Professional Documents
Culture Documents
scratch?”
… and want to build a brand with raving fans actively engaging for your
content...
—Julia Xu
Admittedly, I still give out a small yelp of excitement whenever I read this…
I was even sleeping at 2 A.M. when my client messaged me that her post
reached 400 likes.
It was Julia Xu who messaged me. They call him “The Excel Gal” because
of her expertise in financial modeling.
She just launched her own consulting brand which caters to 10 clients
around the globe.
And I proudly tell everyone this was an account I grew that gained 1150
followers in 30 days without even spending a dime on ads. The best part--
each post reaches an average of 1429 users.
So allow me keep this grin on my face as I write this and tell you exactly
what happened.
And she just decided to launch her personal brand account for her own
consulting company with the Instagram handle @juliaxuconsulting.
She wanted to put her personal consulting brand out there to network with
prospects and appear as a leader in the industry using social media.
Prior to this, Julia had her personal account with a whopping 4,000
followers.
While her audience was engaged in personal account, they were not
targetted to female entrepreneurs at all.
THE CHALLENGE
“The biggest pain is I don’t have time. I don’t really have strategies or
anything right now. It’s all been just random personal posts.
However I just started my own consulting company and I want to
create a new account @juliaxuconsulting that focuses on female
entrepreneurship and advice.”
—Julia Xu
After three months of launching her consulting account, she almost had
everything established for her consulting company....
Well, everything but an established Instagram page for her personal brand
where professionals can easily network with her.
Now, while she can surely build her consulting brand herself, the biggest
challenge was actually growing it.
She’s pressed for time… She really didn’t have the luxury of it because
she’s jam-packed with client work.
This girl is already a lifestyle influencer herself. She does social media
really well, and given this fact, she’s more choosy about who they’d want to
manage the account for her.
THE JOURNEY
Then it happened…
THE DISCOVERY
Oh yes! Out of the social media specialists she chatted with, I came on top.
My social media strategy demonstrated I had the background to actually
pull this off and was a few steps ahead from the others.
(** Eyes closed, chin up, takes a deep breath and proudly shakes head **)
But after this, I understood I now had the responsibility to grow the personal
brand of, arguably, one of the best business consultants in the financial
industry. And to top this off, I only had one month to grow the account to its
highest potential.
N **)
(** GAME MODE: O
THE IMPLEMENTATION
Julia and I had our kick-off call Friday evening detailing how she wants her
social media to grow and who her target market is. I clarified things during
the call as well as asked questions to make sure I have what I need to write
the letter.
And then given a one month deadline for a thousand followers for her
personal account @julialxu.
So I gathered what I needed, came up with a few big ideas for the account,
got one strategy approved then started implementing it.
By night time, I tested the strategy itself then I asked her about the
progress to see how it turned out.
… the strategy was commenting on 30 accounts, while liking three photos
of 30 different accounts daily.
However, come Sunday afternoon, I was on another call with Julia and she
asked what’s equivalent to a social media manager’s nightmare…
AN ACTION BLOCK.
And to make things worse, the action block was dated until a week later.
But what can I do? I figured it would be best for me to do as she says
because after all, this woman knows what she’s doing.
So I did as requested, put my head back down and waited for the block to
be lifted.
But Julia thought about her consulting account which only had 72 followers.
She let me handle her consulting account instead of her blocked personal
account with 4,000 followers.
This time, despite having 0 engagements with the consulting account that I
now handle @juliaxuconsulting,
I turned my post notifications on for those accounts so I’ll get notified when
they post a photo. And when they just posted a photo, I check the users
who like their most recent post, and follow them, or like three of their
photos.
It was such an effective strategy that on one day of implementing it, we got
these results: 210 visits in one day.
But as we moved forward, we realized…
I couldn’t keep up with the demand of raising it to 400 likes all the time.
And I had to make a decision to either abandon the project to give them
more time knowing they should be able to pull this off without my help or…
Thing is…
I was already struggling delivering such a high engagement of 400 likes per
post.
So what did I do?
So, with the words “Yes, I can” in my mind, I continued engaging with
accounts. I also found a female entrepreneur engagement group on
Facebook who helped me reach targets.
And, by some miracle, was able to get them the post to 397 likes.
With the help of asking likes from engagement groups the first hour you
post it, it immediately boosts the post in hashtags. Which increased our
visibility where 89% were users out of our followers’ circle and 2,457 out
2,884 users are from HASHTAGS.
This is the specific hashtag strategy that we used where we combined 30
hashtags with the following breakdown:
For the following posts, I kept doing the same strategy of…
—Julia Xu
THE RESULTS
Getting traction with one of our first posts.
(** Rubs eyes off as they start to fill with tears **)
Anyways, there you have it.
Impressive? Meh?
Look…
But what I do care about is bringing the same results for your business.
You see, one of the biggest challenges most business owners have about
social media marketing (aside from having no strategy about organic social
media marketing) is TIME.
I believe you know what you’re doing and that you do it really well.
But you’re pressed for time and (for any reason) you just can’t stay
consistent with growing your influential social media profile.
You might want to grow your social media account to get more sales or
clients. Or maybe you’re just looking to implement NOW rather than later
so your content can be seen by your target market without SPENDING ON
POST BOOSTS AND ADS.
To fully benefit from my service, I have a few things I’m looking for in
potential clients:
● Readily available content that can be published at least four times a
week…
When you click on the link, you’ll be shown my calendar when you can
schedule a call with me within the next couple of weeks.
In the call, I’ll be asking you a few questions about your business to see if
we’re a fit to work together.
P.S. If you have any questions or concerns prior to our call, send me an
email to theajeanperalta@gmail.com and I’ll respond as soon as I can.