the BGT brand

marketing

branding
UNDERSTANDING THE DIFFERENCE WILL CHANGE YOUR BUSINESS
 why the name
change?
I recently decided to shift the focus of my business
strategy. I say countless times that the business of #BGT
is about 3 years old but the brand of #BGT is about 9 years
old. I know this confused a lot of people. What's the
difference? Why change the name? Would people even
know who you are?

After reading this eBook in its entirety, I would like you to

come back and answer these questions yourself.

by
Mekeisha T. Naughton
Just so we're clear...
Before we begin, let us start with some definitons we can reference later.

Marketing is the link between a

society's material requirements and its
economic patterns of response. 

Marketing satisfies these needs and

wants through exchange processes and
building long term relationships.
It is the process of communicating the
value of a product or service through
positioning to customers
In layman's terms, marketing is the
actual things you do to make sales.
A brand is a name, term, design,
symbol, or any other feature that
identifies one seller’s good or service as
distinct from those of other sellers.
You can consider a brand as the idea or
image people have in mind when
thinking about your products, services
and activities of a company. It is not just
the physical features that create a
brand but also the feelings that
consumers develop towards the
company and/or its products and
services.

Branding is what you do to connect

with your customers and develop a
trusting relationship.

One of the most common mistakes business owner's make

is not develop their brand. Great marketing but poor
branding can result in low conversions. Make the
commitment today to give your brand an identity.
Types of Marketing
Depending on how deep you want to research or what you've learned in school, you may
find so many "types". I want to simply point out the main ones pertinent to small business
owners.

Social Media Marketing
Using any social media
platform to promote your
business and sell your
products e.g. Instagram TV
videos, Facebook posts and
groups, TikTok video
challenges, Pinterest boards,
etc.
Word-of-Mouth Marketing
How many of you have bought
something because someone
trusted literally told you about it?
This is one of the strongest forms
of marketing. 
This is why you need to make sure
you're always giving people
something they can brag about.

Email Marketing Influencer Marketing

Using email lists are a great way
market new products and
services.
Use a lead magnet or a freebie
(like this very eBook!) to help
build your list of already
interested potential customers.
Getting people who have noted
influence AND your target audience
to promote your business products
and services is a newer form of
marketing. It is effective but ensure
the influencer chosen.
Brand ambassadors and brand
affiliates fall into this category.

You may want to ask which is the best one. I humbly suggest ALL of them. Social
media is free and you can reach millions of people. Don't sleep on email subscriptions.
These are used by people who want to make sure they don't miss a beat from their
favorite brands. Influencers help you reach more people and ain't nothing more solid
that a high quality referral or co-sign from a customer.
Elements of Branding
Different things can shape a brand.

Brand definition: purpose, values, promise

Brand Positioning statement: this can also be your Mission Statement noted in your
business plan

Brand identity: name, tone of voice, visual identity design (which includes the logo design,
color palette, typography, etc)

Advertising and Communications: TV, radio, magazines, outdoor ads, website, mobile

apps

Sponsoring and Partnerships

Product and packaging design: unboxing is an experience. Your customers care about
how their package arrives. Put effort here.

In-store/Online experience: it should be welcoming, warm and easy

Workspace Experience and Management Style: how many people do you know who
would not work at a place simply due to the culture it has branded itself to have?

Customer Service: this is a non-negotiable

Pricing Strategy: if I ask you to name three high-end brands, you most likely can without
thinking too hard. Pricing is a part of your brand. Decide your price point and market
accordingly.

Website: one way to get people who do not know you to trust you is an active, attractive
and updated website.

In very simple words, a product is what you sell, a brand is

the perceived image of the product you sell, and branding
is the strategy to create that image.
Let's play a game of VS
Now that the definitions are clear and we have a few examples going, let's really drive
home the difference.

Branding is the why Marketing is the how

Marketing Strategies are always

Branding is forever
changing

Branding drives recognition Marketing  drives sales

Branding comes first Marketing  comes second.

Branding is long term Marketing is short term

Branding creates the value Marketing monetizes the value

Let's do some introspection
Sit and think about your business and it's current brand strategy.

List some things you can do to Write down some marketing strategies
improve your brand. you can use to aid your brand growth.

Think about what made you download this eBook. Was it my brand and its branding
that you trust or was it my marketing post?
In closing...
Please do not ever forget the rule of thumb.

Always show the

value.
Engage consistently in value-based marketing. Do not try to sell
the features (the how). Sell the benefits (the why). The features
sell themselves.

Connect with your customers on a deeper level. Create an

attachment to your brand and then deliver exceptionally in
products and services.

I promise you, they will brag about you.

Useful Resources
See our entire line of eBooks, designed to help your to develop your
business. Tap each image to buy.

Learn how to start your Do not make the mistake Instagram is one of the most
business legally and get of starting your business lucrative social networks.
access to 150+ vendors to without a plan. Get this Learn how to leverage and
put you on the right path. step-by-step guide. monetize yours.

Posting is great for engagement Analytics help you know what's

but creating content on the spot working and what is not. Learn
can make your over-post (not how to read your Instagram
posting valuable content). Plan Insights to truly tailor your
your content. content.

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www.badgyalting.com