1.

1_B Google Adwords

1. How does Google display ads to relevant audiences? (1 point)

Key words based advertisement ROI Reach All of the above

2. When are you Google Ads eligible to appear? (1 point)

After you pass your Google Quality Score After you activate your account and show you are certified After your campaign is set up and your account is activated After you say your prayers and eat your vegetables Once your keywords pass a quality check, your payment is approved and Google clears your certification credentials
3. It possible to target a Spanish speaking market in California? (1 point)

True False
4. What are the two ways Adwords can trigger your ads to appear? (1 point)

Location Keywords Adgroups Placement Specification

5. If you put a key word phrase mighty ducks in your adgroup then the following queries

would be eligible to show up (1 point)

mighty ducks mighty ducks big mighty ducks crushing walrus ducks mighty
6. If you put a key word phrase "mighty ducks" in your adgroup then the following queries

would be eligible to show up (1 point) mighty ducks mighty ducks big mighty ducks crushing walrus ducks mighty
7. If you put a key word phrase [mighty ducks] in your adgroup then the following queries

would be eligible to show up (1 point) mighty ducks mighty ducks big mighty ducks crushing walrus ducks mighty
8. Placement targeting lets advertisers choose individual sites in the Google Display

Network. (1 point) True False

9. A low quality score will give you low costs per click (1 point)

True False
10. You must spend a minimum of $10 to be eligible for Google Ads (1 point)

True False
11. AdWords includes two automatic pricing discount features: (1 point)

Smart Ads Smart pricing Smart discounter AdWords discounter Adwords genious 1. ow does Google display ads to relevant audiences? Key words based advertisement (correct answer) ROI Reach All of the above

2. When are you Google Ads eligible to appear? After you pass your Google Quality Score After you activate your account and show you are certified After your campaign is set up and your account is activated (correct answer) After you say your prayers and eat your vegetables Once your keywords pass a quality check, your payment is approved and Google clears your certification credentials 3. It possible to target a Spanish speaking market in California? True (correct answer) False

4. What are the two ways Adwords can trigger your ads to appear? Location Keywords (correct answer) Adgroups Placement (correct answer) Specification

5. If you put a key word phrase mighty ducks in your adgroup then the following queries would be eligible to show up mighty (correct answer) ducks (correct answer) mighty ducks (correct answer) big mighty ducks crushing walrus (correct answer) ducks mighty (correct answer)

6. If you put a key word phrase "mighty ducks" in your adgroup then the following queries would be eligible to show up mighty ducks mighty ducks (correct answer) big mighty ducks crushing walrus (correct answer) ducks mighty

7. If you put a key word phrase [mighty ducks] in your adgroup then the following queries would be eligible to show up mighty ducks mighty ducks (correct answer) big mighty ducks crushing walrus ducks mighty

8. Placement targeting lets advertisers choose individual sites in the Google Display Network. True (correct answer) False 9. A low quality score will give you low costs per click True False (correct answer)

10. Feedback: a high Quality Score generally means that your ads will appear in a higher

position and at a lower cost-per-click (CPC).You must spend a minimum of $10 to be eligible for Google Ads True False (correct answer) 11. AdWords includes two automatic pricing discount features: Smart Ads Smart pricing (correct answer) Smart discounter AdWords discounter (correct answer) Adwords genious

1.1 A Google Adwords Quiz

1. What is SEO? (1 point)

Search Engine Organization Severe Engine Organization Search Engine Optimization Search Engine Only Search Ezine Optimizer
2. What is SEM? (1 point)

Search Engine Marketing Search Ezine Marketing Search Engine Maintenance Search Engine Money Sitemap Engine Maker

3. The types of search results are: (1 point)

ROI Paid Free Organic Natural

4. What is PPC? (1 point)

Pay Per Clips Passion Per Class Pay Per Click Pay per Class Pass Per Click
5. What is CPM? (1 point)

Cost Per Micro Cost Per Million Cost Per Max Cost Per Thousand Cost Per Macro
6. What is CPA? (1 point)

Cost Per Acquisition Cost Per Annual

Cost Pass Annual Cost Per Amazon Cost Per All

7. A * is the instance an ad appears on a page. (1 point)

Appearance Impression Analog Announcement Timing Adgroup Algorithm Instants

8. ROI is * ? (1 point)

Retro Organization Interprocess Retro On Invitation Realtor Only Investment Return on Investment Return on Invitation
9. Branding raises? (CHECK 2) (1 point)

Questions Awareness Visibility ROI Bids

10. * is called a completion of action. (1 point)

Finished Conversion Converse Conman Done

11. How many Characters can you title be? (1 point)

20 35 25 15 1024
12. How many characters can you first description line be? (1 point)

20 35 25 15 1024
13. How many characters can you second description line be? (1 point)

20 35

25 15 1024
14. How many characters can you Link description be? (1 point)

20 35 25 15 1024
15. How many characters can your actual link be? (1 point)

20 35 25 15 1024 1. What is SEO? Search Engine Organization Severe Engine Organization Search Engine Optimization (correct answer) Search Engine Only Search Ezine Optimizer

2. What is SEM? Search Engine Marketing (correct answer) Search Ezine Marketing Search Engine Maintenance

 Search Engine Money Sitemap Engine Maker 3. The types of search results are: ROI Paid (correct answer) Free (correct answer) Organic (correct answer) Natural (correct answer)

4. What is PPC? Pay Per Clips Passion Per Class Pay Per Click (correct answer) Pay per Class Pass Per Click

5. What is CPM? Cost Per Micro Cost Per Million Cost Per Max Cost Per Thousand (correct answer) Cost Per Macro

6. What is CPA? Cost Per Acquisition (correct answer) Cost Per Annual Cost Pass Annual Cost Per Amazon Cost Per All

7. A * is the instance an ad appears on a page. Appearance Impression (correct answer) Analog Announcement Timing Adgroup Algorithm Instants

8. ROI is * ? Retro Organization Interprocess

Retro On Invitation Realtor Only Investment Return on Investment (correct answer) Return on Invitation

9. Branding raises? (CHECK 2) Questions Awareness (correct answer) Visibility (correct answer) ROI Bids

10. * is called a completion of action. Finished Conversion (correct answer) Converse Conman Done

11. How many Characters can you title be? 20 35 25 (correct answer) 15 1024

12. How many characters can you first description line be? 20 35 (correct answer) 25 15 1024

13. How many characters can you second description line be? 20 35 (correct answer) 25 15 1024

14. How many characters can you Link description be?

20 35 (correct answer) 25 15 1024

15. How many characters can your actual link be? 20 35 25 15 1024 (correct answer)

1.1_B Google Adwords

1. How does Google display ads to relevant audiences? (1 point)

Key words based advertisement ROI Reach All of the above

2. When are you Google Ads eligible to appear? (1 point)

After you pass your Google Quality Score After you activate your account and show you are certified After your campaign is set up and your account is activated After you say your prayers and eat your vegetables Once your keywords pass a quality check, your payment is approved and Google clears your certification credentials
3. It possible to target a Spanish speaking market in California? (1 point)

True False
4. What are the two ways Adwords can trigger your ads to appear? (1 point)

Location Keywords Adgroups Placement Specification

5. If you put a key word phrase mighty ducks in your adgroup then the following queries

would be eligible to show up (1 point) mighty ducks mighty ducks big mighty ducks crushing walrus ducks mighty
6. If you put a key word phrase "mighty ducks" in your adgroup then the following queries

would be eligible to show up (1 point) mighty ducks mighty ducks big mighty ducks crushing walrus ducks mighty

7. If you put a key word phrase [mighty ducks] in your adgroup then the following queries

would be eligible to show up (1 point) mighty ducks mighty ducks big mighty ducks crushing walrus ducks mighty
8. Placement targeting lets advertisers choose individual sites in the Google Display

Network. (1 point) True False

9. A low quality score will give you low costs per click (1 point)

True False
10. You must spend a minimum of $10 to be eligible for Google Ads (1 point)

True False
11. AdWords includes two automatic pricing discount features: (1 point)

Smart Ads Smart pricing Smart discounter AdWords discounter Adwords genious

1. How does Google display ads to relevant audiences? Key words based advertisement (correct answer) ROI Reach All of the above

2. When are you Google Ads eligible to appear? After you pass your Google Quality Score After you activate your account and show you are certified After your campaign is set up and your account is activated (correct answer) After you say your prayers and eat your vegetables Once your keywords pass a quality check, your payment is approved and Google clears your certification credentials 3. It possible to target a Spanish speaking market in California? True (correct answer) False 4. What are the two ways Adwords can trigger your ads to appear? Location Keywords (correct answer) Adgroups Placement (correct answer) Specification

5. If you put a key word phrase mighty ducks in your adgroup then the following queries would be eligible to show up mighty (correct answer) ducks (correct answer) mighty ducks (correct answer) big mighty ducks crushing walrus (correct answer) ducks mighty (correct answer)

6. If you put a key word phrase "mighty ducks" in your adgroup then the following queries would be eligible to show up mighty ducks mighty ducks (correct answer)

 big mighty ducks crushing walrus (correct answer) ducks mighty 7. If you put a key word phrase [mighty ducks] in your adgroup then the following queries would be eligible to show up mighty ducks mighty ducks (correct answer) big mighty ducks crushing walrus ducks mighty

8. Placement targeting lets advertisers choose individual sites in the Google Display Network. True (correct answer) False 9. A low quality score will give you low costs per click True False (correct answer)
10. Feedback: a high Quality Score generally means that your ads will appear in a higher

position and at a lower cost-per-click (CPC).You must spend a minimum of $10 to be eligible for Google Ads True False (correct answer) 11. AdWords includes two automatic pricing discount features: 1.2 A
1. Adwords Account has several levels of account access that include the following:

Smart Ads Smart pricing (correct answer) Smart discounter AdWords discounter (correct answer) Adwords genious

(1 point) Chosen One Administrative

Guest-Only Standard Read-Only Email-Only

2. Once an administration privilege is given to another user then they can help edit the

original owners sign-in information. (1 point) True False

3. Google adwords will let your ads run for 1 day before you enter billing information.

(1 point) True False

4. An individual is permitted to have multiple Google Adwords accounts, but you will be

charged an activation fee for both. Having an MCC for multiple accounts is optional. (1 point) True False
5. Once you link to someones MCC then you must contact them to remove the link.

(1 point) True False

6. Once you give someone access to manage your account then only that person will have

access to your account and you must use the MCC client log in. (1 point) True False
7. An API is a * . (1 point)

ACME Private Investigator Application Programming Interface Application Per Increment Adword Per Increment Adword Persons Investment
8. Once you make a link to an MCC account then the MCC can access your account and

you can access his. (1 point) True False

9. Client managers can see your credit card information and increase your daily budget.

(1 point) True False

10. Client managers can do the following: (1 point)

Update campaigns Manage account tasks for clients Change your password View billing summary information. Delete your account 1. Adwords Account has several levels of account access that include the following: Chosen One Administrative (correct answer) Guest-Only Standard (correct answer) Read-Only (correct answer)

 Email-Only (correct answer) 2. Once an administration privilege is given to another user then they can help edit the original owners sign-in information. True False (correct answer) 3. Google adwords will let your ads run for 1 day before you enter billing information. True False (correct answer) 4. An individual is permitted to have multiple Google Adwords accounts, but you will be charged an activation fee for both. Having an MCC for multiple accounts is optional. True False (correct answer) 5. Once you link to someones MCC then you must contact them to remove the link. True False (correct answer) 6. Once you give someone access to manage your account then only that person will have access to your account and you must use the MCC client log in. True False (correct answer) 7. An API is a * . ACME Private Investigator Application Programming Interface (correct answer) Application Per Increment Adword Per Increment Adword Persons Investment

8. Once you make a link to an MCC account then the MCC can access your account and you can access his. True False (correct answer) 9. Client managers can see your credit card information and increase your daily budget. True False (correct answer) 10. Client managers can do the following:

Update campaigns (correct answer) Manage account tasks for clients (correct answer) Change your password View billing summary information. (correct answer) Delete your account

2.1 Adwords
1. What are the main tabs you will find in Google Adwords (1 point)

Home Keywords Campaigns Opportunities Reporting and Tools Billing Cost Per Click My Account
2. Enter and change your credit card details in this tab (1 point)

Home Keywords Campaigns Opportunities Reporting and Tools Billing

Cost Per Click My Account

3. This tab controls your personal information in this tab. (1 point)

Home Keywords Campaigns Opportunities Reporting and Tools Billing Cost Per Click My Account
4. This tab controls your Account Snapshot (1 point)

Home Keywords Campaigns Opportunities Reporting and Tools Billing Cost Per Click My Account
5. This is where you will spend most of your time. (1 point)

Home Keywords Campaigns Opportunities Reporting and Tools Billing Cost Per Click My Account
6. This is a resource tab that helps you learn to budget better, increase traffic/sales, and acts

as an advisor area. (1 point) Home Keywords Campaigns Opportunities Reporting and Tools Billing Cost Per Click My Account
7. Several tools that help you manage other GoogleAd accounts are: (1 point)

MCC- My client Center Googlizer

API Adwords Editor Overture API

8. An API is a: (1 point)

Analytical Programming Insertion Application Programming Interface All Programming Idiots Allocation Proportionality Individualizer Application Programming Insertion
9. The basic process in the Adwords editor is: (1 point)

Download your Account Download your MCC Make your changes Press the Easy Button Upload your revised campaigns
10. An MCC account can even show another MCC account. (1 point)

True False

1. What are the main tabs you will find in Google Adwords Home (correct answer) Keywords Campaigns (correct answer)

Opportunities (correct answer) Reporting and Tools (correct answer) Billing (correct answer) Cost Per Click My Account (correct answer)

2. Enter and change your credit card details in this tab Home Keywords Campaigns Opportunities Reporting and Tools Billing (correct answer) Cost Per Click My Account

3. This tab controls your personal information in this tab. Home Keywords Campaigns Opportunities Reporting and Tools Billing Cost Per Click My Account (correct answer)

4. This tab controls your Account Snapshot Home (correct answer) Keywords Campaigns Opportunities Reporting and Tools Billing Cost Per Click My Account

5. This is where you will spend most of your time. Home Keywords Campaigns (correct answer)

Opportunities Reporting and Tools Billing Cost Per Click My Account

6. This is a resource tab that helps you learn to budget better, increase traffic/sales, and acts as an advisor area. Home Keywords Campaigns Opportunities (correct answer) Reporting and Tools Billing Cost Per Click My Account

7. Several tools that help you manage other GoogleAd accounts are: MCC- My client Center (correct answer) Googlizer API (correct answer) Adwords Editor (correct answer) Overture API

8. An API is a: Analytical Programming Insertion Application Programming Interface (correct answer) All Programming Idiots Allocation Proportionality Individualizer Application Programming Insertion

9. The basic process in the Adwords editor is: Download your Account (correct answer) Download your MCC Make your changes (correct answer) Press the Easy Button Upload your revised campaigns (correct answer)

10. An MCC account can even show another MCC account. True (correct answer)

False

2.2 Adwords
1. Even after a campaign starts you can change your budget at anytime. (1 point)

True False
2. The Google network consists of : (1 point)

Google search Google search partners Overture Team Sites Google display
3. Best practices for Adwords set up allows many different goals under one campaign.

(1 point) True False

4. You should try to target the area that your product is offered. (1 point)

True False
5. You will still receive custom alerts on keywords when they are paused. (1 point)

True False
6. If your campaign is utilizing all of its budget each day and your ROI is good then

adjusting your budget would be a mistake. (1 point) True False

7. The Campaign Settings tab controls the following (1 point)

locations languages timezone currency networks bidding budget ad scheduling

8. Ad rotations have two settings: (1 point)

rotate promote optimize alert

9. The Optimize ad rotation setting can help you increase quality score by rotating in the

higher performing ad. (1 point) True False

10. Your Google ads can appear on an iphone. (1 point)

True False 1. Even after a campaign starts you can change your budget at anytime. True (correct answer)

 False 2. The Google network consists of : Google search (correct answer) Google search partners (correct answer) Overture Team Sites Google display (correct answer)

3. Best practices for Adwords set up allows many different goals under one campaign. True False (correct answer) 4. You should try to target the area that your product is offered. True (correct answer) False 5. You will still receive custom alerts on keywords when they are paused. True False (correct answer) 6. If your campaign is utilizing all of its budget each day and your ROI is good then adjusting your budget would be a mistake. True False (correct answer) 7. The Campaign Settings tab controls the following locations (correct answer) languages (correct answer) timezone currency networks (correct answer) bidding (correct answer) budget (correct answer) ad scheduling (correct answer)

8. Ad rotations have two settings: rotate (correct answer) promote optimize (correct answer) alert

9. The Optimize ad rotation setting can help you increase quality score by rotating in the higher performing ad. True (correct answer) False 10. Your Google ads can appear on an iphone. True (correct answer) False

1. The Ad Groups tab under the Campaign tab will show ALL of the adgroups (1 point)

True False
2. You can search all the data by the bolded column header. (1 point)

True False
3. A green dot next to the adgroup indicates that they are paused. (1 point)

True False
4. Once an adgroup or campaign is established the name can not be changed. (1 point)

True False
5. The ads diagnostic tool can be found under the * tab. (1 point)

Home Campaign Reporting and Tools Billing My Account

6. Your Ads should do the following: (1 point)

Be obvious to visitors that you are all about the ROI Clearly represent your site

Should always target Florida Emphasize the unique benefits

7. If your Campaign is about organic Coffee beans then select the best set of keywords:

(CHOOSE 3) (1 point) Natural Coffee beans Organic Coffee beans Coffee Decaf Organic Coffee beans
8. Your ads should be plain and large in range (1 point)

True False
9. Your ads should be simple and enticing. (1 point)

True False
10. You should try to incorporate a strong call to action (1 point)

True False 1. The Ad Groups tab under the Campaign tab will show ALL of the adgroups True (correct answer) False 2. You can search all the data by the bolded column header. True (correct answer) False 3. A green dot next to the adgroup indicates that they are paused.

 True False (correct answer) 4. Once an adgroup or campaign is established the name can not be changed. True False (correct answer) 5. The ads diagnostic tool can be found under the * tab. Home Campaign Reporting and Tools (correct answer) Billing My Account

6. Your Ads should do the following: Be obvious to visitors that you are all about the ROI Clearly represent your site (correct answer) Should always target Florida Emphasize the unique benefits (correct answer)

7. If your Campaign is about organic Coffee beans then select the best set of keywords: (CHOOSE 3) Natural Coffee beans (correct answer) Organic Coffee beans (correct answer) Coffee Decaf Organic Coffee beans (correct answer)

8. Your ads should be plain and large in range True False (correct answer) 9. Your ads should be simple and enticing. True (correct answer) False 10. You should try to incorporate a strong call to action

 True (correct answer) False

1. Text ads are the most basic type of AdWords ad. (1 point)

True False
2. Text ads may appear on (1 point)

Google Search partners Bing Overture Google Display Network

3. The AdWords system automatically rotates among the different ad variations and shows

the better-performing variation more. (1 point) True False

4. AdWords image ads are graphical ads that can be static (motionless) but does not yet

include animation. (1 point) True False

5. An image ad description must meet the following criteria (1 point)

Must not exceed 50 characters Must not exceed 25 characters Include an image description Include the bitmap resolution

Include the campaign or ad group name

6. * tool will help you build an image ad from one of our dozens of professionally designed

templates. (1 point) Ad API Ad Builder Ad Buzz Generator Buzz Builder Image Buzz Builder
7. Video placements can help you expand your brand reach across a large demographic of

global users and help cross-promotional advertising campaigns. (1 point) True False
8. You can target your Video ads to the following : (1 point)

Google Search Parter Search Google Display Network

9. Call-to-action phrases in your ad text can include the following: (1 point)

get a free quote register now call now

10. Mobile image ads are only eligible to appear on the Mobile Display Network (1 point)

True False

1. Text ads are the most basic type of AdWords ad. True (correct answer) False 2. Text ads may appear on Google (correct answer) Search partners (correct answer) Bing Overture Google Display Network (correct answer)

3. The AdWords system automatically rotates among the different ad variations and shows

the better-performing variation more. True (correct answer) False 4. AdWords image ads are graphical ads that can be static (motionless) but does not yet include animation. True False (correct answer) 5. An image ad description must meet the following criteria Must not exceed 50 characters (correct answer) Must not exceed 25 characters Include an image description (correct answer) Include the bitmap resolution Include the campaign or ad group name (correct answer)

6. * tool will help you build an image ad from one of our dozens of professionally designed templates. Ad API Ad Builder (correct answer) Ad Buzz Generator Buzz Builder

 Image Buzz Builder 7. Video placements can help you expand your brand reach across a large demographic of global users and help cross-promotional advertising campaigns. True (correct answer) False 8. You can target your Video ads to the following : Google Search Parter Search Google Display Network (correct answer) 9. Call-to-action phrases in your ad text can include the following: get a free quote (correct answer) register now (correct answer) call now (correct answer) 10. Mobile image ads are only eligible to appear on the Mobile Display Network True (correct answer) False 3.0 B Google Adwords
1. Click-to-call phone numbers to enable users to connect with your business by phone

directly from your ad. (1 point) True False

2. IPhones and other mobile devices with full Internet browsers are eligible for standard

display ads (1 point) True False

3. Mobile ads must lead to a mobile website. (1 point)

True False
4. Rich media ads include (1 point)

zoomfly video ads Flash animated ads ads that mix text and animated content overture
5. To fit on the small mobile screen, mobile ads are smaller than their desktop counterparts

(1 point) True False

6. iPhones and Driods are not capable of displaying regular size ads. (1 point)

True False

1. Click-to-call phone numbers to enable users to connect with your business by phone directly from your ad. True (correct answer) False 2. IPhones and other mobile devices with full Internet browsers are eligible for standard display ads True (correct answer) False 3. Mobile ads must lead to a mobile website.

 True (correct answer) False 4. Rich media ads include zoomfly video ads (correct answer) Flash animated ads (correct answer) ads that mix text and animated content (correct answer) overture

5. To fit on the small mobile screen, mobile ads are smaller than their desktop counterparts True (correct answer) False 6. iPhones and Driods are not capable of displaying regular size ads. True False (correct answer) 3.2A Google Adwords Quiz test
1. Disapproved Google Ads that are not in compliance will usually run for 3 days. (1 point)

True False
2. Adwords text policy falls into three categories: (Choose the correct three) (1 point)

Editorial and format Wordpress format Content Link anchor edits

3. Editorial and Format refers to which of the following? (1 point)

The first three lines in the Ad Character Limits Special Discounts and offers must be within 2 clicks of your ads landing page. You can only have one exclamation point All of the above
4. You are allowed to advertise for swords. (1 point)

True False
5. You are allowed to advertise for AK-47s (1 point)

True False
6. Guns and Swords are determined under the content policies. (1 point)

True False
7. Which of the following are tips to create compelling text ads? (1 point)

Create plain complex text Include prices and promotions Use a strong call to action Include one of your keywords in your ad text Create Simple, enticing ads.
8. Some of the best practices for text ads include which of the following: (1 point)

Choose the best destination URL

Test just one ad Test multiple ads Use an accurate display URL Monitor your ads performance
9. Once one of your ads reaches a good ROI then there is no need to test anymore ads.

(1 point) True False

10. Image ads should clearly an accurately reflect your site and emphasize unique benefits of

your product or service. (1 point) True False

1. Disapproved Google Ads that are not in compliance will usually run for 3 days. True False (correct answer) 2. Adwords text policy falls into three categories: (Choose the correct three) Editorial and format (correct answer) Wordpress format Content (correct answer) Link (correct answer) anchor edits

3. Editorial and Format refers to which of the following? The first three lines in the Ad Character Limits Special Discounts and offers must be within 2 clicks of your ads landing page. You can only have one exclamation point

 All of the above (correct answer) 4. You are allowed to advertise for swords. True (correct answer) False 5. You are allowed to advertise for AK-47s True False (correct answer) 6. Guns and Swords are determined under the content policies. True (correct answer) False 7. Which of the following are tips to create compelling text ads? Create plain complex text Include prices and promotions (correct answer) Use a strong call to action (correct answer) Include one of your keywords in your ad text (correct answer) Create Simple, enticing ads. (correct answer)

8. Some of the best practices for text ads include which of the following: Choose the best destination URL (correct answer) Test just one ad Test multiple ads (correct answer) Use an accurate display URL (correct answer) Monitor your ads performance (correct answer)

9. Once one of your ads reaches a good ROI then there is no need to test anymore ads. True False (correct answer) 10. Image ads should clearly an accurately reflect your site and emphasize unique benefits of your product or service.

 True (correct answer) False 3.2B Google Adwords Quiz

1. To ensure that your mobile can display an ad use the following mobile mark up

language: (1 point) wml (WAP 1.x) xhtml (WAP 2.0) chtml (imode, etc.) PDA-compliant html All of the above
2. Using negative keywords or exclusions can prevent your ad from showing up along side

content that may not fit your marketing goals. (1 point) True False
3. Mobile phone users typically use more keywords than desktop users. (1 point)

True False
4. One of the key benefits of the Display Ad Builder is the freedom to easily and quickly

customize how your ad looks and feels. (1 point) True False

5. Display ads compete alongside text ads in the ad auction and cost more per click than do

the text ads. (1 point) True False

6. You should use transparent PNG format images whenever possible since it can greatly

improve the aesthetics and unique look of your ad. (1 point) True False
7. When using the Display network use a wide variety of templates to see which works

best. (1 point) True False

8. There is no way to know there is a mouse-over on your image when using the display

network. (1 point) True False

9. Google Analytics is a great way to track how your ads are doing. (1 point)

True False
10. If you experience high cost per clicks than necessary you need to widen your market for

your ideal audience or user. (1 point) True False

1. To ensure that your mobile can display an ad use the following mobile mark up language: wml (WAP 1.x) xhtml (WAP 2.0) chtml (imode, etc.) PDA-compliant html All of the above (correct answer)

2. Using negative keywords or exclusions can prevent your ad from showing up along side

content that may not fit your marketing goals. True (correct answer) False 3. Mobile phone users typically use more keywords than desktop users. True False (correct answer) 4. One of the key benefits of the Display Ad Builder is the freedom to easily and quickly customize how your ad looks and feels. True (correct answer) False 5. Display ads compete alongside text ads in the ad auction and cost more per click than do the text ads. True False (correct answer) 6. You should use transparent PNG format images whenever possible since it can greatly improve the aesthetics and unique look of your ad. True (correct answer) False 7. When using the Display network use a wide variety of templates to see which works best. True (correct answer) False 8. There is no way to know there is a mouse-over on your image when using the display network. True False (correct answer) 9. Google Analytics is a great way to track how your ads are doing. True (correct answer)

 False 10. If you experience high cost per clicks than necessary you need to widen your market for your ideal audience or user. True False (correct answer) 4.0 Adwords
1. Google Network is split into the Search Network which includes Google and other search

sites like AOL. (1 point) True False

2. By default, AdWords keyword-targeted campaigns are not opted in to the Display

Network (1 point) True False

3. You can opt in or out of either network at any time from the Settings tab of any

campaign page. (1 point) True False

4. Placement-targeted ads can appear on pages in the Display Network and Google Search.

(1 point) True False

5. Opting in and out: Device platform targeting is applied at the Ad group Level. (1 point)

True False
6. Google uses contextual targeting to match keywords to webpage content called * .

(1 point)

robo ads rotation bot automatic placements search target algorithm

7. The appearance of your ads may vary slightly among Google Network sites to match the

look and feel of different webpages. (1 point) True False

8. Ads that contain graphic ssuch as image ads and video ads can only appear on Display

Network pages. (1 point) True False

9. Campaigns opted in to targeting iPhones and similar mobile devices are not eligible to

show text ads on Google web search. (1 point) True False

10. Google Adwords give you the ability to limit your ad to appearing only on the

placements you target. (1 point) True False

1. Google Network is split into the Search Network which includes Google and other search sites like AOL. True (correct answer) False 2. By default, AdWords keyword-targeted campaigns are not opted in to the Display

Network True False (correct answer) 3. You can opt in or out of either network at any time from the Settings tab of any campaign page. True (correct answer) False 4. Placement-targeted ads can appear on pages in the Display Network and Google Search. True False (correct answer) 5. Opting in and out: Device platform targeting is applied at the Ad group Level. True False (correct answer)
6. Feedback: Opting in and out: Device platform targeting is applied at the campaign level.

6. Google uses contextual targeting to match keywords to webpage content called * . robo ads rotation bot automatic placements (correct answer) search target algorithm

7. The appearance of your ads may vary slightly among Google Network sites to match the look and feel of different webpages. True (correct answer) False 8. Ads that contain graphic ssuch as image ads and video ads can only appear on Display Network pages. True (correct answer) False

9. Campaigns opted in to targeting iPhones and similar mobile devices are not eligible to show text ads on Google web search. True False (correct answer)
10. Feedback: Campaigns opted in to targeting iPhones and similar mobile devices ARE

eligible to show text ads on Google web search. 10. Google Adwords give you the ability to limit your ad to appearing only on the placements you target. True (correct answer) False 4.2 Adwords

1. AdWords is based on matching

ads to a user's web search or browsing

experience. (1 point)

2. When you build your ad groups, you'll select

to help target your ads for search so they reach people precisely when they're looking for what you have to offer. (1 point)

3. * is the default setting for all keywords. All searches made using your keyword (in any

order or combination) might display your ad. Searches for similar or related queries might also trigger your ad. (1 point) Embedded match Exact match Phrase match. Broad match Negative match
4. * narrows your reach by requiring the words to appear in that exact order (1 point)

Embedded match Exact match Phrase match. Broad match Negative match
5. * further narrows your reach by showing your ad when the exact phrase is used in the

search without any other words before, between, or after. (1 point) Embedded match Exact match Phrase match. Broad match Negative match
6. eliminates searched phrases you don't want your ad to appear for, such as cheap or free.

(1 point) Embedded match Exact match Phrase match. Broad match Negative match
7. * allows you to prevent your ad from appearing in relation to certain phrase or exact

matches. (1 point) Embedded match

Exact match Phrase match. Broad match Negative match

8. -[Toy Story] will eliminate which keyword set? (1 point)

Toy Story dolls Toy Story products Toy Story Toy Story toys Toy Story Buzz
9. Creating a keyword list consists of the following:(Choose all that apply) (1 point)

Build a keyword list Group your keywords by theme Secure a marketing partner Set appropriate match types for each keyword (Search Network) Remove unnecessary keywords Test run the campaign
10. You should monitor your keyword performance by monitoring the Quality score Column

and the keyword analysis field. (1 point) True False

3. AdWords is based on matching

ads to a user's web search or browsing experience. The following answer is acceptable:relevantWhen you build your ad groups, you'll select to help target your ads for search so they reach people precisely when they're looking for what you have to offer. The following answer is acceptable:keywords* is the default setting for all keywords. All searches made using your keyword (in any order or combination) might display your ad. Searches for similar or related queries might also trigger your ad. Embedded match Exact match Phrase match. Broad match (correct answer) Negative match

4. * narrows your reach by requiring the words to appear in that exact order Embedded match Exact match Phrase match. (correct answer) Broad match Negative match

5. * further narrows your reach by showing your ad when the exact phrase is used in the search without any other words before, between, or after. Embedded match Exact match (correct answer) Phrase match. Broad match Negative match

6. eliminates searched phrases you don't want your ad to appear for, such as cheap or free. Embedded match Exact match Phrase match. Broad match Negative match (correct answer)

7. * allows you to prevent your ad from appearing in relation to certain phrase or exact matches. Embedded match (correct answer) Exact match

 Phrase match. Broad match Negative match 8. -[Toy Story] will eliminate which keyword set? Toy Story dolls Toy Story products Toy Story (correct answer) Toy Story toys Toy Story Buzz

9. Creating a keyword list consists of the following:(Choose all that apply) Build a keyword list (correct answer) Group your keywords by theme (correct answer) Secure a marketing partner Set appropriate match types for each keyword (Search Network) (correct answer) Remove unnecessary keywords (correct answer) Test run the campaign (correct answer)

10. You should monitor your keyword performance by monitoring the Quality score Column and the keyword analysis field. True (correct answer) False

4.3 Google Adwords

1. Adwords can target up to 40 different languages. (1 point)

True False
2. With Adwords you can target any combination of countries, territories, regions, cities,

and customized areas that you define. (1 point) True False

3. You should target the language spoken by the audience you're trying to reach (1 point)

True False
4. You should always use the language that is predominate to the location target in order to

get a largest possible market. (1 point) True False

5. Target regions and cities if your business serves specific geographic areas or if you want

different advertising messages in different regions. (1 point) True False

6. Adwords will show your ads to users whose Google interface language matches the

language(s) that your campaign targets. (1 point) True False

7. The AdWords system uses several techniques to help show your ads to users located only

in your targeted location(s). They include:(Choose all that are correct) (1 point)

Google GPS Google domain Search term Internet Protocol (IP) address
8. If you sell Spanish books, you can choose to target your ads to the Spanish language.

When we detect that a user speaks Spanish (based on their Google interface language setting), we'll display your ad. (1 point) True False
9. Google will translate your ad for you so it matches the Google interface they are using.

(1 point) True False

10. Double-byte (Japanese and other Asian) characters need nearly three times the display

space as single-byte characters. (1 point) True False

11. Even when using double byte characters you should use single-byte characters for

symbols, such as punctuation marks currency symbols and numbers. (1 point) True False
12. The title line in the Japanese ad below can only contain 12 characters, even though the

limit is shown as 25 (1 point) True False

13. Region and city targeting are available to any country that has access to Adwords.

(1 point) True False

14. If you'd like to target your local ads to areas as small as cities in these countries, we

recommend setting up two campaigns to test how well location targeting will work for your particular target area and keywords. (1 point) True False
15. When setting up customized targeting, you have three options: enter a physical address,

select a point on the map, or enter multiple latitude and longitude points to form a polygon. (1 point) google earth pin point scan enter a physical address select a point on the map enter multiple latitude and longitude points to form a polygon
16. In order to see how your ad appears in a different region, or to check whether it appears,

just use the (1 point) Ad Watch tool Ad Preview tool Ad Words Granulate tool Ad wrench tool Ad Analyzer tool
17. The user might be located in Santiago but his or her Internet Protocol (IP) address is

housed on a server in Buenos Aires. If you target Buenos Aires, this user might see your ads (even if the user is physically located in Santiago). (1 point) True

False
18. Before setting location targeting, its a good idea to enter your keywords into Google

Insights for Search to find out which locations receive the most queries for your keyword. (1 point) True False
19. After your location targeting is set and your campaign has been running for a time, use a

Geographic Performance report or Google Analytics to see where your users are coming from. (1 point) True False
20. If your Geographic Performance report or Google Analytics shows that you're

consistently getting clicks with a low conversion rate from certain regions, or clicks from regions where you don't want your ads to show, consider expanding that area. (1 point) True False

1. Adwords can target up to 40 different languages. True (correct answer) False 2. With Adwords you can target any combination of countries, territories, regions, cities, and customized areas that you define. True (correct answer) False 3. You should target the language spoken by the audience you're trying to reach True (correct answer) False 4. You should always use the language that is predominate to the location target in order to

get a largest possible market. True False (correct answer) 5. Target regions and cities if your business serves specific geographic areas or if you want different advertising messages in different regions. True (correct answer) False 6. Adwords will show your ads to users whose Google interface language matches the language(s) that your campaign targets. True (correct answer) False 7. The AdWords system uses several techniques to help show your ads to users located only in your targeted location(s). They include:(Choose all that are correct) Google GPS Google domain (correct answer) Search term (correct answer) Internet Protocol (IP) address (correct answer)

8. If you sell Spanish books, you can choose to target your ads to the Spanish language. When we detect that a user speaks Spanish (based on their Google interface language setting), we'll display your ad. True (correct answer) False 9. Google will translate your ad for you so it matches the Google interface they are using. True False (correct answer) 10. Double-byte (Japanese and other Asian) characters need nearly three times the display space as single-byte characters. True False (correct answer)

11. Even when using double byte characters you should use single-byte characters for symbols, such as punctuation marks currency symbols and numbers. True (correct answer) False 12. The title line in the Japanese ad below can only contain 12 characters, even though the limit is shown as 25 True (correct answer) False 13. Region and city targeting are available to any country that has access to Adwords. True False (correct answer) 14. If you'd like to target your local ads to areas as small as cities in these countries, we recommend setting up two campaigns to test how well location targeting will work for your particular target area and keywords. True False (correct answer) 15. When setting up customized targeting, you have three options: enter a physical address, select a point on the map, or enter multiple latitude and longitude points to form a polygon. google earth pin point scan enter a physical address (correct answer) select a point on the map (correct answer) enter multiple latitude and longitude points to form a polygon (correct answer)

16. In order to see how your ad appears in a different region, or to check whether it appears, just use the Ad Watch tool Ad Preview tool (correct answer) Ad Words Granulate tool Ad wrench tool Ad Analyzer tool

17. The user might be located in Santiago but his or her Internet Protocol (IP) address is housed on a server in Buenos Aires. If you target Buenos Aires, this user might see your ads (even if the user is physically located in Santiago). True (correct answer) False 18. Before setting location targeting, its a good idea to enter your keywords into Google Insights for Search to find out which locations receive the most queries for your keyword. True (correct answer) False 19. After your location targeting is set and your campaign has been running for a time, use a Geographic Performance report or Google Analytics to see where your users are coming from. True (correct answer) False 20. If your Geographic Performance report or Google Analytics shows that you're consistently getting clicks with a low conversion rate from certain regions, or clicks from regions where you don't want your ads to show, consider expanding that area. True False (correct answer) 4.4 Google Adwords Test
1. The Google Display Network comprises millions of websites, news pages, and blogs that

partner with Google to display targeted AdWords ads. (1 point) True False
2. When using placement targeting on the Google Display Network you have no control of

where your ads will appear. (1 point) True

False
3. Contextual targeting simply means that your keywords are used to place your ads next to

content that matches your ads. (1 point) True False

4. Which of the following are things to know about placement targeting: (1 point)

You do not have to compete for space with other advertisers A site must be part of the Google Network in order to be available for placement targeting. The AdWords Placement Tool can help you find placements for your ad as you create a new campaign or ad group. You'll compete for space with other advertisers A site can be a part of Overtures Network.
5. Here's the general order of bids for AUTOMATIC PLACEMENTS, from most specific

(and highest priority) to lowest:(1 point)

0

Individual placement bids

2

Display Network bid

1

Managed placements bid

6. Automatic Placements in a Campaign be achieved by Selection of relevant pages across

the entire network or adding keywords to each ad group that you want to run on automatic placements (1 point) True False
7. Only those pages that match your keywords can show your ads. (1 point)

True False
8. You don't have to add keywords. In which case, your ad can show anywhere on the

placements you choose, even if your ad doesn't precisely match the content on those placements. (1 point) True False
9. Here's the general order of bids for MANAGED PLACEMENTS, from most specific

(and highest priority) to lowest: (1 point)

1

Ad group managed placement bid

0

Individual bid
2

Ad group Display Network bid

3

Ad group default bid

10. There is actually an exclusions function to you prevent your ads from appearing on

individual websites or categories of webpages. (1 point) True False 1. The Google Display Network comprises millions of websites, news pages, and blogs that partner with Google to display targeted AdWords ads. True (correct answer) False
2. When using placement targeting on the Google Display Network you have no control of

where your ads will appear. True False (correct answer) 3. Contextual targeting simply means that your keywords are used to place your ads next to content that matches your ads. True (correct answer) False

4. Which of the following are things to know about placement targeting: You do not have to compete for space with other advertisers A site must be part of the Google Network in order to be available for placement targeting. (correct answer) The AdWords Placement Tool can help you find placements for your ad as you create a new campaign or ad group. (correct answer) You'll compete for space with other advertisers (correct answer) A site can be a part of Overtures Network. 5. Here's the general order of bids for AUTOMATIC PLACEMENTS, from most specific (and highest priority) to lowest: Correct answer Individual placement bids Managed placements bid Display Network bid
6. Points earned: 0 out of 1

Your response (incorrect) Individual placement bids Display Network bid Managed placements bid

6. Automatic Placements in a Campaign be achieved by Selection of relevant pages across the entire network or adding keywords to each ad group that you want to run on automatic placements True (correct answer) False 7. Only those pages that match your keywords can show your ads. True (correct answer) False 8. You don't have to add keywords. In which case, your ad can show anywhere on the placements you choose, even if your ad doesn't precisely match the content on those placements. True (correct answer) False 9. Here's the general order of bids for MANAGED PLACEMENTS, from most specific (and highest priority) to lowest: Correct answer Your response (incorrect)

Individual bid Ad group managed placement bid Ad group Display Network bid Ad group default bid
10. Points earned: 0 out of 1

Ad group managed placement bid Individual bid Ad group Display Network bid Ad group default bid

10. There is actually an exclusions function to you prevent your ads from appearing on individual websites or categories of webpages. True (correct answer) False 4.5 Google Adwords Quiz tests
1. __________ extensions are a quick, easy way to connect you with customers searching

for your products and services when you have businesses in multiple locations. (1 point) Hair Foreign Location New Dreamweaver
2. A customer near your store searching for bicycle repair shops or tools to repair their

bicycle is a local user you could more effectively reach with location extensions. (1 point) True False
3. Whether that user uses Google search or Google Maps, they'll find your ad, along with

your full address and phone number, or a link to your website URL. (1 point) True False
4. You're charged in the same way for location extensions as you are for a standard text ad

(1 point)

True False
5. When your ads are shown on Google Maps, you won't be charged for clicks on your ad

that expand the info windows on the map interface, but you will be charged for clickthroughs from the info window to your website. (1 point) True False
6. If you sell antique furniture at a shop in a unique neighborhood of your city, or on a

particularly well-known street, it may help to highlight this in your ad text to emphasize how local and accessible your business is. (1 point) True False
7. If you've got multiple business locations, create generic ad text that will suit all locations,

so that users near to a given address will see an ad that makes sense to them. (1 point) True False
8. If you're a business owner, you can use addresses you've stored in Google Places. You

can link your Google Places account at the ad group level. (1 point) True False
9. You can manually add individual addresses to your campaign with ad extensions.

(1 point) True False

10. Ads appearing with mobile search results may have their ad text lengthened for mobile

searches. (1 point) True

False

1. __________ extensions are a quick, easy way to connect you with customers searching for your products and services when you have businesses in multiple locations. Hair Foreign Location (correct answer) New Dreamweaver

2. A customer near your store searching for bicycle repair shops or tools to repair their bicycle is a local user you could more effectively reach with location extensions. True (correct answer) False 3. Whether that user uses Google search or Google Maps, they'll find your ad, along with your full address and phone number, or a link to your website URL. True (correct answer) False 4. You're charged in the same way for location extensions as you are for a standard text ad True (correct answer) False 5. When your ads are shown on Google Maps, you won't be charged for clicks on your ad that expand the info windows on the map interface, but you will be charged for clickthroughs from the info window to your website. True (correct answer) False 6. If you sell antique furniture at a shop in a unique neighborhood of your city, or on a particularly well-known street, it may help to highlight this in your ad text to emphasize how local and accessible your business is. True (correct answer)

 False 7. If you've got multiple business locations, create generic ad text that will suit all locations, so that users near to a given address will see an ad that makes sense to them. True (correct answer) False 8. If you're a business owner, you can use addresses you've stored in Google Places. You can link your Google Places account at the ad group level. True (correct answer) False
9. Feedback: MUST BE DONE AT THE campaign level! =)

9. You can manually add individual addresses to your campaign with ad extensions. True (correct answer) False 10. Ads appearing with mobile search results may have their ad text lengthened for mobile searches. True False (correct answer)
11. Feedback: Ads appearing with mobile search results may have their ad text

SHORTENED for mobile searches.

5.1 Adwords Quiz

1. Quality Score is determined by the keyword's clickthrough rate (CTR) on Google,

relevance of ad text, historical keyword performance, landing page, and other relevancy factors. (1 point) True False
2. Having relevant keywords and ad text, a high CPC bid, and a strong CTR will result in a

higher position for your ad. (1 point) True

False
3. Ads are ranked on Display Network pages based on the ad group default bid. (1 point)

True False
4. If you've set a Display Network bid or a bid for a specific placement, these will not

overrule the ad group default bid when your ad runs on the Display Network. (1 point) True False
5. CPM ads are ranked for display according to their CPM bid, competing with other CPM

ads but do not have to compete with CPC ads. (1 point) True False
6. It is wise to bid higher for CPM ads than you would for CPC ads since they use the entire

ad space. (1 point) True False

7. The _________ automatically finds the optimal equivalent cost-per-click (CPC) bid for

your ad each time it's eligible to appear. (1 point) Conversion Maximizer Conversion Optimizer Conversion Optimus Prime Conversion Bumble Bee Conversion Rachet Conversion Ironhide

Conversion Jetfire Conversion Arcee Conversion Mudflap Conversion Skids

8. Your campaign must meet the following requirements in order to begin using the

Conversion Optimizer: (1 point) Adwords Campaign Level must specify Analytics option. AdWords Conversion Tracking must be enabled. The campaign must have received at least 15 conversions in the last 30 days. The Conversion Optimizer requires this conversion history in order to make accurate predictions about your future conversion rate. The campaign must have been receiving conversions at a similar rate for at least a few days.
9. Actual CPC = (Ad Rank to beat Quality Score) + $0.01 (1 point)

True False

10. A _____ is the amount you're willing to pay per click.

(1 point)

11. When you use CPC bidding, you pay only when someone _____ on your ad.

(1 point)

1. Quality Score is determined by the keyword's clickthrough rate (CTR) on Google, relevance of ad text, historical keyword performance, landing page, and other relevancy factors.

True (correct answer) False 2. Having relevant keywords and ad text, a high CPC bid, and a strong CTR will result in a

higher position for your ad. True (correct answer) False 3. Ads are ranked on Display Network pages based on the ad group default bid. True (correct answer) False 4. If you've set a Display Network bid or a bid for a specific placement, these will not overrule the ad group default bid when your ad runs on the Display Network. True False (correct answer)
5. Feedback: The Display Network bids WILL overrule the ad group bids.

5. CPM ads are ranked for display according to their CPM bid, competing with other CPM ads but do not have to compete with CPC ads. True False (correct answer)
6. It is wise to bid higher for CPM ads than you would for CPC ads since they use the entire ad space.

True (correct answer) False

7. Feedback: They do have to compete with CPC space as well.

7. The _________ automatically finds the optimal equivalent cost-per-click (CPC) bid for your ad each time it's eligible to appear. Conversion Maximizer Conversion Optimizer (correct answer) Conversion Optimus Prime Conversion Bumble Bee Conversion Rachet Conversion Ironhide Conversion Jetfire Conversion Arcee Conversion Mudflap

 Conversion Skids 8. Your campaign must meet the following requirements in order to begin using the Conversion Optimizer: Adwords Campaign Level must specify Analytics option. AdWords Conversion Tracking must be enabled. (correct answer) The campaign must have received at least 15 conversions in the last 30 days. The Conversion Optimizer requires this conversion history in order to make accurate predictions about your future conversion rate. (correct answer) The campaign must have been receiving conversions at a similar rate for at least a few days. (correct answer) 9. Actual CPC = (Ad Rank to beat Quality Score) + $0.01 True (correct answer) False

10. A _____ is the amount you're willing to pay per click.

The following

answers are acceptable: bid Bid

11. When you use CPC bidding, you pay only when someone _____ on your ad.

The following answers are acceptable: clicks Clicks 5.2 Google Adwords Practice
1. if you budget US$10 per day, and you're charged for a 30-day billing period, the

maximum you would pay is US$200. (1 point) True False

2. If your budget is set below the system-recommended budget, your ads may not receive

all possible impressions. (1 point)

True False
3. For My Client Center (MCC) accounts, AdWords offers Manager Defined Spend (MDS)

that control their managed accounts' budgets. (1 point) True False

4. You can edit your budget or view the recommended budget on the _______ tab for your

campaign. (1 point) Adgroup Settings tab Tools Billing Keywords

5. If you're a client manager and your client accounts are using Manager Defined Spend

(MDS), you can modify the client's budget on the _______ of your MCC dashboard. (1 point) Adgroup tab Settings tab Tools tab Budget tab Keywords tab
6. Here's a basic idea of how your recommended budget amount is calculated: (1 point)

keyword analytics algorithm Determining your total potential impressions

Comparing potential impressions with your recent performance and costs Combining daily estimates Tempering recommended amounts to allow for testing
7. A higher budget can increase how often your ad is shown, which can result in more

opportunity for clicks and conversions. (1 point) True False

8. Google may allow up to 20% more clicks in a day than your campaign's daily budget

specifies. (1 point) True False

9. The Google ads system makes sure that in a given billing period, you're never charged

more than the number of days in that billing period times your daily budget. (1 point) True False
10. In addition to giving you full control of your budget, AdWords offers several tools that

can further help you manage your advertising costs. They include: (1 point) Ad scheduling Ad Words Granulation Automatic bidding

1. if you budget US$10 per day, and you're charged for a 30-day billing period, the maximum you would pay is US$200. True False (correct answer)
2. Feedback: the maximum you would pay is US$300.

2. If your budget is set below the system-recommended budget, your ads may not receive all possible impressions. True (correct answer) False 3. For My Client Center (MCC) accounts, AdWords offers Manager Defined Spend (MDS) that control their managed accounts' budgets. True (correct answer) False 4. You can edit your budget or view the recommended budget on the _______ tab for your campaign. Adgroup Settings tab (correct answer) Tools Billing Keywords

5. If you're a client manager and your client accounts are using Manager Defined Spend (MDS), you can modify the client's budget on the _______ of your MCC dashboard. Adgroup tab Settings tab Tools tab Budget tab (correct answer) Keywords tab

6. Here's a basic idea of how your recommended budget amount is calculated: keyword analytics algorithm Determining your total potential impressions (correct answer) Comparing potential impressions with your recent performance and costs (correct answer) Combining daily estimates (correct answer) Tempering recommended amounts to allow for testing (correct answer) 7. A higher budget can increase how often your ad is shown, which can result in more

opportunity for clicks and conversions. True (correct answer) False 8. Google may allow up to 20% more clicks in a day than your campaign's daily budget specifies. True (correct answer) False 9. The Google ads system makes sure that in a given billing period, you're never charged more than the number of days in that billing period times your daily budget. True (correct answer) False 10. In addition to giving you full control of your budget, AdWords offers several tools that can further help you manage your advertising costs. They include: Ad scheduling (correct answer) Ad Words Granulation Automatic bidding (correct answer) 6.1 Google Adwords Quiz
1. The Google advertising program is managed by a set of Google Adwords policies are

developed based on several factors, that include: (1 point) business Overture models legal cultural considerations user and customer experience
2. There are three main categories of policies:Select those three. (1 point)

Setting policies

Editorial & Format policies Adword policies Content policies Link policies
3. If an ad doesn't meet Google Adwords policies, they will restrict it and stop the ad from

running when applicable (1 point) True False

4. During review, all ads are categorized as family safe, non-family safe, or adult depending

on the content of the ad and website. (1 point) True False

5. Adult ads won't appear in certain countries such as US, Germany, China, Korea, and

India. (1 point) True False

6. Non-family and adult ads won't appear for users who have activated their Safe Search

filter. (1 point) True False

7. Non-family and adult ads will appear on Google properties for some types of ads such as

image or video ads (as these ad types are only allowed as family safe). (1 point) True False
8. The only ones allowed to have multiple adwords accounts are those that have a MCC.

(My Client Center) (1 point)

True False
9. Timed or intermittent pop-ups, pop-unders, mock system warnings, or pages that

automatically initiate a download are all prohibited - unless it is Family Friendly. (1 point) True False
10. Google encourages trademark owners to resolve their disputes directly with the

advertiser, particularly because the advertiser may have similar ads on other sites. (1 point) True False

1. The Google advertising program is managed by a set of Google Adwords policies are developed based on several factors, that include: business (correct answer) Overture models legal (correct answer) cultural considerations (correct answer) user and customer experience (correct answer)

2. There are three main categories of policies:Select those three. Setting policies Editorial & Format policies (correct answer) Adword policies Content policies (correct answer) Link policies (correct answer)

3. If an ad doesn't meet Google Adwords policies, they will restrict it and stop the ad from running when applicable True (correct answer) False 4. During review, all ads are categorized as family safe, non-family safe, or adult depending on the content of the ad and website. True (correct answer) False 5. Adult ads won't appear in certain countries such as US, Germany, China, Korea, and India. True False (correct answer) 6. Non-family and adult ads won't appear for users who have activated their Safe Search filter. True (correct answer)

 False 7. Non-family and adult ads will appear on Google properties for some types of ads such as image or video ads (as these ad types are only allowed as family safe). True False (correct answer)
8. Feedback: They will NOT apear on Google properties etc!

8. The only ones allowed to have multiple adwords accounts are those that have a MCC. (My Client Center) True (correct answer) False 9. Timed or intermittent pop-ups, pop-unders, mock system warnings, or pages that automatically initiate a download are all prohibited - unless it is Family Friendly. True False (correct answer)
10. Feedback: pop ups or warning pages are allowed regardless of conect

10. Google encourages trademark owners to resolve their disputes directly with the advertiser, particularly because the advertiser may have similar ads on other sites. True (correct answer) False 6.2 Google Adwords Quiz
1. A Quality Score is calculated every time your keyword matches a search query. (1 point)

True False
2. Quality Score is used in several different ways, including:Choose all that are correct.

(1 point) determining your checkout process

influencing your keywords' cost-per-clicks (CPCs) determining whether a keyword is eligible to enter the ad auction that occurs when a user enters a search query affecting how high your ad will be ranked estimating the first page bids that you see in your account
3. The Quality Score for calculating a contextually-targeted ad's eligibility to appear on a

particular Display Network placement, as well as the ad's position on that placement, depends on the campaign's bidding option. (1 point) True False
4. If the campaign uses cost-per-thousand-impressions (CPM) bidding, Quality Score is

based on the quality of your landing page. (1 point) True False

5. If the Keyword Analysis field shows that your landing page quality is graded "No

problems found," your Quality Score will not be affected. (1 point) True False
6. Originality means to feature unique content that can be found on another site. (1 point)

True False
7. It is permissible to automatically installs software leading from an Ad, but you must be

upfront about the installation and allow for easy removal. (1 point) True False
8. You can request personal information from an Ad in most any circumstance. (1 point)

True False
9. Using pop ups on your landing page will get you banned from Google Adwords. (1 point)

True False
10. One of the type sites Google receives complaints on is Data collection sites that offer free

items, etc., in order to collect private information (1 point) True False

1. A Quality Score is calculated every time your keyword matches a search query. True (correct answer) False 2. Quality Score is used in several different ways, including:Choose all that are correct. determining your checkout process influencing your keywords' cost-per-clicks (CPCs) (correct answer) determining whether a keyword is eligible to enter the ad auction that occurs when a user enters a search query (correct answer) affecting how high your ad will be ranked (correct answer) estimating the first page bids that you see in your account (correct answer) 3. The Quality Score for calculating a contextually-targeted ad's eligibility to appear on a particular Display Network placement, as well as the ad's position on that placement, depends on the campaign's bidding option. True (correct answer) False 4. If the campaign uses cost-per-thousand-impressions (CPM) bidding, Quality Score is based on the quality of your landing page. True (correct answer)

 False 5. If the Keyword Analysis field shows that your landing page quality is graded "No problems found," your Quality Score will not be affected. True (correct answer) False 6. Originality means to feature unique content that can be found on another site. True False (correct answer) 7. It is permissible to automatically installs software leading from an Ad, but you must be upfront about the installation and allow for easy removal. True (correct answer) False 8. You can request personal information from an Ad in most any circumstance. True False (correct answer)
9. Feedback: Unless necessary for the product or service that you're offering, don't request

personal information. 9. Using pop ups on your landing page will get you banned from Google Adwords. True False (correct answer)
10. Feedback: Avoid excessive use of pop-ups, pop-unders, and other obtrusive elements

throughout your site. 10. One of the type sites Google receives complaints on is Data collection sites that offer free items, etc., in order to collect private information True (correct answer) False