MODULE 6:

TROUBLESHOOTING COMMON THERE ARE MANY REASONS WHY SOLUTIONS:

• Remove the "timeframe" in your copy when
PROBLEMS TO AVOID COSTLY ONE OF YOUR ADS MIGHT BE highlighting customer results

MISTAKES DISAPPROVED BY FACEBOOK.
I won’t go through ALL of them, as there are dozens
of possible causes. But here are the 7 most common
LESSON: “deadly sins” of disapproved ads, and some tips for how
to fix them and make sure your ads go through.
THE 7 DEADLY SINS OF
• Keep it more general / “3rd person” about the
story, and less like a promise
• Don't set misleading expectations
• Avoid copy like "Here's how YOU can make $X in
Y time" and keep it focused on the story you're
highlighting e.g. "See how So-and-So achieved X
Result using this course/product/service"

DISAPPROVED ADS
CHEAT SHEET: NOTES
_____________________________________________________
THE “7 DEADLY SINS _____________________________________________________
_____________________________________________________
OF DISAPPROVED _____________________________________________________

ADS”
_____________________________________________________

SIN #1
UNREALISTIC MONETARY CLAIMS
OR “GET RICH QUICK” PROMISES
EXAMPLE: Foundr has had this happen for one of their
course ads, because the headline was based
on a student success story (the student made $30,000+
in revenue since taking the course in a matter of
months).
This was an authentic success story and genuine social
proof, and Foundr has 100+ more ads like this that had
no problem. But Facebook still disapproved the ad,
because the copy alluded to the fact that you would
“Learn How YOU Can Make $X,000 in Y Time.” They
considered it a misleading monetary claim that
we couldn’t guarantee.
SIN #2
YOU ADVERTISED SOMETHING
PROHIBITED, RESTRICTED OR
REGULATED
EXAMPLE: CBD product https://www.thelueur.com/
collections/frontpage
SOLUTIONS:
• Remove mentions of the regulated substance
from the landing page that you're driving traffic to
• Be careful with advertising these products in
general
NOTES
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MODULE 6:

TROUBLESHOOTING COMMON SIN #3 SIN #5

PROBLEMS TO AVOID COSTLY OBJECTIONABLE OR “ADULT” NOT COMPLYING WITH
CONTENT FACEBOOK’S “COMMUNITY
MISTAKES
EXAMPLE: nudity in swimwear or lingerie brand? STANDARDS”
https://fb.me/1PbBwims1qknK8l - approved • Sometimes, Facebook can be a bit vague about
LESSON: https://fb.me/1UISaPoH8UjC2RF - no approved why they disapproved your Ad.
• Facebook’s “Community Standards” cover things
THE 7 DEADLY SINS OF SOLUTIONS: like:
• Show less skin and test different images • Integrity & Authenticity
DISAPPROVED ADS • Make it more tasteful • Objectionable Content
• Safety of Users
NOTES • Violence or Criminal Behavior
________________________________________________________ • Respecting Intellectual Property
________________________________________________________ • Content-Related Requests
________________________________________________________
________________________________________________________ SOLUTION: Study Facebook’s Community Standards
________________________________________________________ and consider these guidelines when you’re making
your Ads.

SIN #4 NOTES
SILLY MISTAKES: TYPOS, EMOJI _____________________________________________________
_____________________________________________________
OVERKILL, RUNNING ADS TO DEAD _____________________________________________________
PAGES _____________________________________________________
_____________________________________________________
EXAMPLE: Ad with emojis and bold letters

SOLUTIONS:
• Check your typos
• Use tools like Grammarly
• Don't overuse emojis in your ad copy
• Fix your 404s and never drive traffic to dead pages

NOTES
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________________________________________________________
________________________________________________________
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MODULE 6:

TROUBLESHOOTING COMMON SIN #6 ACTION ITEMS

PROBLEMS TO AVOID COSTLY TARGETING PERSONAL ATTRIBUTES □ Read through Facebook’s Ad Policies and Help
EXAMPLE: Gleamin Ad Account Center
MISTAKES ad can’t assert anything about ethnicity, religion etc.
□ Download the “7 Deadly Sins of Disapproved
SOLUTIONS: Ads” Cheat Sheet
LESSON: • Avoid assertions about personal attributes in your ad
copy
THE 7 DEADLY SINS OF • Double check Facebook's guidelines
• Tap their Support team for clarification
DISAPPROVED ADS
NOTES
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________

SIN #7
MESSAGE MISMATCH FROM AD TO
LANDING PAGE
What happens when it’s not the ad itself? E.g. Landing
page problems, message mismatch, incorrect URL.

SOLUTIONS:
• Make sure your congruence makes sense
• Check that your ad copy "promise" lines up with your
landing page "answer"

NOTES
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