COURSE WORKBOOK

with Gretta Van Riel, Rob Ward, Chase Dimond

Richard Li, Nick Shackelford
 ACTION ITEMS
MODULE: In this lesson, I’ll teach you how to create an
Abandoned Checkout flow. This is a series of emails
ADVANCED EMAIL targeting shoppers who add a product to cart and
begin checkout, but don’t complete the purchase.

MARKETING FOR
❏❏ Set up your Abandoned Checkout emails.
This flow is the most important out of the three types ❏❏ If you’ve already done so, use the tips in this lesson

ECOMMERCE of abandonment emails because it involves shoppers to improve your conversions.

with the most intent to buy and therefore should be
prioritized.

LESSON: Conversion: 33%

ABANDONED CHECKOUT How-To:

• Create “Checkout Started” trigger
• Dynamically link the product your customer was
looking at
“It looks like you left something behind…”
• Include related products
• Add in option to check out
• Implement time sensitive discount code

Case Study: A Klaviyo report analyzed over 3,000

stores and noticed that Abandoned Checkout flows
alone accounted for $60 million dollars in revenue
over a 3 month period. Overall, this flow drive 3x
more revenue than other automated flows.

# of Emails: 2-4 emails over a 3 day period.

A/B Tests:
• Preheader text
• Subject lines
• Discount offers (percentage and dollar-based,
free shipping)
• CTA (working, button colors)
• Images
• Send time
• Layout
• Time delay

COURSE WORKBOOK
The Abandoned Checkout Series
Draft and implement your Abandoned Checkout Flow. Don’t forget to decide on the time
intervals between each email.

Abandoned Checkout Email 1 Abandoned Checkout Email 2

Subject: Subject:

Time interval: Time interval:

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Abandoned Checkout Email 3 Abandoned Checkout Email 4

Subject: Subject:

Time interval: Time interval:

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Notes:

TOOLS & RESOURCES

• Abandoned Checkout Example -
Swimwear Client (Foundr)
• Abandoned Checkout Flow Example
(Foundr)

COURSE WORKBOOK