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INSTAGRAM
BIO LINK
Have you put a link in your bio?
Having a link in your bio is the best way to promote your products or
services. The link can be your blog post, a Facebook group to build
your community, your website, a discount code for your store, a coupon,
or an e-book.
While stories and highlights may be all the rage, the Instagram bio
remains the primary profit source for most profiles.
Examples:
• bit.ly/freebook
• bit.ly/perfectveganrecipes
• bit.ly/closebiggerdeals
Always lead with value in your bio, and only have one Call To Action in
your bio, because a confused mind always says “no!”.
INSTAGRAM BIO
LAYOUT
What do you have in your Instagram bio?
This is the small area beneath your username, where people quickly
scan and decide, whether or not they should follow you.
Make sure that the last line of your bio is carefully crafted to drive
traffic to the link in your bio. Example:
STORIES
Stories are a great way to interact with your audience on a daily basis
besides the content you post.
Stories can be videos or pictures, but intimate videos about what you’re
doing at this very moment or sharing an exciting experience as it is
happening.
Whether you’re hanging out with your family, friends, working away on
a project, or traveling...your followers want to see it.
More importantly, you can tell your followers to head to the link in
your bio… or swipe up (if you have over 10,000 followers). It’s a highly
effective and easy way to get new leads, and sales from your profile.
HIGHLIGHTS
Your stories will only stay on your profile for 24 hours, but the
highlights are a great way to keep your stories on your profile.
The highlights are in the top of your profile (right below your
Instagram bio).
Make your highlights pop by adding some cover art which follows 9:16
dimensions. Simply post the cover art as a story, and then when it
archives, you can go to your archived stories and put it into whatever
highlight you’d like.
Highlights are a great way to take an Instagram story that drove a lot
of traffic for your offer(s) and make them evergreen by giving them a
spotlight on your profile in the highlights section.
You can even categorize your content and gather them under one
category.
HASHTAGS
Did you remember your hashtags in your post?
You can have up to 30 hashtags per post, but the importance lies in the
hashtags you choose - not the number of hashtags you have.
Take some time and study proven hashtags in the niche your account
is in and gather up to 30 hashtags. If there are more, however, you can
switch and swap for each post.
BONUS TIP: Put these hashtags in the comment section and not in the
description using 5 dots or dashes before posting your tags.
CALL TO ACTION
Don’t leave your viewer hanging. Give them a simple call to action at
the end of your description of your post.
ENGAGING
PHOTOS
Did you do your best to create an engaging photo?
Maybe tweak the lightning… it could be making it more emotional or
relatable to the audience.
In fact, most of the time you’ll find that your fans actually prefer to see
you in a less polished way.
This could be simple shots from your daily life, action shots, or if you
have a product...you wearing the product and simply living life will do
much more than any product shot could.
The more real your picture, the more engagement you’ll get.
GREAT CONTENT
How great is your content?
Don’t post for the sake of posting. Think your content through and
ask yourself:
Look at the top leaders in your niche/industry, and look at how they’re
running their account.
Be sure to follow accounts that are within your niche that you look up
to for fresh ideas on a daily basis, as well as relevant hashtags.
At the end of the day, your content should have a clear intention and
be consistent with the theme of your account.
Which is why picking your theme is so important for the overall look
and design of the page.
THEME
What this actually does is confuses new visitors, and makes the page
look like a mess.
Not to worry, just try and pick a handful of colours that are brand
specific, or maybe a certain setting that you like your photos to be
in. If you choose a certain filter for your images, make sure that all of
your images use the same filter, so that your feed and your profile are
congruent from top to bottom.
Some of the best places to get inspiration for great themes is within
ecommerce brands. Regardless of where you get your inspiration from,
make sure that it speaks to you, and more importantly… your audience.
CONTENT
CALENDAR
Get ahead by creating a content calendar.
It also provides an easy way to share plans with your team (if you have
a team) and offers a complete snapshot at the end of the year for
planning the next year.
Team Dan Lok uses Trello to have everything organized and coordinated
among all team members, so it’s easy to get ahead on content.
There are so many different options available, and some Instagram post
schedulers such as Sked Social, have built-in content calendars and
previews to keep things organized and on schedule.