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LinkedIn Made Easy.

Build Great LinkedIn Profiles

For Yourself and Your Business.

Build your Personal Brand (Become an Influencer).

Build a Community.

Connect with other Professionals.

Grow your Business.

Make Huge Sales.

Boost Your Sales on the World's Largest Professional Platform.

Create your profile, establish yourself, become an Influencer and connect with high level
professionals.

© Agbo Obinnaya | 2021

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 Introduction

Navigating LinkedIn and understanding how the platform works has been a very difficult thing
for a lot of people. When I joined LinkedIn in 2018, I did not really understand how it worked.
Navigating the app was a problem for me too. Because of this difficulty, I did not take the
platform seriously at that time even when I knew that the platform had lots of opportunities I
could leverage on. The story is actually the same for most people out there.

The story changed in July 2020 when I finally made a decision to level up. I took LinkedIn
seriously when I was recovering from a bad phase in my life. It was a very difficult time in my
life because I was healing from a bad investment which had almost led me into depression. I
literally lived on LinkedIn—I was always on the app just to keep myself busy and away from the
ugly reality I was recovering from. Sooner than later, I found myself falling in love with the
platform. I knew I needed to because the opportunities on the App were overwhelming.

Right now, I have over 12,000 real followers on LinkedIn. I have built an amazing profile online
which has enabled me to successfully connect with a lot of professionals most of whom I have
always looked up to. I have also made a lot of sales on LinkedIn because I have built a brand for
myself on and off the platform. I have also had some brands reach out to me for collaborations
and publicity; however, I’m very selective and like to work with brands that resonate with my
brand image. I believe my influence is still growing, I still have a lot of value to dispense and I
don’t see any need to rush the process.

I wrote this book as a solution to the difficulty a lot of people face with regard to understanding
and navigating LinkedIn. Before now, I have hosted different batches of students on my
LinkedIn A to Z Course where I have succeeded in helping people and businesses set up and
manage their profiles on LinkedIn. I have also offered free and paid services on LinkedIn
Account Upgrade.

In this book, I have simplified everything you need to know about LinkedIn in a very
comprehensive manner. I have learnt that, above all, it is the value and quality of the content in
this book that matters, so I have made sure to put in my best in providing everything that you
need to reach your LinkedIn goals. At the end of this book, I hope you learn how to build your
personal brand on LinkedIn, build an online community on LinkedIn, connect with other
professionals, become an influencer on LinkedIn, grow your business and make huge sales on
LinkedIn. Job seekers can also leverage the information on this book to learn how they can
secure employment opportunities on LinkedIn. I am hoping that this will help you build great
LinkedIn profiles.

I appreciate positive feedbacks. How has this book helped you? Tell me here! I want to share in
your unique story. Excited about getting in touch with me? Everything you need to know about
me is here. Have a smooth reading.

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 Disclaimer!

All the information contained in this book is merely for educational and informational purposes.
The writer bears no liability should you decide to act upon the information on this book; you do
so at your own risk.

While the information on this book has been verified to the best of our abilities, we cannot
guarantee that there are no mistakes or errors. No legal action can be taken against the writer of
this book for any loss or damage resulting from the use of this book. Do your own research.

This book contains as much information as you need to help you build great LinkedIn profiles.
However, the onus is on you to put in as much work as required. What you put is what you get.
You can have all the resources in the whole world—but if you fail to utilize them properly, then
you have no one else to blame if you don’t get the result(s) you desire. So be prepared to give
this everything you’ve got. I had to be as practical and comprehensive as possible in this book.
Be dedicated and you will smile at the results you will get.

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 Appreciation

I dedicate this book to God. I am fond of acknowledging God and His love for me—for all of us.
He inspires me to take my life and career seriously and I am so grateful to Him for everything. I
humbly dedicate this book to Him.

I appreciate my family most especially my dad for all the life lessons that have fueled my desire
to grow.

I am also indebted to my friends and associates some of whom remain great sources of
encouragement.

Lastly, I acknowledge the team at LinkedIn for developing a platform like this one which makes
it possible for me to come up with a book as resourceful as this. This book will not have been
possible without the team at LinkedIn.

Thank you!

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 Table of Contents

1. Building Great LinkedIn profiles.

2. How to optimize your LinkedIn Profile and Tailor it to Properly Suit You.

3. How to Get More Followers and Build a Brand on LinkedIn.

4. How to Make Post that Get More Engagement.

5. How to Connect and Network with other Professionals on LinkedIn.

6. How to grow your Business and make Huge Sales on LinkedIn.

7. Top 100 People to Follow on LinkedIn.

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 CHAPTER 1

Building Great LinkedIn Profiles

LinkedIn is the largest social media platform for professionals around the world. It boasts of over
500 million active users who are professionals across various profession, niche, field or industry.
Why are these facts relevant? It is because having a LinkedIn profile is a necessity for everyone
who looks forward to connecting with professionals in their chosen industry, niche or career or to
get acquainted with trends around their career path or profession and share their experiences. Do
you want to grow in what you do? One of the most important ways of achieving that is by
building a great LinkedIn profile.

Building a great LinkedIn profile is one of the easiest and yet most fulfilling things you can do
for yourself or your business. Yes, I said that. Not wishing to exaggerate, below are the reasons
why building a great LinkedIn profile is what you should be doing right now:

1. Positioning: A great LinkedIn profile properly positions you as an authority in your

profession, niche, or industry. It allows you to share your knowledge, experience and
expertise in a very credible manner that helps you build trust and attract diverse
opportunities to yourself.

2. Employment: A well-written LinkedIn profile also serves as an online Curriculum Vitae

(CV) especially for individuals searching for a job or employment. According to
Pinterest, 100 million job applications are posted on LinkedIn every month. I think you
should read that again. A lot of companies use well-written LinkedIn profiles as the
benchmark for hiring employees. A lot of companies will not consider you serious if you
do not have a well-written LinkedIn profile. I have seen individuals who get job offers
from top firms because of the information they have about themselves on their LinkedIn
profile. Another advantage is the fact that a lot of these Human Resource Personnel and
recruiters who work for these top firms are also on LinkedIn which makes it is easier to
connect with them, if you know the ropes. Don’t worry, I will teach you how to climb
these ropes in this book.

3. Career Development: I have come across scholarship openings and a lot of other career
development opportunities on LinkedIn. LinkedIn enables you to study what other
professionals have done or are doing so that you can learn from them and build your own
career. In other words, you have access to career templates if you are on LinkedIn. For
instance, I learnt about the Harvard Business School Online just by scrolling through
someone’s profile on LinkedIn. In addition, if you’re looking for a mentor or someone to
guide you career-wise, it is easier to find one if you are on LinkedIn. It can be a free or
paid mentorship depending on who you meet.

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 4. Business and Sales: Doing business on LinkedIn is easier especially when you have built
a large followership for yourself and you have properly positioned yourself to be very
credible. People love to do business with the best brands and LinkedIn offers you the
opportunity to properly position yourself as the best; as long as you are doing a genuine
business that help people solve one problem or the other. I also want to draw your
attention to the fact that there are not enough people selling on LinkedIn yet even when
statistics from Inside View shows that LinkedIn generates more leads for B2B companies
than Facebook, twitter or blogging individually and contributes to 80% of B2B leads
coming from social media and that 1 in 3 B2B marketers say the platform generates
revenue for them. What are you waiting for?

Tip: B2B stands for business to business. It involves sales you make to other businesses
rather than to individual consumers.

5. Networking Opportunities: If you are put in the same room with the best professionals
in the world, what will you do? I mentioned earlier that LinkedIn is the largest social
media platform for professionals around the world and like they will always say, “Your
network determines your net worth”. LinkedIn offers you the opportunity to network with
the best professionals out there and with a great profile on the platform no one can tell
how far you can go in building relationships with the best individuals in and outside your
profession.

6. Online Education: I have acquired online certificates courtesy of LinkedIn. I had not
been privileged to know that I could learn online and earn certificates. One of the things
LinkedIn did for me was to open my eyes to lots of learning opportunities out there.
Earlier, I spoke about Harvard Business School Online. It’s an online business school
courtesy of the renowned Harvard Business School. You can leverage on these online
learning opportunities and more provided by some online educational platforms like
LinkedIn Learning, Coursera, Udemy and so on.

The reasons why you need to build great LinkedIn profiles is inexhaustible. I can continue
mentioning more reasons but I believe you already get the point—LinkedIn is waiting for you to
tap from its resources by building your profiles and shooting to the moon.

If you’re looking to expand your social network to increase your reach and visibility, develop
your personal brand, build your business and leverage on professional opportunities, then
building a great LinkedIn profile is vital to you.

A well written LinkedIn profile affords you the opportunity to create online professional brands
which can open doors that you may not have been aware of. LinkedIn gives you the platform to
showcase expertise by demonstrating your credibility in your niche or industry while also
highlighting your achievements.

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 Who is this for?

This is for you. Yes, I said it. It is for you!

LinkedIn has changed how we connect with others and how we maintain these connections; it
has helped to develop better approaches to how we search for employment and jobs, how
employers recruit talents, how we find business opportunities, how we stay connected with
professional contacts even as they move on to new roles in their careers and so on.

For students looking to explore and understand the tons of ideas, opportunities and trends out
there, building a great LinkedIn profile is very necessary if you must be taken seriously. Among
other advantages, having a great LinkedIn profile shows that you are dedicated to pursuing your
career.

For professionals, building a profile that properly suits your personality on LinkedIn should be
one of your top priorities if you really want to be properly represented as an authority in your
profession. High-level executives and thought leaders are leveraging this platform to connect
with more professionals and create relationships. It is not about what you know; it is about who
you know.

For job seekers, having a well-written profile on LinkedIn gives you an edge over other
applicants as you get to follow up on updates from various recruiters and HR personnel on
LinkedIn. It also makes it easier to assess information on the organization you wish to work for.
When you apply for a job, there is no doubt that your prospective employer will conduct an
internet search on you. Having a great LinkedIn profile will enable companies to find you with
ease and, most importantly, to find the information that you want them to find about you. In
addition to using LinkedIn as a tool to search for employment, you can also make it easier to get
your next job by setting your LinkedIn account to send you job alerts from your favorite
companies, industries or specific job titles so you never have to miss out on great job
opportunities again.

For entrepreneurs and business owners, making your brand very visible and giving it the
necessary awareness is much easier when you have a profile for yourself (and your team) and a
LinkedIn page dedicated for your business. LinkedIn connects you to 500 Million +
professionals who you can market your products and services to. LinkedIn remains a massive
community that you can leverage on to the benefit of your business. LinkedIn makes it easier to
get leads from your profile and business pages and connect with your prospects and customers.

LinkedIn is a goldmine and the good news is that this is designed for you. Take the first step now
and never look back.

Enjoy the success that you are sure to have by getting started today!

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 Pre-order the full copy here at a lower price.

Agbo Obinnaya shares encapsulating and page turner ideas in his book, "LinkedIn Made
Easy".

LinkedIn Made Easy is a practical guide that is designed to help you build Great LinkedIn
Profiles for yourself and Great Business Pages for your businesses.

In this book, Agbo Obinnaya dishes out step by step guide that makes it easier for you to build a
personal brand for yourself on LinkedIn, become an Influencer, grow your followers, build an
online community, connect with other professionals, grow your business and make huge sales on
LinkedIn.

Agbo Obinnaya is a LinkedIn Coach and brand strategist who does not hide any of his highly
coveted secrets on LinkedIn Optimization. His leadership journey has enlightened him on the
expediency of networking, especially with those on same sphere of influence and career path.

In his book "LinkedIn Made Easy", Agbo Obinnaya expressed his thoughts in clear and simple
words with plethora of examples and illustrations to illuminate the reader. Even a first timer on
LinkedIn will find it very easy to navigate through the rigours of optimizing and using LinkedIn
with the help of LinkedIn Made Easy.

With practical relatability and experience, Agbo will be tagged a practical coach and writer who
leaves his readers scrolling through the pages of the book which paints a wonderful picture of
simplicity.

Click here to pre-order the full copy at a lower price.

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