90-DAY

INSTAGRAM
PLAN
TO YOUR FIRST 1000
INSTAGRAM FOLLOWERS

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 HOW TO USE THIS PLAN
At first, this plan can look pretty confusing. So, let me first break this down to how to
use it.
At the top, there are tools and resources you can use for additional information. These
tools will make your 90-day journey much easier.
Then, focus on “The First 30-Day Instagram Plan”. There is only one action per day and
helpful resources beside each of them to help you complete that action for that day.
Once you’re at the “creating posts” phase, you need to check out “The 90-Day Content
Calendar” to check out which type of posts you should publish on which day.

GOAL OF THE MONTH

GROWTH STRATEGIES
FOR THE MONTH

START HERE

DAY-BY-DAY
ACTION PLAN

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 90-DAY CONTENT CALENDAR
Use the content calendar while batch creating your Instagram posts. I have included the
type of posts you should post each day to help you grow your Instagram faster.

There are 4 MAIN types of posts in the calendar…

(Each post has a purpose to help you grow your Instagram)
4 MAIN POST TYPES

Authority posts are those that give value to your audience and proves that you “know”
your subject. Value can be in any form: educational, informational, growing awareness,
entertaining, helpful, anything that adds value to their life. I call these authority posts
because these posts build your authority among your niche and your audience.
Email posts are posts where you promote a freebie to build your email list.
Traffic posts are posts that send people to your website.
Money posts are posts that bring you money (either through sponsored opportunities,
affiliate products or by selling your own products/services). In this plan, we’re only
focusing on affiliate products (because that’s the easiest one to start with).
Each post you create should have a purpose, or it is just a waste of time and effort.

PUBLISH 9 POSTS
ON THE SAME DAY
WHEN YOU START OUT

• POST WITH PURPOSE

• A COMPLETE PLAN ABOUT
WHAT TO POST EACH DAY

GOALS FOR
EACH MONTH

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 THE MONTHLY ANALYSIS
Each month you should track your progress & improve from it. This
monthly analysis sheet will help you do that.
An overview section is added to help you reflect on what worked well
and what didn’t to prepare a better plan for the next month.

MONTH NAME
FOLLOWERS
ANALYSIS

SUBSCRIBERS
ANALYSIS

ENGAGEMENT
ANALYSIS

CHECK IF YOUR
PINTEREST MARKETING
IS WORKING

TRAFFIC ANALYSIS

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 GIVEAWAY ANALYSIS

TO IMPROVE YOUR
GIVEAWAY RESULTS

INSTAGRAM LIVE
ANALYSIS

HASHTAG ANALYSIS
WRITE DOWN ALL
HASHTAG LIST NAMES
AND ANALYZE WHICH
ONES NEED TO BE
CHANGED

REFLECT BACK ON
WHAT WORKED
& WHAT DIDN’T

CREATE A BETTER
PLAN FOR NEXT MONTH

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 HELPFUL RESOURCES * denotes
affiliate link

TOOLS POSTS RESOURCES

Canva Writing Kickass Instagram Bio Free Stock Photos*

Snapseed How to use Instagram Hashtags for Premium Stock Photo Membership*
better exposure

Pinterest Instagram Post Ideas Feminine Stock Photos*

Buffer How to write better captions Pinteresting Strategies*

Tailwind* The quickest way to make money on Instagram Content Strategy

Instagram

MailChimp How to use Mailchimp: Complete

Tutorial

RESOURCES FOR QUICK AFFILIATE MONEY

Learn Affiliate Marketing* Making money from Instagram becomes much easier after you “know” how to do
affiliate marketing (until, of course, you don’t have your own products to sell). Plus,
it’s free!

SendOwl* Website to easily sell your own digital products AND join affiliate programs that sell
on SendOwl.

Ultimate Bundles* Affiliate program. Once you join (which is free) you can sell their products and earn
a commission.

EarnEasyCommissions* Easiest affiliate program. No need to sell, every lead brings you $1.

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 THE FIRST 30-DAY INSTAGRAM PLAN (30 DAYS)
• Building a Solid Foundation
GOAL: • 100 followers by the end of this month

• Instagram promotion everywhere

GROWTH
• Hashtags
STRATEGIES: • Pinterest

HELPFUL
ACTION MORE RESOURCES
RESOURCES
Choose a profitable niche to start Need help? Here’s how to Doubt if your niche is profitable? Here are the
DAY 1 on Instagram. choose a killer niche. most profitable Instagram niches.

Research target market:

Research target market and Explained in detail in Lesson 2 Research competitors: Read chapter 8 from
DAY 2 competitors. of the Simplified Instagram section II of Instagram Content Strategy.
Course.

Choose a good username &

Here’s how to choose a
name, create your account, write
DAY 3 a killer bio & switch to a business
username to get more How to write a kickass Instagram bio
followers.
account.

Types of posts that get Here are 5 free tools that will save you time
According to competitor
maximum engagement creating these posts.
DAY 4 - 5 research, create awesome first 9
explained in Instagram Need help with captions? Here’s how to write
posts (All authority posts).
Content Strategy. captions for more engagement.

Need help with hashtags?

Read this full article on
Research hashtags and create researching hashtags and
DAY 6 hashtag groups. creating hashtag lists. Promise
me you won’t skip this. This is
an important growth strategy.
Use the 5 free tools I mentioned to save time.
UPDATE: Use tailwind just to get hashtag ideas.
Meaning, do your own research as per this post
before using those hashtags.

Schedule all 9 posts in Buffer to

Don’t know how to create a
go out tomorrow. More help: Here’s how to survive your first opt-
DAY 7 Create a freebie based on your
freebie? Here’s how to create
in freebie and be successful at it.
an irresistible freebie.
market research.

Promote: Facebook, Twitter,

Promote your Instagram
blog post, add follow button
everywhere. Need help with email marketing software? Use
on your website, add a follow
DAY 8 - 9 Setup your email marketing
pop-up/notification bar on
Mailchimp – it’s free. Here’s how to use
software -> add your automation Mailchimp: the complete guide.
your website, follow button in
email to send freebie.
email signatures

Batch create this week’s posts

Need help? Here’s how to
according to the Instagram
DAY 10 Content Calendar and schedule
batch create Instagram posts
quickly and easily.
them in Buffer.

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Create a Pinterest account and
DAY 11 promote your Instagram account
& posts on Pinterest.
Need help with Pinterest?
Here’s how to use Pinterest
Alternatively, if you want to use schedulers,
for free forever & get amazing
here’s how to use Pinterest with a scheduler.*
results without spending any
money on schedulers.*

DAY Keep promoting Instagram

12 - 14 everywhere AND on Pinterest.

DAY 15 - Repeat next few weeks similarly

31 as DAYS 8 - 14

30-Day Check-In
By now you should have accomplished the following:

• A complete killer Instagram profile optimized for conversions

• Target market and competitor research (so you know what’s working well with your
market RIGHT NOW)
• A few email subscribers collected via email posts
• Hashtag lists
• 100 followers by now.
Now, before jumping onto next month, do an analysis of your Instagram account. Note down,
what went well, what worked, what didn’t, and lessons learned. Also, analyze your hashtag lists
and change them if needed.
To do this analysis, use the sheet provided at the end of this PDF. Now, let’s jump to next month!

THE NEXT 30-DAY INSTAGRAM PLAN (60 DAYS)

• Taking Instagram to the next level
GOAL: • Having 500 followers by the end of this month

• Hashtags
• Pinterest
GROWTH
• Giveaways
STRATEGIES: •
•
Instagram lives
Effective Commenting } OR Instagram ads

ACTION
Do a check on hashtags (post
insights), change them if needed.
Batch create this week’s posts
DAY 1
according to the Instagram
Content Calendar and schedule
them in Buffer.
HELPFUL
MORE RESOURCES
RESOURCES
Build a hype in your Instagram
stories before Friday that Need help? Here’s how to batch create
you’re going to go live this Instagram posts quickly and easily.
Friday at X time.
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 Choose 4 topics for 5-10 minutes
of Instagram lives based on your
market research. Write a draft
for all topics.
DAY 2 Choose a topic (based on market
research) to create a freebie for
giveaways. Talk about giveaways
in your lives. You’ll hold 2
giveaways for the same freebie.
Have fear of going live? 6 tips
to overcome the fear of going
live on Instagram. Need help with Instagram live? Here’s a
definitive guide to going live on Instagram.
5 steps to hold successful
giveaways.

Jumpstart on Instagram ads.

(You either have to spend money
DAY 2 or get out of your comfort zone
ALTERNATIVE to get followers fast. So, either
ads or effective commenting &
Instagram lives.)
Worried about ad-spend? Here’s a trick: While
A step-by-step guide to you are collecting email subscribers from IG,
Instagram ads. pitch them a low-cost product (affiliate
product will work too) after 4 or 5 emails.

Create a script and rehearse for

your first Instagram live. (It’s just
5-10 minutes live!)
DAY 3-4 On the side, keep promoting
Instagram everywhere AND on
Pinterest.
Before going live, do a
rehearsal “on camera”
without hitting the live button
Use this resource for Pinterest marketing.
to boost up your confidence.

Tip: Don’t sweat, it’s not a big

deal. At first, no one might
show up (expect it!), but keep
DAY 6 Go live!
going, people will start
showing up & you’re gonna
rock it. You got this!
Note: Share that you’re soon going to do a
giveaway and what is it that they would get – if
the date of the giveaway is fixed, share that
too.

Start doing effective

commenting every day starting
today.
DAY 7
OR focus on your Instagram ads.
Test, learn and improve.
Please do not skip this step. Apart from gaining
Here’s how to do effective followers, this is VERY important in building
commenting. relationships with influencers and your
audience.

Do a check on hashtags (post Remember: One of the posts

insights), change them if needed.
DAY 8 Batch create this week’s posts
according to the Instagram
Editorial Calendar and schedule
them in Buffer.
this week is a giveaway post
and another post is about Build a hype in your Instagram stories before
announcing the winner. So, Friday that you’re going to go live this Friday at
you basically have to only X time.
create content for 5 posts this
week.

Hold giveaway.

Keep commenting (effective!

there’s a difference) OR Instagram
DAY 9 - 14 ads, promoting everywhere and
on Pinterest.

Hold live on Friday OR focus on

Instagram ads.

DAY 15 - 30 Repeat…
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 60-Day Check-In
By now you should have accomplished the following:
• Complete understanding of how Instagram works and how to “make” it work for YOU
• A number of fans from your audience who waits for your weekly lives
• A good number of email subscribers (to whom you send valuable emails weekly)
• 500 followers

THE LAST 30-DAY INSTAGRAM PLAN (90 DAYS)

• Taking Instagram to a whole another level
GOAL: • Having 1000 followers by the end of this month

• Hashtags
• Pinterest
GROWTH • Giveaways
•
STRATEGIES:
•
Instagram lives
Effective Commenting } OR Instagram ads

• Collaborations

HELPFUL
ACTION MORE RESOURCES
RESOURCES
Do a check on hashtags (post
insights), change them if needed.
Build a hype in your Instagram
stories before Friday that Need help? Here’s how to batch create
DAY 1 Batch create this week’s posts
you’re going to go live this Instagram posts quickly and easily.
according to the Instagram
Friday at X time.
Editorial Calendar and schedule
them in Buffer.

Choose 4 topics for 5-10 minutes

of Instagram lives based on your
Have fear of going live? 6 tips
market research. Write a draft
to overcome the fear of going
for all topics.
live on Instagram. Need help with Instagram live? Here’s a
DAY 2 definitive guide to going live on Instagram.
You can use the same freebie in
5 steps to hold successful
as many giveaways as you want
giveaways.
(until, of course, you don’t see
people interested in it)

Worried about ad-spend? Here’s a trick: While

DAY 2 Keep going on with Instagram A step-by-step guide to you are collecting email subscribers from IG,
ALTERNATIVE ads. Instagram ads. pitch them a low-cost product (affiliate
product will work too) after 4 or 5 emails.

You’re going to do 2 Reach out to them and fix dates for this month to do a collaboration with them.
collaborations (shout-out for (Make sure the 2 dates are at least 7 days apart).
DAY 3 shout-out) this month. Detailed steps inside Instagram Content Strategy.
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 Search for 5-10 people who have
the same audience as you have
but isn’t your competitor.
Ex. You’re a brand strategist, you
can partner with a web designer.

Repeat everything as in month 2,

DAY 6 - 31 except for 2 shout-out posts in
between.

90-DAY CONTENT CALENDAR

• RESEARCH

• SOLID FOUNDATION

• 100 FOLLOWERS

• START BUILDING EMAIL

LIST
First 30-Days

• START SENDING TRAFFIC

TO WEBSITE

• NOTCH UP INSTAGRAM
GAME

• START MAKING MONEY

ON INSTAGRAM
(Resource: Quickest way
to make money on IG)
Next 30-Days

• 500 FOLLOWERS

• GROW MORE TRAFFIC

AND EMAIL SUBSCRIBERS

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 90-DAY CONTENT CALENDAR
• GROWING FASTER AND
BUILDING FANS

• START BUILDING
RELATIONSHIPS BY
DOING COLLABORATIONS

• 1000 FOLLOWERS
Last 30-Days

• MORE MONEY,
SUBSCRIBERS AND
TRAFFIC

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 MONTHLY ANALYSIS _________________
FOLLOWERS
LAST MONTH THIS MONTH TOTAL FOLLOWERS GAINED

EMAIL SUBSCRIBERS
LAST MONTH THIS MONTH TOTAL SUBSCRIBERS GAINED

AVERAGE ENGAGEMENT
LAST MONTH THIS MONTH DIFFERENCE (& REASON)

PINTEREST MARKETING ANALYSIS

(Hint: Check Pinterest Analytics)

NEED TO CHANGE PINTEREST

TRAFFIC TO IG FROM PINTEREST IS PINTEREST MARKETING WORTH? STRATEGY? IF YES, WRITE DOWN
YOUR PLAN…

TRAFFIC TO WEBSITE ANALYSIS

(Hint: Check Instagram Analytics)

NEED TO OPTIMIZE TRAFFIC POSTS

TRAFFIC FROM IG TO WEBSITE IF YES, WRITE DOWN YOUR PLAN…
FOR MORE TRAFFIC?

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 GIVEAWAY ANALYSIS
IF NOT, NEED TO CHANGE THE
FREEBIE! CHECK YOUR MARKET
ARE GIVEAWAYS WORKING? ARE PEOPLE
RESEARCH AND CREATE ANOTHER YOUR PLAN FOR NEXT GIVEAWAY
JUMPING ON TO GET YOUR FREEBIE?
FREEBIE. WRITE YOUR NEW FREEBIE
IDEA.

INSTAGRAM LIVES ANALYSIS

AVERAGE ENGAGEMENT DURING WHAT CAN YOU DO TO REACH MORE
ARE IG LIVES WORKING?
LIVES PEOPLE THROUGH LIVES?

HASHTAG LISTS ANALYSIS

AVERAGE # OF VIEWERS THROUGH
HASHTAG LISTS USED
EACH LIST
NEED TO CHANGE THIS LIST? IF YES,
FIND BETTER HASHTAGS BY DOING
ANOTHER HASHTAG RESEARCH

OVERVIEW
WINS LESSONS LEARNT

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