RE-ENERGIZE YOUR

BRAND STRATEGY
Successful Branding Questionnaire
Circle One
Worksheet: Evaluating Your Brand Are you happy with your logo,
branding and execution? Yes No
Complete this worksheet to better understand your current
brand strategy and evaluate what is and isn’t working. Is the design of your website modern
and mobile friendly? Yes No
Top-tier branding is a cornerstone for success. Powerful
messaging and visuals help you create brand awareness, Does your marketing content clearly
generate leads and drive sales. promote your products and services? Yes No
Are your print and digital marketing
Take some time to detail your current brand strategy.
materials aligned with your website? Yes No
What collateral is currently in your marketing mix? How is your target
audience engaging with these pieces? What’s working and what isn’t? Are you happy with your social media
presence? Yes No
Is your digital advertising delivering
results? Yes No
Is it easy for consumers to access
Ask yourself the tough questions. basic information about your brand? Yes No
Evaluating the success of your current brand and marketing Do you have analytics tracking the
strategy can be difficult. To get the ball rolling, answer the results of your digital marketing? Yes No
questions to the right.
Is your collateral delivering tangible
If you can’t confidently answer YES! to all of these questions,
it’s time to re-energize your brand strategy.
results, such as generating interest Yes No
and driving sales?