WWW.DANIELLELESLIE.

COM

MASTERCLASS WORKBOOK
HOW TO TURN YOUR UNIQUE STORY & EXPERTISE INTO AN ONLINE

COURSE... AND BUILD YOUR #WFA (WORK FROM ANYWHERE)

BUSINESS
W Who is Danielle Leslie?
Danielle Leslie launched her first online 
course in 2012. At Udemy, she worked with thousands of
newbie course creators, including influencer icon Guy
Kawasaki, as a Course Launch Coach and created courses that
have over 50,000 people enrolled around the world.

Danielle currently runs her Course From Scratch program

which has helped over 4,000 people create courses on
hundreds of unique topics. She's been featured for taking her
most recent online course to over $2 million in 2 years.

Let's Go!
ARE YOU READY?

© 2020 CULTURE ADD LABS. ALL RIGHTS RESERVED

 QUESTIONS TO BRAINSTORM BEFORE THE MASTERCLASS

Why is this Masterclass important to you right now?

What do you want to get from this masterclass?

© 2020 CULTURE ADD LABS. ALL RIGHTS RESERVED

SECRET #1

SECRET #2

SECRET #3

SPACE FOR YOUR NOTES:

© 2020 CULTURE ADD LABS. ALL RIGHTS RESERVED

SECRET #1

Most people think:

1) You need to be _________________________________________________

before you can create an online course.

2) You need to teach_______________________________________________

________________________________________________________________.

3) My topic and niche are too________________________________________.

4) You need to have a _______________________ before you create a course.

IF YOU BELIEVE THIS THEN YOU _____________________________________

You are already an _______________________________ on your experiences

and circumstances.

SPACE FOR YOUR NOTES:

© 2020 CULTURE ADD LABS. ALL RIGHTS RESERVED

EPIPHANY #1

YOUR PROFITABLE COURSE TOPIC _________________________________

________________________________________________________________.

START WITH YOUR ___________________________________.

SPACE FOR YOUR NOTES:

When you create a course around your story or Culture Add, you ___________

__________________________________________________________________

__________________________________________________________________

DO YOU HAVE ANY COURSE TOPIC IDEAS? LIST THEM HERE!

What makes you different is what makes you ___________________________.

© 2020 CULTURE ADD LABS. ALL RIGHTS RESERVED

SECRET #2

Most people think:

1) You can’t charge $500 or more for your online course because ___________

_________________________________________________________________.

When you think that you diminish your ____________________ and miss out

on building a ___________________________________.

People will pay you however much you think ___________________________.

SPACE FOR YOUR NOTES:

© 2020 CULTURE ADD LABS. ALL RIGHTS RESERVED

EPIPHANY #2

YOU CAN PRICE YOUR COURSE AT $500 OR MORE IF YOU JUST _________

________________________________________________________________.

YOU CAN CREATE YOUR COURSE AND PRICE YOUR FIRST COURSE AT

$500 OR MORE __________________________________________________.

MVC stands for ____________________________________________________.

The four things you need for a MVC are:

B _________________________________

M _________________________________

M _________________________________

C _________________________________

The first version of your course is _____________________________________.

SPACE FOR YOUR NOTES:

© 2020 CULTURE ADD LABS. ALL RIGHTS RESERVED

SECRET #3

Most people think:

1) People on IG don’t ________________________________________________

on IG.

We focus on ______________________ instead of having _________________.

We post from a place of _____________________. Likes don’t _____________.

Customers ______________.

SPACE FOR YOUR NOTES:

© 2020 CULTURE ADD LABS. ALL RIGHTS RESERVED

EPIPHANY #3

YOU CAN ATTRACT YOUR _____________________________ IF YOU POST

_______________________________________.

What is TASTY CONTENT

T ____________________________________________________

A ____________________________________________________

S ____________________________________________________

T ____________________________________________________

Y ____________________________________________________

SPACE FOR YOUR NOTES:

© 2020 CULTURE ADD LABS. ALL RIGHTS RESERVED

 Have questions?
EMAIL US AT
HELLO@DANIELLELESLIE.COM

WE LOOK FORWARD TO
WORKING WITH YOU!!

Danielle Leslie

© 2020 CULTURE ADD LABS. ALL RIGHTS RESERVED