THE ULTIMATE CONTENT CHECKLIST

THE EXACT
BLUEPRINT TO
BECOMING AN
INFLUENCER

© 2018-2021 RIEDER WELLNESS LTD

 CONTENT
CONTENT
CONTENT

© 2018-2021 RIEDER WELLNESS LTD

 Document

Don't Create

One of the main reasons people don't put

out content is because they don't know
what to create. In the past couple of years
content online has taken a shift to
documenting. Gary Vee has been a big
pioneer of this in the business world,
documenting his working week in his multi
million dollar business and uploading to
YouTube for the world to see.

This can cross over to any business, no

matter how big or small, everyone's lives
are different and interesting and people
want to see that, so grab your camera or
phone and just film what's going on
around you.
© 2018-2021 RIEDER WELLNESS LTD
 SOCIAL PLATFORMS

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content.

© 2018-2021 RIEDER WELLNESS LTD

 THERE ARE NO
EXCUSES
You have no excuses to not
make content. Everyone has a
phone in their pocket which
can be the most powerful tool
to start creating content.

There is the myth that you can't

make content unless you've got
a 'professional' set up, this is
wrong. Some of our most
viewed cotent is filmed on an
iPhone or on zoom with the
inbuilt laptop webcam. The
most important part of any
video or piece of content is the
context, as long as people
connect with what you are
saying people will watch.

© 2018-2021 RIEDER WELLNESS LTD

 3 STEPS TO CONTENT
PILLAR CONTENT

MICRO CONTENT

DISTRUBUTION

© 2018-2021 RIEDER WELLNESS LTD

 PILLAR CONTENT
Pillar content is your main piece of content, your
long form video. This can be anything from a
podcast to an on stage keynote or a vlog style
documentary. These longer videos or 'pillar
content' get posted on YouTube or Facebook
where longer video is allowed. For Ryan's content
we took the decision to have YouTube as our base
for the pillar content.

MICRO CONTENT
Micro content is derivative of the pillar content-
primarily displayed as shorter videos, graphics,
blogs or quotes. The micro content is created in
order to drive traffic towards your pillar content.
These smaller more digestible videos are also
more well suited to most other social media
platforms and will drive more engagement.

DISTRUBUTION
Once all your elements are created it's time to
distribute across your social media platforms.
© 2018-2021 RIEDER WELLNESS LTD
 CONTENT STRATEGY IN
PRACTICE

Now to look at how this actually works. For this

example I'm going to be showing you how we
created content from a keynote Ryan delivered at
Chirofest 2019. I will also show you additional
content that could be made from this and how
you can create multiple pieces of content from
one 30 minute talk.

© 2018-2021 RIEDER WELLNESS LTD

 PILLAR CONTENT

For the pillar content I took the whole keynote

speech and uploaded it to YouTube as a video, as
well as extracting the audio and publishing it as a
podcast.

© 2018-2021 RIEDER WELLNESS LTD

 MICRO CONTENT DISTRIBUTION

To drive traffic back to the pillar content I make

smaller videos to distribute across other social
media platforms.
© 2018-2021 RIEDER WELLNESS LTD
 SECONDARY CONTENT

To increase the amount of content created I also

took the whole keynote speech and broke it down
into sections and turned them into further pieces
of pillar and micro content. Two of which have
already been posted with a further four more
pieces of pillar content to come.

© 2018-2021 RIEDER WELLNESS LTD

 WHAT HAVE WE GOT SO FAR?
Counting up the videos and podcast's so far with
the videos set to be realeased in the future too I
have created

5O PIECES OF CONTENT
from one 30 minute keynote on stage. But we're
not done yet. There are many other ways to
produce content to distrubute including written
word or graphics. Here are some examples below
of other pieces of content I have made for social
media.

© 2018-2021 RIEDER WELLNESS LTD

 BLOG POSTS

Using websites like rev.com you can get audio files

transcribed, you can then turn these into blog
posts and distribute them across a series of social
media platforms.

© 2018-2021 RIEDER WELLNESS LTD

 GRAPHICS/QUOTES

Quotes and graphics are another great way to

spread your message, you can take key phrases
from your video and easily turn them into quote
graphics and distribute across all of your channels.
© 2018-2021 RIEDER WELLNESS LTD
 WHAT WE USE FOR
DISTRIBUTION

Hootsuite is what we use to distrubute most of

our video, blog, image and graphic content.
Hootsuite allows you to schedule content weeks in
advance on all of your social media platforms. On
Hootsuite you can also look at basic analytics on
how your channels and posts are performing.

© 2018-2021 RIEDER WELLNESS LTD

 We also use Facebook Creator Studio to schedule
and distrube our Instagram content. This is
because you can also schedule IGTV videos and
you have more creative freedom over how your
post looks.

To distribute our podcast we use a website called

Anchor.fm which allows us to upload each episode
to one site where it then distributes across to all
the additional podcast hosts such as Apple
Podcasts and Spotify.
© 2018-2021 RIEDER WELLNESS LTD
 NOW
GO
MAKE
CONTENT
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