THE 100K

HUSTLE:
From Zero to 100K
in 3 Months

VAIBHAV
KADNAR
 UNDERSTAND THE VALUE
THIS BOOK IS MADE FOR YOU, IT’S YOUR SECRET
DO NOT SHARE IT WITH ANYONE ELSE.

Because the things you will learn from this will help you to unlock
your Instagram Potential To Some Another Level.

Gear up, Sit back & Execute What You Learn!

 15 Timeless Chapters That Covers It All

Chapter 1: Introduction to the Instagram Algorithm

Chapter 2: Targeting The Right Audience

Chapter 3: Aim For The Eye

Chapter 4: Hook The Audience

Chapter 5: Be Relevant To Them

Chapter 6: Script It Right

Chapter 7: Instagram Is An Open Lab

Chapter 8: How to Make Shareable Content

Chapter 9: Don't Ask, Give It Away

Chapter 10: Shareability Is The Key To Success

Chapter 11: The Analytics

Chapter 12: Creator Vs Business Account

Chapter 13: Reading The Analytics

Chapter 14: Take Action

Chapter 15: Final Words

By mastering these advanced concepts and techniques, you can stay

ahead of the curve and achieve even greater success on Instagram.
 Chapter 1: Introduction to the Instagram Algorithm

Instagram is a highly competitive platform with millions of users,

which means that it can be challenging to get your content in
front of the right audience.

This is where the Instagram algorithm comes in – it's designed to

sort through the vast amount of content on the platform and
prioritize the most relevant and engaging posts for each user's
feed. Understanding the algorithm is critical for anyone who
wants to grow their Instagram following, increase their
engagement, and reach a wider audience. The algorithm is
constantly evolving, so it's essential to stay up to date with the
latest changes and trends.

In this chapter, we'll provide an overview of what the Instagram

algorithm is and why it's important. We'll explore the factors that
influence the algorithm and discuss how they impact your reach
and engagement on the platform.

The algorithm plays a critical role in determining the success of

your Instagram account. If your posts are highly ranked by the
algorithm, they will be more likely to appear on users' feeds,
resulting in increased reach and engagement.

On the other hand, if your posts are poorly ranked, they may not
be seen by many users, which can hinder your ability to grow
your following.
Factors that influence the Instagram Algorithm
There are several factors that influence the Instagram algorithm,
including:
Engagement: The amount of engagement (likes, comments,
shares) your post receives is a crucial factor in determining
its visibility on the platform. Posts with high engagement
rates are more likely to be shown to users.
Relevance: The Instagram algorithm also takes into account
how relevant your post is to the user's interests and past
behavior on the platform. If your post aligns with a user's past
behavior on the platform, it's more likely to be displayed to
them.
Timeliness: Recent posts are given priority in the Instagram
algorithm, so it's important to post regularly and at times
when your audience is most active.
Hashtags: Hashtags can help increase the visibility of your
posts and make them more discoverable to new users. Using
relevant hashtags can boost your ranking in the algorithm.
User behavior: User behavior (likes, comments, shares) also
impacts the algorithm. If your post generates a lot of
engagement from users, it will be more likely to be shown to
other users.

Understanding the factors that influence the Instagram algorithm

is key to optimizing your content for success on the platform. In
the next chapter, we'll explore the role of engagement in the
algorithm and provide tips for increasing engagement on your
posts.
The Instagram feed algorithm has changed a lot over the last five
years, pivoting to a model that favors interest.

Time spent: Are you going to spend time on the post?

Likes: How likely are you to like the post?
Comments: How likely are you to comment on the post?
Saves: How likely are you to save the post?
Taps on Profile: How likely are you to tap on the profile after
seeing the post?

But how are these metrics decided? And how Instagram actually
recommends the content?
Instagram algorithms rely on three key signals:

Who: Whose posts are you interacting with? If you frequently

like or comment on someone's content, you're more likely to see
their posts in your feed.

What: What type of content do you engage with? For example, if

you love beauty content, the algorithm will continue serving that
type of content to you.

When: This focuses on when a post has been posted to decide

if it's relevant to you.
At different time, different users are active. It also takes into
consideration how often you scroll on the app — so it will pick
and choose what to prioritise.

The more likely you are to take an action, and the more heavily
we weigh that action, the higher up you’ll see the post.
 Chapter 2: Targeting The Right Audience

Targeting the right audience can make or break a business. Many

products and brands have the ability to reach large audiences,
but understanding who actually engages with your product or
brand is what really helps build a meaningful and lasting
following and customer base.

As we discussed, to scale quickly, you need to find people who

will not only share your information for you, but also buy your
products. As we will see later in this chapter,there are different
targeting strategies and techniques for specific targets. Plus,
reaching the right audience will save you time, money, and
effort.

EXAMPLE:
Let's say you sell necklace for women. There's no point in
targeting men because they're not the ones who need or use the
product (unless you're targeting them during a specific holiday
and promoting it as a gift).

Targeting the right people can help your business thrive. If you
know exactly who your target audience is, the internet,
especially social media, makes it easier than ever to listen to
consumer feedback. Clothing companies like Zara rely entirely
on shopper suggestions to refine their designs – the company's
headquarters reads thousands of shopper reviews and uses that
feedback to create their next clothing line.
It's a user-generated approach to fast fashion, which they say is
one of the keys to their success. This is part of the reason why
Zara dominates the fashion market – other brands struggle to
keep up with the level of feedback from the fashion-focused
target market.
 Chapter 3: Aim For The Eye

Targeting the right audience is very important when it comes to

building any social media platform.
Here's a checklist which has helped me along the way. This is a
very broad checklist that will not necessarily cover all your
specific targeting goals, but it will help you begin to break down
your target audience if you are starting from scratch. To reach
the right people, you need to have a picture of them in mind.
Begin by writing down all the information you know about your
product or brand. Think about whom it is most accessible or
PERSONAL
useful to. Once GROWTH
you’ve compiled USING
a list or a few paragraphs, ask
yourself the followingTHESE
questions:HACKS

What is the GENDER of your target audience? Are you

targeting men, women, or both?
What is the AGE of your target audience? Are you targeting
BEFORE
younger teenagers, adults, people in their thirties, or another
age bracket?
What is your DESIRED MARKETING GOAL? What is the action
that you want your audience to take? Are you trying to
Increase awareness about your brand;
Sell a specific product;
AFTER
Sell a service
Or you just want to become an influencer & need more
engagement.
Where is your audience LOCATED? Are you targeting people
all over the world, just in the India, or another country? The
location of your audience depends heavily on your marketing
goals and what you’re trying to achieve. However, if you work
HACKS + CONSISTENCY = RESULTS
in entertainment or are trying to build a global brand, being
known throughout the world can be very beneficial.
What INTERESTS do people who watch your videos have?
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