (2014). Consumer Perceptions of a Brand’s Social Media Marketing. University

of Tennessee, Knoxville.
Baker M.J. (2003). The marketing book fifth edition.

Riva G., Weiderhold B. (2016). The Psychology of Social Networking Vol.1. Personal

Experience in Online Communities.

Farook S., Abenyekara N. (2016). Influence of Social Media Marketing on Customer

Engagement.

Aaker, D. A., (2014). “Aaker on Branding: 20 Principles That Drive Success”. Morgan

James Publishing.

Unpublished Thesis

Muhammad R., Qin X., (2008). Study of brand awareness and brand image of Starbucks.

Antila S. (2016). Brand awareness research.

Steinlein S. (2014). Creating strong brand identity – Facilitating Internationalization of

Norwegian Sports-Clothing Brands.

Noor I. (2017). Social Media Marketing.

Journals

Tritama H., Targian R. (2016). The effect of social media to the brand awareness of a

Product of a company. International Journal of Communication & Information

Technology (CommIT) Vol. 10 No. 1, pp. 9–14.


Katja H., et al. (2013) "The impact of user interactions in social media on brand

awareness and purchase intention: the case of MINI on Facebook", Journal of

Product & Brand Management, Vol. 22 Issue: 5/6, pp.342-351.

ElAydi, H. (2018) “The Effect of Social Media Marketing on Brand Awareness through

Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt.”

Open Access Library Journal, Vol. 5, 1-5.

Khan A.A. (2016) “Impact of Advertising on Brand Awareness and Commitment in

Female Apparel Industry”, International Journal of Academic Research in

Business and Social Sciences, Vol. 6 No.3, 71-89.

Mohammadpour A., Arbatani T. R., Gholipour T. H., Farzianpour F., Hosseini S. (2014).

A Survey of the Effect of Social Media Marketing on Online Shopping of

Customers by Mediating Variables. Journal of Service Science and

Management.Vol.07 No. 5, pp.1-8

Ramzan I. (2018) “Factors of Restaurant Brand Equity and Their Impact on Brand

Reputation”, Journal of Marketing and Consumer Research, Vol. 46, pp. 33-39.

Amadie, Jacob (2015) “The Impact of Social Media on Society”, Advanced Writing: Pop

Culture Interactions, 2, pp. 3-8.


Online sources

Shailja S. (2017). Essay on Social Media. Retrieved from

https://www.indiacelebrating.com/essay/essay-on-social-media/

Pozin, I. 2014. Small Business Expert: Answers to Your Five Biggest Social Media

Branding Questions. Retrieved from

https://www.forbes.com/sites/ilyapozin/2014/11/07/small-business-expert-

answers-to-your-five-biggest-social-media-branding-questions/#273000f017ae

Ward S. (2018). Advertising and the Ways to Go about It. Retrieved from

https://www.thebalancesmb.com/advertising-2947182

Durden O. (2019). The Importance of Brand Awareness. Retrieved from

https://smallbusiness.chron.com/importance-brand-awareness-45853.html

Masigan A. (2017). The booming restaurant business. Retrieved from

https://www.bworldonline.com/booming-restaurant-business/

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