According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was significant for

their business, with 80% stipulating their efforts increased traffic to their websites. According to Social
Media Examiner, 97% of marketer are currently participating in social media but 85% of participants are
actually aren’t sure what social media tools are best to use.

This demonstrates a huge possibility for social media marketing to increase sales, but a lack of
understanding on how to achieve those results. Thus, here are some of the ways social media marketing
can improve a business.

Increased Brand Recognition. The company’s social media networks are just new channels for their
brand’s voice and content. Every opportunity businesses have to execute and share their content and
increase their visibility is valuable. This is important because it makes the business easier and more
accessible for potential customers and makes the company more familiar and recognizable for the
existing customers.

Improved Brand Loyalty. According to a report published by Texas Tech University, brands who engage
in social media channels enjoy higher loyalty from their customers. Another study published by
Convince&Convert found that 53% of Americans are more loyal to the brands they follow in social
media.

More Opportunities to Convert. Every post that the company makes on the social media is an
opportunity for customers to convert. When a business build a following on social media, it has access
to new customer, recent customers, and old customer, and be able to communicate and interact with all
of them. Every post of image, video, blog, comment that the company share is a chance for someone to
react and every response and reaction could lead to a visit to the site and can lead to a conversion.

Higher Conversion rates. Social media is a place where brands can act like what other people do and this
is important because people like doing business with other people and not with companies. A higher
number of following in social media tends to improve and boost trust and credibility in the company’s
brand. Building a business’ audience in social media can improve conversion rates on the company’s
existing traffic.