HOW TO CREATE & LAUNCH YOUR

PROFITABLE ONLINE COURSE IN 90-

DAYS OR LESS:

90-DAY COURSE
LAUNCH
BLUEPRINT
courseboss.co
 HEY THERE, COURSE CREATOR!

If you’re reading this right now, you probably have a killer idea for an
online course that you want to release to the world.

You have unique knowledge or expertise that could really help someone,
and you’re ready to create a passive income stream through teaching
what you love.

Maybe you’ve been thinking about it for a while, or you’ve started your
course but it’s taking WAY longer than you expected.

It seems like there are a THOUSAND things you need to write, set up, and
understand before you ever make your first dollar – from email funnels &
webinars, to finicky tech and software, to Facebook ads and social media
promos.

But your first launch DOESN’T have to be overwhelming!

To help you get crystal clear on EXACTLY what you need to create, launch
& sell your first online course, I’ve put together this handy little blueprint.

This blueprint walks you through each and every step of launching your
profitable course in 90 days or less – without the overwhelm – so you can
get the dang thing launched & start creating consistent monthly revenue!

HEY, I'M BRIE

I went from MINIMUM WAGE WORKER to
building a PROFITABLE ONLINE COURSE
BUSINESS & getting paid to do what I love.

Now, I'm a business coach helping coaches

& creators turn their unique expertise into
profitable online courses that generate
revenue on autopilot.
There are just FOUR main stages to the
90-Day Course Launch Blueprint:

You’ll need to complete them all to go from zero to a profitable online

course business that sells on autopilot.

Let’s jump right in!

  STEP #1: BUILD YOUR
AUDIENCE

If you want to build a profitable online course, then you need an audience
of ideal customers to sell it to!

This is the very first step in building a profitable online course business,
and it is the FOUNDATION of the whole thing.

Building your audience takes time, which is why this is step #1 in the
process.

Here’s how to do it:

DETERMINE YOUR NICHE & ICA

(PAINS, PROBLEMS, DESIRED OUTCOMES)

Since starting an online business is so accessible these days, there is a

LOT of competition out there. And if you want to stand out and be able to
compete as a new course creator, you’ll need to niche down!

Instead of simply teaching on “fitness” or “social media”, get more specific!

WHAT specific result can you help someone get, and WHO specifically can
you help get it?

For example: 

"Fitness” becomes “weight-loss for busy new moms” and

“Social media” becomes “helping new coaches find paying clients on

Instagram”
Get SPECIFIC and niche DOWN.

Once you’ve done that, do a deep dive on researching your ICA – aka your
Ideal Customer Avatar.

“Eavesdrop” on their conversations and find out what they’re saying

online in relation to your niche. 

You want to find out:

Their major pain points & problems

Their desired outcomes
Their goals, hopes & dreams

Knowing your ICA inside and out will help you create the EXACT
course they need to solve their biggest problems and hit their
desired goals,.AND it will make it 1,000x easier to get your messaging
right so you can get them to BUY when you launch your course.
 CHOOSE YOUR PLATFORM

The reason most aspiring course creators never launch is because they
get too overwhelmed by all of the things they’re “supposed to” get done
before they launch.

And when you decide to be on Instagram, Facebook, YouTube, Twitter, &

LinkedIn all at the same time, you’ll find yourself in the fast lane to
burnout!

I teach all of my clients to focus on ONE platform to market your

business (and two at most).

Pick a platform that:

Your ideal customer hangs out on

You enjoy creating content for

You can commit posting consistently on

CREATE YOUR CONTENT PLAN

& STRATEGY

Before you ever talk about your course to your audience, you need them
to:

KNOW
LIKE
& TRUST you

And in order to build the KLT factors, you provide them tons of value
through your content!

They say that someone needs to hear from you at least 7x before they’ll
buy from you, so creating valuable content and getting it in front of your
audience CONSISTENTLY is key if you want to make sales.
Depending on your chosen platform from above, you’ll be posting
valuable content 1-7x per week.

If your platform is YouTube? Publishing a video once per week is great. 

fI your platform is Instagram? Aim for 3-5 valuable posts per week at
minimum.

Pick your THREE main content pillars, and consistently create

content on those topics.Your content should:

Educate & provide value (how-to content, teaching)

Establish you as an authority in your niche (testimonials, results)

Show your personality & unique style (personal stories, personal

philosophies)

OUTREACH STRATEGY

If you want your audience to grow quickly, you need to use social media
to get SOCIAL!

Find ideal customers on your chosen platform and reach out to them
to start a conversation. This could be following them, engaging with
their content, leaving thoughtful comments, or sliding into their DMs.

Many will take notice and follow or subscribe to you as well. 

Aim to spend 20-30 mins per day to reach out to new people and
nurture those relationships and you’ll grow FAST.
 CREATE YOUR LEAD MAGNET
(& START YOUR EMAIL LIST)

Things can change quickly on social media, and at the end of the day we
DON’T own our audiences on social media platforms.

Which is why you’ve probably been beaten over the head with, “You need
an email list!” time and time again...

It’s true though.

The best way to protect against that is to create a lead magnet,

promote it on your chosen platform, and grow your email list.

That way, you have DIRECT access to your ideal customers’ inboxes
whenever you need to get their attention (like when you’re ready to
launch your course), and algorithm changes don’t cramp your style.

To get your followers onto your email list you’ll need a lead magnet or
freebie.

The BEST lead magnets address a single pain point or problem your
ICAs have, and delivers them a quick win.

Your lead magnet can be:

A PDF guide or checklist

A video

A mini-course

A webinar

Once you create it, promote your lead magnet to your audience
frequently! Stick a link to the signup page in your IG bio, your YouTube
video descriptions, and anywhere else you can think of.

Aim to have at minimum 100-200 email subscribers before

moving on to the next stage, where you’ll present your course
idea to your audience!
  STEP #2: VALIDATE &
PRE-SELL

OUTLINE YOUR COURSE

This one is pretty self explanatory. Write an outline of your course

content, what’s included, who it’s for, what problems it solves, and the
promised outcome or transformation.

Break the content down into important modules and individual lessons.

CREATE YOUR SALES

MESSAGING & OFFER

Decide on your offer. What is your price-point? What’s included? Do you

have any bonuses?

Write your mini sales page or sales letter that you’ll be sending out to your
email list to get them to buy.

Like with your outline, you want to include a few key things in your
messaging:

Who it’s for

What problems it solves
What’s the outcome or transformation
What they get
Price (and any discount)
Timeline for when it’ll be delivered
 VALIDATE & PRE-SELL

Did you know? It’s actually a super BAD idea to create your course first
and then sell it.

It’s true! 

Smart course creators pre-sell their course BEFORE they spend weeks
or months creating it, so they can walk into the course creation process
knowing FOR SURE they’re creating something people actually want to
buy.

Which is where the Validation & Pre-Sale Process comes in!

If you’ve been staying consistent with providing value to your audience,

they’re beginning to Know, Like, & Trust you.

Now we want to present them the idea for your course and ask them
to BUY.

You want to ask your ICAs to put their money where their mouth is and
enroll in your course – before you create it!

Why would someone do that?

Because for your first “validation launch” you’ll…

Offer your course at a steep discount (because it hasn’t been created

yet)

Take their feedback into consideration when creating the course

Depending on your chosen platform from above, you’ll be posting
valuable content 1-7x per week.
That way, they get to learn from you at a price point that is hard to beat
AND they
If your get to is
platform have a say inPublishing
YouTube? what the course
a videocovers so they
once per weekcan solve all
is great. I
of their specific pains & problems.
f your platform is Instagram? Aim for 3-5 valuable posts per week at
And you get to validate your course idea, bring in some revenue, and use
minimum.
the feedback to create a course that is EXACTLY what people want.
Pick your THREE main content pillars, and consistently create content on
It’s
thosea pretty win-win
topics.Your situation.
content should:

Decide beforehand how many sales you want in order to be comfortable

creating your course. This is totally up to personal preference!

Aim for at least a 2% conversion rate or pick a $ or # goal. If

you don’t get enough sales? Refund those who purchased and
try again with fresh messaging or a new course idea.
  STEP #3: CREATE YOUR
MVP

You’ve validated your course idea and enrolled your first students!
Hooray! Now on to the course creation process:

CHOOSE YOUR COURSE

PLATFORM

Your course needs a place to live online, and there are lots of course
hosting platforms to choose from.

I have experience with two and can highly recommend them both:

TEACHABLE KAJABI

I used Teachable for a number of years and now host my courses with
Kajabi. It’s mostly up to personal preference & budget so choose
whichever one you like best!

They’re both great platforms & very beginner friendly.

 CREATE YOUR COURSE
CONTENT

Now it’s time to buckle down and create the MVP version of your course!

MVP stands for Minimum Viable Product – and it is simply the

simplified, bare-bones first version of your course.

I want to emphasize that the goal with your MVP is to get it done
QUICKLY, get it out to your students, get their feedback – and
improve & iterate for your next launch.

So get to work filming your course videos, creating your supporting

documents, and everything your students need to achieve the promised
outcome.

When it comes time to release your course content to your students, you
can either…

Drip it out week by week as you create it

Teach it live every week and then add the recordings to your course

dashboard

^ This is totally up to your personal preference and the way you like to
teach.

Remember: The goal is NOT to make it perfect! 

Creating great courses is an iterative process, and the best courses are
shaped & molded over time with the feedback from your students.

Aim to build out your course in 30-60 days.

  STEP #4: SCALE &
AUTOMATE

You did it! You created your first course, enrolled your first cohort of
students, and made some sweet $$$ from selling your unique knowledge
online.

What next?

You grow that little seed into a big strong tree that brings in consistent
monthly revenue and allows you to have a greater impact by helping
more students solve their problems & achieve their goals.

Here’s how...

CREATE YOUR EVERGREEN

SALES MACHINE

You sold your course live the first time, but did you know you can set that
on autopilot?

You totally can – by creating an evergreen sales funnel!

As you scale your audience, new prospects will automatically be added to

your evergreen sales funnel where they’ll be warmed up & pitched your
course, generating sales.
 Basically, it looks like this:

You’ve already got a head start growing your audience on your chosen
platform and you’ve got a lead magnet or freebie to grow your email list.

Now we just need to add a funnel to the mix and then focus on scaling
your audience growth!

You’ll need to set up the following pieces for your evergreen sales
funnel to bring in sales on autopilot:
 An audience-growth accelerator plan to bring in a stream of new ICAs
High-converting landing pages for your freebies
A pre-launch email sequence to prime your ICAs to BUY
An automated webinar training that converts followers to buyers 
A post-webinar email sales sequence to make your offer irresistible &
close the sale
Plus high-converting sales pages, deadline timers, expiring bonuses,
and more.

Once you get your Evergreen Sales Machine up and running, it will sell
your course and generate profits on autopilot. Once that happens, you
can focus on your audience building & email list growth strategies to scale
your course business to six-figures and beyond.

In my opinion, evergreen courses are one of the MOST powerful ways to

generate an income online. A course-based business can help you to...

Quit your soul-sucking 9-5

Achieve financial stability & freedom
Spend more time with your friends, family, and dog
Make a living doing what makes your soul happy
Have the lifestyle freedom to set your own hours, work from
anywhere, & be your own boss

SO, WHAT’S THE NEXT STEP?

  STEP #5: STOP
DAYDREAMING & TAKE
ACTION!

I’ve given you the 30,000 ft overview of the four steps of launching &
selling your online course business – but there are a lot of little details
you’ll need to get right if you want to launch your course in the next 90
days.

Most would-be course creators never make their first sale because they
get so overwhelmed by all the pieces they need to put into place and they
have no idea where to start.

But I don’t want that to be you.

To help you get your course out there, I’ve created a program that will
provide you with EXACTLY what you need to eliminate the confusion &
overwhelm and get the damn thing launched!

>> Join me for my 90-Day 1:1

Coaching Program to accelerate
your course launch & start
making money doing what you
love
Through this tailored coaching program,
we’ll smash
Depending through
on your chosen platformthe
valuable content 1-7x per week.
four
from above, stages
you’ll be postingof the

90-Day Course Launch by:

If your platform is YouTube? Publishing a video once per week is great. I

f your platform is Instagram? Aim for 3-5 valuable posts per week at
minimum.
Building an audience of ideal customers who are a perfect fit for your

Pickcourse (even ifmain

your THREE you're starting
content fromand
pillars, scratch)  
consistently create content on
those topics.Your
Launching content should:
& pre-selling your course to enroll your first students
before you create it
Creating your MVP Course in 30 days without overwhelm or burnout
Setting up your Evergreen Sales Machine to sell your course &
generate monthly recurring revenue on autopilot

I’m also giving you the EXACT templates, trainings & tech tutorials
you need for every piece of the puzzle including:

A simple idiot-proof roadmap to launching & scaling your online

course

A content & audience growth plan to attract your ICAs in 20-30 mins

per day on your chosen platform

Templates for every email, webinar, sales page, landing page & funnel

that you need to launch & sell your first online course

Beginner-friendly tech tutorials for setting up every piece of tech,

software, and computer wizardry you need for a profitable launch

 At the end of this coaching program, you’ll walk away with an audience of
ideal customers & clients, a proven profitable online course or program,
and an evergreen sales machine setup to sell your course on autopilot for
months & years to come.

I would LOVE to help you turn your unique

expertise into a profitable online course
that SELLS –
– so you can make money passively, achieve financial freedom, quit your
9-5 and build a life you love while DOING what you love.

CLICK HERE TO APPLY FOR

MY COACHING PROGRAM