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side hustle, or a digital products/courses business or
FACEBOOK FOUNDATIONS In this lesson, we’re going to talk about some of the most
common Facebook Myths that are probably costing you
money, or causing you to leave money on the table.
If you’ve found yourself thinking any of these statements
LESSON: and avoiding Facebook Ads for these reasons, we’re here
to debunk the myths and show you the path.
THE 15 BS FACEBOOK MYTHS
THAT ARE COSTING YOU MONEY FACEBOOK MYTH-BUSTING
CHECKLIST
MYTH #1:
"I've tried this before, it doesn't work for me."
— TRUTH: With a proven framework and the right tem-
plates, resources and instructor, you CAN be a success
with Facebook Ads. Did you try a couple of tactics and lost
money? Did you attempt to do Lookalike Audiences and a
few other things, and it just didn’t work? Facebook requires
a holistic strategy and a framework for decision-making,
which we’ll walk you through step-by-step in this course.
MYTH #2:
"What works for the “big guys” won’t work for me."
— TRUTH: Nick Shackelford has scaled businesses of all
sizes using Facebook Ads… everything from mom-and-pop
shops, to fidget spinners, to apparel and electric trucks.
And yes, he has also run ads for some of the “big guys”
(Apple and Pepsi included). And what the big brands and
small brands alike are doing, is what you’re about to learn.
This framework works for every type of business, regard-
less of your industry.
MYTH #3:
My business/niche is different.
— TRUTH: This in-depth course is NOT a get-rich-quick
series of growth hacks or tips. It’s a proven framework, a
strategy, a step-by-step method of decision-making every
day and every week, and it works for any type of business
niche. Whether you run an online store, or a service-based
even SaaS, Nick’s system can be applied to every kind
of business. This course will teach you how to THINK
and how to TAKE ACTION.
MYTH #4:
My audience isn’t on Facebook.
— TRUTH: Everybody’s audience is on Facebook.
Depending on how much time they spend there, you
may have just not approached them in the right way
yet. We’re going to show you how to target the right
people and effectively reach them.
MYTH #5:
Facebook is not effective for B2B.
— TRUTH: Again, no matter who you’re trying to
reach, it’s likely they are on Facebook. This platform is
one of the absolute best ways to get in front of your
audience in a predictable manner.
MYTH #6:
My page/following isn’t big enough to run ads.
— TRUTH: Facebook is NOT all about Page Likes or
Followers. This is an incorrect assumption. Facebook
Ads can be effective even without a large existing
audience. Page Likes will come later… it’s not the core
focus.
MYTH #7:
Facebook ads are too expensive.
— TRUTH: “Expensive” relative to what? Facebook
Ads, when done right, allow you to put $1 into the
machine, and return $2 or $3 (or more) out on the
other side. Once you get these metrics dialed in, you’ll
be wanting to much as much money as you can into
that machine! It’s an investment in finding the most
qualified consumers to buy your product/service.
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FACEBOOK FOUNDATIONS MYTH #8:
Boosting posts is the same as running ads.
— TRUTH: These are very different things. A “boosted
post” is a one-off tactic and doesn’t really have a strategy
LESSON: behind it. It’s not as targeted, and you don’t have as much
control as you do with Ad Campaigns.
THE 15 BS FACEBOOK MYTHS
THAT ARE COSTING YOU MONEY MYTH #9:
It's best to target a very narrow audience.
— TRUTH: Thanks to the Facebook Pixel (which we’re
going to learn all about in this course), we have very
advanced ways of easily targeting the right consumers
for your product/service, for every part of the funnel
(from broad “prospecting” at the top, to more specific
“re-engagement”, all the way down to the bottom of funnel
with “remarketing”).
MYTH #10:
Instagram is only advertising to young people.
— TRUTH: Instagram boasts a diverse base of 1 billion
monthly active users who represent all ages, genders and
backgrounds. While about 30% of IG users are in fact ages
18-24, another 33% are ages 25-34, 16% ages 35-44, 8%
ages 45-54, and another 5% ages 55 and up (data retrieved
Oct 2020, Statistica). With Instagram Ads being part of
Facebook Ads, it’s another very effective way to get in front
of the right audience.
MYTH #11:
Facebook is only valuable for "bottom of funnel"
marketing.
— TRUTH: As mentioned, Facebook can be used
effectively as a “full funnel” tool, to reach your customers
at every stage of the buyer’s journey. We’re going to walk
you through in great detail throughout this course, all the
nuances of how to run ads for Top, Middle, and Bottom of
Funnel advertising.
MYTH #12:
Turning your ads on and off helps performance.
— TRUTH: This is incorrect. Facebook needs as much
data as possible. The more data you have by keeping
your ads running, the more you will learn, and the
more you will be able to optimize and improve your
performance at the Ad Level. We’re going to show you
exactly how to do this!
MYTH #13:
Users will not convert on a Facebook ad the first time
they see it.
— TRUTH: If the ad is targeted correctly, the copy is
written well, and the way the ad is structured to speak
genuinely to the consumer (all of which, we’re going
to teach you in this course), there’s no reason why you
can’t get a conversion upon first glance.
MYTH #14:
Videos are always better than images.
— TRUTH: As you’ll see throughout this course when
we go through various examples, there are definitely
cases when an image+text ad will convert just as well
as a video. And don’t worry if you don’t have video
editing resources or skills right now – we’re also going
to show you some quick ways to create Ads Creative
yourself later in the course!
MYTH #15:
Facebook is changing so quickly... your info
is already outdated.
— TRUTH: The systematic framework we’re teaching
in this course has been proven to work over the last 7
years. We are NOT teaching quick hacks or one-off tac-
tics. We are teaching you how to think, and make good
decisions, so that you can run Facebook Ads profitably
and keep building upon these learnings.