www.getwsodo.

com
www.getwsodo.com

LAUNCH TECH STACK

In this lesson, we’ll do a high-level overview of
the tech that makes launches happen.
 www.getwsodo.com
www.getwsodo.com

TERMINOLOGY
• ESP - Email service provider. Software that sends out campaign emails,
and features tools that allow for non-manual email sending and follow
up.


• Funnel - A series of web pages connected together. This is what the

customer sees.

• Automation - non-manual process that sends out emails, or performs

certain actions.

• Tracking code - Code inserted into the header section to track optins
and conversions. A must for paid ad users.
 www.getwsodo.com
www.getwsodo.com

TERMINOLOGY
• Tag - A named tag that is applied to a contact in an automation,
typically used for segmentation.


• Classroom portal - A website which hosts a digital product.


• Integration - A connection between two or more pieces of software so

that they communicate and pass data. Can be either a direct/native
integration, or through a third party, like Zapier.


• Payment processor - Software that takes payments, such as Stripe.

• Delivery - When a product is given to a customer after a purchase.

 www.getwsodo.com
www.getwsodo.com

SOFTWARE
• Page Builders:
• Clickfunnels. This is what we use at BossBabe.


• Leadpages.


• Instapage.

 www.getwsodo.com
www.getwsodo.com

SOFTWARE
• Email Service Providers:
• Active Campaign. This is what we use at BossBabe.


• Infusionsoft.


• Convertkit.

• Aweber.

• Mailchimp.

 www.getwsodo.com
www.getwsodo.com

SOFTWARE
• Product Portals:
• Kajabi. This is what we use at BossBabe.


• Teachable.


• Clickfunnels Classroom.

 www.getwsodo.com
www.getwsodo.com

ORGANIZATION
• Funnels:
• Overall Offer / Function / Year - Month

• Automations:
• Product Name / Function / Year - Month

• Lists:
• Product / Optin Name / From Location / Year - Month

• Tags:
• Product / Optin Name / From Location / Year - Month

 www.getwsodo.com
www.getwsodo.com

THE TECH BEHIND OPTINS

• Funnel:
• Optin Page.

• Thank You Page.


• Automation:
• Correct list and tag for segmentation and organization.

• Fulfillment email and follow up for nurturing and offer presentation.

 www.getwsodo.com
www.getwsodo.com

THE TECH BEHIND WEBINARS

• Funnel:
• Integrated webinar optin page.

• Thank you page with the webinar date and time.

• Automation:
• Correct list and tag for segmentation and organization.

• Automation for registration success and pre-webinar nurturing.

• Post webinar automation for those who have not purchased the launch
offer.
 www.getwsodo.com
www.getwsodo.com

THE TECH BEHIND OFFERS

• Funnel:
• Sales page.

• Checkout page with a payment processor integrated.

• Thank you page.

• Automation:
• List and tags for purchase, allowing for automation segmentation.

• Automation for fulfilling the offer, such as an email, and post purchase
nurturing.
 www.getwsodo.com
www.getwsodo.com

THE TECH BEHIND LAUNCH OFFERS

• Funnel:
• Sales page.

• Checkout page with payment processor integrated.

• Thank you page.

• Automation:
• List and tags for purchase, allowing for automation segmentation.

• Automation and integration for fulfilling offer, such as a Zapier zap

granting access to a course.
 www.getwsodo.com
www.getwsodo.com

TESTING TECH
• Use incognito windows to view changes.


• Squeeze your page down to view mobile versions quickly.


• Add +number to your email address to do multiple tests.

(dane+2@example.com)

 www.getwsodo.com
www.getwsodo.com

TECH THEORY
• There isn’t one right way to setup tech. Every business and offer is
slightly different. It’s ok to start simple, and try out different ideas as
you learn more skills.

• The only wrong way to setup tech is if it does not fulfill its purpose, and
doesn’t function correctly.

• Every business and offer is slightly different, build for what makes
sense for your offer.

• Consider these examples as vanilla ice cream. It’s up to you to add the
sprinkles that work best with your business.