INSTAGRAM BLUEPRINT

HOW TO GROW TO
10K FOLLOWERS IN
JUST 3 MONTHS !

MONEY FOR
THE MIND
 CONTENTS

1. INTRODUCTION
2. STARTING OUT
3. MARKET RESEARCH
4. PAGE LAYOUT
5. CONTENT
6. HASHTAGS
7. HOW TO GROW
8. MONETIZATION
9. BONUSES
 INTRODUCTION
Before we start with the meat and
potatoes of this ebook, I want to do
2 things. Firstly, I would like to
thank you for downloading this
ebook, that means a lot to me,
believe it. Secondly I would like to
congratulate you for taking the
first step towards your very
sucessful future path!

I wrote this ebook because I want

to share with you the path I had on
Instagram so far. I am the creator
of the account @moneyforthemind
and I grew this account to 10k in 3
months (nowadays I grow more
than that per month) so I want to
teach you how I did it and how you
can easily do it yourself!
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 STARTING OUT
So first things first, why should you
start an account on Instagram in
the first place? Well, that's a simple
answer, Instagram is one of the
best social media platforms for
2019 (if not the best), the amount of
people you can reach with IG is
insane. Take my account for
example, I can easily reach 1,5
million people per week.

But how should you get started on

IG? Well, on IG you can create all
sorts of accounts but to narrow it
down to two: you can have a
personal account or a brand
account (you can also have a blend
which is a mix of both, but it's
harder to pull off).
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 STARTING OUT
Between the two, it's easier to
grow a brand account because the
content you will share can go viral
whereas for a personal account
that is very unlikely, but still
possible.

After you know which type of

account you want, now you want
to choose a niche for the account.
There are many types of niches on
IG like luxury, motivation, fitness,
make-up, etc.
I would strongly recommend you to
choose one that you like and that
you are knowledgeable about.
Just to keep in mind, different
niches will have different results in
terms of growth and profitability.
3
MARKET RESEARCH
This is one of the most important
steps if you want your account to
grow fast. You will have to search
for accounts that are influencers
(biggest pages) and competitors
(smaller pages). This is important
because you want to model success
and avoid what is not working by
looking at other pages in the same
niche as you.

When doing the market research

you will want to look for these
things :
the account size and name
the account logo, bio and link in
bio
the average of likes and
comments per post
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MARKET RESEARCH
the style of their posts
the style of the stories and
pinned stories
do they use engagement groups?
do they promote other accounts
on their posts or stories?
how often do they post?
how many hashtags do they use
and what type of hashtags (big
vs small; are they varied?)

All this data will be very useful for

your account because you will
know what works in your niche
and use it to your advantage.
I would recommend you to create a
spreadsheet where you put all this
data and try to find 50 accounts
worth of data.
5
 PAGE LAYOUT
The page layout of your account is
very important because ultimately
results in more followers (better
conversions). The market research
helps with this part since you now
know how other accounts in your
niche do it.

@Handle, try to create one that

has to do with your niche, for
example success_entrepreneurs
for an entrepreneurial niche. Try
to avoid numbers and long
handles

Logo, use a logo that has to do

with the niche, you can buy one
from fiverr for 5 dollars or make
it yourself with Canva
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 PAGE LAYOUT
Name, your name should be
related to your niche, such as
"Entrepreneur/Business" for an
entrepreneurial account. This is
important because it works as a
SEO for your account

Bio, for the bio you should use

this structure - Who you are,
what do you do, why should
they follow you and a CTA. Try
to use emojis as each bullet point

Pinned Stories, you should make

some pinned stories for example,
"About Us"; "Wallpapers", "IG
Growth", this helps to give
another perpective of your
account to your followers.
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 PAGE LAYOUT
Your Theme of the posts, this can
be done by picking certain colors
(I would recommend 2 colors), a
font (pick one or two and use it
always) and a watermark of
your account (just in case other
people repurpose your content).

Try to make your account unique

by having a distinguished page
layout, people are more likely to
follow accounts which are visually
appealing. Don't worry if you can't
get it right at first, my account has
gone through multiple changes in
style and even in the logo.
Ultimately, I would recommend you
to test things out and see what
works best for you.
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 CONTENT
This is the most important part if
you want to grow. Rule number 1 of
Instagram: You won't grow
anything if your content is not
good. How do you find good
content? I am going to share with
you, how I have posts reach 500k
people on my account.

You want to find the BPP (Best

Performing Posts) from the pages
you have done your research for
your niche. Tipically, those are
posts where the number of likes
and comments is quite big
compared to the average for that
page. For example a post with 10k
likes on a page that has on average
5k likes, that's a BPP.
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 CONTENT
What you will do then, is try to
replicate it to your account. And
you can do that in 2 ways: either
you repost those BPPs in your
account (and give credit to the
respective author) or you try to
make a post similar to the BPP, but
done by you (so you don't have to
give credit to anyone but yourself).

I recommend you to do this for

every single post that you make.
Always try to find the BPPs of your
niche and keep posting them, you
will see yourself grow insanely fast!
Remember this, don't try to
reinvent the wheel, use what's
already working to your
advantage.
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 CONTENT
Now, there are two other things
that I should mention before we
end this part: Stories and IG TV.

I strongly recommend you to post

at least a story a day, but the more
the better. You want to post stories
that engage with your audience,
and for that you shall use Polls,
Questions, Quizzes etc. Stories help
to keep your audience engaged
with your content which ultimately
keeps your engagement rate high
and helps you grow more.

IG TV should also be a very

important aspect of your content,
and let me tell you why.

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 CONTENT
When I post a video on my IG
account, it usually gets 25k views.
However, if I post that same video
on IG TV (with a different format
obviously) I get 60k-200k views.

I'll give you another example, Gary

Vee has on average 100k views on
his Youtube videos, but 500k- 1M
views on his IG TV videos. Did you
get it? IG TV is exploding right now,
the organic reach that it provides is
crazy! This is exactly why you
should take advantage of it right
now, while it's working.

12
 HASHTAGS
This part is going to take a lot of
work (just like the market
research) but let me tell you that it
is totally worth it.

First of all, why do hashtags

matter? Because you are running a
niche page and you want to reach
the people that might have interest
in your page. For example a car
page wants to reach car
aficionados not food aficionados
right? And you do that by using
hashtags.

It basically tells Instagram that you

belong to a certain niche and that
way, IG will try to show your
content to the right people.
13
 HASHTAGS
Luckily, now that you have your
market research done, you can
benefit from that to find the right
hashtags. This next step you want
to do every 1-2 months. What you
will do, is go to each of your
competitors and analyze the
hashtags they use on their posts.
How to analyze the hashtags? You
want to track two things:

The size of the hashtag (how

many posts does it have, which is
the same as its popularity)
the engagement of the hashtag
(how many likes and comments
does the top 9 posts have on
average)

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 HASHTAGS
I recommend you to put all this
data on a spreadsheet (just like the
market research). After you do this
for 100-120 hashtags, you have
your hashtag research complete.

Now let's select which hashtags to

use on your posts. You will want to
use a strategy called "The staircase
effect" which helps you to rank in
bigger hashtags and get more
exposure on your posts. This
strategy works like this:

Set of Hashtags
7 hashtags that have the same
engagement on average as your
posts

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 HASHTAGS
7 hashtags that have slighty
higher engagement on average
than your posts
7 hashtags that have an
engagement quite bigger on
average than yours
1-2 niche generic hashtags (such
as #fitness or #business for the
fitness or business niche)
The rest you can fill it with
hashtags specifically related to
the post
Your branded hashtag (this is
not mandatory)

You can use up to 30 hashtags per

post. I strongly recommend you to
swap them out every other day for
other sets of hashtags.
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 HOW TO GROW
If you have the previous parts done
right, then you probably are
growing your followers count
already. After all, good content
and right hashtags are the best
way to grow. Nevertheless, I'll
show you a few other ways you
can use to grow even faster.

The Gary Vee 1.80 Strategy, this

strategy is great for connecting
with your niche community.
Essentially you will be
commenting on 9 posts from 10
Hashtags related to your niche,
everyday. But the thing is, you
don't want the comments to look
spammy, you want them to look
unique and valuable.
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HOW TO GROW
Influencer Shout-outs, this
strategy is not free, you have to
pay for these shout-outs. This is
where your market research
steps in, you know which
influencers you have in your
niche and which ones might give
you the best results (look at their
growth and engagement)

SFS or Shout-out for Shout-out,

this strategy is similar to the one
above but the difference is that
you don't have to pay for it and
instead of looking for influencers
in your niche, you will look for
competitors and you will shout
each other out

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HOW TO GROW
Engagement Groups, this
strategy will not give you
followers directly but, it will
increase your engagement on
your posts which makes IG show
your posts to more people and
therefore increases your chances
of getting more followers.
Connect with competitors and
influencers in your niche and try
to create or integrate into
engagement groups (do this only
with people in your niche)

Giveaways, this is a strategy

that is gonna cost you a lot. I
would recommend using it only
for milestones such as reaching
100k followers.
19
HOW TO GROW
Instagram Ads, this strategy is
also not for free. This is the most
targeted strategy (audience-
wise) you will have. With it, you
can specifically target people in
your niche and from specific
countries, but be careful because
using ads may decrease your
reach after you end the ads
campaign.

Follow for Follow, this is a

strategy that you can use at the
beginning but I don't recommend
it. You do this, by following
people in your niche. Go to
influencer pages and follow
people that like on their posts.

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 HOW TO GROW
Mother slave method, this is a
strategy that a lot of
experienced people on IG use,
but I don't recommend it. This
strategy automates dozens if not
hundreds of small accounts that
essentially all they do is promote
your main account. Personally I
don't use this because IG is
against automation and I do
believe that eventually this
strategy will be extinct.

There are other growth methods,

especially automated (which I don't
recommend), but for the most part
these are the growth methods that
you have. My favorites are SFS and
the Gary Vee $1.80.
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 MONETIZATION
Obviously, if you want to build an
IG page you should be thinking
about monetizing it, otherwise
what's the point in growing a big
following?

You have many ways to make

money with your IG account, I will
present you some, but keep in mind
that there are a lot more. At the
moment I am making hundreds of
dollars per month with my page
and I am going to scale it up to
thousands in a few months. Here's
how you can do it too:

Sell an ebook or a course, think

about a valuable skill you have
and teach it to others.
22
MONETIZATION
IG shout-outs and brand deals,
this is a quick and easy way to
make some cash. It's not gonna
make you rich, but it can easily
earn you $500 dollars a month
once you've acquired a bigger
following (50k+)

Affiliate marketing, you can

make money with this every time
someone buys through your link.
You can use ClickBank, Amazon
or ClickFunnels for the offers.

Dropshipping, you make money

by ordering products from sites
like AliExpress and selling them
to people with a profit margin,
promoting them in your page.
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MONETIZATION
Instagram Marketing Agency,
you build your account to as
many followers as possible and
you use it as a social proof for
growing other people's accounts.
Start by talking with other
accounts throught the dm's and
remember to start small and
scale it slowly. You can run
multiple types of services such
as, account management,
market research and hashtag
research, growth management
etc.

You can also sell consulting and

coaching calls by positioning
yourself as an Expert at a specific
area.
24
 BONUSES
In this section I am going to tell you
some tools I use that help me out a
lot.

IgBlade, this website is amazing

for tracking your growth and
engagement on your posts
HypeAuditor, this website is not
free, but you have a free trial
and I recommend you to use it on
your account so you can track
your audience insights
Instagram Creator Studio, this is
a new tool that IG launched and
it's totally for free and with it
you can track your account
insights and also schedule your
posts (this feature is amazing!)

25
 BONUSES
Canva, this is the best (in my
opinion) browser-based tool you
have to design your posts
Paypal, you will use Paypal a lot
for your transactions (trust me),
this is the best way you have to
receive the money you earn from
IG
InShot, this is the best app you
have for video editing for newbs
(such as me), it's very simple and
intuitive
Regrann, I use this app when I
want to repost a video from
other accounts. This app does it
very easily and with no
watermark
LunaPic, this website removes
the background of images
26
 BONUSES
Insight, in case you want to do
Follow for Follow (do it only until
2k followers) you will want to
use this app to remove people
that you followed that aren't
following you back

27
 THE END
We have reached the end of the
ebook. With this ebook you have all
the knowledge you need to get to
10k followers in 3 months (or less)
on your own!

If you have gotten this far I want to

let you know 2 things:

1. I'm truly grateful for you taking

the time. Means a lot to me!
2. You are part of the 1% that
actually take action. You are a doer
with ambition, desire and
willingness to do and achieve more
in your life!

Because of that I want to give you

an “Action Taker Bonus”!
28
 THE END
A Coaching Call with one of my
team members to help you set the
goals and the growth path for your
IG account.

This is something I usually charge

$97 and you can get it for ONLY
$47 today! Plus some CRAZY
BONUSES:

- My next version of this Ebook, the

Instagram Blueprint 2.0, which will
be a paid version of this ebook with
lots of extra tips and tricks (VALUE
$19,97)
- Access to my Close Friends List,
with exclusive Instagram content &
all the support you need to have
success (PRICELESS)
29
 THE END
Just send “I want the Action Taker
Bonus” to @moneyforthemind to
claim it!

This offer is very limited and will

disappear when the next ebook is
launched!

P.S.
You can get a free shoutout from both our
accounts by sending us a testemonial to
@moneyforthemind (DM us for +info)

MONEY FOR
THE MIND
30