1.

1_B Google Adwords
1. How does Google display ads to relevant audiences? (1 point)

Key words based advertisement ROI Reach All of the above
2. When are you Google Ads eligible to appear? (1 point)

After you pass your Google Quality Score After you activate your account and show you are certified After your campaign is set up and your account is activated After you say your prayers and eat your vegetables Once your keywords pass a quality check, your payment is approved and Google clears your certification credentials
3. It possible to target a Spanish speaking market in California? (1 point)

True False
4. What are the two ways Adwords can trigger your ads to appear? (1 point)

Location Keywords Adgroups Placement Specification
5. If you put a key word phrase mighty ducks in your adgroup then the following queries

would be eligible to show up (1 point)

mighty ducks mighty ducks big mighty ducks crushing walrus ducks mighty
6. If you put a key word phrase "mighty ducks" in your adgroup then the following queries

would be eligible to show up (1 point) mighty ducks mighty ducks big mighty ducks crushing walrus ducks mighty
7. If you put a key word phrase [mighty ducks] in your adgroup then the following queries

would be eligible to show up (1 point) mighty ducks mighty ducks big mighty ducks crushing walrus ducks mighty
8. Placement targeting lets advertisers choose individual sites in the Google Display

Network. (1 point) True False
9. A low quality score will give you low costs per click (1 point)

True False
10. You must spend a minimum of $10 to be eligible for Google Ads (1 point)

True False
11. AdWords includes two automatic pricing discount features: (1 point)

Smart Ads Smart pricing Smart discounter AdWords discounter Adwords genious 1. ow does Google display ads to relevant audiences? • • • • Key words based advertisement (correct answer) ROI Reach All of the above

2. When are you Google Ads eligible to appear? • • • • After you pass your Google Quality Score After you activate your account and show you are certified After your campaign is set up and your account is activated (correct answer) After you say your prayers and eat your vegetables Once your keywords pass a quality check, your payment is approved and Google clears • your certification credentials 3. It possible to target a Spanish speaking market in California? • True (correct answer) • False

4. What are the two ways Adwords can trigger your ads to appear? • • • • • Location Keywords (correct answer) Adgroups Placement (correct answer) Specification

5. If you put a key word phrase mighty ducks in your adgroup then the following queries would be eligible to show up • • • • • mighty (correct answer) ducks (correct answer) mighty ducks (correct answer) big mighty ducks crushing walrus (correct answer) ducks mighty (correct answer)

6. If you put a key word phrase "mighty ducks" in your adgroup then the following queries would be eligible to show up • • • • • mighty ducks mighty ducks (correct answer) big mighty ducks crushing walrus (correct answer) ducks mighty

7. If you put a key word phrase [mighty ducks] in your adgroup then the following queries would be eligible to show up • • • • • mighty ducks mighty ducks (correct answer) big mighty ducks crushing walrus ducks mighty

8. Placement targeting lets advertisers choose individual sites in the Google Display Network. • True (correct answer) • False 9. A low quality score will give you low costs per click • True • False (correct answer)

Feedback: a high Quality Score generally means that your ads will appear in a higher position and at a lower cost-per-click (CPC). AdWords includes two automatic pricing discount features: • • • • • Smart Ads Smart pricing (correct answer) Smart discounter AdWords discounter (correct answer) Adwords genious 1.You must spend a minimum of $10 to be eligible for Google Ads • True • False (correct answer) 11. What is SEM? (1 point) Search Engine Marketing Search Ezine Marketing Search Engine Maintenance Search Engine Money Sitemap Engine Maker . What is SEO? (1 point) Search Engine Organization Severe Engine Organization Search Engine Optimization Search Engine Only Search Ezine Optimizer 2.1 A Google Adwords Quiz 1.10.

The types of search results are: (1 point) ROI Paid Free Organic Natural 4. What is CPA? (1 point) Cost Per Acquisition Cost Per Annual . What is CPM? (1 point) Cost Per Micro Cost Per Million Cost Per Max Cost Per Thousand Cost Per Macro 6. What is PPC? (1 point) Pay Per Clips Passion Per Class Pay Per Click Pay per Class Pass Per Click 5.3.

(1 point) Appearance Impression Analog Announcement Timing Adgroup Algorithm Instants 8. Branding raises? (CHECK 2) (1 point) Questions Awareness Visibility ROI Bids . A * is the instance an ad appears on a page.Cost Pass Annual Cost Per Amazon Cost Per All 7. ROI is * ? (1 point) Retro Organization Interprocess Retro On Invitation Realtor Only Investment Return on Investment Return on Invitation 9.

10. * is called a completion of action. (1 point)

Finished Conversion Converse Conman Done
11. How many Characters can you title be? (1 point)

20 35 25 15 1024
12. How many characters can you first description line be? (1 point)

20 35 25 15 1024
13. How many characters can you second description line be? (1 point)

20 35

25 15 1024
14. How many characters can you Link description be? (1 point)

20 35 25 15 1024
15. How many characters can your actual link be? (1 point)

20 35 25 15 1024 1. What is SEO? • • • • • Search Engine Organization Severe Engine Organization Search Engine Optimization (correct answer) Search Engine Only Search Ezine Optimizer

2. What is SEM? • Search Engine Marketing (correct answer) • Search Ezine Marketing • Search Engine Maintenance

• Search Engine Money • Sitemap Engine Maker 3. The types of search results are: • • • • • ROI Paid (correct answer) Free (correct answer) Organic (correct answer) Natural (correct answer)

4. What is PPC? • • • • • Pay Per Clips Passion Per Class Pay Per Click (correct answer) Pay per Class Pass Per Click

5. What is CPM? • • • • • Cost Per Micro Cost Per Million Cost Per Max Cost Per Thousand (correct answer) Cost Per Macro

6. What is CPA? • • • • • Cost Per Acquisition (correct answer) Cost Per Annual Cost Pass Annual Cost Per Amazon Cost Per All

7. A * is the instance an ad appears on a page. • • • • • Appearance Impression (correct answer) Analog Announcement Timing Adgroup Algorithm Instants

8. ROI is * ? • Retro Organization Interprocess

• • • •

Retro On Invitation Realtor Only Investment Return on Investment (correct answer) Return on Invitation

9. Branding raises? (CHECK 2) • • • • • Questions Awareness (correct answer) Visibility (correct answer) ROI Bids

10. * is called a completion of action. • • • • • Finished Conversion (correct answer) Converse Conman Done

11. How many Characters can you title be? • • • • • 20 35 25 (correct answer) 15 1024

12. How many characters can you first description line be? • • • • • 20 35 (correct answer) 25 15 1024

13. How many characters can you second description line be? • • • • • 20 35 (correct answer) 25 15 1024

14. How many characters can you Link description be?

your payment is approved and Google clears your certification credentials 3.• • • • • 20 35 (correct answer) 25 15 1024 15. When are you Google Ads eligible to appear? (1 point) After you pass your Google Quality Score After you activate your account and show you are certified After your campaign is set up and your account is activated After you say your prayers and eat your vegetables Once your keywords pass a quality check. It possible to target a Spanish speaking market in California? (1 point) . How many characters can your actual link be? • • • • • 20 35 25 15 1024 (correct answer) 1. How does Google display ads to relevant audiences? (1 point) Key words based advertisement ROI Reach All of the above 2.1_B Google Adwords 1.

If you put a key word phrase mighty ducks in your adgroup then the following queries would be eligible to show up (1 point) mighty ducks mighty ducks big mighty ducks crushing walrus ducks mighty 6. What are the two ways Adwords can trigger your ads to appear? (1 point) Location Keywords Adgroups Placement Specification 5. If you put a key word phrase "mighty ducks" in your adgroup then the following queries would be eligible to show up (1 point) mighty ducks mighty ducks big mighty ducks crushing walrus ducks mighty .True False 4.

Placement targeting lets advertisers choose individual sites in the Google Display Network. If you put a key word phrase [mighty ducks] in your adgroup then the following queries would be eligible to show up (1 point) mighty ducks mighty ducks big mighty ducks crushing walrus ducks mighty 8. You must spend a minimum of $10 to be eligible for Google Ads (1 point) True False 11. (1 point) True False 9.7. A low quality score will give you low costs per click (1 point) True False 10. AdWords includes two automatic pricing discount features: (1 point) Smart Ads Smart pricing Smart discounter AdWords discounter Adwords genious .

If you put a key word phrase mighty ducks in your adgroup then the following queries would be eligible to show up • • • • • mighty (correct answer) ducks (correct answer) mighty ducks (correct answer) big mighty ducks crushing walrus (correct answer) ducks mighty (correct answer) 6.1. your payment is approved and Google clears • your certification credentials 3. It possible to target a Spanish speaking market in California? • True (correct answer) • False 4. How does Google display ads to relevant audiences? • • • • Key words based advertisement (correct answer) ROI Reach All of the above 2. If you put a key word phrase "mighty ducks" in your adgroup then the following queries would be eligible to show up • mighty • ducks • mighty ducks (correct answer) . What are the two ways Adwords can trigger your ads to appear? • • • • • Location Keywords (correct answer) Adgroups Placement (correct answer) Specification 5. When are you Google Ads eligible to appear? • • • • After you pass your Google Quality Score After you activate your account and show you are certified After your campaign is set up and your account is activated (correct answer) After you say your prayers and eat your vegetables Once your keywords pass a quality check.

• big mighty ducks crushing walrus (correct answer) • ducks mighty 7.2 A 1. Placement targeting lets advertisers choose individual sites in the Google Display Network. If you put a key word phrase [mighty ducks] in your adgroup then the following queries would be eligible to show up • • • • • mighty ducks mighty ducks (correct answer) big mighty ducks crushing walrus ducks mighty 8. A low quality score will give you low costs per click • True • False (correct answer) 10. • True (correct answer) • False 9. Adwords Account has several levels of account access that include the following: Smart Ads Smart pricing (correct answer) Smart discounter AdWords discounter (correct answer) Adwords genious (1 point) Chosen One Administrative .You must spend a minimum of $10 to be eligible for Google Ads • True • False (correct answer) 11. AdWords includes two automatic pricing discount features: • • • • • 1. Feedback: a high Quality Score generally means that your ads will appear in a higher position and at a lower cost-per-click (CPC).

Guest-Only Standard Read-Only Email-Only 2. Once you give someone access to manage your account then only that person will have access to your account and you must use the MCC client log in. (1 point) . Once you link to someones MCC then you must contact them to remove the link. (1 point) True False 4. Having an MCC for multiple accounts is optional. (1 point) True False 7. Once an administration privilege is given to another user then they can help edit the original owners sign-in information. (1 point) True False 3. (1 point) True False 5. An individual is permitted to have multiple Google Adwords accounts. Google adwords will let your ads run for 1 day before you enter billing information. (1 point) True False 6. An API is a * . but you will be charged an activation fee for both.

Client managers can see your credit card information and increase your daily budget. Once you make a link to an MCC account then the MCC can access your account and you can access his. (1 point) True False 9. Client managers can do the following: (1 point) Update campaigns Manage account tasks for clients Change your password View billing summary information.ACME Private Investigator Application Programming Interface Application Per Increment Adword Per Increment Adword Persons Investment 8. Adwords Account has several levels of account access that include the following: • • • • • Chosen One Administrative (correct answer) Guest-Only Standard (correct answer) Read-Only (correct answer) . (1 point) True False 10. Delete your account 1.

An API is a * . • True • False (correct answer) 3. An individual is permitted to have multiple Google Adwords accounts. • True • False (correct answer) 4. • True • False (correct answer) 6.• Email-Only (correct answer) 2. Client managers can do the following: . Client managers can see your credit card information and increase your daily budget. • True • False (correct answer) 10. • True • False (correct answer) 7. • True • False (correct answer) 5. Once an administration privilege is given to another user then they can help edit the original owners sign-in information. Having an MCC for multiple accounts is optional. Google adwords will let your ads run for 1 day before you enter billing information. • True • False (correct answer) 9. but you will be charged an activation fee for both. Once you link to someones MCC then you must contact them to remove the link. Once you give someone access to manage your account then only that person will have access to your account and you must use the MCC client log in. • • • • • ACME Private Investigator Application Programming Interface (correct answer) Application Per Increment Adword Per Increment Adword Persons Investment 8. Once you make a link to an MCC account then the MCC can access your account and you can access his.

1 Adwords 1. (correct answer) Delete your account 2. What are the main tabs you will find in Google Adwords (1 point) Home Keywords Campaigns Opportunities Reporting and Tools Billing Cost Per Click My Account 2.• • • • • Update campaigns (correct answer) Manage account tasks for clients (correct answer) Change your password View billing summary information. Enter and change your credit card details in this tab (1 point) Home Keywords Campaigns Opportunities Reporting and Tools Billing .

(1 point) Home Keywords Campaigns Opportunities Reporting and Tools Billing Cost Per Click My Account 4. This is where you will spend most of your time. (1 point) . This tab controls your Account Snapshot (1 point) Home Keywords Campaigns Opportunities Reporting and Tools Billing Cost Per Click My Account 5. This tab controls your personal information in this tab.Cost Per Click My Account 3.

My client Center Googlizer . increase traffic/sales. and acts as an advisor area. This is a resource tab that helps you learn to budget better. Several tools that help you manage other GoogleAd accounts are: (1 point) MCC.Home Keywords Campaigns Opportunities Reporting and Tools Billing Cost Per Click My Account 6. (1 point) Home Keywords Campaigns Opportunities Reporting and Tools Billing Cost Per Click My Account 7.

What are the main tabs you will find in Google Adwords • Home (correct answer) • Keywords • Campaigns (correct answer) . An MCC account can even show another MCC account. (1 point) True False 1.API Adwords Editor Overture API 8. The basic process in the Adwords editor is: (1 point) Download your Account Download your MCC Make your changes Press the Easy Button Upload your revised campaigns 10. An API is a: (1 point) Analytical Programming Insertion Application Programming Interface All Programming Idiots Allocation Proportionality Individualizer Application Programming Insertion 9.

This is where you will spend most of your time. This tab controls your personal information in this tab. • • • • • • • • Home Keywords Campaigns Opportunities Reporting and Tools Billing Cost Per Click My Account (correct answer) 4. • Home • Keywords • Campaigns (correct answer) . Enter and change your credit card details in this tab • • • • • • • • Home Keywords Campaigns Opportunities Reporting and Tools Billing (correct answer) Cost Per Click My Account 3.• • • • • Opportunities (correct answer) Reporting and Tools (correct answer) Billing (correct answer) Cost Per Click My Account (correct answer) 2. This tab controls your Account Snapshot • • • • • • • • Home (correct answer) Keywords Campaigns Opportunities Reporting and Tools Billing Cost Per Click My Account 5.

The basic process in the Adwords editor is: • • • • • Download your Account (correct answer) Download your MCC Make your changes (correct answer) Press the Easy Button Upload your revised campaigns (correct answer) 10. • • • • • • • • Home Keywords Campaigns Opportunities (correct answer) Reporting and Tools Billing Cost Per Click My Account 7. An API is a: • • • • • Analytical Programming Insertion Application Programming Interface (correct answer) All Programming Idiots Allocation Proportionality Individualizer Application Programming Insertion 9. increase traffic/sales. • True (correct answer) . An MCC account can even show another MCC account. and acts as an advisor area. Several tools that help you manage other GoogleAd accounts are: • • • • • MCC.My client Center (correct answer) Googlizer API (correct answer) Adwords Editor (correct answer) Overture API 8. This is a resource tab that helps you learn to budget better.• • • • • Opportunities Reporting and Tools Billing Cost Per Click My Account 6.

Even after a campaign starts you can change your budget at anytime. (1 point) True False 6. The Google network consists of : (1 point) Google search Google search partners Overture Team Sites Google display 3. (1 point) True False 4. (1 point) True False 5.2 Adwords 1. (1 point) True False . You will still receive custom alerts on keywords when they are paused.• False 2. You should try to target the area that your product is offered. Best practices for Adwords set up allows many different goals under one campaign. (1 point) True False 2. If your campaign is utilizing all of its budget each day and your ROI is good then adjusting your budget would be a mistake.

Ad rotations have two settings: (1 point) rotate promote optimize alert 9. (1 point) True False 1. (1 point) True False 10. The Optimize ad rotation setting can help you increase quality score by rotating in the higher performing ad. Even after a campaign starts you can change your budget at anytime.7. • True (correct answer) . Your Google ads can appear on an iphone. The Campaign Settings tab controls the following (1 point) locations languages timezone currency networks bidding budget ad scheduling 8.

• True (correct answer) • False 5. • True • False (correct answer) 6. The Google network consists of : • • • • Google search (correct answer) Google search partners (correct answer) Overture Team Sites Google display (correct answer) 3. You should try to target the area that your product is offered. Ad rotations have two settings: • • • • rotate (correct answer) promote optimize (correct answer) alert . If your campaign is utilizing all of its budget each day and your ROI is good then adjusting your budget would be a mistake. • True • False (correct answer) 4.• False 2. The Campaign Settings tab controls the following • • • • • • • • locations (correct answer) languages (correct answer) timezone currency networks (correct answer) bidding (correct answer) budget (correct answer) ad scheduling (correct answer) 8. Best practices for Adwords set up allows many different goals under one campaign. • True • False (correct answer) 7. You will still receive custom alerts on keywords when they are paused.

Your Google ads can appear on an iphone. The Optimize ad rotation setting can help you increase quality score by rotating in the higher performing ad. • True (correct answer) • False . • True (correct answer) • False 10.9.

Once an adgroup or campaign is established the name can not be changed.1. Your Ads should do the following: (1 point) Be obvious to visitors that you are all about the ROI Clearly represent your site . A green dot next to the adgroup indicates that they are paused. (1 point) Home Campaign Reporting and Tools Billing My Account 6. (1 point) True False 4. The ads diagnostic tool can be found under the * tab. You can search all the data by the bolded column header. (1 point) True False 5. (1 point) True False 3. The Ad Groups tab under the Campaign tab will show ALL of the adgroups (1 point) True False 2.

A green dot next to the adgroup indicates that they are paused. The Ad Groups tab under the Campaign tab will show ALL of the adgroups • True (correct answer) • False 2. • True (correct answer) • False 3. Your ads should be plain and large in range (1 point) True False 9. You can search all the data by the bolded column header.Should always target Florida Emphasize the unique benefits 7. Your ads should be simple and enticing. . You should try to incorporate a strong call to action (1 point) True False 1. (1 point) True False 10. If your Campaign is about organic Coffee beans then select the best set of keywords: (CHOOSE 3) (1 point) Natural Coffee beans Organic Coffee beans Coffee Decaf Organic Coffee beans 8.

The ads diagnostic tool can be found under the * tab. Your ads should be simple and enticing. If your Campaign is about organic Coffee beans then select the best set of keywords: (CHOOSE 3) • • • • Natural Coffee beans (correct answer) Organic Coffee beans (correct answer) Coffee Decaf Organic Coffee beans (correct answer) 8. Once an adgroup or campaign is established the name can not be changed. • True • False (correct answer) 5. • True (correct answer) • False 10. • • • • • Home Campaign Reporting and Tools (correct answer) Billing My Account 6.• True • False (correct answer) 4. You should try to incorporate a strong call to action . Your ads should be plain and large in range • True • False (correct answer) 9. Your Ads should do the following: • • • • Be obvious to visitors that you are all about the ROI Clearly represent your site (correct answer) Should always target Florida Emphasize the unique benefits (correct answer) 7.

• True (correct answer) • False .

(1 point) True False 5. Text ads are the most basic type of AdWords ad. (1 point) True False 4. An image ad description must meet the following criteria (1 point) Must not exceed 50 characters Must not exceed 25 characters Include an image description Include the bitmap resolution . (1 point) True False 2. The AdWords system automatically rotates among the different ad variations and shows the better-performing variation more. AdWords image ads are graphical ads that can be static (motionless) but does not yet include animation.1. Text ads may appear on (1 point) Google Search partners Bing Overture Google Display Network 3.

Include the campaign or ad group name 6. (1 point) True False 8. (1 point) Ad API Ad Builder Ad Buzz Generator Buzz Builder Image Buzz Builder 7. Call-to-action phrases in your ad text can include the following: (1 point) get a free quote register now call now 10. You can target your Video ads to the following : (1 point) Google Search Parter Search Google Display Network 9. Mobile image ads are only eligible to appear on the Mobile Display Network (1 point) True False . * tool will help you build an image ad from one of our dozens of professionally designed templates. Video placements can help you expand your brand reach across a large demographic of global users and help cross-promotional advertising campaigns.

Text ads are the most basic type of AdWords ad. • • • • Ad API Ad Builder (correct answer) Ad Buzz Generator Buzz Builder . * tool will help you build an image ad from one of our dozens of professionally designed templates.1. • True (correct answer) • False 2. Text ads may appear on • • • • • Google (correct answer) Search partners (correct answer) Bing Overture Google Display Network (correct answer) 3. The AdWords system automatically rotates among the different ad variations and shows the better-performing variation more. AdWords image ads are graphical ads that can be static (motionless) but does not yet include animation. • True (correct answer) • False 4. An image ad description must meet the following criteria • • • • • Must not exceed 50 characters (correct answer) Must not exceed 25 characters Include an image description (correct answer) Include the bitmap resolution Include the campaign or ad group name (correct answer) 6. • True • False (correct answer) 5.

(1 point) True False 2. Mobile ads must lead to a mobile website. Video placements can help you expand your brand reach across a large demographic of global users and help cross-promotional advertising campaigns. • True (correct answer) • False 8.0 B Google Adwords 1. (1 point) . Mobile image ads are only eligible to appear on the Mobile Display Network • True (correct answer) • False 3. IPhones and other mobile devices with full Internet browsers are eligible for standard display ads (1 point) True False 3. You can target your Video ads to the following : • Google Search • Parter Search • Google Display Network (correct answer) 9. Call-to-action phrases in your ad text can include the following: • get a free quote (correct answer) • register now (correct answer) • call now (correct answer) 10.• Image Buzz Builder 7. Click-to-call phone numbers to enable users to connect with your business by phone directly from your ad.

iPhones and Driods are not capable of displaying regular size ads. (1 point) True False 1. IPhones and other mobile devices with full Internet browsers are eligible for standard display ads • True (correct answer) • False 3. Click-to-call phone numbers to enable users to connect with your business by phone directly from your ad. Mobile ads must lead to a mobile website. To fit on the small mobile screen.True False 4. . • True (correct answer) • False 2. mobile ads are smaller than their desktop counterparts (1 point) True False 6. Rich media ads include (1 point) zoomfly video ads Flash animated ads ads that mix text and animated content overture 5.

mobile ads are smaller than their desktop counterparts • True (correct answer) • False 6. iPhones and Driods are not capable of displaying regular size ads. To fit on the small mobile screen.• True (correct answer) • False 4. • True • False (correct answer) 3.2A Google Adwords Quiz test 1. Rich media ads include • • • • • zoomfly video ads (correct answer) Flash animated ads (correct answer) ads that mix text and animated content (correct answer) overture 5. Editorial and Format refers to which of the following? (1 point) . Adwords text policy falls into three categories: (Choose the correct three) (1 point) Editorial and format Wordpress format Content Link anchor edits 3. Disapproved Google Ads that are not in compliance will usually run for 3 days. (1 point) True False 2.

(1 point) True False 7. enticing ads. You are allowed to advertise for swords. (1 point) True False 5. You can only have one exclamation point All of the above 4. Which of the following are tips to create compelling text ads? (1 point) Create plain complex text Include prices and promotions Use a strong call to action Include one of your keywords in your ad text Create Simple. Some of the best practices for text ads include which of the following: (1 point) Choose the best destination URL .The first three lines in the Ad Character Limits Special Discounts and offers must be within 2 clicks of your ads landing page. 8. Guns and Swords are determined under the content policies. You are allowed to advertise for AK-47s (1 point) True False 6.

Adwords text policy falls into three categories: (Choose the correct three) • • • • • Editorial and format (correct answer) Wordpress format Content (correct answer) Link (correct answer) anchor edits 3. (1 point) True False 10. Image ads should clearly an accurately reflect your site and emphasize unique benefits of your product or service. Editorial and Format refers to which of the following? • • • • The first three lines in the Ad Character Limits Special Discounts and offers must be within 2 clicks of your ads landing page. (1 point) True False 1. You can only have one exclamation point . Disapproved Google Ads that are not in compliance will usually run for 3 days.Test just one ad Test multiple ads Use an accurate display URL Monitor your ads performance 9. Once one of your ads reaches a good ROI then there is no need to test anymore ads. • True • False (correct answer) 2.

enticing ads. Once one of your ads reaches a good ROI then there is no need to test anymore ads. You are allowed to advertise for swords. Image ads should clearly an accurately reflect your site and emphasize unique benefits of your product or service. Which of the following are tips to create compelling text ads? • • • • • Create plain complex text Include prices and promotions (correct answer) Use a strong call to action (correct answer) Include one of your keywords in your ad text (correct answer) Create Simple. • True • False (correct answer) 10. Some of the best practices for text ads include which of the following: • • • • • Choose the best destination URL (correct answer) Test just one ad Test multiple ads (correct answer) Use an accurate display URL (correct answer) Monitor your ads performance (correct answer) 9. You are allowed to advertise for AK-47s • True • False (correct answer) 6. • True (correct answer) • False 5. • True (correct answer) • False 7. Guns and Swords are determined under the content policies.• All of the above (correct answer) 4. (correct answer) 8. .

(1 point) True False 6. You should use transparent PNG format images whenever possible since it can greatly .) PDA-compliant html All of the above 2. Mobile phone users typically use more keywords than desktop users. To ensure that your mobile can display an ad use the following mobile mark up language: (1 point) wml (WAP 1.x) xhtml (WAP 2.0) chtml (imode. Using negative keywords or exclusions can prevent your ad from showing up along side content that may not fit your marketing goals. One of the key benefits of the Display Ad Builder is the freedom to easily and quickly customize how your ad looks and feels.2B Google Adwords Quiz 1. (1 point) True False 5. etc. Display ads compete alongside text ads in the ad auction and cost more per click than do the text ads. (1 point) True False 4. (1 point) True False 3.• True (correct answer) • False 3.

To ensure that your mobile can display an ad use the following mobile mark up language: • • • • • wml (WAP 1. (1 point) True False 1. (1 point) True False 9. (1 point) True False 7.improve the aesthetics and unique look of your ad. When using the Display network use a wide variety of templates to see which works best.) PDA-compliant html All of the above (correct answer) 2. (1 point) True False 10.0) chtml (imode. There is no way to know there is a mouse-over on your image when using the display network. etc. If you experience high cost per clicks than necessary you need to widen your market for your ideal audience or user. Using negative keywords or exclusions can prevent your ad from showing up along side .x) xhtml (WAP 2. (1 point) True False 8. Google Analytics is a great way to track how your ads are doing.

content that may not fit your marketing goals. • True • False (correct answer) 4. There is no way to know there is a mouse-over on your image when using the display network. • True (correct answer) • False 3. Google Analytics is a great way to track how your ads are doing. You should use transparent PNG format images whenever possible since it can greatly improve the aesthetics and unique look of your ad. Display ads compete alongside text ads in the ad auction and cost more per click than do the text ads. • True • False (correct answer) 9. One of the key benefits of the Display Ad Builder is the freedom to easily and quickly customize how your ad looks and feels. • True (correct answer) • False 7. • True (correct answer) • False 5. • True • False (correct answer) 6. • True (correct answer) • False 8. Mobile phone users typically use more keywords than desktop users. • True (correct answer) . When using the Display network use a wide variety of templates to see which works best.

Opting in and out: Device platform targeting is applied at the Ad group Level. Google uses contextual targeting to match keywords to webpage content called * .0 Adwords 1. You can opt in or out of either network at any time from the Settings tab of any campaign page. (1 point) True False 6. If you experience high cost per clicks than necessary you need to widen your market for your ideal audience or user. AdWords keyword-targeted campaigns are not opted in to the Display Network (1 point) True False 3. (1 point) True False 2.• False 10. (1 point) True False 5. (1 point) . • True • False (correct answer) 4. (1 point) True False 4. Google Network is split into the Search Network which includes Google and other search sites like AOL. Placement-targeted ads can appear on pages in the Display Network and Google Search. By default.

The appearance of your ads may vary slightly among Google Network sites to match the look and feel of different webpages. By default. AdWords keyword-targeted campaigns are not opted in to the Display . (1 point) True False 9. (1 point) True False 1. Ads that contain graphic ssuch as image ads and video ads can only appear on Display Network pages. Campaigns opted in to targeting iPhones and similar mobile devices are not eligible to show text ads on Google web search. Google Adwords give you the ability to limit your ad to appearing only on the placements you target. (1 point) True False 10. Google Network is split into the Search Network which includes Google and other search sites like AOL. • True (correct answer) • False 2. (1 point) True False 8.robo ads rotation bot automatic placements search target algorithm 7.

Feedback: Opting in and out: Device platform targeting is applied at the campaign level. • True • False (correct answer) 6. Ads that contain graphic ssuch as image ads and video ads can only appear on Display Network pages. Opting in and out: Device platform targeting is applied at the Ad group Level.Network • True • False (correct answer) 3. You can opt in or out of either network at any time from the Settings tab of any campaign page. • • • • robo ads rotation bot automatic placements (correct answer) search target algorithm 7. • True (correct answer) • False . Placement-targeted ads can appear on pages in the Display Network and Google Search. 6. • True • False (correct answer) 5. • True (correct answer) • False 8. The appearance of your ads may vary slightly among Google Network sites to match the look and feel of different webpages. Google uses contextual targeting to match keywords to webpage content called * . • True (correct answer) • False 4.

Feedback: Campaigns opted in to targeting iPhones and similar mobile devices ARE eligible to show text ads on Google web search. Campaigns opted in to targeting iPhones and similar mobile devices are not eligible to show text ads on Google web search. When you build your ad groups. • True (correct answer) • False 4. Broad match Negative match 4. * narrows your reach by requiring the words to appear in that exact order (1 point) .2 Adwords 1. you'll select to help target your ads for search so they reach people precisely when they're looking for what you have to offer. • True • False (correct answer) 10.9. Google Adwords give you the ability to limit your ad to appearing only on the placements you target. (1 point) 3. * is the default setting for all keywords. AdWords is based on matching ads to a user's web search or browsing experience. 10. All searches made using your keyword (in any order or combination) might display your ad. (1 point) Embedded match Exact match Phrase match. Searches for similar or related queries might also trigger your ad. (1 point) 2.

Broad match Negative match 5. (1 point) Embedded match . * further narrows your reach by showing your ad when the exact phrase is used in the search — without any other words before. Broad match Negative match 7. (1 point) Embedded match Exact match Phrase match. (1 point) Embedded match Exact match Phrase match. such as cheap or free. Broad match Negative match 6.Embedded match Exact match Phrase match. * allows you to prevent your ad from appearing in relation to certain phrase or exact matches. eliminates searched phrases you don't want your ad to appear for. between. or after.

You should monitor your keyword performance by monitoring the Quality score Column and the keyword analysis field. Creating a keyword list consists of the following:(Choose all that apply) (1 point) Build a keyword list Group your keywords by theme Secure a marketing partner Set appropriate match types for each keyword (Search Network) Remove unnecessary keywords Test run the campaign 10. Broad match Negative match 8. -[Toy Story] will eliminate which keyword set? (1 point) Toy Story dolls Toy Story products Toy Story Toy Story toys Toy Story Buzz 9.Exact match Phrase match. (1 point) True False .

• Embedded match (correct answer) • Exact match . Broad match Negative match (correct answer) 7. All searches made using your keyword (in any order or combination) might display your ad. The following answer is acceptable:relevantWhen you build your ad groups. or after. you'll select to help target your ads for search so they reach people precisely when they're looking for what you have to offer. * further narrows your reach by showing your ad when the exact phrase is used in the search — without any other words before. such as cheap or free.3. (correct answer) Broad match Negative match 5. * allows you to prevent your ad from appearing in relation to certain phrase or exact matches. Searches for similar or related queries might also trigger your ad. The following answer is acceptable:keywords* is the default setting for all keywords. AdWords is based on matching ads to a user's web search or browsing experience. • • • • • Embedded match Exact match (correct answer) Phrase match. • • • • • Embedded match Exact match Phrase match. * narrows your reach by requiring the words to appear in that exact order • • • • • Embedded match Exact match Phrase match. between. eliminates searched phrases you don't want your ad to appear for. Broad match (correct answer) Negative match 4. • • • • • Embedded match Exact match Phrase match. Broad match Negative match 6.

• True (correct answer) • False . Creating a keyword list consists of the following:(Choose all that apply) • • • • • • Build a keyword list (correct answer) Group your keywords by theme (correct answer) Secure a marketing partner Set appropriate match types for each keyword (Search Network) (correct answer) Remove unnecessary keywords (correct answer) Test run the campaign (correct answer) 10. You should monitor your keyword performance by monitoring the Quality score Column and the keyword analysis field. -[Toy Story] will eliminate which keyword set? • • • • • Toy Story dolls Toy Story products Toy Story (correct answer) Toy Story toys Toy Story Buzz 9. • Broad match • Negative match 8.• Phrase match.

Adwords will show your ads to users whose Google interface language matches the language(s) that your campaign targets. (1 point) True False 6.4. and customized areas that you define. They include:(Choose all that are correct) (1 point) . Adwords can target up to 40 different languages. (1 point) True False 3. territories. regions. Target regions and cities if your business serves specific geographic areas or if you want different advertising messages in different regions. The AdWords system uses several techniques to help show your ads to users located only in your targeted location(s).3 Google Adwords 1. With Adwords you can target any combination of countries. You should target the language spoken by the audience you're trying to reach (1 point) True False 4. (1 point) True False 2. You should always use the language that is predominate to the location target in order to get a largest possible market. (1 point) True False 7. (1 point) True False 5. cities.

When we detect that a user speaks Spanish (based on their Google interface language setting). Double-byte (Japanese and other Asian) characters need nearly three times the display space as single-byte characters. (1 point) True False 11. Region and city targeting are available to any country that has access to Adwords. we'll display your ad. (1 point) True False 9.Google GPS Google domain Search term Internet Protocol (IP) address 8. you can choose to target your ads to the Spanish language. even though the limit is shown as 25 (1 point) True False 13. (1 point) True False 10. (1 point) True False 12. such as punctuation marks currency symbols and numbers. Google will translate your ad for you so it matches the Google interface they are using. . If you sell Spanish books. The title line in the Japanese ad below can only contain 12 characters. Even when using double byte characters you should use single-byte characters for symbols.

just use the (1 point) Ad Watch tool Ad Preview tool Ad Words Granulate tool Ad wrench tool Ad Analyzer tool 17. you have three options: enter a physical address. or enter multiple latitude and longitude points to form a polygon. In order to see how your ad appears in a different region. The user might be located in Santiago but his or her Internet Protocol (IP) address is housed on a server in Buenos Aires. When setting up customized targeting. this user might see your ads (even if the user is physically located in Santiago). (1 point) True False 15. (1 point) google earth pin point scan enter a physical address select a point on the map enter multiple latitude and longitude points to form a polygon 16. (1 point) True .(1 point) True False 14. If you'd like to target your local ads to areas as small as cities in these countries. or to check whether it appears. select a point on the map. If you target Buenos Aires. we recommend setting up two campaigns to test how well location targeting will work for your particular target area and keywords.

You should always use the language that is predominate to the location target in order to . If your Geographic Performance report or Google Analytics shows that you're consistently getting clicks with a low conversion rate from certain regions. (1 point) True False 1. Adwords can target up to 40 different languages. regions. After your location targeting is set and your campaign has been running for a time. • True (correct answer) • False 3. territories. With Adwords you can target any combination of countries. (1 point) True False 20. and customized areas that you define. (1 point) True False 19. You should target the language spoken by the audience you're trying to reach • True (correct answer) • False 4. consider expanding that area. cities.False 18. • True (correct answer) • False 2. Before setting location targeting. its a good idea to enter your keywords into Google Insights for Search to find out which locations receive the most queries for your keyword. use a Geographic Performance report or Google Analytics to see where your users are coming from. or clicks from regions where you don't want your ads to show.

• True (correct answer) • False 7. Double-byte (Japanese and other Asian) characters need nearly three times the display space as single-byte characters. Adwords will show your ads to users whose Google interface language matches the language(s) that your campaign targets. we'll display your ad. They include:(Choose all that are correct) • • • • Google GPS Google domain (correct answer) Search term (correct answer) Internet Protocol (IP) address (correct answer) 8. The AdWords system uses several techniques to help show your ads to users located only in your targeted location(s). • True • False (correct answer) 10. • True (correct answer) • False 6. If you sell Spanish books. • True • False (correct answer) 5. Google will translate your ad for you so it matches the Google interface they are using. Target regions and cities if your business serves specific geographic areas or if you want different advertising messages in different regions. • True (correct answer) • False 9.get a largest possible market. you can choose to target your ads to the Spanish language. When we detect that a user speaks Spanish (based on their Google interface language setting). • True • False (correct answer) .

11. The title line in the Japanese ad below can only contain 12 characters. or to check whether it appears. we recommend setting up two campaigns to test how well location targeting will work for your particular target area and keywords. • True • False (correct answer) 15. select a point on the map. you have three options: enter a physical address. Region and city targeting are available to any country that has access to Adwords. such as punctuation marks currency symbols and numbers. even though the limit is shown as 25 • True (correct answer) • False 13. • • • • google earth pin point scan enter a physical address (correct answer) select a point on the map (correct answer) enter multiple latitude and longitude points to form a polygon (correct answer) 16. • True • False (correct answer) 14. If you'd like to target your local ads to areas as small as cities in these countries. • True (correct answer) • False 12. Even when using double byte characters you should use single-byte characters for symbols. just use the • • • • • Ad Watch tool Ad Preview tool (correct answer) Ad Words Granulate tool Ad wrench tool Ad Analyzer tool . When setting up customized targeting. In order to see how your ad appears in a different region. or enter multiple latitude and longitude points to form a polygon.

(1 point) True . or clicks from regions where you don't want your ads to show. • True • False (correct answer) 4. consider expanding that area. After your location targeting is set and your campaign has been running for a time. • True (correct answer) • False 20. news pages. this user might see your ads (even if the user is physically located in Santiago). If you target Buenos Aires.17.4 Google Adwords Test 1. • True (correct answer) • False 18. The Google Display Network comprises millions of websites. (1 point) True False 2. When using placement targeting on the Google Display Network you have no control of where your ads will appear. its a good idea to enter your keywords into Google Insights for Search to find out which locations receive the most queries for your keyword. The user might be located in Santiago but his or her Internet Protocol (IP) address is housed on a server in Buenos Aires. • True (correct answer) • False 19. Before setting location targeting. If your Geographic Performance report or Google Analytics shows that you're consistently getting clicks with a low conversion rate from certain regions. use a Geographic Performance report or Google Analytics to see where your users are coming from. and blogs that partner with Google to display targeted AdWords ads.

Only those pages that match your keywords can show your ads. Contextual targeting simply means that your keywords are used to place your ads next to content that matches your ads. (1 point) True False 4. You don't have to add keywords. (1 point) True False 8. Automatic Placements in a Campaign be achieved by Selection of relevant pages across the entire network or adding keywords to each ad group that you want to run on automatic placements (1 point) True False 7. your ad can show anywhere on the . Which of the following are things to know about placement targeting: (1 point) You do not have to compete for space with other advertisers A site must be part of the Google Network in order to be available for placement targeting. You'll compete for space with other advertisers A site can be a part of Overtures Network. The AdWords Placement Tool can help you find placements for your ad as you create a new campaign or ad group. from most specific (and highest priority) to lowest:(1 point) 0 Individual placement bids 2 Display Network bid 1 Managed placements bid 6.False 3. Here's the general order of bids for AUTOMATIC PLACEMENTS. In which case. 5.

• True (correct answer) • False 2. When using placement targeting on the Google Display Network you have no control of where your ads will appear. and blogs that partner with Google to display targeted AdWords ads. from most specific (and highest priority) to lowest: (1 point) 1 Ad group managed placement bid 0 Individual bid 2 Ad group Display Network bid 3 Ad group default bid 10. Here's the general order of bids for MANAGED PLACEMENTS. • True • False (correct answer) 3. There is actually an exclusions function to you prevent your ads from appearing on individual websites or categories of webpages. (1 point) True False 9. (1 point) True False 1. even if your ad doesn't precisely match the content on those placements. news pages. • True (correct answer) • False .placements you choose. Contextual targeting simply means that your keywords are used to place your ads next to content that matches your ads. The Google Display Network comprises millions of websites.

Automatic Placements in a Campaign be achieved by Selection of relevant pages across the entire network or adding keywords to each ad group that you want to run on automatic placements • True (correct answer) • False 7. You don't have to add keywords. In which case. your ad can show anywhere on the placements you choose. • True (correct answer) • False 8. Points earned: 0 out of 1 Your response (incorrect) Individual placement bids Display Network bid Managed placements bid 6. Only those pages that match your keywords can show your ads. from most specific (and highest priority) to lowest: Correct answer Individual placement bids Managed placements bid Display Network bid 6. (correct answer) The AdWords Placement Tool can help you find placements for your ad as you create • a new campaign or ad group. even if your ad doesn't precisely match the content on those placements. Here's the general order of bids for AUTOMATIC PLACEMENTS.4. from most specific (and highest priority) to lowest: Correct answer Your response (incorrect) . • True (correct answer) • False 9. Here's the general order of bids for MANAGED PLACEMENTS. Which of the following are things to know about placement targeting: • You do not have to compete for space with other advertisers A site must be part of the Google Network in order to be available for placement • targeting. 5. (correct answer) • You'll compete for space with other advertisers (correct answer) • A site can be a part of Overtures Network.

easy way to connect you with customers searching for your products and services when you have businesses in multiple locations. You're charged in the same way for location extensions as you are for a standard text ad (1 point) .Individual bid Ad group managed placement bid Ad group Display Network bid Ad group default bid 10. (1 point) True False 3. __________ extensions are a quick. Points earned: 0 out of 1 Ad group managed placement bid Individual bid Ad group Display Network bid Ad group default bid 10.5 Google Adwords Quiz tests 1. A customer near your store searching for bicycle repair shops or tools to repair their bicycle is a local user you could more effectively reach with location extensions. they'll find your ad. or a link to your website URL. (1 point) True False 4. • True (correct answer) • False 4. (1 point) Hair Foreign Location New Dreamweaver 2. along with your full address and phone number. There is actually an exclusions function to you prevent your ads from appearing on individual websites or categories of webpages. Whether that user uses Google search or Google Maps.

so that users near to a given address will see an ad that makes sense to them. When your ads are shown on Google Maps. (1 point) True False 6. You can link your Google Places account at the ad group level. create generic ad text that will suit all locations. but you will be charged for clickthroughs from the info window to your website. (1 point) True False 8. (1 point) True False 7. (1 point) True False 9. You can manually add individual addresses to your campaign with ad extensions. If you sell antique furniture at a shop in a unique neighborhood of your city. (1 point) True False 10. (1 point) True . it may help to highlight this in your ad text to emphasize how local and accessible your business is. Ads appearing with mobile search results may have their ad text lengthened for mobile searches. If you're a business owner.True False 5. you can use addresses you've stored in Google Places. you won't be charged for clicks on your ad that expand the info windows on the map interface. If you've got multiple business locations. or on a particularly well-known street.

__________ extensions are a quick. • • • • • Hair Foreign Location (correct answer) New Dreamweaver 2. When your ads are shown on Google Maps. along with your full address and phone number. A customer near your store searching for bicycle repair shops or tools to repair their bicycle is a local user you could more effectively reach with location extensions. • True (correct answer) . or a link to your website URL. easy way to connect you with customers searching for your products and services when you have businesses in multiple locations. • True (correct answer) • False 4. • True (correct answer) • False 6. • True (correct answer) • False 3. Whether that user uses Google search or Google Maps. they'll find your ad. you won't be charged for clicks on your ad that expand the info windows on the map interface. or on a particularly well-known street. You're charged in the same way for location extensions as you are for a standard text ad • True (correct answer) • False 5. If you sell antique furniture at a shop in a unique neighborhood of your city.False 1. but you will be charged for clickthroughs from the info window to your website. it may help to highlight this in your ad text to emphasize how local and accessible your business is.

a high CPC bid. and other relevancy factors. landing page. If you're a business owner. Ads appearing with mobile search results may have their ad text lengthened for mobile searches. (1 point) True False 2. • True (correct answer) • False 10. Quality Score is determined by the keyword's clickthrough rate (CTR) on Google. Having relevant keywords and ad text. relevance of ad text. If you've got multiple business locations. • True (correct answer) • False 8. You can manually add individual addresses to your campaign with ad extensions. and a strong CTR will result in a higher position for your ad. 5. historical keyword performance. Feedback: MUST BE DONE AT THE campaign level! =) 9. • True (correct answer) • False 9. Feedback: Ads appearing with mobile search results may have their ad text SHORTENED for mobile searches. so that users near to a given address will see an ad that makes sense to them.• False 7. You can link your Google Places account at the ad group level. • True • False (correct answer) 11. create generic ad text that will suit all locations. you can use addresses you've stored in Google Places. (1 point) True .1 Adwords Quiz 1.

(1 point) True False 6. (1 point) True False 7. these will not overrule the ad group default bid when your ad runs on the Display Network. CPM ads are ranked for display according to their CPM bid. If you've set a Display Network bid or a bid for a specific placement. Ads are ranked on Display Network pages based on the ad group default bid. competing with other CPM ads but do not have to compete with CPC ads. The _________ automatically finds the optimal equivalent cost-per-click (CPC) bid for your ad each time it's eligible to appear. (1 point) Conversion Maximizer Conversion Optimizer Conversion Optimus Prime Conversion Bumble Bee Conversion Rachet Conversion Ironhide . It is wise to bid higher for CPM ads than you would for CPC ads since they use the entire ad space. (1 point) True False 4. (1 point) True False 5.False 3.

The Conversion Optimizer requires this conversion history in order to make accurate predictions about your future conversion rate. When you use CPC bidding. The campaign must have been receiving conversions at a similar rate for at least a few days. AdWords Conversion Tracking must be enabled. (1 point) 11. and a strong CTR will result in a . A _____ is the amount you're willing to pay per click.01 (1 point) True False 10. relevance of ad text. (1 point) 1. you pay only when someone _____ on your ad. landing page. The campaign must have received at least 15 conversions in the last 30 days.Conversion Jetfire Conversion Arcee Conversion Mudflap Conversion Skids 8. historical keyword performance. Having relevant keywords and ad text. Quality Score is determined by the keyword's clickthrough rate (CTR) on Google. Actual CPC = (Ad Rank to beat ÷ Quality Score) + $0. • True (correct answer) • False 2. 9. a high CPC bid. Your campaign must meet the following requirements in order to begin using the Conversion Optimizer: (1 point) Adwords Campaign Level must specify Analytics option. and other relevancy factors.

higher position for your ad. • True • False (correct answer) 5. Ads are ranked on Display Network pages based on the ad group default bid. 5. If you've set a Display Network bid or a bid for a specific placement. • True (correct answer) • False 7. • True • False (correct answer) 6. • • • • • • • • • Conversion Maximizer Conversion Optimizer (correct answer) Conversion Optimus Prime Conversion Bumble Bee Conversion Rachet Conversion Ironhide Conversion Jetfire Conversion Arcee Conversion Mudflap . CPM ads are ranked for display according to their CPM bid. • True (correct answer) • False 3. • True (correct answer) • False 4. these will not overrule the ad group default bid when your ad runs on the Display Network. Feedback: They do have to compete with CPC space as well. competing with other CPM ads but do not have to compete with CPC ads. 7. The _________ automatically finds the optimal equivalent cost-per-click (CPC) bid for your ad each time it's eligible to appear. It is wise to bid higher for CPM ads than you would for CPC ads since they use the entire ad space. Feedback: The Display Network bids WILL overrule the ad group bids.

• AdWords Conversion Tracking must be enabled. if you budget US$10 per day. (1 point) . (1 point) True False 2. the maximum you would pay is US$200. The following answers are acceptable: • bid • Bid 11. Your campaign must meet the following requirements in order to begin using the Conversion Optimizer: • Adwords Campaign Level must specify Analytics option.2 Google Adwords Practice 1. When you use CPC bidding. your ads may not receive all possible impressions. and you're charged for a 30-day billing period.• Conversion Skids 8. (correct answer) The campaign must have received at least 15 conversions in the last 30 days. The following answers are acceptable: • clicks • Clicks 5. The • Conversion Optimizer requires this conversion history in order to make accurate predictions about your future conversion rate. (correct answer) The campaign must have been receiving conversions at a similar rate for at least a few • days.01 • True (correct answer) • False 10. you pay only when someone _____ on your ad. If your budget is set below the system-recommended budget. (correct answer) 9. A _____ is the amount you're willing to pay per click. Actual CPC = (Ad Rank to beat ÷ Quality Score) + $0.

AdWords offers Manager Defined Spend (MDS) that control their managed accounts' budgets. You can edit your budget or view the recommended budget on the _______ tab for your campaign. (1 point) True False 4.True False 3. If you're a client manager and your client accounts are using Manager Defined Spend (MDS). you can modify the client's budget on the _______ of your MCC dashboard. (1 point) Adgroup tab Settings tab Tools tab Budget tab Keywords tab 6. (1 point) Adgroup Settings tab Tools Billing Keywords 5. Here's a basic idea of how your recommended budget amount is calculated: (1 point) keyword analytics algorithm Determining your total potential impressions . For My Client Center (MCC) accounts.

AdWords offers several tools that can further help you manage your advertising costs. which can result in more opportunity for clicks and conversions. In addition to giving you full control of your budget. The Google ads system makes sure that in a given billing period. (1 point) True False 8. if you budget US$10 per day. . They include: (1 point) Ad scheduling Ad Words Granulation Automatic bidding 1. (1 point) True False 9.Comparing potential impressions with your recent performance and costs Combining daily estimates Tempering recommended amounts to allow for testing 7. the maximum you would pay is US$200. • True • False (correct answer) 2. Feedback: the maximum you would pay is US$300. Google may allow up to 20% more clicks in a day than your campaign's daily budget specifies. (1 point) True False 10. you're never charged more than the number of days in that billing period times your daily budget. and you're charged for a 30-day billing period. A higher budget can increase how often your ad is shown.

You can edit your budget or view the recommended budget on the _______ tab for your campaign. If your budget is set below the system-recommended budget. you can modify the client's budget on the _______ of your MCC dashboard. your ads may not receive all possible impressions. • • • • • Adgroup tab Settings tab Tools tab Budget tab (correct answer) Keywords tab 6.2. AdWords offers Manager Defined Spend (MDS) that control their managed accounts' budgets. If you're a client manager and your client accounts are using Manager Defined Spend (MDS). For My Client Center (MCC) accounts. which can result in more . Here's a basic idea of how your recommended budget amount is calculated: • keyword analytics algorithm • Determining your total potential impressions (correct answer) Comparing potential impressions with your recent performance and costs (correct • answer) • Combining daily estimates (correct answer) • Tempering recommended amounts to allow for testing (correct answer) 7. • True (correct answer) • False 4. • True (correct answer) • False 3. • • • • • Adgroup Settings tab (correct answer) Tools Billing Keywords 5. A higher budget can increase how often your ad is shown.

The Google ads system makes sure that in a given billing period. • True (correct answer) • False 10. • True (correct answer) • False 9. AdWords offers several tools that can further help you manage your advertising costs. • True (correct answer) • False 8. In addition to giving you full control of your budget. The Google advertising program is managed by a set of Google Adwords policies are developed based on several factors.opportunity for clicks and conversions. They include: • Ad scheduling (correct answer) • Ad Words Granulation • Automatic bidding (correct answer) 6. you're never charged more than the number of days in that billing period times your daily budget.1 Google Adwords Quiz 1. Google may allow up to 20% more clicks in a day than your campaign's daily budget specifies. (1 point) Setting policies . that include: (1 point) business Overture models legal cultural considerations user and customer experience 2. There are three main categories of policies:Select those three.

Germany. (1 point) True False 7. or adult depending on the content of the ad and website. During review. Non-family and adult ads will appear on Google properties for some types of ads such as image or video ads (as these ad types are only allowed as family safe). Non-family and adult ads won't appear for users who have activated their Safe Search filter. (1 point) True False 6. If an ad doesn't meet Google Adwords policies. (1 point) True False 5.Editorial & Format policies Adword policies Content policies Link policies 3. all ads are categorized as family safe. China. non-family safe. (1 point) True False 8. Korea. they will restrict it and stop the ad from running when applicable (1 point) True False 4. Adult ads won't appear in certain countries such as US. (My Client Center) (1 point) . and India. The only ones allowed to have multiple adwords accounts are those that have a MCC.

(1 point) True False 10. particularly because the advertiser may have similar ads on other sites. Timed or intermittent pop-ups.True False 9. or pages that automatically initiate a download are all prohibited .unless it is Family Friendly. Google encourages trademark owners to resolve their disputes directly with the advertiser. pop-unders. (1 point) True False . mock system warnings.

non-family safe. they will restrict it and stop the ad from running when applicable • True (correct answer) • False 4. • • • • • Setting policies Editorial & Format policies (correct answer) Adword policies Content policies (correct answer) Link policies (correct answer) 3. or adult depending on the content of the ad and website. • True (correct answer) • False 5. Non-family and adult ads won't appear for users who have activated their Safe Search filter. The Google advertising program is managed by a set of Google Adwords policies are developed based on several factors. China.1. During review. • True • False (correct answer) 6. Adult ads won't appear in certain countries such as US. that include: • • • • • business (correct answer) Overture models legal (correct answer) cultural considerations (correct answer) user and customer experience (correct answer) 2. Korea. and India. • True (correct answer) . If an ad doesn't meet Google Adwords policies. all ads are categorized as family safe. There are three main categories of policies:Select those three. Germany.

• True • False (correct answer) 8. pop-unders. Quality Score is used in several different ways. (My Client Center) • True (correct answer) • False 9. Google encourages trademark owners to resolve their disputes directly with the advertiser. Feedback: pop ups or warning pages are allowed regardless of conect 10. Timed or intermittent pop-ups. • True (correct answer) • False 6.• False 7.unless it is Family Friendly. Non-family and adult ads will appear on Google properties for some types of ads such as image or video ads (as these ad types are only allowed as family safe). Feedback: They will NOT apear on Google properties etc! 8. mock system warnings. (1 point) True False 2. or pages that automatically initiate a download are all prohibited . including:Choose all that are correct. A Quality Score is calculated every time your keyword matches a search query.2 Google Adwords Quiz 1. • True • False (correct answer) 10. (1 point) determining your checkout process . The only ones allowed to have multiple adwords accounts are those that have a MCC. particularly because the advertiser may have similar ads on other sites.

(1 point) True False 5. depends on the campaign's bidding option. (1 point) True False 7. but you must be upfront about the installation and allow for easy removal. If the campaign uses cost-per-thousand-impressions (CPM) bidding. Quality Score is based on the quality of your landing page. (1 point) True False 4. The Quality Score for calculating a contextually-targeted ad's eligibility to appear on a particular Display Network placement. It is permissible to automatically installs software leading from an Ad. (1 point) .influencing your keywords' cost-per-clicks (CPCs) determining whether a keyword is eligible to enter the ad auction that occurs when a user enters a search query affecting how high your ad will be ranked estimating the first page bids that you see in your account 3. Originality means to feature unique content that can be found on another site. If the Keyword Analysis field shows that your landing page quality is graded "No problems found." your Quality Score will not be affected. (1 point) True False 6. as well as the ad's position on that placement. You can request personal information from an Ad in most any circumstance. (1 point) True False 8.

including:Choose all that are correct. One of the type sites Google receives complaints on is Data collection sites that offer free items. Using pop ups on your landing page will get you banned from Google Adwords. Quality Score is based on the quality of your landing page. • True (correct answer) • False 4. as well as the ad's position on that placement. Quality Score is used in several different ways. A Quality Score is calculated every time your keyword matches a search query.True False 9. If the campaign uses cost-per-thousand-impressions (CPM) bidding. The Quality Score for calculating a contextually-targeted ad's eligibility to appear on a particular Display Network placement. (1 point) True False 10. depends on the campaign's bidding option. in order to collect private information (1 point) True False 1. • True (correct answer) .. etc. • True (correct answer) • False 2. • determining your checkout process • influencing your keywords' cost-per-clicks (CPCs) (correct answer) determining whether a keyword is eligible to enter the ad auction that occurs when a • user enters a search query (correct answer) • affecting how high your ad will be ranked (correct answer) • estimating the first page bids that you see in your account (correct answer) 3.

don't request personal information. • True (correct answer) • False 6. If the Keyword Analysis field shows that your landing page quality is graded "No problems found. Using pop ups on your landing page will get you banned from Google Adwords. 9. Feedback: Avoid excessive use of pop-ups." your Quality Score will not be affected. 10..• False 5. and other obtrusive elements throughout your site. pop-unders. Originality means to feature unique content that can be found on another site. etc. You can request personal information from an Ad in most any circumstance. One of the type sites Google receives complaints on is Data collection sites that offer free items. Feedback: Unless necessary for the product or service that you're offering. in order to collect private information • True (correct answer) • False . • True • False (correct answer) 10. but you must be upfront about the installation and allow for easy removal. • True • False (correct answer) 7. • True (correct answer) • False 8. It is permissible to automatically installs software leading from an Ad. • True • False (correct answer) 9.

Master your semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master your semester with Scribd & The New York Times

Cancel anytime.