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com
www.getwsodo.com

CREATING OR
REFINING YOUR
LAUNCH OFFER
MODULE 1: LESSON 2
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www.getwsodo.com

CREATIVE

WHAT IS THE NAME OF YOUR OFFER? (PRODUCT/SERVICE)

DOES YOUR NAME CLEARLY COMMUNICATE WHAT THIS

PRODUCT OR SERVICE IS, TO THE RIGHT PEOPLE?:

YES NO NOT SURE

HAVE YOU RECEIVED FEEDBACK FROM YOUR IDEAL CLIENTS

ABOUT THIS NAME?

YES NO

HAVE YOU CHECKED TO SEE IF ANY OTHER COMPANIES ARE

USING THIS NAME?

YES NO

ARE YOU DEVELOPING BRANDING FOR THIS OFFER OR DOES

IT FIT IN WITH YOUR OVERALL BRAND/OFFERINGS? WHAT
ARE THE REQUIRED DELIVERABLES HERE?

DO YOU NEED A DOMAIN NAME SPECIFICALLY FOR THIS

OFFER? WHERE WILL IT LIVE?
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STRUCTURE
FOR SERVICE/COACHING BASED BUSINESSES: HOW ARE YOU
STRUCTURING YOUR OFFER? (I.E. 1:1 COACHING/CONSULTING,
GROUP COACHING, ONLINE COURSE, MEMBERSHIP ETC)

FOR PRODUCT BASED BUSINESSES: WHAT IS THE STRUCTURE OF THE

PRODUCT? (I.E. HOW MANY SIZES, HOW MANY COLOR OPTIONS, ETC)
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DELIVERABLES
WHAT ARE THEY RECEIVING FROM WHAT THEY’RE PAYING?
WHAT ARE THE BENEFITS?

TRANSFORMATION
CAN YOU SUM UP YOUR CLIENT'S TRANSFORMATION IN TWO SENTENCES?
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PRICING

HOW MUCH DOES YOUR OFFER COST YOU TO DELIVER?

WHAT IS THAT MINIMUM PRICE YOU’D BE WILLING TO SELL THIS PRODUCT/SERVICE?

WHAT IS THE MAXIMUM PRICE YOU'D BE WILLING TO SELL THIS PRODUCT/SERVICE?

WRITE DOWN A LIST OF 5-10 COMPETITORS TO SEE HOW MUCH THEY’RE

CHARGING FOR A SIMILAR OFFER
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www.getwsodo.com

ARE THEY OFFERING MORE OR LESS VALUE?

MORE LESS

WHAT IS THE AVERAGE PRICE OF THEIR PRODUCTS OR SERVICES?

KNOWING YOUR CUSTOMER BASE, HOW MUCH DO YOU THINK THEY'D

BE WILLING AND ABLE TO PAY?

WHAT IS YOUR REVENUE TARGET?

ARE YOU ABLE TO MEET THIS TARGET WITH THIS PRICING STRUCTURE?

YES NO

WILL YOU HAVE DIFFERENT PRICING TIERS OR PAYMENT PLANS?

YES NO

HOW CAN YOU CONDUCT RESEARCH WITH YOUR IDEAL CLIENTS TO

FIGURE OUT IF THIS IS THE RIGHT PRICE?
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www.getwsodo.com

DELIVERY
WHAT KIND OF SUPPORT DO YOU NEED?

HOW WILL YOU ENSURE YOU HAVE HAPPY CLIENTS? (I.E. TRACK YOUR
CLIENTS SATISFACTION)

WHAT SYSTEMS WILL YOU PUT IN PLACE?

DO YOU NEED TO HIRE ANYONE TO SUPPORT THIS PROCESS? (I.E.

COMMUNITY MANAGEMENT, CUSTOMER SERVICE SUPPORT, ETC)

WHAT ARE YOU ABLE TO AUTOMATE?

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www.getwsodo.com

KEEP TRACK OF
YOUR PROGRESS
tick to complete

01
MODULE 1: YOUR LAUNCH OFFER

In this module we'll cover the structure of your

product/service so you're clear about what you're
launching, at what price and to whom.

02
MODULE 2: PRODUCT MARKETING & MESSAGING FIT

In this module we'll dive deep into understanding the pain

and power points of your ideal client and how to create
content that speaks straight to them.

03
MODULE 3: DEVELOPING YOUR LAUNCH BRIEF

In this module we'll cover your full á la carte launch menu

to help you piece together a launch that feels aligned with
you and your strengths.

04
MODULE 4: LAUNCH ELEMENT SET-UP

In this module we'll cover sales pages, funnels and

automations. We'll be showing you how to create the
elements you need for a successful launch, start-to-finish.

05
06
 www.getwsodo.com
www.getwsodo.com

KEEP TRACK OF
YOUR PROGRESS
tick to complete

05
MODULE 5: PRE-LAUNCH REQUISITES

In this module we'll cover your pre-launch content

strategy and seeding your launch elements into your pre-
launch content.

06
MODULE 6: DAY BY DAY LAUNCH SCHEDULE

In this module we'll cover what a day-by-day launch

playbook looks like and how to plan out a launch schedule
that helps you achieve your revenue goals.

07
MODULE 7: IT'S LAUNCH WEEK!

In this module we'll cover how to execute on your launch

schedule without overwhelm + daily learnings, reflections
and motivation to help you feel energized and clear.

08
MODULE 8: POST-LAUNCH DEBRIEF

In this module we'll cover how to do a post-launch

analysis and debrief (oh and how to celebrate that you've
just had your biggest launch yet!)

05
06