COLLEGE OF COMPUTING, INFORMATICS AND MEDIA UNIVERSITI

TEKNOLOGI MARA (UITM) CAMPUS PUNCAK PERDANA, SHAH ALAM

BACHELOR OF INFORMATION SCIENCE (HONORS)

LIBRARY MANAGEMENT
MGT 400

GROUP ASSIGNMENT 1:
COMPANY IMPLEMENTATION OF THE PRINCIPAL OF MANAGEMENT
(SHOPPEE)

PREPARED BY:
DG LIN HAMIZAH BINTI ISHAK (2022835432)
MITCHELL AMRAN (2022887526)
NUR MAY UZMA BINTI MOHD SOLEHUDDIN (2022899368)
JOSHUA NICHOLSON JIMELES (2022663818)
HARISSON ANAK BADI (2022615516)

CLASS:
CDIM244ST2

PREPARED FOR:
MISS AIDA ROZIHAN BINTI MOHAMMAD ASRI

SUBMITTED DATE:
WEEK 10
 TABLE OF CONTENT
ACKNOWLEDGEMENT..............................................................................................I
1.0 INTRODUCTION....................................................................................................1
1.1 COMPANY BACKGROUND.................................................................................1
2.0 COMPANY ORGANIZATION CHART................................................................2
3.0 PLANNING.............................................................................................................3
4.0 ORGANIZING.........................................................................................................7
5.0 LEADING................................................................................................................9
6.0 CONTROLLING...................................................................................................10
CONCLUSION............................................................................................................12
REFERENCES.............................................................................................................13
 ACKNOWLEDGEMENT
First of all, we would like to thank to Allah S.W.T because He eases us during the
time to complete this assignment and also I would like to show our gratitude to Miss
Aida Rozihan Binti Mohammad Asri our MGT400 (Introduction To Management)
lecturer who always giving us a good and detailed guidelines to fulfil this assignment.
Last but not least, also a big thanks to our family that always be our loyal supporters
which is the main spirits and source of determination in my studies. I also would like
to express our gratitude to the classmates who also helped us in some circumstance
that were directly involved in helping to finish this assignment.

I
1.0 INTRODUCTION
1.1 COMPANY BACKGROUND
Shopee is an e-Commerce platform that has been established since 2015. According
to Antonio, J, S. (2022) Shopee is a consumer-focused, technologically advanced e-
Commerce platform that has gained popularity across Southeast Asia, including in the
Philippines, Singapore, Malaysia, and other countries. It is similar to e-Bay or
Amazon in North America, it is attempts to provide access to a wide variety of goods
and let both independent sellers and well-established companies sell on its platform.
In the early stages, the business only operated in Singapore, Malaysia, Thailand,
Taiwan, Indonesia, Vietnam, and the Philippines. But now, it is currently used in a
few nations in Latin America and Europe, also it has recently gained popularity in
India.
Shopee works similarly to other online shops that customers can use search
engines to find what they're looking for or browse by category. The website makes it
simple for customers find discounts by showing flash sales and special offers of the
day on their homepage. Customers can shop regionally as well. Customers may select
their nation of residency on the home page to be instantly sent to the retailer that
accepts their currency. (Remitly, 2023)
Shopee's success can be credited to its social-first, mobile-first strategy for
fulfilling the needs of the current digital era. Shopee uses social media, like many
other companies, to widen its audience and attract new clients. The business provides
merchants social media advertising programmes and collaborates with well-known
brand ambassadors on YouTube and Instagram to raise awareness. Real-time
shopping and a selection of payment options are additional features of the Shopee
app, which is accessible on both iPhone and Android. (Remitly, 2023)
Why is Shopee significant? The reason for that, Shopee is the most successful
e-commerce platform and an analogy of success. Shopee is a well-known online store
that also provides free delivery, coupons for discounts, prizes, and games. As you are
aware, Shopee has both buyers and sellers, which means that numerous transactions
take place there every day. Shopee gets money via commissions from e-commerce
sites, transaction fees, fulfilment costs, payment processing costs, and cost-per-click
advertising on the Shopee platform. As a result, every time you click an ad on Shopee,
Shopee makes money. (Remitly, 2023)

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2.0 COMPANY ORGANIZATION CHART
According to Damilare, F. (2020) Organizational charts help to show how each person
in the company has a clear line of responsibility. It lays out a plan for how the task is
to be done and the procedure needed to make sure that the information is distributed
to the appropriate people within the company. The best approach to make sure this
happens effectively is to have one manager or supervisor and a small number of
employees who report to them directly. The following are the organizational chart of
Shopee company.

Forrest Li
(Chairman & CEO)

Terence Pang Junjie Zhou

(COO) (Chief Commercial
Officer)

David Chen Alex Tan

(Chief Product (Head, Business
Officer) Intelligence)

Erin Tagudin Monica Vionna, E

(Head Of Data (Director,
Privacy) Marketing Growth)

Figure 1: Shopee’s Organizational Chart

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3.0 PLANNING
According to Kaehler, B. & Grundei, J. (2019), management defined as a
process of organizing people's efforts to achieve goals and objectives through the
effective and efficient use of resources. In management, it is important to have
manager to handle project or any organization to run smoothly. The work of a
manager never stops. Almost all studies of managers in action have discovered that
they regularly move between activities, shifting their attention to address problems as
they emerge, and engaged in a high number of brief tasks by Parboteeah, K. P. (2019).
(2019). As stated by Kaehler, B., & Grundei, J. (2019), management includes
organizing, planning, leading, and controlling in order to achieve results.

According to Lloyd & Aho (n.d.) overview of the four function of

management, planning is the methodical process of deciding on the goals and actions
that the organization will follow. To make a choice regarding an organization's future,
the planning process must start with an analysis of the surroundings. Organizations
risk losing focus and cohesiveness if they don't have a clear plan in hand. Planning
makes it possible for managers and workers to coordinate their efforts in order to
achieve shared objectives, promoting cohesion and giving them a feeling of direction.
The manager would be unable to give future guidance without an adequate
understanding of the context. Analysis should be the first step in the planning
function. This study should take into account both internal elements such as team
culture, values, and performance, as well as external aspects such as the competitive
environment, legal regulations, economics, technology, societal values, and
demography (Lloyd & Aho, n.d.). For example, e-commerce Shopee has maintain
their company over the past 8 years must had knowing how to plan or use a method to
achieve an organizational goals in order to gain more user and customer to use their
platform which offers an end-to-end online shopping experience directly on the
mobile app.

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 Not only that, Shopee make a marketing strategy planning to strengthen their
company by making a Digital advertising, Influencer marketing, promotions and
discounts, user-generated content and social media (EcomEye, n.d.).
i. Digital Advertising
a. Shopee use this method by displaying an online ads, social media ads,
and search engine marketing, to reach potential customers and drive
traffic to its platform (Statista, 2021.).

ii. Influence marketing

a. Shopee efficiently reaches out to potential consumers and delivers traffic
to its platform using a variety of means, including as online
advertisements placed on websites, social media ads targeted at certain
demographics, and search engine marketing approaches. These
techniques increase exposure and encourage users to interact with
Shopee's offerings (EcomEye, n.d.).

iii. Promotions and Discounts

a. It’s a sales strategy in which brands temporarily reduce the price of a
product or service to attract prospects and customers (SheerID, n.d.).
Shopee offers frequent promotions and discounts to attract customers
and drive sales, such as flash sales, daily deals, and coupon codes
especially in the end of the month (EcomEye, n.d.).

iv. User-generated content

a. Shopee strongly encourages a customer-engagement culture by
encouraging consumers to create and share information about their
purchasing experiences. This involves developing and disseminating
product evaluations, ratings, and feedback, which are critical in
establishing trust and credibility with potential consumers. This user-
generated material is a vital resource for prospective shoppers, assisting
them in making educated selections and building confidence in the
Shopee platform (EcomEye, n.d.).

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 v. Social media
a. Shopee uses social media sites like Facebook, Tiktok, and Instagram to
reach a larger audience, build brand recognition, and increase user
interaction on their platform. Shopee can successfully promote its value
offer, attract new customers, and develop a strong online community by
using the power of social media (EcomEye, n.d.).

Planning plays a crucial role within organizations by effectively addressing

uncertainties and minimizing risks. As mentioned by Faizul, H. (n.d), uncertainty is a
prevalent factor that impacts all types of profit-driven or non-profit organizations. A
significant component of planning is the implementation of SWOT Analysis, an
abbreviation for strengths, weaknesses, opportunities, and threats. This analysis aids
in identifying the strengths and weaknesses of both the business itself and its
competitors. For instance, in Artris, F. K. & Sri, S. H. (2021) overview of Shopee
Online Marketplace Application mentioned that in order to strenghthen and minimize
risks, Shopee itself makes it easy for users to make transactions by presenting 7 types
of payment methods including Credit/Debit Card, Bank Transfer, ShopeePay,
ShopeePayLater, Cash On Delivery (COD) and many other methods.

Shopee has established their missions and goals to continuously improve their
platform and become the preferred e-commerce destination in the area, through
continuing product optimization and localized user-centered methods. Shopee has
created prospects for all businesses, according to Amadora, L. (2020) news. They
provide e-commerce for sellers, small and medium-sized businesses (SMEs), and
brands. This has accelerated the rise of e-commerce in Southeast Asia and Taiwan for
sellers, SMEs, and brands. As a result, the region's e-commerce scene has become
more diverse, with both new and established vendors looking to expand their
companies online. Shopee's aims are being expanded by broadening its spectrum of
support measures to assist all sellers succeed, regardless of expertise or size. As an
illustration, Amadora, L. (2020) stated that Shopee helps new and old merchants cope
with worldwide pandemics by providing 6x sales boost during Shopee's 9.9 Super
Shopping Day in September. Shopee University is also being upgraded to empower
varied groups of local sellers, including digitalizing the curriculum and expanding its

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online Seller Education Hub so that all sellers may improve their e-commerce
abilities.
Shopee focuses on sales growth while identifying the organization's mission
and goals in e-commerce. Shopee attempts to boost sales and generate income by
enabling transactions between shoppers and sellers on its platform. Not only that, but
they include a strong emphasis on innovation and technology. Shopee seeks to
continuously develop and harness technology to improve the features of its platform,
such as implementing AI-driven suggestions, enhancing search capabilities, and
offering new services (Amadora, L. 2020.). It is important to note that Shopee’s
specific objectives may evolve over time as the company adapts to changing merket
conditions and customer demands.

In a nutshell, effective planning is essential for organizations to navigate

uncertainties, minimize risks and achieve their goals and objectives. Shopee, an online
shopping platform, has proven over the years how crucial preparation is to success.
To grow their business and attract in additional users and customers, they have used a
variety of methods and approaches. Shopee has established itself as a top destination
for online shopping by putting a strong emphasis on planning. Shopee works hard to
satisfy customer requirements and succeed in the online market.

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4.0 ORGANIZING
Organizing means by defining responsibilities, creating collaborative
connections, and effectively allocating resources. It is also a process of plans in order
to accomplish the stated and desired outcomes for goals and also for achievement for
the organization. Keep in mind that company formation is a continual process that
calls for improvement as your company develops. When necessary, seek professional
guidance, and be ready to adapt your organization to your evolving business and
client demands.
Woodward S. N. (1998) mentioned that, “business organization, an entity
formed for the purpose of carrying on commercial enterprise. Such an organization
is predicated on systems of law governing contract and exchange, property rights, and
incorporation”.
Organizing a company needs a several of key steps and actions. To get it
started, we can following this general outline:

1. Establish your mission and vision: The mission and objectives of your business
should be stated clearly. This will provide you direction and serve as a guide for
your decisions.
2. Select a legal structure: Choose the best legal structure for your business, such as
a corporation, partnership, limited liability company (LLC), or sole
proprietorship. Consult with legal and financial experts to choose the best path
option for your company and it also lead to gain your companies profit with a
best company partnership
3. Creating a business strategy. Make a comprehensive company plan that includes
information on the goals of your organization, your target market, your products
or services, your marketing strategy, your financial projections, and operational
specifics. This strategy will act as your company's road map.
4. Create a management team: Put together a knowledgeable and experienced
management team to assist you in managing the business. Clearly state each
person's position and duty, and make sure that each team member alert with the
company's vision and mission.

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5. Set up modern system and infrastructure. Implement the systems and
infrastructure required to support the operations of your business, including
technology infrastructure, communication tools, project management software,
and financial systems.

The positive Impact of Organizational Function:

1. Clarity and Structure. Organizing helps a company create clarity and structure. It
establishes roles, responsibilities, and reporting systems so that everyone is aware
of their roles and responsibilities. Employee understanding of their roles and how
they contribute to the broader goals is improved by this clarity, which reduces
misunderstanding and boosts productivity.
2. Enhanced Decision-Making. Organizing gives an organization's decision-
making . Decision-making authority can be allocated correctly with clearly
defined roles and duties. Decision-making is very important, which improves
flexibility and quickness, allowing for quicker problem-solving and better results.
3. Improve the confidence of employee. Organizing increases employee
involvement and strength. Employees experience a sense of ownership and
accountability when they are given clear tasks and duties and are given a voice in
decision-making. Increased motivation, job satisfaction, and dedication to
achieve organizational objectives result from this sense of empowerment.
4. Teamwork and collaboration: Organizing encourages the development of teams
or departments with members who have similar skills. The organizing function
improves teamwork and collaboration by assembling individuals with comparable
knowledge and expertise. It makes it easier for team members to collaborate,
communicate, and share resources and information, which improves their ability
to solve problems and make decisions.
5. Goal Achievement: Successful organizing synchronizes team and individual
efforts with the overarching aims and purposes of the organization. It makes sure
that every task and activity is planned in a way that advances the achievement of
strategic goals. Organizing helps in focusing efforts on what matters most by
making objectives clear and allocating resources accordingly. It will improving
the possibility that goals will be achieved.

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5.0 LEADING
Shopee employs a transformational leadership style that is distinguished by
visionary leadership and a strong emphasis on employee empowerment.
Transformational leadership is a style of leadership that goes beyond managing tasks
and people. It focuses on inspiring and encouraging employees to realise their greatest
potential, cultivating an environment of innovation and growth, and developing a
shared vision that matches with the organization's goals.

Based on the organizational chart of Shopee. The founder and Chief Excecutive
Officer of Shopee is Forrest Li, Chief Executive Officer is Terence Pang, Chief
Commercial Officer is Junjie Zhou, Chief Product Officer is David Chen, Head,
Business Intelligence is Alex Tan, Erin Tagudin is the Head, Data Privacy, and lastly,
Monica Vionna E. is the Director, Marketing Growth.

At the core of Shopee's leadership style is visionary leadership. The leaders at Shopee
possess a clear and compelling vision for the company's future and thier vision is "We
believe in the transformative power of technology and want to change the world for
the better by providing a platform to connect buyers and sellers within one
community". They have a deep understanding of the e-commerce landscape, market
trends, and the evolving needs of their customers, this is because Shopee has launched
since 2015 in Singapore, and has expanded throughout the Southeast region of Asia,
countries like Malaysia, Thailand, Indonesia, and the Phillipines and also Taiwan
which is from the east of Asia and since then have overtaken its rivals in 7 years,
claiming the top spot among online shopping platforms on Google Play Store and
Apple App Store in 2019. Rivals such as Lazada and Qoo10. This visionary approach
allows them to set ambitious goals and communicate a sense of purpose to their
employees. By painting a vivid picture of what the future can be, Shopee's leaders
inspire and engage their teams, rallying them around a common cause.

Shopee's leaders also recognize the importance of continuous learning and personal
growth. They provide opportunities for skill development, training programs, and
mentorship for employees and also open to the anyone from public such as courses
and webinar for example Promoting Your Products, Brand Intellectual Property (IP)

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Protection, Scaling Up Your Facebook CPAS Performance! and Affiliate Marketing
Solution (AMS) on Seller Centre. By investing in the professional growth of their
employees, Shopee's leaders demonstrate their commitment to their team members'
success. This approach not only enhances the capabilities of individuals but also
strengthens the overall organizational capacity. But also for the customers, it helps
them build a relationship with them, which turns them from existing customers to
recurring customers.

As stated in their company overview on Jobstreet, Shopee's leadership style promotes

collaboration and teamwork in addition to empowering individuals. They have a fun,
dynamic, and energetic work environment with a positive organisational culture that
encourages creativity and places emphasis on teamwork. Shopee's leaders recognise
that success is attained via teamwork. They create a collaborative culture that
promotes information sharing, cross-functional cooperation, and idea exchange.
Shopee's leaders establish an environment where varied viewpoints are respected by
breaking down barriers and fostering a feeling of oneness, resulting in new ideas and
improved outcomes.

Overall, Shopee's leadership style is transformative, blending visionary leadership

with a focus on employee empowerment. Shopee's leaders create a dynamic and
engaging work environment by establishing a clear vision and allowing workers to
share their ideas and abilities. This leadership style fosters creativity, encourages
personal development, and propels the organisation towards its objectives. Shopee's
leaders inspire and empower their people to accomplish amazing achievements and
create Shopee as a premier e-commerce platform in Southeast Asia through
transformational leadership.

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6.0 CONTROLLING
According to EcomEye (n.d.) Shopee company keeps track of its marketing
through online advertising activity. In order to attract potential customers and increase
traffic to its platform, digital advertising uses social media ads, online display ads, and
search engine marketing. Because Shopee permits diverse products to be offered on
its platform, customers are compelled to stay in touch with the Shopee community on
a regular basis. Shopee tracks the number of ad views, profile platform visits, and
product purchases to determine the success of this digital advertising. Certain social
media ads can also track the amount of likes. These will notify Shopee of the products
users are most interested in over time. As a result, advertisements will most likely
feature the most popular products. The goal is to persuade potential users or
consumers to choose Shopee platform over others and to learn about its benefits.

Furthermore, Shopee keeps tabs on users' reach through their activity. To

entice customers and boost sales, Shopee frequently provides frequent promotions and
discounts for sellers. Daily specials, flash sales, and promo codes are all included in
this. The rationale is obvious: all customers or users are likely to go to the shopping
platform with the greatest promotions and discounts. Even for students, purchasing
necessities through the Shopee site is thought to be substantially more economical.
This type of attraction may aid Shopee in maintaining platform popularity and user
reliance.

Not to mention, Shopee encourages users to write about their shopping

experiences and share them with others. They can provide feedback and ratings for
products, which promotes credibility and trust. As a result, Shopee can monitor its
users' interaction with the Shopee platform over time.

In addition, when users utilise the 'Help Centre,' Shopee monitors them. The
Help Centre is the place where users may express their ideas, voice their satisfaction
and dissatisfaction, ask multiple questions, and, if desired, provide suggestions to
improve the platform. From this, Shopee can communicate with their specific users

11
who require assistance and attention. This type of monitor aids in providing better
service to users than previously.
According to Shopee (n.d.) Shopee provides its employees with a variety of
courses and trainings that are aimed at helping them acquire the critical skills needed
for both personal and professional effectiveness. Think about stakeholder
management, creative or innovative communication, and so forth. Additionally, the
Shopee company offers a variety of technological and practical opportunities to help
employees increase and sharpen their knowledge and proficiency in a variety of job-
related tasks. Employees must learn this because we live in a world filled with
developing technology. Plus, a variety of deep dive workshops are offered throughout
the region, along with networking events, coaching, and mentorship. This is a big aid
in developing potential leaders who will make significant contributions to the Shopee
company. Their ability to do their job well and their adaptability in dealing with
challenges that arise in Shopee are the best indicators of the success of such courses
and trainings. They will ensure that all they have learned is utilised and beneficial in
the business community. This fosters a highly collaborative environment. The
company’s goal is their main focus.

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CONCLUSION
In conclusion, Shopee's success as an online shopping platform may be
credited to great planning, organisation, and leadership. To attract and keep users and
customers, they have used numerous techniques such as digital advertising, influencer
marketing, promotions, and social media interaction. Shopee has been able to adapt
and stay ahead in the ever-changing e-commerce sector by regularly analysing the
competitive environment and client preferences. Furthermore, via defined
responsibilities, collaborative relationships, and effective resource allocation, their
organisational emphasis has generated a productive work environment. The formation
of a strong management team and sophisticated infrastructure has improved decision-
making processes while also increasing employee confidence and motivation.
Shopee's transformative leadership style, defined by visionary leadership and
empowerment, has fostered an environment of innovation and growth. Overall,
Shopee's dedication to good planning, organising, and leadership has established them
as a market leader in the online shopping business, and these activities will remain
critical to their long-term development and success.

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