Literature Review

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2. Bughin, J., Doogan, J., & Vetvik, O. J. (2018). A new way to measure word-of-
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3. De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram
influencers: the impact of number of followers and product divergence on brand
attitude. International Journal of Advertising, 36(5), 798-828.

4. Freeman, B., Potente, S., & Rock, V. (2019). Exposure to electronic cigarette
television advertisements among Australian adolescents and young adults: A cross-
sectional study. BMJ Open, 9(3), e025935.

5. Gilani, N., & Tajeddini, K. (2020). The effects of electronic word of mouth on
brand image and purchase intention in emerging markets: The moderating role of
product involvement. Journal of Business Research, 112, 304-314.

6. Gupta, P., Dogra, N., & Kaushal, V. (2020). Consumer’s Attitude towards
Influencer Marketing in Fashion and Lifestyle Segment: A Comparative Study between
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7. Hwang, J., Lee, J., & Lee, S. (2019). How social commerce constructs influence
customer purchase intention in social media: An information adoption model
perspective. International Journal of Information Management, 49, 366-376.

8. Jin, S. A. A. (2019). Perceived effects of social media influencers on

adolescents' travel intentions. Journal of Travel & Tourism Marketing, 36(6), 686-
699.

9. Khammash, M., & Griffiths, M. D. (2020). The impact of social media influencers
on lifestyle aspirations of young adults in Jordan: A qualitative study.
International Journal of Mental Health and Addiction, 1-17.

10. Kim, D., & Sung, Y. (2019). Influences of social commerce factors on consumers’
purchase intention: The moderating role of social capital. Journal of Interactive
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11. Li, L., Petrick, J. F., Li, S., & Su, L. (2019). The effects of social media
influencers on destination image and visit intention: A study of international
tourists to China. Journal of Destination Marketing & Management, 14, 100367.

12. Lin, C. A., Lee, Y. L., & Lee, H. T. (2019). How social media advertising
influences consumers' purchase intention: The moderating role of advertising motive
and product type. Journal of Business Research, 100, 445-453.

13. Lu, C., Fan, Y., & Zhou, Y. (2020). Investigating the determinants of purchase
intention of green products for Chinese young consumers: The moderating role of
skepticism. Journal of Cleaner Production, 254, 120091.

14. Majid, M. A., Saad, N. M., & Yusoff, M. S. (2019). The effects of online
reviews and product description on consumers’ perceived risks towards online
purchasing intention. Journal of Financial Crime.

15. Niazi, M., & Siddiqui, A. (2019). Social media influencer marketing and its
impact on the purchase intention of millennials: The role of self-congruence and
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16. Park, C. S., & Lee, T. M. (2019). The influence of Instagram users’ perceptions
of electronic word-of-mouth information on satisfaction and purchase intention.
Social Behavior and Personality: an international journal, 47(1), 1-14.

17. Perez, M. S. A., & Delgado-Ballester, E. (2019). The effect of electronic word-
of-mouth messages on consumer intention to purchase green hotel stays. Journal of
Sustainable Tourism, 27(7), 678-697.

18. Phua, J., Jin, S. V., & Kim, J. J. (2017). Gratifications of using Facebook,
Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social
comparison, trust, tie strength, and network homophily on brand identification,
brand engagement, brand commitment, and membership intention. Telematics and
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19. Ritzer, G., & Jurgenson, N. (2010). Production, consumption, presumption: The
nature of capitalism in the age of the digital “prosumer”. Journal of consumer
culture, 10(1), 13-36.

20. Ruizalba, J. L., & García de los Salmones, M. M. (2019). How do online customer
reviews influence purchasing intention? The moderating role of uncertainty.
International Journal of Information Management, 44, 153-163.

21. Sung, Y., & Kim, D. (2010). Effects of brand personality on brand trust and
brand affect. Psychology & Marketing, 27(7), 639-661.

22. Tian, Z., Wang, X., & Yang, X. (2019). The moderating role of information
source credibility on the influence of electronic word of mouth on purchase
intention: Evidence from an empirical study on tourism websites. Journal of
Destination Marketing & Management, 12, 51-59.

23. Wang, C. H., & Wang, H. F. (2018). The impact of consumer satisfaction on
purchase intention: A moderated mediation analysis considering the role of word-of-
mouth. Social Behavior and Personality: an international journal, 46(10), 1691-
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24. Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel
information search. Tourism Management, 31(2), 179-188.

25. Xue, H., Ray, C., & Sarker, S. (2019). Understanding the influences of social
media popularity on user perception, attitude, and behavioral intention: An
empirical study. Information Systems Frontiers, 21(5), 1079-1093.

26. Yang, C. C. (2019). The role of social media electronic word of mouth, social
comparison, and leisure boredom in tourists' destination image formation. Journal
of Travel Research, 0047287519881594.

27. Yap, K. B., & Soetarto, B. (2019). The impact of self-construal and involvement
on consumers' preference for luxury brands with an Asian versus Western origin.
Journal of Retailing and Consumer Services, 51, 144-153.

28. Yoo, K. H., Lee, M. C., & Park, J. (2018). The mediating effects of perceived
usefulness and perceived ease of use on trust in using mobile shopping
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29. Zhang, K. Z., & Benyoucef, M. (2016). Consumer behavior in social commerce: A
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integrated view. Electronic Commerce Research and Applications, 12(2), 61-68.