Professional Documents
Culture Documents
* You Are Your Clients Ultimate Trusted And Respected Advisor 153
* What Is Innovation – How It Will Make You Rich! 154
* The Psychology of Breakthrough Thinking 155
* Create A Powerful, Continual, Formalized, And Systematic “Funnel”… 156
* Amazon.com – How Their Strategy of Preeminence Fueled Their Stratospheric Growth 161
* Don’t Settle For The Day-To-Day Status Quo Existence 163
* Why In The World Would You Allow Your Business To Be Worth Less Than It Could? 164
* Why We All Need To Be Held Accountable… 165
* Key Points for Your Strategic Mind Set 166
* Creativity And Innovation Is Not Limited To You 168
* The Value Of Looking Outside Of Your Industry 168
* Avoid The Inertia Of Your Industry… 169
* Creative Emulation - The Ultimate “How-To”… 170
* Redesign Your Business For Massive Growth… 171
* The Secret Of This Success Lay In Two Areas Of Discipline… 172
* Start Probing The Minds Of Other People For Pro table Ideas… 173
* You Get What You Want When You Make The Rules… 175
* You Don’t Get If You Don’t Ask… 177
Chapter Five: Optimization
* Your Goal Is To Diversify And Stabilize Your Business And Protect It At All Costs… 180
* Maximum Results For The Time With The Minimum Risk, The Minimum Effort, The Minimum Expense 181
* Deming’s Philosophy 182
* What Deming’s Principles Mean For Your Business 183
* A Philosophy Of Optimization 183
* Raise The Baseline And Reduce The Variance… 185
* Build Success Upon A Foundation Of Pillars 186
* Build Multiple Pillars Of Success 186
* Sell Your Customers on Your Philosophy 188
* Pro t By Optimizing Your Personal Philosophy 188
* Pro t By Optimizing Your Business Purpose 189
* Consider the Implications For Your Business 191
* It’s Time to Take Inventory 192
* Systemization For Greater Pro ts and Less Work 199
* Remember Abraham’s Law of Optimization 200
* Set Up An Information Gathering And Discovery Process 201
* There are Three Ways to Grow a Business 202
* 34 Marketing Strategies Which Make Up the Three Ways to Grow Your Business 202
* Understanding the Lifetime Value of your Customer (a.k.a. Marginal Net Worth) 265
* The Nine Driver’s of Upside Leverage and Exponential Business Growth 267
* How Do You Change Strategies? 271
* What Is the ROI On Your Own Capital Expenditures? 274
* Double Your Pro t By Adding Just One More… 277
* Give Yourself Four Times The Budget… 277
* How To Find Superstar Salespeople… 279
* Pro t By Tapping Into Your Contacts Regularly… 280
* Like To Improve Your Business 2,100%? 284
* Study Other People’s Ideologies… 286
* The Missing Link —The Elusive Final Piece Of The Puzzle… 288
* You Shouldn’t Steal From Yourself… 289
* It’s Going To Transform Your Life… 290
* “Funnel Vision Vs. Tunnel Vision” 291
* You Have Three Tiers Of Clients 293
* There Are Three Ways To Grow A Business… 294
* The Principle of Multiple Pillars of Income 295
* The Force Multiplier Effect 298
* Adversity Truly Is Opportunity For People Who Learn To Embrace Challenge… 299
* Take On Calculated Investments… 300
* Write Down Everything You Know Generically About Your Customers 359
* Get Back In Touch With The Real, Live Pulse Of Your Marketplace 361
* Marketing To Your Customer’s “Comfort Zone” 362
* The “Stair-Step” Approach To Marketing 363
Chapter Fifteen: Educate Your Customers
* Offer Greater Units of Purchase, Package Products Together, Give Price Inducements, and Make
* Irresistible Offers 401
* A Phenomenon That Has Driven A Multi-Billion Dollar Industry 401
* Offer Bigger Units Of Sale, Bigger Inducements, And Bigger Packages… 402
* Why Packaging Isn’t Just For Products 403
* Offer Larger Units Or Higher Quality 404
* Offer Price Inducements for Frequency 408
* More Communication = Greater Pro ts For Life… 410
* The Concept of Frequency 411
* Offer Larger Units Of Purchase… 413
* Test It For Yourself… 415
* Are You Making Irresistible Offers? 416
* Honor Frequent Purchasers for Being Special 416
* Just Figure Out What You Can Do, And Then Test It 417
* “I Have Generated Forty To Fifty Million Dollars Worth Of Lifetime Subscriptions” 419
* Don’t Think They Are Not Being Lured By Your Competition… 420
* Use Card Programs or Rebates 422
* Making Irresistible Offers and Telling the “Reasons Why” 423
* Convert Inquiries from Sales by Making Irresistible Offers 424
* You Must Have Total Con dence In Your Product 425
* It’s All A Numbers Game… 425
* Ask Your Best Customers What They Want 426
* Don’t Ignore The Possibilities in Packages… 432
* Always Add to Each Transaction 433