Evolve Instagram Marketing Guide - From Zero To 10k PDF

INSTAGRAM
MARKETING
BUILD YOUR 10K FOLLOWING IN 3
MONTHS, GROW YOUR BUSINESS
& CHANGE YOUR LIFE!
WARNING!
YOU'RE ABOUT TO LEARN NEW THINGS TO BE ABLE
TO GROW YOUR INSTAGRAM ACCOUNT
THIS MAY REQUIRE YOU TO WORK YOUR ASS OFF

COMPARING TO THE ACTUAL WORK YOU PUT IN
CHECK WITH YOUR DOCTOR BEFORE SCHEDULING A

TONS OF POSTS.
BUT... IF YOU'RE WILLING TO PUT IN

THE WORK AND THE EFFORT, YOU
CAN TAKE ADVANTAGE OF THE
OPORTUNITY THAT WE HAVE
INFRONT OF US IN THIS PLATFORM,
WITH OVER 500 MILLION ACTIVE
USERS EVERY DAY.
WRITTEN BY @Nico10x
Copyright Endless Evolve 2019
Forbidden to distribute or sell this material.
Exactly, don't copy my work buddy!
INDEX
Chapters
1. Setting realistic goals.
2. Resources needed to succeed.
3. Creating your brand.
4. Instagram Profile.
5. Choosing our Niche.
6. Content Strategy.
7. Instagram Stories.
8. Writing our post caption.
9. Hashtags.
10. Growth Strategy.
11. Driving Traffic.
12. Making Money.
INTRODUCTION
People that are curious enough to invest time
researching how things work are the ones that
are able to understand the game and often
times win it
Meanwhile, the people that invest zero time on

research stays complaining because of their
bad luck...
When you finish reading this guide you'll be

able to understand better how Instagram
works and what things you should be doing to
increase the odds to succeed on the platform.
You will be able to optimize everything on your

Instagram account and make money with it
You just have to read this guide and take

action, day in, day out.
1
I'm not an Instagram "Guru" and what I've
writen on this guide are the things that I
learned after many hours of watching
videos and reading blogs that the only
thing they mention is
"You need viral content bro"
The strategies I'm sharing on this guide

helped me to grow from 0 to 20k
followers with my account
@EndlessEvolve in just a matter of 100
days, before that I never had an account
bigger than 1.5k because I had no idea
what I was doing.
The goal of this guide is to teach you how

you should be doing all the things on IG to
optimize everything, from your profile bio,
to the captions, hashtags or anything
related.
Instagram is a tough battlefield if you

don't know what are you doing, in 60
minuntes you'll be able to do everything
much better.
2
Without the right strategy & plan, you
cannot expect to win the game,
While you're posting once a week, there's

a guy out there posting 10 times.
How you want to compete with a guy that

is working 10 times more than you??!
You must put the work in to be able to

beat the odds.
99% of the people trying to make money

through Instagram doesn't know what
they are doing or they don't work hard
enough.
The first thing I need is that you

understand the recipe for success.
This recipe can be applied to any area of

your life, not only on Instagram.
3
PLAN
PREPARATION
+
ATTITUDE
+ SUCCESS
OPPORTUNITY
+
ACTION
99% of the people thinks that successful

are just lucky, they will tell you that they
had really good luck and that's why they
are finnacial free.
But I must tell you the truth...

Luck doesn't exist.
These 4 ingredients are needed to

succeed, we'll take care of the first one in
this guide.
PREPARATION.
4
You'll need to work on the other 3 things
on your own, they are under your
responsability.
Your attitude, what you do in front of the

opportunies that comes to your way, how
you take action and if you do whatever it
takes.
This guide will help you to be prepared

and be able to understand how
everything works on Instagram, we have
a huge opportunity in front of us, in our
smartphone.
Instagram has 1 Billion (Yeah, with B) of

active accounts every single month.
Over 500 million active accounts every

day, with the highest engagement rate
across all the social media platforms.
5
From these 500 millions you may think
that you need as many followers as
Pamela Anderson on Baywatch (The Tv
Serie).
But you're far away from the reality.
You just need to help 75 people every

month and offer them your product or
service.
Of course you have to help them in some

way and give them value while you're
solving their problem.
6
Let's imagine that your service or product
cost 20$, if you help 75 people you'll be
making 1500$ per month.
In a year you'll help 900 people,

that's 18.000$!
The last time you saw 18.000$ was

probably... uhm, never!
If you deduct a 40% for taxes you'll pocket

around 11.000$
That's over 900$ per month

Doing something you love
From wherever you want.
Hey... but I can't make a living on 900$...

Well, you just have to help more people!
7
The income you make will be the shadow
of the positive impact you create on other
people lives.
Another example could be this guide, If I

put it on Amazon at 9.97$ and I sell just
one copy a day, I will make 310$ per
month or 3700$ per year.
If we take in count that I'm writing this

book just once, 310$ a month for writting
a book once sounds like a good deal.
Of course, making numbers out of

nothing is pretty easy and cool, but if it
were easy, everyone would do it.
Being able to create online income is not

easy and requires time and effort, but is
possible.
8
If it were easy, everybody would be an
influencer and everyone would be rich.
I need you to understand that these

numbers are completely possible and
they have nothing to do with LUCK.
Let me introduce myself a bit before we

dive into the Instagram stuff..
In 2017 I created my first account, with

the intention of building an audience
around my brand Nova Nuts
I wanted to drive all that audience to my

website and Amazon to have more sales.
But it never happened.
9
To be honest, I didn't know from where to
start, I was putting in the hours and the
effort but I had no strategy nor
knowledge at all.
I kept watching videos on youtube, they

were saying all the same
"You need Viral content"
After few months I started to be lazy to

post as it wasn't working at all...
In 10 months I managed to get to 1200

followers, and 400 were fake followers
that I bought to make the account look a
bit nicer or that's what I thought back
then.
The other 800 followers were made by

the oldest trick on Instagram
The follow/unfollow method...
10
I was posting two or three times a week
and I was always looking for the biggest
hashtags that I could find,
The bigger the hashtag, the better I

thought...
Back then I was looking at other

accounts with 10.000 followers and I saw
that goal as something really hard and
impossible to achieve.
It seems completely impossible to grow

to these numbers I thought.
So week after week I was doing less and

less as I couldn't see any good results on
my account.
I finally paused the account and didn't

post anything for weeks, but I kept
learning about it as I was curious how
everything works.
11
Then slowly I started to understand a bit
more how Instagram works, I understood
that the person that put in the work and
have consistency wins the game.
If you post once or twice a day you're

crushing all that people that posts 2-3
times per week
Then I learned how hashtags works
Bigger doesn't mean better, it means

more crowded.
I understood that you need high quality

content as that is what people want to
see
I learned that you must optimize your bio

to be able to increase the conversion rate
between visitors to new follower.
12
And today it's your lucky
day as I'm gonna tell you
everything you need to
know!
I will summarize all these videos of

"Viral Content!" in 60 minutes
You'll learn everything needed to grow your

account from zero to 10k in 3 or 4 months if
you put in the time and effort.
You just need to take action and follow the

strategies described in this guide!
13
Chapter 1
Setting realistic goals.
Before we start, we need to
set up realistic goals, so we'll
be able to track our progress
and to have an action plan
towards them.
This goals most be realistic and they will

help us to stay on track to achieve them,
they will help us to know what must be
done on a daily, weekly & monthly basis.
Slow and steady wins the race.
One of the most common mistakes is to

set up unrealistic goals, you can't have
the goal to get to one million followers
when you have no idea how to get to 10k,
so first set 10k as your first goal, then aim
for a million.
14
Chapter 1 - Setting realistic goals
Something we must have in mind is to set

goals that are under our control and they
doesn't rely on external factors or luck.
Let me explain...
When I started Endless Evolve, my goal

was to get 100k followers by the end of
2019 but then I realized that my goal will
be on 100k people hands but not only on
my hands...
I could work my ass off but I would be

always relying my goal on 100k people
Then I decided to change my goal, I

choosed that I was going to post 1.000
times over this year, that's completely on
my hands and If I don't achieve that, Ir
would be because I was lazy, so there
won't be any excuse to save me.
15
After thinking, I choosed my new goal and I

knew that it was 100% on my hands, while
the 100k goal was not on my hands.
Posting 1.000 times it's something under my

control and the time I will use to work on
Endless Evolve.
Then, my second goal was to be consistent

and post at least once a day in 2019.
Until now I managed to achieve it, the

account has around 100 days and I have
posted over 240 times, that's 2.4 times per
day...
That's what I call consistency!
16
I suggest you to pick realistic goals, that
are easy to achieve as it is much better to
achieve easy goals than don't achieve any
goal at all...
You can start using this examples:
Publish once per day or 5+ times per week.
Leave 5 comments in other accounts from

your niche
Publish 3 stories per day
Reply to all your dm's daily to create a

better relationship with your followers
Exchange 1-2 shout-outs per day with

other accounts.
Be creative and you'll find dozens of goals

that rely solely on you and they are
achievable-realistic.
17
Chapter 2
Resources needed to succeed.
I'm sure you've seen this Ads or posts that

claims you can generate 1000$ per week just
by working 5 min a day on your phone
While you're laying on the beach with a

cocktail in one hand and the phone on the
other...
That's quite unrealistic and unlikely to happen.
Sorry for breaking your dreams
18
Chapter 2 - Resources needed to succeed
To be able to make 1000$ per month through

Instagram you must put in time and effort.
If it were easy everybody would be doing it,

and I'm pretty sure you don't know many
people that is making a living exclusively
online.
So I guess thats not quite easy to achieve...
Let's have another perspective...
To be able to make 1000$ in a traditional job

you need to work around 40 hours for a
week, 160 hours a month, of course
depending from where you are it will be less
or more.
Do you think is possible to start making the

average monthly salary from one day to
another just working few hours a day from
Instagram? No way buddy!
19
Everything is possible, but you must be

willing to pay the price to achieve
success.
If you really want to achieve this kind of

goals, you need to have a realistic
approach.
You need at least 5 to 10 hours a week to

be able to create a good following and a
business around that audience on
Instagram
We must be active in the platform.
We have to answer Dm's, leave

comments, answer them, engage with
other buddies from our niche and so on...
20
If you're not willing to invest that amount
of time over few months without getting
anything back, this might not be your type
of business.
Is not worth your time if you're going to be

posting for 2 weeks and then stop for a
week and come back for another week,
you must be consistent.
Instagram love consistent people!
If you're posting content on their platform,

they'll have more space to place Ads
Ads equals money to Instagram, so they

will be happy thanks to you.
You'll be rewarded with more engagement,

so that will make you post more often and
they will have more space for Ads.
AD
21
Because of this, consistency is one of the

most important things to have in mind to
win this game.
If you don't have enough content to post

at least once a day for few weeks, then
stop and find it before starting.
If you try to create and post everything

the same day you'll end up burning out,
you'll get stressed and then you'll end up
publishing low quality content as you
don't feel like posting that day.
We'll try to get any random piece of

content to repost and that will end up
hurting our engagement more than
helping.
First plan, then execute!
22
There are some useful tools such as:

Iconosquare
Later
Plann
They will help us to maintain our

consistency.
We can schedule posts on them so we set

& forget days or weeks in advance.
23
Chapter 3
Creating your brand.
This chapter will be useful if you're about

to grow a brand account, It won't be that
useful if you're trying to build a personal
account where you'll upload personal
content, but you can use some tips as
well.
To create a brand on Instagram it's

necessary that our account stands out in
the branded way of content, we should
have a nice font for our texts and nice
colors for our feed.
If we want to show that our account is

professional and we are serious about
what we do, we must use a range of
colors similar in every post.
24
Chapter 3 - Creating your brand.
Choose 2 main colors and 1 or 2 that will

be secondary, we'll use them in the logo
of our brand and in the design of our
posts.
This way, our feed will look much clear,

pretty and professional, so we won't be
another repost-only account out there.
With the fonts of the text we have to do

the same.
Choose 1 or 2 fonts and use them always

so there will be a nice consistency in our
texts.
25
If you'll use a different font in the bio of

your account, try to use 2 as maximum, if
you're using more than 2 it will look weird
And when trying to use "cool" fonts, try to

avoid fonts as the ones you can see in the
examples.
Some of them are quite hard to read.
26
Compare them with the bio of

Endless Evolve...
While you can read my bio in few

seconds, you'll probably give up trying to
read the bio of these bio examples
We must make it easy for everyone

visiting our account to know more about
us, they will pass over for few seconds
and in these seconds they'll decide if they
stay as followers or they go back
wherever they were.
27
Chapter 4
The Instagram profile
Your presentation card
Before starting, we'll have a main look at

the different parts of an Instagram
profile, so there won't be confusion in the
next pages.
Some people doesn't even know the

difference between the username and
the profile name or how to add a
highlighted storie to their account...
28
Chapter 4 - Instagram Profile
Logo
Profile
Name
Category
Bio
Link in the
bio
Highlight
Stories
29
The username is the handle people will

use to mention you in their stories or
captions,
So it would be great if we can have some

keyword on it that describes what our
account is about or what we do
Always try to make it short, don't use

dots or dashes because it makes it harder
to remember or to mention us, and we'll
be probably losing some SEO advantages
we could have if we didn't use dots or
dashes.
When I'm doing an Instagram

optimization to any of my customers I
always have this sentence in mind:
"A word that is repeated or is not helping

to share something about the account,
It's extra"
30
If the account is for your brand, just use

your brand as handle (@Nike) and If its
taken just try to come up with something
creative.
In my case, when I created Nova Nuts

account, the brand name was taken by a
random guy, so I had to use @Nova.Nuts
That's okay as it's a brand account
But if you're a photographer or an artist

you should try to add some keyword that
describe what you do in your username
That will help to get more visits from

targeted people as they will know what
we do even before checking our bio.
31
Examples:
If you have a car dealership

@Tonycardeals
If you're a photographer
@Tomypics @TomyPhotos
If you're a Dj
@Djtiesto @Maxidj
If you're an artist
@MaxTattos @ArtByMax
If our username is...

@GaryMiller
"Miller" is extra there, is not helping us in

any way but telling everyone we have a
common surname, is not giving any extra
info to these people who see our
username.
32
If we change "Miller" for any keyword it

will be easier to let everyone know what
our account is about.
In my case, @EndlessEvolve is the name

of the brand I'm building
That's why I used that name, otherwise I

would have used something related with
keywords such as Marketing, Online
Business, Social Media or whatever I
could come up with after few beers.
To be able to choose a great username

you can create a list of things you'll be
sharing in your account or the niche you
will be about
33
What are these topics you would love to

talk about on Instagram?
Write down 3 or 4 ideas and start playing

around with the best usernames
The more descriptive, the better!
@GreatUsername
Once we have this done, we're good to

move to the next part!
34
Profile Name
This is the first thing any visitor will see,

it's the first thing everyone check and its
on bold characters so it's hard to skip.
Our job?
Make these 30 characters count.
We only have 30 characters to give a bit

more information about us and our
business.
The first thing I always do when I

optimize a bio for a client is, I try to use all
these 30 characters and not less.
Don't use 7 if you can use 27.
Usually we use that to write our name and

surname, and that doesn't help at all.
35
Remember, each word must target a

specific thing and as I've already said:
Whatever doesn't help us to be known, it's
extra.
We have to do our best to make our name

easy to remember and offer more info
about us and our business or whatever we
do in our niche
Some examples:
Marc Miller
Marc - Fitness Trainer
Larry Johnsonn
Larry - Drone Expert
Max Griffindor
Max - SEM Specialist
36
Exactly, your surname is not useful in 99%

of the cases, so use something more
descriptive.
In my humble opinion, all bios should be
as complete as mine.
I tried to describe what anyone will find in
my account
You can see all the keywords I use to

describe my account and the content you'll
find, a call to action to follow me and the
invitation to grab something for free.
37
Your profile logo.
This is kind of an easy part as there's

not much to be done since the round
logo is small and you don't have to
optimize much.
You just need to have a nice design

that catches the attention.
Also make sure you're using as much

space as possible and the logo is in
the right size, you'll need to resize it
specially for the Insta logo circle
At first I was using a logo made by

myself using Canva.com, but it was
cheap and ugly as hell...
Then I got the new one that looks

way better as you can see
38
Cheap ass logo I made myself just to

have something in the logo pic.
Is not professional and low quality
Way better logo with beauty design as you

can see. Looks cool and catches attention
from the visitors.
The best part? I got it for 10$ on Fiverr.com
You don't need to spend hundreds of bucks

to get a cool logo done, just go over fiverr
and get some done for 10$ each and pick
the one you like the most.
39
The most important thing is that we fill

the round circle as much as possible.
If our logo is bigger it will be easier to

recognize and easier to read
If your account is a personal one you

should use a picture where your face is
visible and try to smile if possible, make it
different from the rest and be original
Think outside the box!
If your account is a brand account you

can use the first letters of the brand
name, you can use a graphic or like in my
case, both (full name + graphic)
If you're not a pro designer don't waste

your time, just go over fiverr and get it
done within few hours.
40
Make sure your logo is easy to remember,

easily rezognized and aligned with the
colors and style of your brand.
Here you have few examples that all of

you will recognize for sure, they are
recognized because they have been
optimizing everything always
Now we'll go over the most important

part where most people fail at creating in
an optimized way
41
THE BIO!
Alright guys, here's where Instagram

allows us to use up to 150 characters with
emojis.
We have to use them wisely to be able to

let everyone know what they will find if
they scroll down to our profile or what
they will find if they decide to follow us.
Most of the common errors are the

following:
Repeat words in the profile, if we already

said that we are Fitness Coach in our
profile name is not necessary that we
repeat it as they already know that.
42
Another common one is to waste

characters typing your email, phone or
address since you can add all of that in a
special option for business accounts, so
don't waste space doing that.
Some people also write:

"DM me for promotions"
Dude, if someone want to make a

promotion with you, I'm sure they'll know
how to reach you out via DM without you
telling them...
Everyone knows how to send a DM.
Having a messy and ugly bio, using too

many emojis or using 50 characters
instead of 150 are some of the commonly
made mistakes, try to avoid them.
43
So, now that you know the common

mistakes, you just need to avoid them.
Let's focus on creating an optimized bio.
First, make a list of the things you'll be

posting on your IG Account
In what niche they are about?
Which are useful keywords to use for that

niche?
What's the benefit people will get when

they follow you?
Search for few emojis they are aligned

with the things you wrote, you can use 3-
5 or so, but don't overload the bio with
emojis.
44
At last, add a Call to Action (CTA).
You can tell them to follow you or to click

in the link in your bio to get this really
cool thing for free or to learn how to do
this cool thing at home.
Describe in these 150 characters as much

as possible about your business, don't
repeat and remember that every word
count.
The last thing we have are the

highlighted stories
They are our second offensive line of

marketing
Our second chance to give every visitor

way more information about us and the
chance to create a conexion with them.
45
The first three stories are the most

important, they will be seen when you
enter into the profile and they'll probably
open and check them if they are good
enough
We need to share in these stories more

about our business, product, service or
whatever to be seen as an authority in
that field.
You can use your first storie to let them

know more about you, your past, where
are you from, where is your business, your
work schedule, your web, testimonials
from past clients and whatever you think
it might help.
Whatever that makes them trust you

more is a good way to start.
46
You can use the second highlighted storie

to share "behind the scenes" in your life
or business, show them how you do the
things you do and they will connect easier
with you and your work.
You can share with them how you

prepare coaching calls or business plans
with your new clients
You can share with them how you coach

your new clients, how's your morning
routine, what you do first in the morning
or anything that shows them you're a real
person behind that brand or profile.
47
You can use the third story to create

engagement, let them make you
questions and answer them
Try to make your followers to engage

with you more
Create a nice story with the question box

"Ask me anything!" and then keep adding
all the answers to that story, this way
your new followers will be able to find
quick answers from you and learn more
about your topic.
Make sure these 3 stories provide as

much information as possible to your
followers, answer all the questions so
they will be happier as they find useful
your profile and if you can help them to
solve any of their problems even better
48
Things won't stop here, you must keep

building great highlighted stories for
every product or service you offer, so they
will be there displaying as an Ad, helping
people to gather more information about
you and your business.
These are 3 great examples of how your

highlighted stories should look like.
49
The last thing we have to optimize in our

profile is the category (In case that you're
running a business account).
You have to pick or at least try to pick a

category relationed to your niche and it
should be something that feels like a
group or community of people.
My fav category is "Community" as it

makes your followers feel that they are
part of something, so they'll follow you
easier.
There's few exceptions when I wouldn't

use community as category and is when
you're an artist, Dj, Musician or local
business as there are specific categories
for that niches.
Just have a look at the categories and

choose the one you most like.
50
There's plenty of people with categories

that doesn't feel like being part of
something, for example "Personal Blog"
as it looks really individual, personal and
way less like a group of people
The category is something you don't need

to overthink as there are limited options
and is not as important as the Bio or logo.
for now I would like to congratulate you,

as you should have an optimized profile
by now!
Congratulations!!
Now that you have your bio optimized, we

should move on with the content
strategy.
Keep reading guys!
51
Chapter 5
Choosing our niche
Before we rush into posting content like

crazy we must find our niche, we have to
understand that it must be something we
are passionate about.
You won't be able to compete in a fishing

niche when you don't even like it, while
there are hundred of people who are
passionate and they are fishing and
uploading pictures everyday.
That's quite easy to understand, so let's

take our time to choose our niche since it's
something really important,
Don't try to jump into the next trend

because in 4 months you'll leave the
account because you're tired of uploading
pictures of stainless steel fryin-pans when
you never made a fried egg in your life.
52
Chapter 5 - Choosing our niche
Okay boys, time to work.
Start by making a list of 3 to 5 things that

you really like and you do something
related to them few times a week.
You'll find that there are one or two

things in that list that you really like and
you would love to learn more about it,
help other people to learn more about it
and make money with things related to
that.
It's important that we narrow it down

when we pick our niche, so it will be
easier to build a following of people that
are truly interested on it.
If we choose the niche "Gaming" there are

hundreds of games, so we'll have
followers that like all the games but they
might not like the one we want to post
about.
53
But, if we go after an specific niche like

"Counter Strike" we'll have waaay more
odds that our followers really like
counter strike, so we'll have a higher
quality following so it will be easier to
sell them things.
The more specific the easier it will be to

create a conexion with your followers.
If you pick "Food" as niche, there will be

probably the whole Instagram they like
to eat, so they might not be interested in
your products at all.
But, if you go after the Salad niche,

vegetarian or paleo diet niche, you'll
increase the odds that your followers
really like what you're sharing with them.
54
I'm going to show you a trick that we can

use to find a really specific niche, we have
to go few levels down from our main
niche, and we'll find the perfect spot.
Main Niche: Cooking
Specific Niche:
Vegetarian Cooking
Really Specific Niche:

Low-Sugar Vegetarian Desserts
55
Another example:
Main Niche: Travel
Specific Niche: Travel Around Asia
Really Specific Niche:

Low-Cost Travel in Asia
56
Your following will grow a bit slower at

the beginning when you go that specific,
but over the long-term is gonna help us a
lot since we'll have a high quality
following.
In my case, when I started Endless Evolve

I jumped into the "Entrepreneurship"
niche so I choose a not really specific
niche, once I realized I started to avoid
certain kind of post (Like Investing) so I
started to be way more specific.
You can choose between being really

specific and growing a bit slower at the
beginning but with more quality
or
Growing faster in a more open niche and

not so specific, with less targeted
following.
57
Over the next months my idea is to niche

down even more my content, so I will
increase in quality and decrease in
growth-speed.
At first I was growing fast but gaining less

targeted followers, so it will be way
harder to monetize that kind of audience.
But I think the social proof of Having a

following of 20k+ will help to get
hundreds of emails through my profile.
Just have this two things in mind when

you're choosing your niche and you're
good to go!
58
Remember that if you choose to grow

slower it will be easier to monetize but if
you grow faster it will be easier to create
an email list.
At the end, this business is not about

how many followers you have, but how
many followers purchase your product or
services.
How you can know where to start?
Create a list of 10 accounts that you want

to take as model, then check what they
are posting.
59
You must be feeling like
"God, I would like to be as cool as that

account in 6 months"
Then go and model it.
You have tools like IgBlade.com or Social

Blade.com to analyze how much they
grow per day/month, how many times
they post per day/month and many other
stats that are useful when you're trying
to find the winners from your niche.
We have to find accounts that are having

a nice and exponential growth
If they are growing exponentially it

means that they are doing something
right, so we want to model them.
60
Chapter 6
Content Strategy
To have good organic growth and achieve

exponential grow we must have our game
as optimized as possible.
The more optimized we proceed, the

higher the odds to succeed.
In this chaper we'll speak probably the

most important thing of Instagram,
The Content!
So, what are we gonna post?
Once we have our niche picked we will

have one kind of content, either physical
created content or digital created
content.
Digital created content is hundreds of

times more scalable than physical
61
Chapter 6 - Content Strategy
You can create digital content by yourself

using Canva, Photoshop or any other
digital editor.
Physical content requires Physical

creation, for example a blueberry
cheesecake.
So if we need to bake a cake to create our

content we won't be able to post 4 times
a day, so we'll be posting 5-7 times a
week or as much as possible.
Then, your profile can be more personal

or more general
With this I mean, if it's personal you'll be

sharing posts where you are the main
"hero" so it won't make any sense if you
repost random people posts where you're
not in the picture.
62
Just think about a Football player

reposting pictures of a football player
from another team, that won't make
much sense since his account is personal
for his fans.
Always try to post the best content and

with the highest quality, share with your
followers what you do on a daily basis and
what things you like to do on weekends
for example.
In the other side, if your content is more

general, you can repost content from
other accounts without any problem.
63
If your account is about mexican food,

there won't be any problem if you post
mexican food even if you didn't cook it
and you're just reposting it as long as it
stays align with your niche.
Endless Evolve is in a digital content

niche, so I have to post more often (2-4x
per day) compared with other niches.
Also, with the list of 10 model accounts

you should have by now, you have to
check what are they posting more often,
pics or videos, so you'll have a main idea
about what is working nowadays in that
niche.
64
Take a look at each of these accounts and

check which videos/pics have the higher
engagement rate (Likes+Comments) so
you'll see what works better.
You have to check the best posts, these

are often 1-2 posts for every 9-12. There
will be always 1-2 posts that have way
more engagement than the rest, they are
easy to find.
65
You might be wondering when we'll be

publishing the content...
Thats something important as the more

followers active on Instagram the better
engagement we'll have and then we'll
rank higher on hashtags.
If we are just starting we won't have

much data about our audience so we
might not know (yet) the best times to
post.
66
So we are going to do this over the first 2

or 3 weeks, we'll be rotating the posting
times in a range of 2 hours.
Week 1 Week 2 Week 3

Mon 9:00 Mon 11:00 Mon 13:00
Tues 11:00 Tues 13:00 Tues 15:00
Wed 13:00 Wed 15:00 Wed 17:00
Thurs 15:00 Thurs 17:00 Thurs 19:00
Fri 17:00 Fri 19:00 Fri 21:00
Sat 19:00 Sat 21:00 Sat 23:00
Sun 21:00 Sun 22:30 Sun 23:45
After this 2-3 weeks we'll have enough data

in our IG account to know which hours are
the best, so we'll be posting when the higher
amount of our audience is active.
67
You'll have stats like these, where you will

be able to see at what time your audience
is online and then we'll create our post
schedule based on that.
The more active people the more people

will have the chance to engage with our
content.
If you're thinking short-term it might feel

like this is useless, but over the long-term
that could make a huge difference in the
reach and impressions of your posts.
68
Remember, those who pay attention to

every single details will be the one most
ready to win and achieve his goals.
Alright but...
How often we have to post?
First, we have to understand what content

we will be posting
Its gonna be digital or physical created?
If we're posting cooking recipes we can't

cook 8 recipes to publish 8 times a day, so
we'll publish 3 to 5 times a week.
69
The ideal would be to post at least once a

day as minimum to maintain consistency
and make the IG Algorithm happy.
Frequency will vary depending on our

niche,
Remember the 10 accounts you should

have in the watch list?
Go on IGBlade.com and check how many

times they post per day and the monthly
average, write it down.
If an account in our niche with 200k

followers is posting 4 to 5 times a day, do
you think you can play at the same level if
you post 5 times a week?
I don't think so.
70
We should publish at least the same

amount of posts to play at the same level
If you publish once a day and you have

10k impressions, you'll have 70k
impressions weekly.
Meanwhile other accounts are publishing

4 times a week getting the same 10k
impressions but over a week they are
getting 280k impressions.
That's 4 times more impressions than

yours...
You might be thinking that if you publish

4 times a day they will unfollow you
because you're annoying, and you might
be right!
But take in count, if they like your

content they won't unfollow you even if
you post 4 times a day.
71
Also, your content will be seen by

different people as you'll be posting at
different hours and if they unfollow you
they weren't really into that niche, so they
won't be much likely to purchase your
products or services in the future.
Part of our strategy is the research of

high quality content and potential viral
content so we'll understand from the first
minute what's working best and what's
not working so good
If we take our time to do the research we

can save a lot of time in the future and
we'll be able to gather great intel within
our niche and about the kind of post we
should be focusing on creating.
72
Before starting to design our own content

or before gathering content to repost we
should know which one works best
Video or photos?
Also, we need to understand the trend of

our niche and in which direction is it
moving as it will be evolving and people
will be willing to post the new-trendy
content that will work better.
When I started with Endless Evolve

everyone was posting motivational
quotes with a cool background and that
was enough to get to 100k in few months
But the trend evolved and then everyone

was uploading infographics with useful
info and so on
73
Nowadays the trend is moving into posts

with 3 to 5 pictures joint together, so
you'll need to swipe left if you want to
keep reading, and that's a great trick
since you will spend way more time
watching that post
The more time they spent watching your

posts, the happier the algorithm will be
Once you know what content works, try

to find viral content or at least potentially
viral content as it won't work the same
always
If they are using infographics in your

niche it doesn't mean that all the
infographics will work the same way
74
The best way to research for potential

viral content is using your laptop or PC,
you just go to Instagram on your browser
and then check your watch list of
accounts
When you're passing the mouse over the

posts you'll be able to see the amount of
likes and comments each have without
the need to open them one by one
Every 9-12 posts you will be able to see

one or two that are way over the average,
that's the content we are searching for!
That's called Proven Content, content

that have proved that works its likely to
perform better than the average again, or
at worst it will work as average.
75
Same example as before:
As you can see, the first and the sixth

pics have way more engagement than
the other four pics, so we identify that
content as potentially viral, we won't
be always right but it will perform
good most of the times.
76
If you're going to repost content from

other accounts you can be saving these
posts in your computer, so you'll be
gathering content easily from other
accounts.
Also, if your plan is to repost you'll need

more than 10 accounts in your watch list.
If you're going to design your own

content or you will hire a designer you
just need to take a screenshot and save it
for future ideas so you'll model it and use
your brand colors and logo on it.
Before I started publishing content on

Endless Evolve I was just watching the
niche for few weeks, to understand what
they were doing to be able to create my
own action plan
77
I was writing down what other guys from

my niche were doing, how many times
they were publishing per day, what they
were uploading to their stories and after
few weeks I started to see patterns on
the things they were doing
So if all of them were doing the same

things it was because that was working
good
If we know that something works, we

don't need to re-invent the wheel, just
model it and create your own version.
78
Chapter 7
Instagram Stories
Instagram stories are one of our best

tools to capture emails, redirect traffic or
create sales
They are even better once we hit the

magic number of 10k followers as we
unlock the "Swipe Up" option and we can
redirect them to the url we desire.
The people from our audience who is

watching the stories have their phones in
their hands and they are likely to be
watching the screen, we have to create
great stories that breaks attention
patterns, so they will stop and pay
attention to us.
79
Chapter 7 - Instagram Stories
The more views we have in our stories,

the easier will be to monetize the
account, and once again, consistency is
the king of the game.
The bigger amount of stories we upload

per day, the more chances we have to be
on the firsts positions of our followers
stories
We can use few tricks to get some extra

views on every story...
Use 2-5 hashtags on them and hide them

using the same text color as the
background.
Use geo-location & tag another accounts

if you're reposting something related to
them (don't be spammy).
80
Chapter 7 - Instagram Stories
If you're going live on your stories

chances are that you will be seen by your
followers for sure, as when you go live
you're appearing in the first position of
the stories tab for your followers
So it's quite Important to go live from

time to time, weekly if possible and then
you'll be answering questions, speaking
with your followers, sharing things with
them or whatever the reason, but go live!
81
Chapter 8
Writing our post captions
Instagram is mainly a visual platform, so

we will focus on sharing 80% of our
message in the picture of the post
But even if Instagram is mainly visual, we

have to pay attention to what kind of
captions are we publishing, we have the
opportunity to engage, ask, and answer
things in the caption of our posts and
sometimes we'll be able to make our pic
with less text as we move some text into
the captions
Captions are important to create the

connection with our audience and that will
turn them into true fans
We have to take advantage of our captions

since there's not many people paying
attention to them and they post the same
things over and over again.
82
Chapter 8 - Writing the caption
An optimized caption should have this 3

parts:
1. We write a relevant and personalized

comment align with our photo, we can
share some experiences or tell
something about the pic.
2. We ask a question to our followers, try

to always ask open questions and not just
"Yes or No?" questions as the
engagement will be better from open
questions.
3. Use a Call to Action (CTA), let them

know what you're expecting from them,
tag a friend, comment, share, like and
save or click the link in our bio.
83
For example:
We publish a pic doing some workout at

the gym
1. "Today I'm training chest and legs,

doing HIIT, I'm so dead after 2 rounds!"
2. What are your favorite HIIT workouts?
3. Comment & Tag that friend that is

always trying to skip leg day!
There you go, the perfect caption

covering all the essential parts.
1. Connection
2. Open Question
3. Call to Action
84
When we are doing it this way we are

creating a bigger engagement with our
followers and they feel identified with the
things we are sharing with them since
you're sharing personal stuff about you
So always try to cover all these 3 parts
1. Write a great comment

2. Ask an open question
3. Use a Call to Action!
85
Chapter 9
#Hashtags
86
Chapter 9 - Hashtags
Hashtags are one of the things more

importants when you're going to publish
consistently, as they can be a great ally if
you use them correctly.
A hashtag is basically a way to tag your

picture in a theme, topic or related thing,
so you're telling Instagram what's your
post about and they will put all together
the posts using the same hashtags
There are 3 main mistakes that everyone

does when starting on Instagram, we're
going to review them so we will learn
how to avoid them in the future, this way
we'll be more optimized and more ready
to succeed!
87
Error #1 - Using too big hashtags, popular

& crowded.
In this kind of hashtags our post will

never be ranked at the top 9 since they
are overused hashtags and there will be
an account with hundreds of likes more
than your pic (#PicOfTheDay #Travel
#TravelGram #Love)
Error #2 - Repeating the same hashtags in

every post.
We must vary and rotate our hashtags in

every post so we will avoid losing reach
and we'll increase the odds of getting to
the explore page.
88
Error #3 - Not using a single hashtag or

using too many
The minimum amount should be

something between 2 to 5 hashtags and
the maximum between 20-28
(30 is the max, so don't go over 30)
Now, we know what mistakes we should

avoid, so now we are going to work into
the things that we should be doing
We MUST use relevant hashtags to our

niche and to the pic that we are about to
publish
89
It doesn't matter if you rank #1 for the

hashtag #HotDogs if the picture you're
about to post is a car.
So we must stay relevant to our niche and

pic, we need to have enough hashtags to
avoid repeating the same on every post
The best thing you can do is to find 50-70

hashtags so we'll have plenty to use over
the next months and then every now and
then you can search for few more
90
I have around 100 different hashtags that

are relevant to my niche and I random
shuffle them using this web:
HashtagShuffle.com
Doing it this way I pick a random number

and I get a random combination of
hashtags for every post
Also, we need to understand that not every

hashtag will be good to use as if they are
extremely popular we won't make it to the
top 9 if we just have 60 likes per pic
Using extremely popular hashtags is as

useful as not using any.
91
So, we need to have an idea about our

ideal size range for the hashtags we're
about to research
Engagement equals to the amount of likes,

comments, saves & shares.
For this case we'll use only likes &

comments,
Just sum up all the likes & comments from

the last 6-12 pictures and divide it by the
same amount of pictures you used to
count the likes & comments.
92
Capitulo 9 - Los Hashtags
We'll give a different value to comments

and likes
1 Like = 1 point
1 comment = 3 points
Because comments are way harder to get

than likes, so they are more valuable for the
algorithm.
Once we have all summed up we'll divide it

and we'll have our average range.
In this case I used 6 pics so I will divide all

the points by 6 and the result is 1197 points
Now we'll create a hashtag ladder, using

this strategy we'll be ranking on top of
small hashtags often, and that engagement
will help us to move up the ladder to the
big hashtags
We'll use 5 different levels and we'll

multiply our points for each level
93
We start multiplying our points by each of

the levels to get our ideal hashtag size
1197 x5 = 6k
1197 x10 = 12k
1197 x15 = 18k
1197 x20 = 24k
1197 x25 = 30k
94
The next step is to write down a list of 10-
15 related things to our niche and to our
account, so we'll have relationed
hashtags
Our ideal hashtag size ranges from 6k up

to 30k in this example, so we'll be typing
our keywords on Instagram from our
laptop and we'll be scrolling down to find
hashtags in our range and new ideas for
keywords to get more hashtags
95
Something that a lot of people wonders is

where to put the hashtags,
in the caption or in the coments?
Both places are right, as hashtags will be

indexed in any of them.
So you can put them wherever you want,

if you're posting manually you can put
them in the comment section and if
you're automating the post schedule you
can use them in the caption
I use Iconosquare to post my content so I

put them in the caption to "Set&Forget"
as I can't be checking out when is the
next post to run and add the hashtags in
the caption..
96
Of course, our post will be more "clean"

and less messy if we use our hashtags in
the comment section, but we won't be
able to do so always, so don't worry.
If you're going to use them in the caption

just use dots or dashes to push the
hashtags to the bottom of the caption
Where you shouldn't use hashtags is in

your bio, as I can find a lot of people
doing so.
Hashtags doesn't get indexed into the bio,

so there's no real difference between
using #Entrepreneur or Entrepreneur
Instead of wasting a character for the #

you can use a related emoji
97
Chapter 10
Growth Strategy
Instagram is a social platform, so we

must be social.
The more social we are, the higher

engagement we create inside the
platform, the happier the algorithm.
You must engage with accounts within

your niche
This way, you'll benefit from eachother

by creating partnerships or
collaborations together
98
Chapter 10 - Growth Strategies
One of the most common colabs are "S4S"

that stands for Shoutout for Shoutout.
When you do an S4S you'll exchange

content with the other account and you'll
be sharing it in your posts, story or both.
The other account will do the same with
your content
This way you'll be creating a cross-

promotion where you're gaining exposure
from 2 different audiences
If each of you have 10k followers, its quite

unlikely that you'll have the same 10k
followers, you might have 10-20% shared
followers, but there will be a huge
amount of people that doesn't know
neither of the accounts
So we are winning more attention from

new people that are interested in the
niche.
99
To be able to find this kind of colabs you

can Direct message (DM) other accounts
in your niche, try to find accounts that are
doing a great job and they have around
the same size of following audience as
you have, even if you ask to bigger
accounts sometimes they will be fine
doing the colaboration
Also, you will be able to find S4S groups

inside Telegram & Instagram where there
will be a schedule of shout-outs
So if there's 7 accounts in the group, you

will be giving a shout-out to 1 guy per day
and in your scheduled day you'll receive 6
shout-outs, and that's an amazing way to
grow and gain new followers
100
There are groups of different size and

rules
One of the best groups are the ones with

21 people on it.
Let's imagine 21 accounts with 10-20k

followers exchanging S4S's
Every day you'll have to make 3x s4s with

the content they shared in the group, but
then, you'll receive 20 shout-outs from
different accounts in a single day, that's
hell of eyeballs pointing to your profile!
That will be really helpful to grow!
101
The best way to find this groups is by

creating them,
Instead of asking to join their DM groups,

ask them to join yours, so you'll control
the rules within it.
If you ask them nicely if they want to join

your new dm groups where you'll be just
a few to maintain the quality they will be
happy to join.
Another way to grow at the beginning

and gaining some traction when you have
barely no followers is by doing
Follow/Unfollow+Like
What you have do to is find big accounts

in your niche with around 10k to 25k and
follow their followers, it's quite likely that
they will follow back as they shown
interest for the niche
102
This might be a though task to do, but

there are plenty of softwares that will
help you to follow & unfollow people on
auto-pilot.
Just be careful as with the recently

changes of Instagram you'll get a follow-
block if you go over certain number of
actions per month (Around 4 to 5k follows
in a single month)
This strategy can work at first, but once

you've reached few thousand followers it
won't work as good as it did when you
were around 1k
Once you're gaining 50-100 new followers

per day this strategy will be not really
useful, but you can still do 10-20 follows a
day manually and next day unfollow
them.
103
If you're going to use an automation tool

be careful and make your own research
before jumping into the first thing you
find
Don't start making hundreds of

follows/likes per day as you'll get
probably banned.
Slow & Steady wins the race.
104
Chapter 11
Driving Traffic
Our account can be an excelent source of

traffic for our website, blog, ecommerce
or Shopify store, we can drive our own
traffic or leverage third parties traffic.
We must remember that our followers

belong to Instagram, they are not ours.
So we MUST drive our followers to a place

we have control over, like our web or
email list.
Think about this... You have 100k

followers and 0 emails, tomorrow you
wake up and your account is banned,
hacked or whatever
You're in trouble.
105
Chapter 11 - Driving Traffic
BUT, If this happened and we had an

email list of 20.000 people we would be
still in control of a huge audience
So our problem will be way smaller as we

could still get in touch with them and sell
them things.
It's essential that we're actively collecting

emails to have them as a life saving and
to use them few times a month to
connect with our followers.
Instagram limits the usage of clickable

url's in their platform, so we can only use
them in the bio of our account or in the
swipe-up story if we are over 10k
followers.
This can be something that plays to our

advantage as there will be less spam than
in platforms like Twitter, Facebook or
others where it's full of links everywhere.
106
There are useful websites like Linktr.ee

that will make our lives easier, allowing
you to create a landing page with
different options in a matter of 2 minutes.
There you'll be able to create different

options that will redirect people to
different places wherever you want.
When we create IG stories and we desire

to drive people by using the swipe-up
option we must warm-up our viewers
We have to change their state of mind

and prime them.
Let's say you want them to check your

latest recipe, start creating 2-3 stories
speaking about how nice it taste the last
thing you cooked, what awesome
ingredients you use and then put in front
of them a call to action to swipe-up
107
If our goal is to drive traffic to our

website where we are promoting a
weight loss program we can upload
some stories with testimonials
If we show people that have used our

program, they will be able to see the
results they might achieve by purchasing
it and they will be more likely to check
our website.
We as humans are always trying to get

away from pain and run towards
pleasure, create stories having that in
mind always.
108
Chapter 12
Making Money on Instagram
I'm sure that if you've made it this far is

because your goal is to be able to
generate income through Instagram and
If you can live from it even better.
That's something hard to achieve, but as

Napoleon Hill said:
"Whatever the mind can conceive and

believe, the mind can achieve"
There are millions of people using

Instagram every single day, and there's
thousands of sales made within
Instagram daily, from all kind of niches &
all kind of products.
109
Chapter 12 - Making Money On Instagram
There are few ways to monetize your IG

account that I will explain in detail in the
following pages, but this is a little
example of the hundreds of ways to make
money online on Instagram or outside IG.
We're going to speak about 4 ways to

make money through Instagram.
#1 - Selling Shout-outs to others.
We can sell shout-outs to other accounts

to help them to promote or gain followers
faster, this is probably one of the oldest
ways to make money on IG but is still
working.
110
But first, we need to position ourselves as

an authority in our niche, and then we'll
be able to promote other accounts and
profit from it.
We can sell shout-outs to promote things

in our feed, story or even our link in the
bio
Advantages: Doing a shout-out takes

literally 2 minutes so you can make a
good amount of extra income monthly if
we compare it with a traditional job.
An account with 100k followers can

charge from 30$ to 300$+ for one
shoutout, depending of his niche and the
quality of his following, obviously an
account with 100k doesn't grow
overnight, so that's one of the
disadvantages
111
"Disadvantage": You need to grow a

following and it will take you a while, 3 to
6 months to have a decent amount of
followers to be able to sell shout-outs.
You have to be carefull with what you

promote, as if you try to scam your
followers and try to promote rubbish you
will lose all their trust you've built
Don't do promotions to make quick

bucks, think always long-term.
112
#2 Strategy to make money
Create & Sell physical or digital products

to your audience, driving them from IG to
Amazon for example.
You can even create a shop on your

Instagram account as you have that
options in business acounts, and you'll be
able to tag products and prices in your
posts.
Advantages: Most of the income is going

to your pocket, as it's your own product,
so you have to sell less products to be
able to make 3-4 figures per month.
113
Digital products (like this ebook) are an

awesome way to start making online
revenue as they can be highly leveraged
Once I finish writing this ebook, it will be

the same cost to get 10 downloads than
10.000 downloads as the book is already
written and it doesn't require extra work.
"Disadvantage": Digital or Physical

products require to have deep knowledge
in a certain topic or niche and it will take
few weeks to complete the product.
114
#3 Money Making Strategy
Affiliate marketing is the third of our

strategies, It's been around for many
years and still working as the first day.
Basically, what you'll do is promotions of

other companies products and they will
share with you the amount of each sale
you make using your affiliate link.
This strategy is quite easy since you don't

need to create a product, and most of the
affiliate programs out there will give you
tons of resources and information to be
able to promote their products in the best
way possible
You just need to find products that you

truly believe they can help your followers
and start promoting them!
115
Advantages: Easy to start making some

money as the entry barrier is zero and
your investment will be likely to zero as
well and this kind of products are really
easy to find
Just Google:
[Your Niche ] + Affiliate Program
"Disadvantages": Affiliate comissions can

be low sometimes on low price items, so
It won't be easy to make a good amount
of money unless you make a good
amount of sales every month.
116
#4 Money Making Strategy
Coaching Calls on Skype on 1 to 1 or

groups of few people, this way allows you
to help other people to learn more about
your topic or niche and to develop their
knowledge faster, they will get your time
and knowledge and you'll get money in
exchange.
This is something a lot of people do

(Incluiding myself) to make money from
their knowledge and to help others to
move faster towards their goals in a
certain area.
Advantages: We can make money online

by teaching our topic of expertise, so we
will love to talk about that topic, and the
best way to learn more is to teach
117
You'll help other people, and that will help

yourself to develop yourself as a better
professional and person.
"Disadvantages": This way of making

money is a direct exchange of your time,
so if you don't have a lot of time you will
be a bit limited if you have to coach few
people every day,
This would be the first step into digital

product if you start recording coaching
calls and using them as a digital
coachings, so you'll be able to help more
people with less time.
This 4 strategies are the most popular

kinds of ways to make money on
Instagram or other platforms, most of the
big brands or accounts uses them, and
they've been proven over the years to
work.
118
If you're able to make 100$ per month

there's no excuse on earth that would stop
you from making 1000$ per month, the
only difference is that you have to
optimize the system and put in more
work.
The most common mistake ever made is

when we are trying to make money on
Instagram and we're not even willing to
put in the work nor learn how to do
things.
I'm going to share with you a real example

from a guy that texted me to ask how he
could make a full time job from Instagram
His niche was Travel + Photography, so his

main goal was mix this two things and
make a living from them.
He told me "My Dream is to travel the

world making money from IG"
119
I went to his Instagram account and

checked his profile, feed and overall
account to check in what point he was
He managed to grow to almost 6k in the

last 2 years.
Then he told me " I been 2 years working

hard to create a big following, but I been
stuck in 6k for a while" he said.
He told me that Follow/Unfollow wasn't

working that good anymore and he wasn't
able to grow past the 6k barrier.
Looking his profile I saw that he had 70

posts made and then I checked when he
published the first post, It was late 2016, so
the account was around 2 years old.
120
The first thing that I was thinking about

was that he told me:
"I've been working hard for 2 years"
and he had just 70 posts on his account...

that was weird
Then I told him, "You have the following

you deserve.
2 years have 104 weeks, so he basically

made one post every 10 days (yeah lol)
So, something you do once every 10 days

is a HOBBY, not a PASSION.
The thing is that hobbies cost money,

while passions generates it.
If you're really passionate about

something you'll be able to make money
out of it.
121
I went to Instagram to find travel

accounts to be able to show him "hard
work" then I find an account with 150k
followers and around 1.200 posts.
(yeah, twelve hundred)
The oldest post was around 2 years as

well, so it was the perfect example to
show him.
That second account was posting almost

twice a day (1.6x per day)
So you can't try to make money out of

something when you're posting 3 times
PER MONTH! when there's people out
there posting 45 times per month
This guy was speechless and he

understood what was the reason of his
low amount of followers.
122
Then, over the next hour I started to craft

an action plan for him, to drastically
increase the odds of success and to be
able to make money while traveling and
even live full time doing it.
The first thing he needed was to be

consistent.
Remember I did mentioned that many

times earlier? Exactly!
I explained him that he must post at least

5 times per week as minimum if he
wanted to be in the race for success
Then, the second thing was to stay away

from a hobby and start creating a
bussines out of a passion.
123
So I suggested him to create basic

website with a blog or a videoblog and
then start posting content 2-3 times per
month consistently.
He could share tips and tricks for

travelers, experiences, reviews of places
or whatever the things travelers want to
read.
Third,
If he wanted to make money by traveling,

then he should travel more,
It's okay if you can't go to Rome or New

York every weekend, but at least once or
twice a month go few hundred miles
around and get to a nice place where you
can create content.
Visit a farm house a lake or whatever.
124
The goal with this was to create a

portfolio of places where he traveled, so
Hotels, Farm Houses or Villas could see
his portfolio and his work as Travel
Blogger.
Once he can show how he can add value

to their business they will be more willing
to give discounts or even pay for creating
content related to their business.
Fourth,
I told him that he must become an

authority online on AirBnb, TripAdvisor,
Booking, CouchSurfind and any other
travel oriented platform and he would do
so by engaging in these platforms where
he can add value to others and write
great reviews from places he been
traveling around.
125
As we are creating & sharing content of

our trips we are building assets and we
are showing what kind of work we can do
for others creating a travel review
We are showing them that we are serious

about what we do and that's not just our
hobby, it's our PASSION.
Can you see the difference from the first

guy that wanted to be a travel blogger
and the second one with the action plan
in hand?
The first guy wanted to make money

traveling while he posts 3 times per
month, doing zero extra effort.
And with the action plan the same guy is

going to publish at least 5 times a week,
write & publish content 2-3 times per
month and he will create a portfolio of
reviews and content.
126
Now he will have accounts in traveling

platforms leaving reviews, helping others
and ADDING VALUE to everyone there,
after all of this it's more likely that he will
end up being paid to travel, and not
before.
At first his mindset was like:

"Pay me and then I will create a review
and content for your hotel"
After the coaching call his mindset was

more like this:
I add value I leave reviews I'm able to

adding travel at
value discount
I create content on
my blog
I make money I keep
traveling the world adding
while I do what value
I love the most
127
This is a real example and this can be

applied in any topic or area of your life
Don't try to achieve success by doing 10

time less than other guys, If they publish
10 post a week and you publish two
Who you think it has more chances of

winning?
Exactly, the guy that's putting in the

work and posting 10 times per week!
Remember, do
WHATEVER IT TAKES
and you have to be
#EndlessEvolving
128
Congratulations!
You've finished the guide, now you're

aware of many things you were not
before, so you have a long way and many
things to work on your new Instagram
Strategy.
If you have any question I'll be glad to

help you, so just drop me a DM on
@EndlessEvolve
For great content, Inspiration &

motivation follow us on Instagram!

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INSTAGRAM

THIS MAY REQUIRE YOU TO WORK YOUR ASS OFF

CHECK WITH YOUR DOCTOR BEFORE SCHEDULING A

BUT... IF YOU'RE WILLING TO PUT IN

Meanwhile, the people that invest zero time on

When you finish reading this guide you'll be

You will be able to optimize everything on your

You just have to read this guide and take

The strategies I'm sharing on this guide

The goal of this guide is to teach you how

Instagram is a tough battlefield if you

While you're posting once a week, there's

How you want to compete with a guy that

You must put the work in to be able to

99% of the people trying to make money

The first thing I need is that you

This recipe can be applied to any area of

99% of the people thinks that successful

But I must tell you the truth...

These 4 ingredients are needed to

Your attitude, what you do in front of the

This guide will help you to be prepared

Instagram has 1 Billion (Yeah, with B) of

Over 500 million active accounts every

But you're far away from the reality.

You just need to help 75 people every

Of course you have to help them in some

In a year you'll help 900 people,

The last time you saw 18.000$ was

If you deduct a 40% for taxes you'll pocket

That's over 900$ per month

Hey... but I can't make a living on 900$...

Another example could be this guide, If I

If we take in count that I'm writing this

Of course, making numbers out of

Being able to create online income is not

I need you to understand that these

Let me introduce myself a bit before we

In 2017 I created my first account, with

I wanted to drive all that audience to my

But it never happened.

I kept watching videos on youtube, they

"You need Viral content"

After few months I started to be lazy to

In 10 months I managed to get to 1200

The other 800 followers were made by

The follow/unfollow method...

The bigger the hashtag, the better I

Back then I was looking at other

It seems completely impossible to grow

So week after week I was doing less and

I finally paused the account and didn't

If you post once or twice a day you're

Then I learned how hashtags works

Bigger doesn't mean better, it means

I understood that you need high quality

I learned that you must optimize your bio

I will summarize all these videos of

You'll learn everything needed to grow your

You just need to take action and follow the

This goals most be realistic and they will

Slow and steady wins the race.

One of the most common mistakes is to